Companies Using Animate It in the UK: 339 Active Firms (2026)
UK companies running web animation technology on their websites use interactive visual effects to support digital engagement and content presentation.
Adoption tends to sit with marketing, ecommerce and recruitment teams rather than central IT alone. The technology adds motion to customer-facing pages, so its presence usually points to a site expected to carry more than brochureware: campaign landing pages, product storytelling, quote-generation journeys or portfolio-led sales. The commercial profile appears weighted towards small and mid-sized operators that still depend on their website for enquiry generation, rather than pure enterprise procurement. Typical engagements are likely to be lightweight front-end work delivered through website builds, retained agency support or content-system themes, with larger adopters folding animation into brand governance, conversion testing and content operations.
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The UK adoption base is modest but not trivial: 339 companies running this web-animation stack are actively trading. Reported employment totals 2,331 people, placing the footprint closer to a long tail of digitally active SMEs than to a narrow enterprise buying universe. The sector mix is trade-and-property-led: Construction accounts for 19.2% of the cohort, Field Services & Trades for 17.1%, Advanced Manufacturing for 12.1%, Real Estate & Property for 9.7%, and Wholesale & Distribution for 8.8%. That pattern fits a market where websites need to explain services, projects and credentials before a sales conversation starts.
Procurement tends to sit inside website refreshes, rather than a separate software-selection exercise. A content-management layer is also detected among 76.1% of adopters, with bot protection at 46.9%, search optimisation at 43.1%, analytics at 42.8%, security and performance proxying at 38.1%, tag management at 34.5%, and contact-form tooling at 32.4%. That stack shape matters because animation is rarely isolated from tracking, consent banners, form handling and page-speed choices. Buyers and their agencies therefore have to balance visual movement with accessibility, privacy notices and the practical risk of slowing high-intent pages.
Adoption appears likely to follow the cadence of website rebuilds rather than separate budget cycles. Smaller operators tend to keep animation inside templates and agency-managed content systems, while larger employers are more likely to fold it into design systems, conversion testing and recruitment pages. Performance and accessibility pressure may temper heavier effects, especially where pages already carry analytics, forms and consent tooling. The direction of travel looks incremental: fewer standalone experiments, more animation bundled into ordinary front-end delivery, and a gradual preference for lighter effects that do not interrupt search visibility or lead capture.
Adoption by company size
Adoption of Animate It rises with company size across the trading companies in this cohort. 0% of the 1,970,933 companies with under 10 employees run Animate It (235 detected). 0.1% of the 86,190 companies with 10–50 employees run Animate It (95 detected). 0.1% of the 9,358 companies with over 50 employees run Animate It (9 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
339
Active firms
2026
21
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
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Key facts
About 6% of the trading cohort reports turnover above £5M (21 of 339 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
WordPress is detected alongside Animate It at 76.1% of users (258), making the cohort largely CMS-led rather than custom-front-end only.
reCAPTCHA appears on 46.9% of Animate It users (159), while Contact Form 7 appears on 32.4% (110), pointing to enquiry capture as a common website pattern.
Google Analytics is present on 42.8% of Animate It users (145), and Google Tag Manager on 34.5% (117), so many sites pair animation with measurement and campaign tagging.
Construction is the largest tagged sector at 19.2% (65), followed by Field Services & Trades at 17.1% (58), suggesting usage on service-led sites with visual project or capability content.
728 verified decision-maker contacts are associated with companies running Animate It, mainly useful for mapping digital, marketing and web roles before outreach.
What else do Animate It users run?
Share of the 339 Animate It-running UK companies where each technology was also detected. As of June 2026.
