Companies Using Fluent Forms in the UK: 1,128 Active Firms (2026)
Companies using web form technology collect enquiries, registrations and customer data through public websites in the UK market.
Public-site form plugins usually sit between marketing, sales operations and customer-service teams. The job is not only to display a contact box, but to qualify intent, apply conditional logic, notify staff and pass submissions into the systems that handle quotes, appointments, payments or support. Adoption therefore tends to signal a business with a maintained website, an owner for digital operations and enough enquiry volume to justify workflow rules. Many users look more like service-led SMEs than software buyers: local operators, healthcare providers, distributors and manufacturers using forms to turn web traffic into operational tasks.
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Among UK adopters, the profile is mid-market in ambition but micro-business in much of its current footprint: 1,128 actively trading companies are running the form stack, while reported employment totals 4,984 people across firms with an employment figure. Usage tilts towards practical, service-led sectors rather than pure digital publishers: field services and trades account for 16.7% of users, construction for 12.3%, healthcare providers for 11.1%, wholesale and distribution for 8.5%, and advanced manufacturing for 8.3%. That mix points to quote requests, appointment booking and customer intake as common use cases.
Forms that collect names, email addresses, location data, online identifiers or similar information fall within UK GDPR where they relate to an identified or identifiable living person. The ICO expects privacy information at the point of collection, covering purposes, retention periods and sharing in language that is concise, transparent, intelligible and easy to access. For companies running this stack, the main burden is usually operational rather than sector-specific: keeping form fields proportionate, managing consent and routing submissions without losing auditability. The ICO's UK GDPR guidance is also under review after the Data (Use and Access) Act 2025 came into law on 19 June 2025.
Adoption appears tied less to standalone form-building and more to how web enquiries feed internal systems. Mature users tend to ask for spam control, consent records, payment handling and routing into customer-management or service tools, while smaller users keep a lighter stack and rely on hosted site templates. Migration pressure may come from security maintenance, privacy expectations and bundled website platforms that reduce the need for separate form plugins. Consolidation seems likely around web agencies and managed-site providers rather than around form software alone.
Adoption by company size
Adoption of Fluent Forms rises with company size across the trading companies in this cohort. 0% of the 1,970,933 companies with under 10 employees run Fluent Forms (681 detected). 0.5% of the 86,190 companies with 10–50 employees run Fluent Forms (390 detected). 0.6% of the 9,358 companies with over 50 employees run Fluent Forms (57 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
1,128
Active firms
2026
68
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
2,331
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (68 of 1,128 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (101 firms), so a sizeable share is in its first few filing cycles.
The most common co-detected stack category is page-builder tooling at 47.9% (540), followed by bot-check tooling at 41.7% (470) and tag-management tooling at 33.2% (375).
Field services and trades account for 16.7% (188) of detected users, ahead of construction at 12.3% (139) and healthcare providers at 11.1% (125).
Forms that collect names, email addresses, location data or online identifiers can fall within UK GDPR where they relate to an identified or identifiable living individual.
ICO guidance says privacy information should be provided when personal data is collected and be concise, transparent, intelligible, easily accessible and in clear language.
ICO notes its UK GDPR guidance is under review after the Data (Use and Access) Act 2025 came into law on 19 June 2025.
What else do Fluent Forms users run?
Share of the 1,128 Fluent Forms-running UK companies where each technology was also detected. As of June 2026.
Who runs Fluent Forms in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£530.7K
Median UK turnover
6%
Above £5M turnover
101
Incorporated since 2022
2,331 verified decision-maker contacts
across these 1,128 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Fluent Forms
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsProvides online GP services through video consultations, offering medical advice, prescriptions, treatment requests and referral letters. Services include mental health, dermatology, weight…
Serves consumers across the UK seeking private online GP access, including adults, parents booking children’s consultations, students, travellers, and patients needing medical letters, prescriptions,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides card payment processing solutions for businesses, including countertop, portable and mobile card machines, online payment gateways and EPOS systems. Also offers merchant cash advances,…
Serves UK businesses that need card and online payment acceptance, including retail stores, restaurants and hospitality operators, mobile service providers and e-commerce merchants.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services connecting employers with job seekers. Lists and fills roles across hospitality, healthcare, aviation, warehouse, security and administrative sectors,…
Serves UK employers hiring staff in hospitality, aviation, healthcare, security, warehousing and cleaning, alongside job seekers seeking full-time, part-time and temporary roles in London and airport…
Financial Health
StrongStrong · Growing, Hiring · 295% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for the hospitality and industrial sectors, placing candidates in temporary shifts and permanent roles. Sources and matches workers with employers and…
Serves hospitality and industrial employers needing temporary shift and permanent staff, alongside candidates and professionals at varying career stages seeking work in those sectors.
