Insurance brokers to acquire in Cardiff

Updated 9 November 2026

Looking to acquire an insurance broker in Cardiff? Firmbase ranks 25 insurance brokers using public company information to help buyers prioritise firms for research and potential outreach. The Approach Score ranks firms using public signals including director age and tenure, ownership, business scale, financial strength and recent changes. These firms are not listed for sale, and the ranking does not indicate that an owner is considering a sale.

The median firm has 9 staff and has been in business for 15 years; 1 firm is owned by a group that has acquired several firms in this sector. Looking beyond Cardiff? Explore the full Wales list of insurance brokers.

25

Firms

UK 1,778

21%

Every director 55+

UK 25%

20%

Held 75%+ by one person

UK 24%

15

Median years in business

UK 17

9

Median headcount

UK 8

£250k to £500k

Median turnover band

UK £250k to £500k · includes our estimates

1 firm owned by 1 group that has bought several firms in this sector. That is 4% of this list, against 5% across the UK.

All 25 firms, in Approach Score order

1

Burley FOX

Cardiff

Approach Score

79/100
  • Longest in post since 2013
  • 2 individuals hold 50%+ · independent
More about this firm
  • 11 staff · turnover est. £674k
  • Net assets £125k (Apr 2025)
  • Charge satisfied May 2026

Company no. 08644340 · Companies House

burleyfox.com

2

Watkin Davies

Newport, Gwent

Approach Score

78/100
  • Longest in post since 1997
  • 2 individuals hold 50%+ · independent
More about this firm
  • 13 staff · turnover est. £1.2m
  • Net assets £411k (Mar 2026)
  • Director resigned Sep 2026 · PSC register changed Sep 2026
3

Columbus Forty Five

Newport

Approach Score

77/100
  • Director aged 55-59 · in post since 2016
  • 1 individual holds 75%+ · independent
More about this firm
  • 16 staff · turnover est. £400k
  • Net assets £181k (Sep 2025)

Company no. 10395718 · Companies House

4

Charles Frank Finance

Cardiff

Approach Score

73/100
  • Director aged 60-64 · in post since 2013
  • 1 individual holds 75%+ · held via a trust or firm · independent
More about this firm
  • 10 staff · turnover est. £426k
  • Net assets £185k (Nov 2025)

Company no. 07791769 · Companies House

cffl.co.uk

5

Porthcawl Insurance Consultants (UK) Limited

Porthcawl, MID Glamorgan

Approach Score

69/100
  • 1 director aged 60-64, 1 aged 50-54 · longest in post since 2001
  • 2 individuals hold 50%+ · independent
More about this firm
  • 9 staff · turnover est. £498k
  • Net assets £762k (Jul 2026)
6

Insurance Services Wales

Merthyr Tydfil

Approach Score

67/100
  • 2 directors aged 55-59 · longest in post since 2001
  • 2 individuals hold 50%+ · held via a trust or firm · independent
More about this firm
  • 6 staff · turnover est. £101k
  • Net assets £12k (May 2026)
7

Elite Mortgages

Porth, Rhondda Cynon TAF

A director sits on 4 or more companies

Approach Score

65/100

We hold older figures than Companies House

  • 2 directors aged 60-64 · longest in post since 2004
  • Independent
More about this firm
  • 11 staff · turnover est. £592k
  • Net assets £22k · newer accounts made up to Mar 2025
  • Director resigned Nov 2025

Company no. 05066544 · Companies House

elite-mortgages.co.uk

8

Eden Hawk

Cardiff, South Glamorgan

Approach Score

65/100
  • 1 director aged 60-64, 2 aged under 45 · longest in post since 2014
  • 2 individuals hold 50%+ · independent
More about this firm
  • 5 staff · turnover est. £151k
  • Net assets £61k (Jul 2026)
  • PSC register changed Apr 2025

