Resources
Practical guides for UK B2B sales teams. No fluff.
Finding UK companies in Clay: why Companies House data isn't enough
Clay's UK enrichment misses up to 95% of long-tail accounts and surfaces false positives. Here's why Companies House isn't the fix — and what is.
SIC codes explained
What SIC codes actually are and why they're unreliable for B2B prospecting. A guide to understanding (and getting past) outdated classification systems.
AI agents for sales research
How AI agents automate account research: read websites, pull Companies House data, scan job postings, create research briefs for precision outreach.
GDPR and B2B prospecting in the UK
Clear, practical GDPR rules for B2B cold outreach in the UK. What you can do, what you can't, and what's actually enforced.
How to build a prospect universe using AI
Three-stage framework for building a prospect universe: define using natural language, prioritise using buying signals, research using AI agents.
ABM for small B2B sales teams
Account-based marketing isn't just for enterprises. Here's how small teams can implement ABM using prioritisation and signal-based targeting.
The state of UK B2B sales - data from Companies House records
Analysis of 47,000 UK B2B companies using Companies House data. What the numbers reveal about growth, hiring, and buying intent patterns.
The end of spray and pray
Cold email response rates have collapsed. Why spray and pray no longer works - and why precision is now the only competitive advantage in outbound.
How I Automated My LinkedIn Outreach With Claude — A Founder's Playbook
How I used Claude to automate LinkedIn outreach end-to-end — a CRM-connected browser agent that sends requests, captures enrichment, logs results, and stays under LinkedIn's limits. A founder's playbook.
How to read a Companies House filing to assess a sales prospect
Learn how to read Companies House filings as a sales rep. What data matters for assessing buying intent and financial health.
How AI is changing B2B prospecting
Why AI's real impact on B2B prospecting isn't about faster emails. It's about understanding what companies actually do and synthesising buying signals.
How to build a target account list from scratch
Five-stage framework for building a target account list: define ICP, identify signals, map universe, prioritise, then action. Done right.
Firmbase vs ZoomInfo, Apollo, Clay and Cognism
Compare Firmbase with ZoomInfo, Apollo, Clay, and Cognism. Why different tools solve different problems - and which one fits your UK sales team.
How to find every company in your total addressable market in the UK
Most UK B2B sales lists are missing 30-60% of your real market. Here's how to build a complete account universe using Companies House data.
What Firmbase's MCP integration means for your sales workflow
MCP integration lets you query Firmbase data directly from Claude. Ask questions in plain English instead of switching between tabs.
The complete guide to B2B account prioritisation for small sales teams
Most small sales teams prioritise by gut feel. Here's how to build a signal-based account scoring system without a RevOps function.
How to define your ICP when you sell a horizontal B2B product
Standard ICP frameworks assume you sell to one sector. For horizontal B2B products, they fail. Here's how to map your complete UK target market.
What job postings tell you about a company's buying intent
Decode job postings as buying signals. Which roles signal growth? Which hiring patterns indicate high buying intent for sales tools?
Buying Signals in B2B Sales: Which Ones Actually Matter (And Which Are a Complete Waste of Time)
Most buying signals are noise. We break down the signals that genuinely predict B2B purchase intent in the UK - and the ones wasting your team's time.