Financial Health
StrongStrong · Growing, Hiring · 76% CAGR over 4y
Location
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Computed from 5 filingsProvides nurse-led home care services for adults and children with complex needs, including live-in care, dementia and mental health support, palliative care, neurological and disability care, and…
Serves families and private clients seeking home care for adults and children with complex needs, and public sector buyers including NHS commissioners. Targets people needing live-in, complex,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides tenancy management software and services for letting agents, including tenant referencing checks, Right to Rent verification, compliance and sanctions screening, insurance products, and…
Serves UK letting agents and property agencies managing residential tenancies, with related services reaching their landlord clients and tenant applicants. Targets lettings professionals handling…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 3 filingsProvides travel and expense coordination services for clinical trials, arranging patient transport, accommodation, and logistics. Manages clinical trial payments and stipends, supporting…
Sells to biotechnology, pharmaceutical and CRO organisations running clinical trials, including global study teams needing patient travel and expense coordination. Also serves clinical trial patients…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 3 filingsProvides fostering services by recruiting, assessing and supporting foster carers, and arranging foster placements for children in partnership with local authorities. Offers training, guidance and…
Serves prospective and existing foster carers, including those transferring agencies, and works with local authorities needing foster care placements for children and young people across the West…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsInstalls domestic energy efficiency measures under UK ECO and Green Deal schemes, including loft, cavity and wall insulation, boiler replacements, first‑time central heating systems, smart heating…
Serves UK householders and homeowners eligible for ECO4, Green Deal or related energy-efficiency grants, particularly those seeking funded heating and insulation upgrades.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 5y
Location
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Computed from 5 filingsProvides market research fieldwork services including participant recruitment, project management, screener and questionnaire design, moderation, and data collection for qualitative and quantitative…
Serves B2B and consumer product companies, full-service market research agencies, and advisory firms seeking respondents across consumer, technology, healthcare and business audiences in the UK,…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides international education consultancy services, advising students on studying abroad. Assists with university selection, applications for undergraduate, postgraduate and PhD programmes, and…
Serves prospective international students seeking undergraduate, postgraduate, PhD or language study abroad, with audiences linked to the UK, Middle East, Pakistan and India.
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
Location
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Computed from 4 filingsProvides home and community-based care services for children, adults, and seniors. Services include homecare support, overnight care, short break respite, supervised contact, holiday support,…
Serves private individuals, families, carers and professional referrers arranging support for babies, children, teenagers, adults and older people, including clients with special needs or clinical…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 3y
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Computed from 4 filingsInstalls energy‑efficiency and renewable energy systems for residential and commercial properties, including solar panels, air source heat pumps, boilers and insulation. Provides retrofit…
Serves UK homeowners, grant-eligible households, commercial businesses, and public-sector or community clients seeking energy-efficiency upgrades.