Who runs Animate It in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£526.2K
Median UK turnover
6.2%
Above £5M turnover
11
Incorporated since 2022
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Top UK companies using Animate It
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProduces visual effects for television, documentaries, and immersive attractions. Creates CGI, compositing, and visual sequences for broadcasters, streaming platforms, museums, and themed experiences…
Serves B2B clients including broadcasters, streaming platforms, production studios, documentary makers, museums, tourism bodies and immersive visitor attractions needing visual content for television…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 4 filingsProvides graphic design, branding and marketing services alongside lithographic and digital printing. Produces large‑format print, packaging, direct mail, exhibition materials and merchandise, and…
Serves B2B marketing and brand teams at premium, lifestyle and sustainability-led organisations, including consumer brands, food businesses, environmental companies and charities.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 3y
Location
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Computed from 4 filingsDevelops and provides a no‑code/low‑code SaaS platform for building and managing OTT streaming applications. Enables media companies and publishers to create, update and operate video apps across…
Serves B2B media and entertainment organisations, including broadcasters, sports rights holders, publishers, fitness and kids’ content brands, and OTT providers managing streaming businesses.
Financial Health
HealthyHealthy · -31% CAGR over 3y
Location
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Computed from 3 filingsProvides marketing consultancy and strategic planning alongside design and branding services. Designs and builds websites and e‑commerce platforms, and delivers digital marketing, SEO, PR, and…
Serves SMEs and other businesses seeking external marketing support, including owners and teams addressing growth barriers across brand, web, e-commerce, digital marketing, SEO, PR and communications.
Financial Health
StableStable · -15% CAGR over 2y
Location
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Computed from 5 filingsProvides graphic design and digital communications services including website design, branding, print materials, retail graphics and marketing campaign assets for businesses and organisations across…
Serves businesses and education organisations, including automotive brands and sixth form colleges, seeking print and digital communications support for brand, web, retail and campaign activity.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides category strategy, brand development, and shopper marketing services for FMCG brands, including planning, trade activation, shopper activation, and creative communications to support product…
Serves FMCG brand owners and consumer goods marketing, category, customer and trade teams seeking agency support for shopper activation and retail-focused brand activity.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProduces branded films and video content for companies and organisations. Provides creative development, strategic planning and film production for marketing, corporate communications and social…
Serves marketing, brand and communications teams at large businesses and charities, including consumer, retail, financial services, automotive, media and nonprofit organisations.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Computed from 3 filingsProduces and stages pantomime theatre productions for venues, developing original scripts, live music shows and technical stage productions with professional casts. Also provides casting…
Serves UK theatres and performance venues, family audiences attending seasonal pantomimes, and stage production organisations seeking costumes, props, sets and scripts.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides software for e‑commerce brands to manage ambassador and influencer marketing programmes. The platform supports recruiting ambassadors, coordinating campaigns, tracking referrals and…
Sells to eCommerce brands and marketing teams that use ambassadors, influencers, affiliates, customers and fans to drive community-led sales, content, launches and social media engagement.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-based software for testing and analysing visual marketing and retail creative. The platform predicts attention, emotion and memorability in adverts, packaging and digital content,…
Serves enterprise CPG brands, retailers and marketing agencies, targeting shopper marketing, consumer insights, ecommerce, retail marketing and visual merchandising teams managing omnichannel…
Financial Health
StableStable · Hiring · 55% CAGR over 5y
Location
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Computed from 5 filingsProvides event production and audio‑visual equipment hire for conferences, corporate events, parties and public events. Services include sound engineering, lighting design, video solutions, staging,…
Serves a mix of corporate event teams, public event organisers, private clients, wedding planners, product launch and fashion show producers, plus film, TV, theatre and touring productions.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsDevelops data and software platforms for brand licensing and retail. Provides product lifecycle management, master data management, digital product catalogues, and royalty reporting tools that…
Serves B2B customers in the brand licensing and retail sectors, especially consumer brands and teams managing product, licensing and royalty programmes, plus partners across the licensing value chain…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides architectural design and planning services for residential and commercial building projects, including feasibility studies, architectural surveys, 3D visualisations, planning applications,…
Serves homeowners, property owners, residential developers and commercial clients across Kent and the South East, including those planning extensions, loft conversions, bespoke homes, listed building…
Financial Health
StableStable · -11% CAGR over 4y
Location
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Computed from 5 filingsProvides lead generation services for home improvement installers, supplying sales enquiries for products such as boilers, windows, doors, conservatories, solar panels and insulation. Generates…
Serves B2B home improvement installers and companies across the UK, including firms fitting windows, doors, conservatories, boilers, solar panels, insulation, heat pumps, air conditioning, home…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops artificial intelligence software for analysis of cardiac imaging, including MRI and echocardiography. Provides AI‑assisted measurement and diagnostic analysis tools and core laboratory…
Serves hospitals, NHS and other healthcare providers, cardiac imaging teams, and sponsors of global cardiovascular clinical trials needing specialist CMR and echocardiography analysis support.
