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Radio & Podcasting Companies in Cardiff: 39 Active Firms (2026)

Radio and podcasting companies produce, distribute and commercialise audio programming for audiences and advertisers in the Cardiff metropolitan area.

Buying centres sit mainly with local advertisers, sponsors, publishers and business clients that need audio production rather than enterprise media infrastructure. The work tends to be commissioned around campaigns, series production, editing retainers, distribution support and commercial partnerships, with short sales cycles and direct buyer access. Cardiff-area operators appear closer to lean service studios and owner-managed media businesses than to large broadcast groups. Customer demand is therefore likely to come from local advertising budgets, branded content briefs, publisher extensions and business-to-business communications, rather than from high-value software-style contracts.

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Cardiff has 39 actively trading radio and podcasting companies in this list. Reported headcount totals 13 across reporting employers, so the footprint looks closer to a network of proprietors, freelancers and micro-studios than to a conventional broadcasting labour market. That matters for researchers using this list: activity is likely to be visible through productions, campaigns, licences and local commercial relationships, rather than through staff-heavy operating companies. The market appears commercially active but lightly staffed, with operating scale often tied to project flow, audience reach and repeat sponsor demand.

Commercial audio sits in a mixed operating context rather than a single rulebook. Broadcast activity brings licensing, music rights and editorial standards into scope; podcast and branded-audio work is more often shaped by sponsor disclosure, contributor permissions, platform distribution terms and advertising claims. For Cardiff producers, that distinction matters because a small studio may handle commissioning, recording, editing, sales and clearance inside the same owner-managed operation. Buyers therefore tend to assess more than audience fit. They also look for repeatable production process, rights discipline and the ability to keep sponsors, publishers and listeners clearly separated.

The outlook appears constrained by the shape of the cohort: many operators look small, service-led and dependent on project flow rather than recurring platform economics. Podcast work tends to sit close to branded content, publisher services and in-house marketing teams, while radio remains tied to local audience reach and advertiser budgets. That mix can support durable specialist studios, but it also leaves little room for high-cost editorial expansion without sponsor or client demand already in place. Consolidation seems more likely through production partnerships, shared sales representation and portfolio contracting than through large acquisitions, particularly where reported employment remains thin.

39

Active firms

2026

8

Recent incorporations

incorporated since 2022

0

£5M+ firms

above £5M revenue

Key facts

20% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.

Cardiff’s radio and podcasting market spans broadcast-style formats, commissioned production and podcast-led media.

Audio businesses can sell against targeted audiences as well as local reach, so advertising fit matters alongside listener volume.

Production capability, advertising sales and distribution often sit in the same commercial model.

Commissioned audio work and podcast-led publishing give smaller operators routes to revenue outside conventional broadcast advertising.

Top Cardiff Radio & Podcasting companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Pengam Productions Ltd

Pengam Productions
Media & Publishing
1 employeesInc. 2021Cardiff, South GlamorganCH 13199195

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets21 / 100
Cash95 / 100
Headcount40 / 100
Key contacts (1)
JH
Jason Harrold
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£11kEstimate
Founded
5 years ago
Since Feb 2021
HQ
Cardiff, South Glamorgan
Financial health
47

Financial Health

Stable

Stable · 0% CAGR over 3y

Location

Map of Cardiff, South Glamorgan
3 Hawker Close
Cardiff, South Glamorgan, CF24 2PN
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NEWSNET LTD

Newsnet
Media & Publishing
Inc. 2014CardiffCH 09124679

Trajectory

5y · 2021–Now
No headcount data filed

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
Cash55 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£0Estimate
Founded
11 years ago
Since Jul 2014
HQ
Cardiff
Financial health
46

Financial Health

Stable

Stable

Location

Map of Cardiff
Ty Hei Ty'R Winch Road, Old St. Mellons
Cardiff, CF3 5UW
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Sixteen Media Limited

Sixteen Media
Media & Publishing
1 employeesInc. 2017CardiffCH 11025788

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets13 / 100
Headcount40 / 100
Key contacts (1)
SR
Sara Rebecca Allen
Director
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Company vitals
UK Headcount
1
UK Revenue
£12.9kEstimate
Founded
8 years ago
Since Oct 2017
HQ
Cardiff
Financial health
23

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Cardiff
17 Teilo Street
Cardiff, CF11 9JN
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CYNHYRCHIADAU CARDINAL CYF

Cynhyrchiadau Cardinal CYF
Media & Publishing
0 employeesInc. 2024CardiffCH 15461596

