B2B lead generation for the UK,
done by AI.
Describe your ideal customer in plain English. Firmbase researches every UK company that fits, finds the right buyer, and hands you a ready-to-action account — no list-buying, no scraping, no SDR team required.
US tools weren't built for the UK market.
Apollo, ZoomInfo and the rest were built on US firmographics. The UK runs on Companies House — five million active companies, full filings, PSC registers, group structures. Most of which never make it into a US database. And the UK subsidiaries of foreign parents? Hidden entirely.
Firmbase starts where everyone else stops — with the full Companies House dataset — and researches the rest live. Contacts, signals, accreditations, tech stack, hiring intent, anything your ICP calls for.
Four steps. No spreadsheets.
The pipeline you'd build yourself — if you had the time.
Why UK sales teams pick Firmbase.
The questions we get asked.
What is B2B lead generation?+
Finding companies that match your ideal customer profile (ICP), identifying the right person to contact, and getting enough context to start a conversation. Firmbase does all three — automatically, for the UK market.
Is Firmbase a lead-gen agency?+
No. Agencies sell you meetings; we give you the underlying pipeline you'd build yourself. You own the accounts, the contacts and the outreach.
How is this different from Apollo or ZoomInfo?+
Apollo and ZoomInfo are US-built and ship a snapshot database. Firmbase is UK-first, built on the full Companies House dataset, and researches contacts and signals live — not from a stale scrape.
Is this GDPR-compliant?+
Yes. We surface business contact information for legitimate B2B outreach, in line with UK GDPR and PECR. No personal email scraping, no consumer data.
How quickly can I start?+
Sign up, describe your ICP, get your first qualified accounts in minutes. No onboarding, no implementation project.
Stop building lists. Start selling.
Try Firmbase free, or book a demo to see it run on your ICP.