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Brand Identity Companies in Cardiff: 31 Active Firms (2026)

Brand identity companies in Cardiff create visual systems, naming and positioning for organisations across the city’s metropolitan economy.

Buying is usually owned by marketing and communications directors, with founders, finance teams and public-sector procurement shaping scope once naming, positioning or identity governance affects budgets. Cardiff-based studios tend to sell to mid-market business clients, regional public bodies and growth-company leadership teams that need a clear identity system but not a global agency retainer. Engagements are usually project-led, often followed by retained support for campaigns, rollout, templates and brand guardianship. The buying centres are split between corporate communications, employer-brand and recruitment teams, and product or service teams that need brand architecture before entering new markets.

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Cardiff has 31 actively trading brand identity companies, making this a compact metropolitan agency market rather than a broad national cluster. Reported headcount totals 211, consistent with specialist studios, account-led creative teams and owner-managed agencies serving clients beyond the city. The revenue shape is also narrow: 1 company reports turnover above £5M, while 3 were incorporated since 2022. That mix suggests a mature local base with limited recent formation, rather than a cohort dominated by newly incorporated design freelancers.

Formal licensing does not usually define brand identity work; the operating constraints sit in contracts, procurement and rights management. Public-sector accounts, which are part of the Cardiff buyer mix, tend to require clearer audit trails for selection, accessibility, version control and approval. Corporate clients add their own governance through brand guidelines, confidentiality terms and ownership of creative assets. Naming work also carries clearance risk, because a proposed identity may need to survive domain checks, trade-mark searches and internal legal review before launch.

Prospects appear tied less to a wave of new formation than to how far established studios can move from discrete identity projects into longer-running brand governance. Cardiff agencies with sector focus, account discipline and repeat public-sector or mid-market work should be better placed than generalist design shops competing on ad hoc refreshes. The thinner scale-up layer may also encourage collaboration or acquisition where studios want strategy, naming and rollout capacity in the same supplier relationship. Pricing pressure is likely to remain visible when clients treat identity as discretionary spend.

31

Active firms

2026

1

Above £5M

reported revenue

3

Since 2022

new incorporations

Key facts

About 3% of the trading cohort reports turnover above £5M (1 of 31 firms) — the rest sits below that revenue band.

9% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.

Brand identity agencies in Cardiff sit closer to marketing strategy than production design, with work spanning naming, positioning and visual systems.

B2B buyers tend to use these agencies for proposition framing, house-style governance and campaign briefing rather than isolated design outputs.

Delivery models appear to mix partner-led, contractor-supported and payroll-based agency structures, so staff count alone is a poor guide to buying fit.

Top Cardiff Brand Identity companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Limegreentangerine Limited

Limegreentangerine
Marketing Agency
11 employeesInc. 2003Roath, South GlamorganCH 04921231
limegreentangerine.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets39 / 100
Cash11 / 100
Headcount32 / 100
What does Limegreentangerine Limited do?

Provides branding, brand strategy, graphic design and website design services for businesses. Develops visual identities, brand assets and digital experiences, and designs and builds websites to…

Who does Limegreentangerine Limited sell to?

Serves businesses and organisations seeking brand and digital design support, including hospitality venues, drinks producers, sports bodies and consumer brands.

Key contacts (2)
AD
Alexander Down
Director
BA
Beverley Anne Rees
Director
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Company vitals
UK Headcount
11
UK Revenue
£313.8kEstimate
Founded
22 years ago
Since Oct 2003
HQ
Roath, South Glamorgan
Financial health
29

Financial Health

Weak

Weak · -4% CAGR over 2y

Location

Map of Roath, South Glamorgan
Limegreen Studios, Cottrell Road
Roath, South Glamorgan, CF24 3EX
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Celf Creative Design Ltd

Celf Creative
Marketing Agency
20 employeesInc. 2000CardiffCH 04050417
celfcreative.com

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Headcount83 / 100
What does Celf Creative Design Ltd do?

Provides branding and design services including brand strategy, campaign and packaging design, web design and development, e‑commerce, digital marketing and SEO. Also produces 3D/2D animation, CGI…

Who does Celf Creative Design Ltd sell to?