Financial Health
StrongStrong · Hiring · 22% CAGR over 3y
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Computed from 5 filingsProvides international freight and logistics services including road transport between the UK, Ireland and Europe, global air and ocean freight, customs brokerage, and value‑added distribution such…
Serves businesses, especially Irish exporters/importers and companies moving goods between Ireland, the UK, Europe and global markets, including firms needing customs support, distribution,…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsDesigns and installs renewable energy systems for residential, commercial and new-build properties, including solar photovoltaic panels, battery storage systems and electric vehicle charging points.…
Targets housebuilders and new-build developers, commercial businesses across varied sectors, national enterprises, and homeowners looking to reduce energy costs and carbon emissions through renewable…
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
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Computed from 5 filingsProvides technology and digital skills training through funded IT bootcamps and apprenticeship programmes. Delivers instructor-led courses in areas such as helpdesk support, networking, marketing and…
Serves UK job seekers, career changers and apprentices pursuing entry-level tech and digital roles, plus employers seeking to hire or upskill apprentices in IT support, ICT, network engineering,…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides commercial waste management and recycling services, including skip hire, wheelie bin and bag collections, roll‑on/roll‑off containers, confidential shredding, waste compaction equipment, and…
Sells to London businesses and organisations needing commercial waste services, including hospitality, manufacturing, retail, healthcare, education, public sector, construction, events, and…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides recruitment services for the transport, logistics and commercial sectors, supplying temporary and permanent staff such as HGV and van drivers and other operational roles, and matching…
Serves B2B employers in the transport and logistics sector, especially firms needing temporary or permanent drivers and commercial staff across the Black Country, Birmingham, Staffordshire and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides vocational training and NVQ qualifications for the construction and low‑carbon sectors, including trades such as bricklaying, carpentry, plastering, insulation installation, retrofit, and…
Serves construction and low-carbon sector tradespeople, site workers and employers seeking NVQs, retrofit, insulation, energy-efficiency and CPD training, including those using government funding or…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 5 filingsSells business mobile phone contracts and SIM‑only plans from networks including EE, Vodafone, O2 and Three. Retailer of smartphones, tablets and accessories, and also offers mobile broadband,…
Serves UK business customers, from sole traders, startups and SMEs to larger teams, purchasing mobile connectivity and work devices for staff across major networks.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 4 filingsOperates early years day nurseries and pre-school childcare settings located on working farms. Provides childcare, learning activities, outdoor play, and farm-based experiences such as animal care…
Serves parents and carers of pre-school children seeking nursery and early years childcare places at farm-based settings across England.
Financial Health
StrongStrong · Growing, Hiring · 118% CAGR over 3y
Location
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Computed from 5 filingsProvides property investment training through online courses, webinars, mentoring programmes and educational materials. Teaches strategies such as buy‑refurbish‑refinance‑rent, rent‑to‑rent and deal…
Targets UK individuals who want to become property investors, including beginners with limited capital and existing investors seeking advanced property training, mentoring and deal-sourcing support.
Financial Health
StrongStrong · Growing · 1% CAGR over 5y
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Computed from 5 filingsHelps households access government‑funded energy efficiency schemes and arranges installation of measures such as cavity wall and loft insulation, boiler replacements, heating controls, solar panels,…
Serves UK households, particularly low-income, vulnerable and grant-eligible homeowners or tenants, as well as social housing residents seeking funded home energy-efficiency support.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides executive search and recruitment services for trading technology, quantitative finance and AI roles. Sources and places software engineers, quantitative researchers, infrastructure and data…
Serves B2B clients: buy-side firms, hedge funds, FinTech companies and AI/ML technology businesses hiring specialist trading technology, quantitative, data science, cloud infrastructure and AI talent…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides waste management and disposal services for businesses and healthcare sectors, including clinical, hazardous, pharmaceutical, food, and construction waste. Offers skip hire, site clearance,…
Serves businesses and public-sector organisations including healthcare providers, care homes, dental and veterinary practices, nurseries, labs, construction firms, manufacturers, hospitality, retail,…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides business telecommunications and IT services including VoIP phone systems, business mobiles, broadband and Wi‑Fi, call recording and management software, computer telephony integration, and…
Serves UK businesses, particularly SMEs and multi-site operators in dental, hospitality, medical, veterinary, care homes, opticians, hotels, estate agencies and nurseries.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides business brokerage and advisory services for buying and selling companies. Offers business valuations, exit planning guidance, strategic acquisition search, buyer and seller advisory, and…
Serves UK business owners planning a sale, valuation or exit, plus individual buyers, investors and strategic acquirers seeking businesses across engineering, hospitality, manufacturing, retail,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides domiciliary care services, supplying carers for hourly, live-in, overnight and short-notice support. Assists individuals and families in arranging home care, developing care plans and…
Serves private individuals and families seeking local home care for children, adults and older people, plus organisations needing care support.
