SEO Used by UK Road Freight Companies: Market Share (2026)
Detected SEO market share across 1,268 UK road freight companies, with Yoast SEO used by 76.4% of companies where an SEO system is visible.
Across 30,884 trading UK road freight companies, 1,268 have a detectable SEO system. The market is concentrated: Yoast SEO has 76.4% (969) of detected usage, ahead of All in One SEO at 12.0% (152) and RankMath SEO at 10.0% (127).
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Yoast SEO leads in every employee band. Its share is 76.4% among 812 companies with under 10 employees, 77.2% among 391 companies with 10–50 employees, and 72.3% among 65 companies with over 50 employees.
The long tail is small. The SEO Framework has 1.7% (21), SEOmatic has 0.6% (8), Spotzer has 0.2% (2), and Google XML Sitemaps has 0.1% (1).
1,266
road freight with detected SEO
Of 31,073 UK road freight
4.1%
Detection rate
2026
7
Systems detected
In this category
76.4%
Leader share
Yoast SEO
UK Road Freight SEO market share
Share of the 1,266 UK Road Freight with a detectable system. As of June 2026.
SEO compared
| System | UK Road Freight | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 967 | 76.4% | 6 | 12% | Small operators, broad market default |
| All in One SEO | 152 | 12% | 6 | 14.5% | Small operators, modest London skew |
| RankMath SEO | 126 | 10% | 7 | 13.5% | Small operators, slightly larger teams |
| The SEO Framework | 21 | 1.7% | — | — | View these companies in Firmbase → |
| SEOmatic | 8 | 0.6% | — | — | View these companies in Firmbase → |
| Spotzer | 2 | 0.2% | — | — | View these companies in Firmbase → |
| Google XML Sitemaps | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Road Freight with under 10 employees, Yoast SEO leads at 76.4% of the 812 with a detectable system; among UK Road Freight with 10–50 employees, Yoast SEO leads at 77.1% of the 389 with a detectable system; and among UK Road Freight with over 50 employees, Yoast SEO leads at 72.3% of the 65 with a detectable system.
Under 10 employees
76.4% of band
Under 10 employees is the largest detected band, with 812 UK road freight companies. Yoast SEO is the main system here, with 76.4% share.
10–50 employees
77.1% of band
10–50 employees covers 391 detected companies and has a similar pattern to the smallest band. Yoast SEO has 77.2% share, leaving All in One SEO, RankMath SEO and smaller systems to divide the rest.
Over 50 employees
72.3% of band
Over 50 employees is a smaller detected group, with 65 companies. Yoast SEO still leads, though its share is lower at 72.3%.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Road Freight by SEO
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Frequently asked questions
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