Company no. 08989898 · Companies House

edenhawk.co.uk

9

Bluestone Wealth Management

Newport

Approach Score

58/100
  • Director aged 45-49 · in post since 2008
  • 1 individual holds 75%+ · independent
More about this firm
  • 9 staff · turnover est. £174k
  • Net assets £74k (Feb 2025)
  • Charge satisfied Nov 2024

Company no. 06512123 · Companies House

10

Infimo

Cardiff

Approach Score

57/100
  • 1 director aged 60-64, 1 aged under 45 · longest in post since 2019
  • Independent
More about this firm
  • 5 staff · turnover est. £258k
  • Net assets £12k (Dec 2025)

Company no. 11842405 · Companies House

infimo.co.uk

11

Motts Insurance Brokers

Penarth

Approach Score

55/100
  • In post since 2013
  • 1 individual holds 75%+ · independent
More about this firm
  • 6 staff · turnover est. £413k
  • Net assets £76k (Feb 2026)

Company no. 08538883 · Companies House

mottsinsurance.com

12

Gobear Loans

Cardiff, Torfaen

Approach Score

55/100
  • 1 director aged 45-49, 1 aged under 45 · longest in post since 2019
  • 2 individuals hold 50%+ · independent
More about this firm
  • 9 staff · turnover est. £655k
  • Net assets £429k (Dec 2025)

Company no. 12356654 · Companies House

gobearloans.com

13

Beesure

Newport, South Wales

Approach Score

53/100
  • 2 directors aged under 45 · longest in post since 2018
  • 1 individual holds 75%+ · independent
More about this firm
  • 5 staff · turnover est. £130k
  • Net assets £91k (Mar 2026)

Company no. 10551333 · Companies House

14

Premier Financial Services (WM)

Cardiff

Approach Score

52/100
  • Director aged 45-49 · in post since 2026
  • Corporate owner
More about this firm
  • 5 staff · turnover est. £354k
  • Net assets £1.4m (Jan 2026)
  • Director resigned Oct 2026 · PSC register changed Oct 2026

Company no. 11082556 · Companies House

15

Thomas, Carroll Private Clients

Caerphilly

A director sits on 4 or more companies

Approach Score

50/100
  • Longest in post since 2011
  • Corporate owner
More about this firm
  • Est. 5 staff · turnover est. £16k
  • No net assets figure held · accounts made up to Dec 2025
  • Director resigned Dec 2025

Company no. 04072637 · Companies House

thomascarroll.co.uk

16

MFS

Merthyr Tydfil

A director sits on 4 or more companies

Approach Score

50/100
  • Longest in post since 2011
  • Corporate owner
More about this firm
  • 6 staff · turnover est. £293k
  • Net assets £61k (Mar 2025)

Company no. 07820084 · Companies House

morganfs.co.uk

17

Rostella

Cardiff

A director sits on 4 or more companies

Approach Score

48/100
  • Director aged 45-49 · in post since 2017
  • Independent
More about this firm
  • 48 staff · turnover est. £836k
  • Net assets £161k (Jun 2025)
  • PSC register changed Dec 2025

Company no. 10651198 · Companies House

rostella.co.uk

18

Source Insurance

Cardiff

Approach Score

48/100

We hold older figures than Companies House

  • 2 directors aged 60-64, 2 aged 50-54, 2 aged 45-49 · longest in post since 1993
  • Independent
More about this firm
  • 60 staff · turnover £9.9m
  • Net assets £5.5m · newer accounts made up to Dec 2025

Company no. 02864963 · Companies House

thesource.co.uk

19

Protect Commercial

Cardiff

Approach Score

47/100
  • 1 director aged 50-54, 1 aged under 45 · longest in post since 2013
  • Independent
More about this firm
  • 24 staff · turnover est. £879k
  • Net assets £21k (Dec 2025)
20

K. J. Herbert (insurance Services)

Bridgend, MID Glamorgan

A director sits on 4 or more companies

Approach Score

47/100
  • 2 directors aged 50-54 · longest in post since 2004
  • 2 individuals hold 75%+ · independent
More about this firm
  • 15 staff · turnover est. £1.1m
  • Net assets -£13k (Oct 2025)
21

