Radio & Podcasting Companies in Cardiff: 39 Active Firms (2026)
Radio and podcasting companies produce, distribute and commercialise audio programming for audiences and advertisers in the Cardiff metropolitan area.
Buying centres sit mainly with local advertisers, sponsors, publishers and business clients that need audio production rather than enterprise media infrastructure. The work tends to be commissioned around campaigns, series production, editing retainers, distribution support and commercial partnerships, with short sales cycles and direct buyer access. Cardiff-area operators appear closer to lean service studios and owner-managed media businesses than to large broadcast groups. Customer demand is therefore likely to come from local advertising budgets, branded content briefs, publisher extensions and business-to-business communications, rather than from high-value software-style contracts.
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Cardiff has 39 actively trading radio and podcasting companies in this list. Reported headcount totals 13 across reporting employers, so the footprint looks closer to a network of proprietors, freelancers and micro-studios than to a conventional broadcasting labour market. That matters for researchers using this list: activity is likely to be visible through productions, campaigns, licences and local commercial relationships, rather than through staff-heavy operating companies. The market appears commercially active but lightly staffed, with operating scale often tied to project flow, audience reach and repeat sponsor demand.
Commercial audio sits in a mixed operating context rather than a single rulebook. Broadcast activity brings licensing, music rights and editorial standards into scope; podcast and branded-audio work is more often shaped by sponsor disclosure, contributor permissions, platform distribution terms and advertising claims. For Cardiff producers, that distinction matters because a small studio may handle commissioning, recording, editing, sales and clearance inside the same owner-managed operation. Buyers therefore tend to assess more than audience fit. They also look for repeatable production process, rights discipline and the ability to keep sponsors, publishers and listeners clearly separated.
The outlook appears constrained by the shape of the cohort: many operators look small, service-led and dependent on project flow rather than recurring platform economics. Podcast work tends to sit close to branded content, publisher services and in-house marketing teams, while radio remains tied to local audience reach and advertiser budgets. That mix can support durable specialist studios, but it also leaves little room for high-cost editorial expansion without sponsor or client demand already in place. Consolidation seems more likely through production partnerships, shared sales representation and portfolio contracting than through large acquisitions, particularly where reported employment remains thin.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
39
Active firms
2026
8
Recent incorporations
incorporated since 2022
0
£5M+ firms
above £5M revenue
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Key facts
20% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Cardiff’s radio and podcasting market spans broadcast-style formats, commissioned production and podcast-led media.
Audio businesses can sell against targeted audiences as well as local reach, so advertising fit matters alongside listener volume.
Production capability, advertising sales and distribution often sit in the same commercial model.
Commissioned audio work and podcast-led publishing give smaller operators routes to revenue outside conventional broadcast advertising.
Top Cardiff Radio & Podcasting companies
Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsOperates an online radio streaming platform and mobile app that provides access to multiple music and talk radio stations, allowing users to listen live, browse stations, and stream broadcast…
Serves B2C music radio listeners via web and mobile apps, and B2B advertisers seeking access to audiences across its radio station network.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates DAB digital radio multiplexes, holding licences to transmit multiple radio stations on shared digital broadcast networks. Provides capacity for BBC, commercial and new local stations to…
Sells to radio station operators seeking local DAB carriage, including BBC local radio stations, established commercial stations, networked brands, and new local stations broadcasting in specific UK…
Financial Health
HealthyHealthy
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -78% CAGR over 3y
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -78% CAGR over 3y
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial Health
N/AN/A
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
Buy this list of 76 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
46 more companies and their verified directors are in the file
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How Cardiff Radio & Podcasting companies work and how to sell to them
What they do
Cardiff-area radio and podcasting operators usually earn through a blend of airtime advertising, sponsor packages, branded audio production, editing retainers and one-off campaign work. A smaller share may take revenue from live recordings, training, format development or distribution support, but the commercial core is services and media inventory rather than subscription software. Engagements are often scoped as a series, a season, a monthly production retainer or a campaign bundle covering scripting, recording, editing, publishing and reporting. Pricing tends to follow project fees, day rates, sponsor packages or low-to-mid four-figure retainers, with margin depending on freelance production capacity, studio access, rights clearance and repeat bookings.
Who they sell to
Most sell to local advertisers, sponsors, publishers, charities, education providers, cultural organisations and business teams that need audience reach or produced audio. The buyer is often an owner, marketing director, communications lead, publisher, events manager or agency account handler rather than a formal procurement function. Typical deals are direct, relationship-led and brief-led, with sales cycles measured in weeks when there is a campaign date or recording deadline. Larger clients may still ask for media packs, listener evidence, usage rights and basic production governance, but RFP-style buying appears less common than referrals, repeat work and local commercial introductions.
What they buy
Most radio and podcasting firms tend to spend on production equipment, studio hire, editing tools, hosting, transcription, music licensing, insurance, accounting, legal review and freelance production support. Commercial teams may also need lightweight CRM, proposal templates, audience reporting, email marketing, payment collection and bookkeeping systems, especially where sponsor conversations sit with the same people running production. Sellers of recruitment, training and outsourced finance should assume constrained budgets and limited internal process. Pitches work better when they reduce admin around briefs, rights, invoicing, campaign evidence or sponsor fulfilment, rather than assuming a dedicated technology function with spare implementation capacity.
Why and how to sell to them
Buying triggers usually appear when a studio wins a repeat sponsor, signs a publisher relationship, launches a new series, takes on more freelance producers or needs cleaner reporting for a campaign renewal. Regulation, rights and advertising compliance can also create urgency, particularly where branded content, guest permissions and music use are handled by small teams. Outbound messages should be specific to the operating moment: less time reconciling sponsor deliverables, fewer missed approvals, clearer audience evidence, faster edit-to-publish workflows or cleaner month-end invoicing. Cardiff buyers in this segment are likely to prefer practical proof, short pilots and transparent pricing over long platform demonstrations.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many Radio & Podcasting companies are there in Cardiff?
What counts as a Radio & Podcasting company in this list?
Which are the largest Radio & Podcasting companies in Cardiff?
What do Radio & Podcasting companies in Cardiff actually do?
How does Cardiff Radio & Podcasting compare internationally?
How is this list built and how fresh is the data?
How big are the typical Radio & Podcasting companies in Cardiff?
Are these mostly new or established Radio & Podcasting companies?
What SIC codes does this use?
What buying signals should I look for?
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