Financial Health
HealthyHealthy · -75% CAGR over 2y
Location
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Computed from 2 filingsProvides software platforms for universities that support student engagement, careers services, employability programmes, disability and wellbeing case management. Offers tools for job postings,…
Sells to higher education institutions, primarily universities in the UK, Europe and worldwide, targeting careers, employability, student services, disability, wellbeing and conduct teams that…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsRoasts and sells coffee beans including single‑origin arabica and espresso blends. Supplies coffee, tea and brewing equipment through an online shop and wholesale to cafés, and offers subscriptions,…
Sells to individual coffee and tea buyers online, and to wholesale hospitality and retail customers such as cafés, farm shops, restaurants and stockists seeking served or resale ranges.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures fine jewellery for global brands and retailers, including diamond and gold pieces. Operates large-scale production facilities and international subsidiaries that handle…
Serves B2B jewellery and luxury lifestyle clients worldwide, including major retail and brand partners, trade buyers, and distributors seeking fine jewellery collections.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and marketing services for beauty and lifestyle brands, including media relations, influencer outreach, product launch campaigns, social media management, events, and brand…
Serves emerging and established health, beauty and luxury brands, from new market entrants to global beauty companies needing refreshed positioning or board-level communications support.
Financial Health
WeakWeak · -64% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies digital ordering and customer experience technology for restaurant and retail brands, including self-service kiosks, digital signage, self-checkout systems and drive‑thru…
Serves B2B customers in food and beverage, QSR, foodservice, retail and leisure, especially multi-site restaurant and retail brands with in-store, drive-thru or self-checkout customer journeys.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsOrganises professional conferences and events focused on business and technology topics including data science, AI, cybersecurity, digital marketing and digital marketplaces. Connects industry…
Serves B2B audiences including executives, founders, analysts, marketers, data/AI and cybersecurity professionals, and business transformation leaders across technology-driven sectors.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 3 filingsSells used prestige, performance, sports and luxury cars through a dealership showroom and online stocklist. Provides vehicle sourcing, part‑exchange purchasing, motor finance arrangements through…
Serves private motorists and car enthusiasts seeking used prestige, performance, sport and luxury cars, including buyers using finance or part-exchange options.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
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Computed from 4 filingsDevelops quantum computing hardware and software, including annealing and gate‑model systems. Provides cloud-based access to quantum processors, development tools, and professional services for…
Serves enterprise technology and business leaders, developers and quantum researchers in manufacturing, logistics, public sector, defence/aerospace and advanced computing organisations.