Trajectory

1y · 2025–Now
Key contacts (2)
DG
Dafydd Gruffydd Parry
Director
CP
Catrin Pugh Roberts
Director
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Company vitals
UK Headcount
0
UK Revenue
£12kEstimate
Founded
2 years ago
Since Feb 2024
HQ
Cardiff
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Cardiff
8 Halsbury Road
Cardiff, CF5 1FY
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Score Media & Public Relations Limited

Score Media & Public Relations
Media & Publishing
1 employeesInc. 2006CardiffCH 05931060

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (2)
AE
Andrea Elizabeth Stuart
Director
HD
Hamish Donald Alastair Stuart
Director
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Company vitals
UK Headcount
1
UK Revenue
£19.2kEstimate
Founded
19 years ago
Since Sep 2006
HQ
Cardiff
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Cardiff
3 Heol Ty Ffynnon, Pontprennau
Cardiff, CF23 8QB
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BWLB LTD

Bwlb
Media & PublishingSaaS
1 employeesInc. 2022CardiffCH 14268399

Trajectory

3y · 2023–Now
Key contacts (1)
AR
Andrew Robert Fullarton Taylor
Director
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Company vitals
UK Headcount
1
UK Revenue
£17.4kEstimate
Founded
3 years ago
Since Aug 2022
HQ
Cardiff
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Cardiff
4th Floor 14 Museum Place, City Centre
Cardiff, CF10 3BH
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PLUSH PRODUCTIONS LTD

Plush Productions
Media & Publishing
1 employeesInc. 2011CardiffCH 07725244

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets41 / 100
Headcount40 / 100
Key contacts (1)
PJ
Polly James
Director
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Company vitals
UK Headcount
1
UK Revenue
£11.6kEstimate
Founded
14 years ago
Since Aug 2011
HQ
Cardiff
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Cardiff
6 Rowan Way, Lisvane
Cardiff, CF14 0TB
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Gwent Broadcasting Ltd

Gwent Broadcasting
Media & Publishing
Inc. 2022Newport City, Newport GwentCH 14378250

Trajectory

2y · 2023–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
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Company vitals
UK Headcount
0
UK Revenue
£3.5kEstimate
Founded
3 years ago
Since Sep 2022
HQ
Newport City, Newport Gwent
Financial health
0

Financial Health

Distressed

Distressed

Financial distress

Location

Map of Newport City, Newport Gwent
264 Corporation Road
Newport City, Newport Gwent, NP19 0DZ
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Nation Radio Limited

Nation Radio
Media & Publishing
Inc. 2000Cowbridge, Vale of GlamorganCH 04041838
nationplayer.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash86 / 100
What does Nation Radio Limited do?

Operates an online radio streaming platform and mobile app that provides access to multiple music and talk radio stations, allowing users to listen live, browse stations, and stream broadcast…

Who does Nation Radio Limited sell to?

Serves B2C music radio listeners via web and mobile apps, and B2B advertisers seeking access to audiences across its radio station network.

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Company vitals
UK Headcount
0
UK Revenue
£1.4mEstimate
Founded
25 years ago
Since Jul 2000
HQ
Cowbridge, Vale of Glamorgan
Financial health
32

Financial Health

Weak

Weak

Financial distressTechnical insolvency

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Muxco Wales Ltd

MuxCo
Media & PublishingTelecommunications
Inc. 2006Cowbridge, Vale of GlamorganCH 05937209
muxco.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash62 / 100
What does Muxco Wales Ltd do?

Operates DAB digital radio multiplexes, holding licences to transmit multiple radio stations on shared digital broadcast networks. Provides capacity for BBC, commercial and new local stations to…

Who does Muxco Wales Ltd sell to?

Sells to radio station operators seeking local DAB carriage, including BBC local radio stations, established commercial stations, networked brands, and new local stations broadcasting in specific UK…

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Company vitals
UK Headcount
0
UK Revenue
£830.3kEstimate
Founded
19 years ago
Since Sep 2006
HQ
Cowbridge, Vale of Glamorgan
Financial health
62

Financial Health

Healthy

Healthy

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Radio Carmarthenshire Limited

Radio Carmarthenshire
Media & Publishing
Inc. 2002Cowbridge, Vale of GlamorganCH 04536261
radiocarmarthenshire.wales

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets59 / 100
Cash100 / 100
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Company vitals
UK Headcount
0
UK Revenue
£246.7kEstimate
Founded
23 years ago
Since Sep 2002
HQ
Cowbridge, Vale of Glamorgan
Financial health
74