Ample Mortgages

Newport

A director sits on 4 or more companies

Approach Score

46/100
  • Director aged under 45 · in post since 2020
  • Corporate owner
More about this firm
  • 10 staff · turnover est. £514k
  • Net assets £113k (Mar 2025)
  • PSC register changed Oct 2025

Company no. 12528571 · Companies House

amplemortgages.co.uk

22

Thomas, Carroll (brokers)

Caerphilly

A director sits on 4 or more companies

Approach Score

45/100
  • Longest in post since 2000
  • Corporate owner
More about this firm
  • Est. 5 staff · turnover est. £16k
  • No net assets figure held · accounts made up to Dec 2025
  • Director resigned Dec 2025

Company no. 04062827 · Companies House

thomascarroll.co.uk

23

Creative Risk Solutions

Pentwyn, Cardiff

A director sits on 4 or more companies

Approach Score

43/100
  • 1 director aged 70 or over, 2 aged 50-54 · longest in post since 2016
  • Corporate owner
More about this firm
  • 8 staff · turnover est. £781k
  • No net assets figure held · accounts made up to Apr 2025
24

Safe Hands Mortgage and Protection

Newport

Approach Score

40/100
  • 2 directors aged under 45 · longest in post since 2021
  • 2 individuals hold 50%+ · independent
More about this firm
  • 5 staff · turnover est. £336k

Company no. 13571693 · Companies House

25

Activequote

Cardiff, South Glamorgan

Part of a groupA director sits on 4 or more companies

Approach Score

15/100
  • 1 director aged 55-59, 1 aged 50-54, 1 aged 45-49 · longest in post since 2017
  • Part of a group
More about this firm
  • 141 staff · turnover £13.2m
  • Net assets £1.8m (Sep 2023)

Company no. 06765845 · Companies House

activequote.com

Buy the list of all 25 firms, with director names, ages and shareholders

Each row comes with the facts behind its score, financials with dates and contact details.

What's in the file

One row per firm, in Approach Score order, as Excel + CSV.

It holds the facts behind each score, points for each part of the score, financials with dates, publicly available contact details, where identified, director names and named shareholders.

Some people with significant control appear as Other individual, with no further detail. Director email lookups are not included.

How this list is filtered

  • 5 or more staff, from filed headcount or our estimate where none is filed.
  • Registered office in Cardiff.
See every filter on the UK list

How this list is built

The Approach Score ranks firms mainly on public Companies House information about owner tenure and age, ownership, size, financial strength and recent register changes.

Firms with higher scores appear first in each list.

Use the ranking to order research, then check each business directly.

Read how the Approach Score works

What it does not mean

No firm here is for sale, and the score says nothing about any owner's plans.

At least 95% of the firms where we hold directors had them checked in or after November 2026.

What we do not cover

Regulatory information is not included in this list. Buyers should check the relevant register as part of their due diligence. For insurance brokers, this includes checking FCA status, permissions and any appointed representative relationship on the Financial Services Register. Acquiring control of an authorised firm usually needs prior FCA approval.

Why age bands but no people's names

Age bands come from the month and year of birth on Companies House. This page shows no exact ages and no people's names. Both come with the purchased list. The band edges from 45 to 65 are the ages where the score changes. A row shows no age bands when a director's surname is in the firm's name, its group's name or its website. Those directors' ages still count towards the score.

Is this your firm?

You can ask us to take it off every acquisition page, and out of every list we sell after that. Give us your name and work email, and we send you a link to confirm. If your email address is on the firm's own website domain, the firm comes off once you confirm. If it is not, a person reviews your request first. A list already sold stays with its buyer.

You can find the company number on Companies House.

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The standard Firmbase list

Buy the list of all 25 firms, with director names, ages and shareholders

Each row comes with the facts behind its score, financials with dates and contact details.