CDN Used by UK Fashion Retail Companies: Market Share (2026)
Detected CDN use across 3,061 of 119,795 trading UK fashion retail companies, with Cloudflare the clear leader at 94.2% of detections.
Among 119,795 trading UK fashion retail companies, 3,061 have a detectable CDN. Cloudflare accounts for 94.2% of detected usage, with 2,884 companies, while Amazon CloudFront is at 4.0% (122) and Akamai at 2.3% (69).
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Cloudflare sits above 94.0% in every employee band: 94.3% among 2,091 detected companies under 10 employees, 94.0% among 867 companies with 10–50 employees, and 95.1% among 103 companies over 50 employees.
The long tail is thin, with 11 systems detected in total. ShortPixel appears at 0.6% (17 companies), Bunny at 0.5% (16), and Uploadcare, Fastly and Sirv each at 0.3% (10); 3 further systems cover 7 companies.
3,061
fashion retail with detected CDN
Of 119,795 UK fashion retail
2.6%
Detection rate
2026
11
Systems detected
In this category
94.2%
Leader share
Cloudflare
UK Fashion Retail CDN market share
Share of the 3,061 UK Fashion Retail with a detectable system. As of June 2026.
CDN compared
| System | UK Fashion Retail | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Cloudflare | 2,884 | 94.2% | 6 | 21.8% | Small retailers, market default |
| Amazon CloudFront | 122 | 4% | 8 | 37.7% | Small retailers, London-skewed |
| Akamai | 69 | 2.3% | 4 | 31.9% | Micro retailers, London-leaning |
| ShortPixel | 17 | 0.6% | — | — | View these companies in Firmbase → |
| Bunny | 16 | 0.5% | — | — | View these companies in Firmbase → |
| Uploadcare | 10 | 0.3% | — | — | View these companies in Firmbase → |
| Fastly | 10 | 0.3% | — | — | View these companies in Firmbase → |
| Sirv | 10 | 0.3% | — | — | View these companies in Firmbase → |
| Cloudimage | 6 | 0.2% | — | — | View these companies in Firmbase → |
| Filestack | 5 | 0.2% | — | — | View these companies in Firmbase → |
| Section.io | 5 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading CDN system shifts with company size: among UK Fashion Retail with under 10 employees, Cloudflare leads at 94.3% of the 2,091 with a detectable system; among UK Fashion Retail with 10–50 employees, Cloudflare leads at 94% of the 867 with a detectable system; and among UK Fashion Retail with over 50 employees, Cloudflare leads at 95.1% of the 103 with a detectable system.
Under 10 employees
94.3% of band
This is the largest detected band, with 2,091 companies. Cloudflare leads at 94.3%, so the small-retailer market is mostly a single-system picture, with alternatives appearing at much lower levels.
10–50 employees
94% of band
There are 867 detected companies in this band, and Cloudflare leads at 94.0%. Amazon CloudFront and Akamai compete as smaller alternatives, rather than forming a separate mid-market pattern.
Over 50 employees
95.1% of band
This band has 103 detected companies, the smallest of the three. Cloudflare leads at 95.1%, so larger fashion retailers look similar to the smaller bands on CDN choice.
How CDN usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Fashion Retail by CDN
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Frequently asked questions
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