Financial Health

Healthy

Healthy

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Muxcast One Limited

Muxcast ONE
Media & Publishing
Inc. 2020CowbridgeCH 12945666
bridgefm.wales

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets40 / 100
Cash100 / 100
Key contacts (1)
NL
Nicola Leigh Ness
Director
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Company vitals
UK Headcount
0
UK Revenue
£28.5kEstimate
Founded
5 years ago
Since Oct 2020
HQ
Cowbridge
Financial health
63

Financial Health

Healthy

Healthy

Location

Map of Cowbridge
St Hilary Transmitter, Nr St Hilary
Cowbridge, CF71 7DP
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Sun FM Limited

SUN FM
Media & Publishing
Inc. 1994CowbridgeCH 02955400
sun-fm.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash37 / 100
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Company vitals
UK Headcount
0
UK Revenue
£219.9kEstimate
Founded
31 years ago
Since Aug 1994
HQ
Cowbridge
Financial health
37

Financial Health

Weak

Weak

Location

Map of Cowbridge
St Hilary Transmitter, St. Hilary
Cowbridge, CF71 7DP
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Bridge FM Radio Limited

Bridge FM Radio
Media & Publishing
Inc. 1999Cowbridge, Vale of GlamorganCH 03703005

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets59 / 100
Cash100 / 100
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Company vitals
UK Headcount
0
UK Revenue
£339.8kEstimate
Founded
27 years ago
Since Jan 1999
HQ
Cowbridge, Vale of Glamorgan
Financial health
75

Financial Health

Healthy

Healthy

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Thames Radio Ltd

Thames Radio
Media & Publishing
Inc. 2016Cowbridge, Vale of GlamorganCH 10085879

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£132.5kEstimate
Founded
10 years ago
Since Mar 2016
HQ
Cowbridge, Vale of Glamorgan
Financial health
100

Financial Health

Strong

Strong

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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OVERCOAT MEDIA LIMITED

Overcoat Media
Media & Publishing
4 employeesInc. 2021Merthyr Mawr, BridgendCH 13527525

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets38 / 100
Key contacts (2)
SR
Steven Rajam
Director
MS
Michael Surcombe
Director
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Company vitals
UK Headcount
4
UK Revenue
£129.5kEstimate
Founded
4 years ago
Since Jul 2021
HQ
Merthyr Mawr, Bridgend
Financial health
38

Financial Health

Weak

Weak

Location

Map of Merthyr Mawr, Bridgend
Unit 3, Chapel Barn Business Units
Merthyr Mawr, Bridgend, CF32 0LS
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Swansea Bay Radio Limited

Swansea BAY Radio
Media & Publishing
Inc. 2004Cowbridge, Vale of GlamorganCH 05168983

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£357.1kEstimate
Founded
21 years ago
Since Jul 2004
HQ
Cowbridge, Vale of Glamorgan
Financial health
100

Financial Health

Strong

Strong

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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KALLY DAVIES MEDIA LTD

Kally Davies Media
Media & Publishing
0 employeesInc. 2021NewportCH 13291212

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Cash76 / 100
Headcount0 / 100
Key contacts (1)
KL
Kally Loren Davies
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£27.8kEstimate
Founded
5 years ago
Since Mar 2021
HQ
Newport
Financial health
38

Financial Health

Weak

Weak · -78% CAGR over 3y

Location

Map of Newport
Cedar House, Hazell Drive
Newport, NP10 8FY
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Dragon Radio Limited

Dragon Radio
Media & Publishing
Inc. 2014CowbridgeCH 09007928
dragonradio.wales

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash96 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£169.7kEstimate
Founded
12 years ago
Since Apr 2014
HQ
Cowbridge
Financial health
36

Financial Health

Weak

Weak

Financial distressTechnical insolvency

Location

Map of Cowbridge
St Hilary Transmitter, Nr St Hilary
Cowbridge, CF71 7DP
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Nation Media Limited

Nation Media
Media & Publishing
Inc. 2022CowbridgeCH 13950771

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash100 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£10.1kEstimate
Founded
4 years ago
Since Mar 2022
HQ
Cowbridge
Financial health
100

Financial Health

Strong

Strong

Location

Map of Cowbridge
St Hilary Transmitter, Nr St Hilary
Cowbridge, CF71 7DP
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JOSH ANDREWS MEDIA LTD

Josh Andrews Media
Media & Publishing
0 employeesInc. 2021NewportCH 13289580

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
Cash100 / 100
Headcount0 / 100
Key contacts (1)
JM
Joshua Mark Andrews
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£13.6kEstimate
Founded
5 years ago
Since Mar 2021
HQ
Newport
Financial health
73

Financial Health

Healthy

Healthy · -78% CAGR over 3y

Location

Map of Newport
Cedar House, Hazell Drive
Newport, NP10 8FY
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Radio Ceredigion Limited