Financial Health
StrongStrong · Hiring · 91% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing analytics, data management and consulting services. Integrates advertising and business data from channels such as TV, radio, print and digital to deliver performance measurement,…
Serves B2B marketing and business leaders at growth-focused brands and advertisers, including organisations managing data across TV, radio, print, web and social channels in Europe and Asia Pacific.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides industrial design and product development consultancy services, including user research, product strategy, concept design, mechanical engineering, prototyping, and design for manufacture for…
Serves businesses and institutions developing physical products, including consumer brands, medical device companies, industrial firms, universities and spin-outs.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies upholstery fabrics for commercial interiors. Offers ranges of performance textiles, including recycled polyester fabrics made from plastic bottles, used by architects and…
Serves interior designers, architects and commercial fit-out/specification buyers creating interiors for offices, auditoriums and other commercial spaces, with fabrics used globally.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides inbound tour operations for international visitors, organising day trips, multi‑day tours, shore excursions and cruise transfers. Arranges guided travel programmes and transport services…
Sells to international leisure travellers visiting Britain, Ireland and Northern Europe, including cruise passengers, group travellers and tourists seeking day trips, overnight tours, shore…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides rental and rent-to-buy electric scooters, mopeds and e-bikes, primarily for delivery riders. Offers subscription plans that include insurance, servicing and fleet management features such as…
Serves individual last-mile delivery riders, including Uber Eats and Deliveroo riders, plus commuters seeking electric two-wheelers; primarily targets UK riders, with specific offers for London-based…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsMarkets and sells residential park homes and lodges within managed park developments, offering new and pre-owned units, arranging viewings, and assisting buyers with purchasing homes located on…
Sells to consumers seeking new or pre-owned luxury park homes and lodges in Cornwall, particularly prospective buyers arranging viewings or part-exchanging an existing home.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsManufactures and distributes packaged food and drink products including breakfast cereals, snack foods, cakes, toaster pastries, and soft drinks. Markets products such as peanut butter puffs,…
Serves grocery and convenience retailers, food distributors, and brand partners across 13 countries, with activity highlighted in the UK, Poland and the USA.
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Computed from 3 filingsProvides professional recruitment and executive search services across HR and communications, accounting and finance, IT, procurement, marketing, customer contact, and executive roles, offering…
Serves employers from startups to FTSE 100 companies and major brands across the UK and Europe, plus professional jobseekers, across HR, finance, IT, procurement, marketing, customer contact and…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 4 filingsProvides training, technology solutions and business support services for the care sector. Develops and delivers virtual reality–based training programmes covering areas such as child exploitation,…
Serves UK care-sector organisations, including adoption and fostering agencies, children’s independent care providers, virtual schools, education providers and safeguarding teams addressing youth…
Financial Health
StableStable · -74% CAGR over 3y
Location
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Provides marketing consultancy and market research services for tourism and hospitality businesses. Services include marketing strategy, PR, website support, project management, training workshops,…
Serves UK tourism and hospitality businesses, from small rural enterprises, cafes and campsites to established hotels and attractions, plus destinations, local authorities and larger tourism…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides commercial and personal printing services, producing items such as flyers, leaflets, posters, business cards, banners, labels, stationery, and signage. Offers custom print sizes, design…
Serves businesses needing commercial, industrial and promotional print, including buyers ordering point-of-sale materials, menus, catalogues, signage and branded print, as well as consumers…
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides short-term vehicle rental including cars, MPVs, SUVs, vans, minibuses, campervans and motorhomes. Operates a fleet available for hire with optional extras and online reservations for…
Serves local consumers, families, groups and businesses in Sutton and Surrey needing short-term car, van, minibus, MPV, SUV or motorhome hire.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsOperates a membership organisation focused on youth employment. Provides careers advice, online courses, job listings and skills resources for young people, and offers employer membership, research,…
Serves young people aged 11-30, employers recruiting early-career talent, and education providers such as schools, colleges and careers advisers, with additional audiences in policy and research.
Financial Health
StrongStrong · Hiring · 52% CAGR over 3y
Location
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Computed from 3 filingsSupplies commercial furniture and provides contract interior fit-out services for offices and workplaces. Works with architects and designers to specify, source and install furniture systems and…
Serves B2B commercial interiors clients, especially architects, interior designers, furniture manufacturers and large organisations planning workplace projects in the UK and Ireland.