Financial Health
StrongStrong · Hiring · 177% CAGR over 4y
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Computed from 4 filingsProvides e-commerce order fulfilment and third-party logistics services including pick, pack and dispatch, returns processing, product reworking, subscription fulfilment and worldwide delivery, along…
Serves B2B e-commerce brands needing fulfilment support, especially pet food, health and supplements, beauty and skincare, and food and drink businesses selling direct-to-consumer and through retail…
Financial Health
StableStable · -64% CAGR over 3y
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Computed from 5 filingsProvides marquee hire for weddings, private parties, corporate events and festivals, offering clearspan, sailcloth and frame marquees along with flooring, lighting, furniture, bars, staging,…
Serves private clients planning weddings, parties and family events, alongside corporate event teams, film and TV productions, festivals, schools and universities needing event infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 3 filingsProvides clinically informed community mental health and supported living services for people with complex needs, including learning disabilities, autism, brain injuries and mental health conditions.…
Serves NHS bodies, Integrated Care Boards and local authorities across England and Wales, supporting publicly funded adults with complex mental health needs, learning disabilities, autism and…
Financial Health
HealthyHealthy · -90% CAGR over 2y
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Computed from 5 filingsProvides residential property surveying and valuation services, including RICS Level 2 HomeBuyer surveys, building surveys, Red Book valuations, insurance valuations, and housing disrepair…
Serves homebuyers, homeowners and residential property investors across most of the UK, including first-time buyers, landlords and portfolio managers seeking independent residential property advice.
Financial Health
StableStable · -36% CAGR over 4y
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Computed from 4 filingsProvides nursing agency staffing and social care services, supplying registered nurses, healthcare assistants and support workers to NHS organisations, hospitals, nursing and residential homes. Also…
Serves NHS hospitals, private hospitals, care homes, nursing and residential homes, plus other UK health and social care organisations and individuals needing care or supported living support.
Financial Health
StrongStrong · 91% CAGR over 2y
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Computed from 5 filingsSupplies and installs renewable energy systems for homes and businesses, including solar panels, battery storage, EV charging points and heat pumps. Provides system design, site surveys,…
Serves UK homeowners seeking lower electricity bills, plus commercial and agricultural customers with properties suitable for solar, battery storage, EV charging or heat pump installations.
Financial Health
StrongStrong
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Computed from 5 filingsSupplies cleaning, hygiene and catering disposable products to businesses in the service sector. Product range includes cleaning chemicals, food packaging, janitorial paper, personal hygiene items,…
Serves B2B service-sector organisations needing catering, cleaning, hygiene, janitorial, PPE and disposable supplies, including hospitality, facilities, catering and workplace buyers.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsProvides customs clearance and ferry booking services for freight transport. Manages import and export documentation, customs declarations and transit procedures, and arranges ferry crossings for…
Serves businesses moving goods across the UK, Ireland and Europe, including hauliers, heavy and specialist transport operators, removals firms, construction companies, food retailers and larger…
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
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Computed from 5 filingsInstalls domestic energy efficiency and renewable heating systems, including solar photovoltaic panels, air source heat pumps, insulation (wall, roof and underfloor), ventilation and heating…
Sells to households and homeowners seeking domestic energy-efficiency upgrades, including funded customers eligible for government-backed schemes. Targets residential buyers for solar PV, heat pumps,…
Financial Health
StrongStrong · Growing, Hiring · 77% CAGR over 4y
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Computed from 5 filingsProvides healthcare recruitment and temporary staffing services, supplying registered nurses, healthcare assistants and care staff to NHS and private health and social care providers. Manages…
Serves B2B health and social care providers in Northern Ireland, including NHS and private healthcare organisations, that need temporary nurses, HCAs and other care staff.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides temporary and permanent recruitment and staffing services, supplying workers for healthcare and social care roles, domiciliary care, hospitality, and administrative positions. Supports…
Sells to employers needing temporary or permanent staff in healthcare, social care, domiciliary care, hospitality and admin, and to job seekers seeking flexible or permanent roles, particularly…
Financial Health
HealthyHealthy · Hiring · 166% CAGR over 4y
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Computed from 5 filingsSupports and promotes climate change solutions by running awards programmes, providing grants, and building networks for organisations working on clean energy, sustainable development, community…
Serves climate innovators in the UK and Global South, UK schools, colleges and nurseries, local authorities, and supporters including corporate partners, trusts, foundations and individual donors.