Radio Ceredigion
Media & Publishing
Inc. 2010Cowbridge, Vale of GlamorganCH 07177517
en.wikipedia.org

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
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Company vitals
UK Headcount
0
UK Revenue
£289.4kEstimate
Founded
16 years ago
Since Mar 2010
HQ
Cowbridge, Vale of Glamorgan
Financial health
38

Financial Health

Weak

Weak

Financial distressTechnical insolvency

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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WCRN Cyf

Wcrn CYF
Media & Publishing
Inc. 2024Pontyclun, MID GlamorganCH 15563949

Trajectory

1y · 2025–Now
Key contacts (2)
NJ
Nathan John Spackman
Director
HA
Hywel Ab Urien Wiliam
Director
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Company vitals
UK Headcount
0
UK Revenue
£5.9kEstimate
Founded
2 years ago
Since Mar 2024
HQ
Pontyclun, MID Glamorgan
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Pontyclun, MID Glamorgan
12 Clun Crescent
Pontyclun, Mid Glamorgan, CF72 9AH
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MAX LAHIFF MEDIA LTD

MAX Lahiff Media
Media & PublishingSport & Leisure
1 employeesInc. 2021Newport, GwentCH 13806670

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash2 / 100
Headcount40 / 100
Key contacts (1)
ML
Max Lahiff
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£32kEstimate
Founded
4 years ago
Since Dec 2021
HQ
Newport, Gwent
Financial health
21

Financial Health

Weak

Weak · 0% CAGR over 2y

Location

Map of Newport, Gwent
Bradbury House, Mission Court
Newport, Gwent, NP20 2DW
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Blas Media Cymru Cyfyngedig

Media & Publishing
3 employeesInc. 2016Llangattock, Powys, Cymru / WalesCH 10417892

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
Cash100 / 100
Key contacts (1)
GV
Gerard Valentine Kilbride
Director
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Company vitals
UK Headcount
3
UK Revenue
£57.3kEstimate
Founded
9 years ago
Since Oct 2016
HQ
Llangattock, Powys, Cymru / Wales
Financial health
63

Financial Health

Healthy

Healthy

Location

Map of Llangattock, Powys, Cymru / Wales
Ivy Cottage, Swan Lane
Llangattock, Powys, Cymru / Wales, NP18 1PE
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Muxco North Wales Limited

Muxco North Wales
Media & Publishing
Inc. 2007Cowbridge, Vale of GlamorganCH 06440754
bridgefm.wales

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets90 / 100
Cash100 / 100
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Company vitals
UK Headcount
0
UK Revenue
£202.1kEstimate
Founded
18 years ago
Since Nov 2007
HQ
Cowbridge, Vale of Glamorgan
Financial health
94

Financial Health

Strong

Strong

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Nation Broadcasting Limited

Nation Broadcasting
Media & Publishing
3 employeesInc. 1999Cowbridge, Vale of GlamorganCH 03707801
nationbroadcasting.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Headcount40 / 100
Key contacts (1)
CD
Corrina Dawn Bryant
Director
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Company vitals
UK Headcount
3
UK Revenue
£3.6mEstimate
Founded
27 years ago
Since Feb 1999
HQ
Cowbridge, Vale of Glamorgan
Financial health
84

Financial Health

Strong

Strong · Growing · 0% CAGR over 4y

Growing

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Ipswich 102 Ltd

Ipswich 102
Media & Publishing
Inc. 2018Cowbridge, Vale of GlamorganCH 11139896
bridgefm.wales

Trajectory

3y · 2022–Now

Financial sub-scores

Computed from 3 filings
Cash100 / 100
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Company vitals
UK Headcount
0
UK Revenue
£79.8kEstimate
Founded
8 years ago
Since Jan 2018
HQ
Cowbridge, Vale of Glamorgan
Financial health
100

Financial Health

Strong

Strong

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Haven FM (Pembrokeshire) Limited

Haven FM (pembrokeshire)
Media & Publishing
Inc. 2000Cowbridge, Vale of GlamorganCH 04115826
bridgefm.wales

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets65 / 100
Cash100 / 100
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Company vitals
UK Headcount
0
UK Revenue
£636kEstimate
Founded
25 years ago
Since Nov 2000
HQ
Cowbridge, Vale of Glamorgan
Financial health
78

Financial Health

Healthy

Healthy

Location

Map of Cowbridge, Vale of Glamorgan
St Hilary Transmitter, St. Hilary
Cowbridge, Vale Of Glamorgan, CF71 7DP
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Beastly Media Ltd