Financial Health
StrongStrong · Hiring · 81% CAGR over 2y
Location
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Computed from 3 filingsProvides same-day and online printing services producing flyers, leaflets, folded brochures, booklets, posters, roller banners, business cards, stickers, signage, and custom printed clothing. Also…
Sells to businesses, organisations and individuals needing fast-turnaround print products, including marketing teams, event organisers, brands and employers ordering flyers, signage, business cards,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 2y
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Computed from 5 filingsDevelops artificial intelligence and data science software platforms providing machine learning, generative AI and IoT analytics for agriculture, biotechnology and environmental monitoring, including…
Serves B2B and public-sector customers in agriculture, controlled-environment farming, biotech, animal health, environmental science and agri-finance, plus researchers, regulators and policy teams.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides residential and commercial construction and interior fit‑out services, including refurbishment and redevelopment of buildings into apartments, offices, showrooms, and workplace facilities.…
Serves residential property buyers and commercial clients, including property owners, corporate occupiers, automotive showrooms, sports clubs, gardens and food and drink businesses.
Financial Health
StableStable · -3% CAGR over 5y
Location
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Computed from 4 filingsProvides digital and large‑format printing services for marketing and display materials, including posters, banners, exhibition stands, retail POS graphics, signage, wallpaper, and window vinyls.…
Serves UK businesses from blue-chip companies to sole traders, especially retailers, exhibitors and organisations needing sales, marketing, communications and commercial interior graphics.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Computed from 5 filingsProvides systems integration and digital engineering for industrial and critical infrastructure facilities. Designs and implements control and safety systems, digital operations platforms, asset…
Serves B2B organisations operating critical facilities in life sciences, manufacturing, nuclear, oil and gas, power and utilities, and warehousing, where safety, compliance and uptime are…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsProduces organic cheeses including brie, cheddar, Lancashire-style and Red Leicester-style varieties using milk from its own pasture-fed dairy herd. Sells handmade cheeses, smoked cheddar and butter…
Serves consumers buying organic artisan cheese online, including gift and subscription buyers, and supplies food retailers or stockists seeking farmhouse dairy products.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures and installs commercial signage, including illuminated signs, totems, wall graphics and large‑format digital prints. Provides end‑to‑end signage projects with site surveys,…
Serves businesses and public-sector organisations across the UK, including financial institutions, healthcare providers, construction firms, retailers, industrial sites, travel and hospitality…
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and installs bespoke kitchens and fitted furniture for residential projects. Provides CAD‑based design, precision CNC manufacturing, materials and finishes selection, and…
Serves private residential clients and trade partners, including architects, interior designers and contractors, commissioning bespoke kitchens and fitted furniture for home projects.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies mobility equipment including wheelchairs, powered wheelchairs, mobility scooters, walking aids, rise and recline chairs, stairlifts and specialist seating. Provides assessments and equipment…
Serves private individuals needing mobility support, plus hospitals, nursing homes, local authorities, healthcare specialists, therapists, and national retail and leisure outlets in the North East.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides a technology platform that enables businesses to offer insurance price comparison services. Supplies white‑label comparison journeys for car, van, bike and home insurance, including quote…
Serves businesses of all sizes that want to offer car, van, bike or home insurance comparison to their customers, including organisations with branches or individual agents seeking additional revenue.
Financial Health
StrongStrong · Hiring · 516% CAGR over 2y
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including co‑managed and ad‑hoc support, cloud computing, backup and disaster recovery, cybersecurity services, VoIP telephony, network…
Sells primarily to businesses and organisations needing IT support, including accounts and legal firms, construction and engineering practices, manufacturers, recruiters, hospitality businesses and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
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Computed from 5 filingsProvides data centre and managed hosting services, including server colocation, dedicated and virtual servers, cloud hosting, backup solutions, hosted email and SharePoint, VoIP communications, and…
Serves B2B customers, especially web-based businesses, web developers, app developers and software developers needing hosting infrastructure for online content, data, applications and services.
Financial Health
StableStable · -2% CAGR over 4y
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How Animate It usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Animate It is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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