SEO Used by UK Real Estate Companies: Market Share (2026)
Detected SEO usage across 4,237 UK real estate companies shows Yoast SEO ahead with 82.8% market share.
Among 351,007 trading UK real estate companies, 4,237 have a detectable SEO system. Yoast SEO accounts for 82.8% of those detections, with 3,508 companies, well ahead of RankMath SEO at 8.0% and All in One SEO at 6.8%.
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The pattern is consistent across company sizes. Yoast SEO accounts for 83.3% of detections among firms with under 10 employees, 79.9% in the 10–50 employee band, and 85.2% among firms with over 50 employees.
The remaining market is narrow but visible. SEOmatic appears in 70 companies, The SEO Framework in 67, and Google XML Sitemaps in 8, leaving most detected usage concentrated in a small number of WordPress-oriented SEO tools.
4,245
real estate with detected SEO
Of 354,787 UK real estate
1.2%
Detection rate
2026
7
Systems detected
In this category
82.8%
Leader share
Yoast SEO
UK Real Estate SEO market share
Share of the 4,245 UK Real Estate with a detectable system. As of June 2026.
SEO compared
| System | UK Real Estate | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 3,516 | 82.8% | 3 | 23.2% | Median 3-person, 82.8% share |
| RankMath SEO | 339 | 8% | 5 | 24.8% | Median 5-person, 8.0% share |
| All in One SEO | 288 | 6.8% | 3 | 21.5% | Median 3-person, 6.8% share |
| SEOmatic | 71 | 1.7% | 4 | 46.5% | Median 4-person, 47.1% London |
| The SEO Framework | 67 | 1.6% | 2 | 32.8% | Median 2-person, 1.6% share |
| Google XML Sitemaps | 8 | 0.2% | — | — | View these companies in Firmbase → |
| SEOPlatform.io | 1 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Real Estate with under 10 employees, Yoast SEO leads at 83.3% of the 3,455 with a detectable system; among UK Real Estate with 10–50 employees, Yoast SEO leads at 80% of the 711 with a detectable system; and among UK Real Estate with over 50 employees, Yoast SEO leads at 86.1% of the 79 with a detectable system.
Under 10 employees
83.3% of band
Under 10 employees is the largest detected band, with 3,450 companies. Yoast SEO accounts for 83.3%, while smaller WordPress SEO tools make up most of the remainder.
10–50 employees
80% of band
10–50 employees includes 706 companies and is still centred on Yoast SEO, which accounts for 79.9%. RankMath SEO and All in One SEO are the main alternatives in this mid-sized real estate group.
Over 50 employees
86.1% of band
Over 50 employees is a small detected band, with 81 companies. Yoast SEO accounts for 85.2%, so larger real estate firms with detected SEO usage are not moving far from the same tool pattern seen in smaller firms.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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