Beastly Media
Media & Publishing
1 employeesInc. 2020CaerphillyCH 12469167

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Headcount40 / 100
Key contacts (1)
SE
Sarah Elizabeth Breese
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£38.2kEstimate
Founded
6 years ago
Since Feb 2020
HQ
Caerphilly
Financial health
78

Financial Health

Healthy

Healthy · 0% CAGR over 4y

Location

Map of Caerphilly
Welsh Ice, Ty Merlin Caerphilly Business Park, Van Road
Caerphilly, CF83 3GS
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How Cardiff Radio & Podcasting companies work and how to sell to them

What they do

Cardiff-area radio and podcasting operators usually earn through a blend of airtime advertising, sponsor packages, branded audio production, editing retainers and one-off campaign work. A smaller share may take revenue from live recordings, training, format development or distribution support, but the commercial core is services and media inventory rather than subscription software. Engagements are often scoped as a series, a season, a monthly production retainer or a campaign bundle covering scripting, recording, editing, publishing and reporting. Pricing tends to follow project fees, day rates, sponsor packages or low-to-mid four-figure retainers, with margin depending on freelance production capacity, studio access, rights clearance and repeat bookings.

Who they sell to

Most sell to local advertisers, sponsors, publishers, charities, education providers, cultural organisations and business teams that need audience reach or produced audio. The buyer is often an owner, marketing director, communications lead, publisher, events manager or agency account handler rather than a formal procurement function. Typical deals are direct, relationship-led and brief-led, with sales cycles measured in weeks when there is a campaign date or recording deadline. Larger clients may still ask for media packs, listener evidence, usage rights and basic production governance, but RFP-style buying appears less common than referrals, repeat work and local commercial introductions.

What they buy

Most radio and podcasting firms tend to spend on production equipment, studio hire, editing tools, hosting, transcription, music licensing, insurance, accounting, legal review and freelance production support. Commercial teams may also need lightweight CRM, proposal templates, audience reporting, email marketing, payment collection and bookkeeping systems, especially where sponsor conversations sit with the same people running production. Sellers of recruitment, training and outsourced finance should assume constrained budgets and limited internal process. Pitches work better when they reduce admin around briefs, rights, invoicing, campaign evidence or sponsor fulfilment, rather than assuming a dedicated technology function with spare implementation capacity.

Why and how to sell to them

Buying triggers usually appear when a studio wins a repeat sponsor, signs a publisher relationship, launches a new series, takes on more freelance producers or needs cleaner reporting for a campaign renewal. Regulation, rights and advertising compliance can also create urgency, particularly where branded content, guest permissions and music use are handled by small teams. Outbound messages should be specific to the operating moment: less time reconciling sponsor deliverables, fewer missed approvals, clearer audience evidence, faster edit-to-publish workflows or cleaner month-end invoicing. Cardiff buyers in this segment are likely to prefer practical proof, short pilots and transparent pricing over long platform demonstrations.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Also in Cardiff

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Frequently asked questions

How many Radio & Podcasting companies are there in Cardiff?
Around 39 actively-trading Radio & Podcasting companies are registered in Cardiff. Of those, 0 report turnover above £5M in their most recent filed accounts. This Cardiff list covers companies across the wider Cardiff travel-to-work area, including surrounding towns — not just the Cardiff local-authority boundary.
What counts as a Radio & Podcasting company in this list?
A company is included when its public website and filed activity descriptions indicate it sells Radio & Podcasting products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest Radio & Podcasting companies in Cardiff?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable Radio & Podcasting companies in Cardiff appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 39 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do Radio & Podcasting companies in Cardiff actually do?
Cardiff-area radio and podcasting operators usually earn through a blend of airtime advertising, sponsor packages, branded audio production, editing retainers and one-off campaign work. A smaller share may take revenue from live recordings, training, format development or distribution support, but the commercial core is services and media inventory rather than subscription software. Engagements are often scoped as a series, a season, a monthly production retainer or a campaign bundle covering scripting, recording, editing, publishing and reporting. Pricing tends to follow project fees, day rates, sponsor packages or low-to-mid four-figure retainers, with margin depending on freelance production capacity, studio access, rights clearance and repeat bookings.
How does Cardiff Radio & Podcasting compare internationally?
Cross-border comparisons of Radio & Podcasting populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical Radio & Podcasting companies in Cardiff?
Company sizes in this list vary widely. Median UK turnover across the actively-trading Radio & Podcasting firms is roughly £18k in the most recent filed accounts.
Are these mostly new or established Radio & Podcasting companies?
8 of the 39 actively-trading Radio & Podcasting companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Cardiff list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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