SEO Used by UK Fashion Retail Companies: Market Share (2026)
Detected SEO market share across 1,624 UK fashion retail companies shows Yoast SEO ahead on 76.3%, followed by RankMath SEO on 12.5%.
Among 118,254 trading UK fashion retail companies, 1,624 have a detectable SEO system. Seven systems appear, with Yoast SEO accounting for 76.3% (1,239) of detected use, ahead of RankMath SEO at 12.5% (203) and All in One SEO at 9.1% (147).
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Yoast SEO is ahead in every employee band shown here: 75.3% among 1,152 companies under 10 employees, 78.2% among 426 companies with 10–50 employees, and 82.6% among 46 companies over 50 employees. The pattern is not confined to smaller retailers, although most detected usage sits in the sub-10 employee band.
The long tail is narrow. The SEO Framework accounts for 1.6% (26), SEOmatic for 0.7% (12), Spotzer for 0.4% (7), and Google XML Sitemaps for 0.4% (6).
1,619
fashion retail with detected SEO
Of 119,795 UK fashion retail
1.4%
Detection rate
2026
8
Systems detected
In this category
76.2%
Leader share
Yoast SEO
UK Fashion Retail SEO market share
Share of the 1,619 UK Fashion Retail with a detectable system. As of June 2026.
SEO compared
| System | UK Fashion Retail | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 1,234 | 76.2% | 6 | 18.2% | Small retailers, broad mainstream usage |
| RankMath SEO | 203 | 12.5% | 7 | 17.7% | Small retailers, secondary usage |
| All in One SEO | 147 | 9.1% | 6 | 26.5% | Small retailers, London-skewed usage |
| The SEO Framework | 26 | 1.6% | — | — | View these companies in Firmbase → |
| SEOmatic | 12 | 0.7% | — | — | View these companies in Firmbase → |
| Spotzer | 7 | 0.4% | — | — | View these companies in Firmbase → |
| Google XML Sitemaps | 6 | 0.4% | — | — | View these companies in Firmbase → |
| SEOPlatform.io | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Fashion Retail with under 10 employees, Yoast SEO leads at 75.4% of the 1,150 with a detectable system; among UK Fashion Retail with 10–50 employees, Yoast SEO leads at 78% of the 422 with a detectable system; and among UK Fashion Retail with over 50 employees, Yoast SEO leads at 80.9% of the 47 with a detectable system.
Under 10 employees
75.4% of band
This band contains 1,152 detected fashion retailers and is mostly small operators by headcount. Yoast SEO accounts for 75.3%, with the remaining share split across RankMath SEO, All in One SEO, and smaller tools.
10–50 employees
78% of band
Among 426 detected retailers with 10–50 employees, Yoast SEO accounts for 78.2%. RankMath SEO and All in One SEO form the main alternatives rather than a fragmented middle tier.
Over 50 employees
80.9% of band
Only 46 detected fashion retailers sit above 50 employees, so this band is comparatively small. Yoast SEO accounts for 82.6%, leaving little room for the other six detected systems.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Fashion Retail by SEO
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Frequently asked questions
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