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HealthyHealthy
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Computed from 5 filingsPublishes trade magazines and online platforms covering the security, fire and safety industries, and organises related conferences and events. Provides digital and print advertising, video content,…
Serves B2B audiences in the security, fire and safety sectors, including industry professionals, influencers, suppliers, advertisers and event partners across UK and international markets.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides private general practitioner services including consultations, health checks, vaccinations, travel immunisations, and medical reports or certificates. Offers membership-based and ad hoc…
Sells to private patients, including families and individuals seeking GP care, vaccinations and health checks, and to employers wanting private healthcare access for their employees. Serves patients…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
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Computed from 5 filingsOperates a private medical clinic providing clinical testing and outpatient procedures. Services include hand, wrist and elbow treatments, endoscopy, vascular and urology services, steroid joint…
Serves private healthcare patients, including self-funded individuals, private health insurance patients and cross-border care patients, with adults and under-18s attending with parental consent.
Financial Health
StrongStrong · Growing, Hiring · 159% CAGR over 4y
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Computed from 5 filingsSupplies and distributes rehabilitation and healthcare equipment including nursing beds, hoists, mattresses, slings, seating, and patient handling aids. Also provides delivery of goods and…
Serves B2B and public-sector healthcare buyers, including hospitals, care homes, community care providers, paediatric services, laboratories, and equipment service teams in the UK and Ireland.
Financial Health
StrongStrong
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Computed from 5 filingsProvides container haulage and logistics services, transporting shipping containers between UK deep‑sea ports, rail terminals and inland hubs. Operates off‑dock container storage, warehousing, cold…
Sells to businesses moving containerised freight, especially retailers, e-commerce companies, shipping lines and freight forwarders needing transport, storage and depot support via major UK ports,…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
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Computed from 4 filingsOperates a farm park with animal encounters, indoor and outdoor play areas, and family activities. Also runs a garden centre and café, and provides adult social care services, a day nursery and…
Targets local families with young children, parents seeking nursery/pre-school places or school holiday activity camps, garden centre and café visitors, and adults needing social care provision…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 3y
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Computed from 3 filingsProvides drainage services including drain and gully unblocking, CCTV surveys, resin lining and pipe rehabilitation, drainage installation and repairs. Also offers groundwork excavation, sewer…
Serves homeowners and commercial clients across Essex, London, Cambridgeshire and Hertfordshire, including landlords, facilities managers, multi-site businesses, property developers and national…
Financial Health
HealthyHealthy · -6% CAGR over 2y
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Computed from 4 filingsProvides home care and domiciliary care services, including live‑in care, palliative care, dementia and Alzheimer’s support, night care, hospital‑to‑home assistance, and social companionship, with…
Serves private individuals and families in the UK seeking home-based care, including older adults, people with dementia or Alzheimer’s, palliative or complex care needs, and those needing support…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 3y
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Financial sub-scores
Computed from 4 filingsProvides training courses and mock tests for nurses preparing for Nursing and Midwifery Council exams, including OSCE and CBT, and OET English language tests. Offers online and onsite classes, exam…
Serves individual nurses preparing for UK NMC OSCE, CBT and OET exams, including overseas and domestic nursing candidates seeking online or onsite exam preparation.
Financial Health
StrongStrong · Growing, Hiring · 96% CAGR over 3y
Location
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Computed from 5 filingsProduces and sells French-style pâtisserie products including macarons, chocolates, cakes and confectionery through online ordering, home delivery and click‑and‑collect. Also offers wholesale supply,…
Serves UK consumers buying gift pâtisserie for home delivery or click-and-collect, plus businesses seeking wholesale supply, masterclasses or pastry consultancy.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Showing 50 of 1,128 — +1,078 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 50 of 1,128 — +1,078 more with verified decision-maker contacts, live data, and CRM sync.
How Fluent Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Fluent Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Companies using Fluent Forms by city
Fluent Forms users by sector
Frequently asked questions
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