Serves businesses and charities, with sector focus on charitable organisations, medical companies, property and real estate firms, product packaging brands and sports organisations.

Key contacts (2)
MJ
Mark John Thomas
Director
EG
Elfed Geraint Evans
Director
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Company vitals
UK Headcount
20
UK Revenue
£1.4mEstimate
Founded
25 years ago
Since Aug 2000
HQ
Cardiff
Financial health
95

Financial Health

Strong

Strong · Growing, Hiring · 7% CAGR over 4y

GrowingHiring

Location

Map of Cardiff
58 Mount Stuart Square, Cardiff Bay
Cardiff, CF10 5LR
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MARTIN HOPKINS PARTNERSHIP LIMITED

Martin Hopkins Design
Marketing Agency
7 employeesInc. 2003Cardiff, South GlamorganCH 04676092
martinhopkins.co.uk

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
Cash100 / 100
Headcount13 / 100
What does MARTIN HOPKINS PARTNERSHIP LIMITED do?

Provides brand design, branding strategy, and website design services. Designs and builds custom websites, develops visual identities, and produces digital marketing assets including social media…

Who does MARTIN HOPKINS PARTNERSHIP LIMITED sell to?

Serves businesses and consumer-facing brands nationwide, including coffee shops, wellbeing organisations, storage providers and sustainable product companies, typically marketing or business owners.

Key contacts (1)
MJ
Maureen Julia Martin
Director
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Company vitals
UK Headcount
7
UK Revenue
£269.6kEstimate
Founded
23 years ago
Since Feb 2003
HQ
Cardiff, South Glamorgan
Financial health
31

Financial Health

Weak

Weak · -30% CAGR over 1y

Location

Map of Cardiff, South Glamorgan
Desg, 11-13 Penhill Road
Cardiff, South Glamorgan, CF11 9PQ
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Blue Stag Studio Limited

Everglow
Marketing Agency
8 employeesInc. 2008CardiffCH 06613946
everglow.studio

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Headcount83 / 100
What does Blue Stag Studio Limited do?

Provides branding, design and communications services for charities, public sector bodies and mission‑driven organisations. Develops campaigns, visual identities, digital content and storytelling…

Who does Blue Stag Studio Limited sell to?

Serves purpose-led organisations, charities, social impact bodies and public sector teams, including healthcare, policing, education, entrepreneurship and sustainability organisations seeking to…

Key contacts (1)
DM
Daniel Mark Sargent
Director
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Company vitals
UK Headcount
8
UK Revenue
£361.2kEstimate
Founded
18 years ago
Since Jun 2008
HQ
Cardiff
Financial health
94

Financial Health

Strong

Strong · Hiring · 7% CAGR over 4y

Hiring

Location

Map of Cardiff
Suite 4 33-35 West Bute Street, Cardiff Bay
Cardiff, CF10 5LH
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Zooom Limited

Zooom
Marketing Agency
5 employeesInc. 2020CardiffCH 12833975
zooom.com/en_eu

Trajectory

4y · 2021–Now

Financial sub-scores

Computed from 4 filings
Net assets40 / 100
Cash75 / 100
Headcount40 / 100
What does Zooom Limited do?

Provides marketing and branding agency services including brand strategy, communications, creative production, and event and experiential marketing. Works with sports, lifestyle and imaging brands to…

Who does Zooom Limited sell to?

Serves global and international brands in sports, lifestyle, photography/imaging and related consumer products, working with marketing and brand teams seeking long-term agency support.

Key contacts (1)
RG
Ruzena Gaziova
Director
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Company vitals
UK Headcount
5
UK Revenue
£578.9kEstimate
Founded
5 years ago
Since Aug 2020
HQ
Cardiff
Financial health
50

Financial Health

Stable

Stable · 0% CAGR over 3y

Location

Map of Cardiff
12833975 - Companies House Default Address
Cardiff, CF14 8LH
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DESIGN SPECIALISTS (THE TEAM WORKS) LIMITED

Teamworks
Marketing Agency
5 employeesInc. 1986CardiffCH 01986902
teamworksdesign.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Headcount23 / 100
What does DESIGN SPECIALISTS (THE TEAM WORKS) LIMITED do?

Provides branding, graphic design and marketing communications services, including digital design, publishing and event support, for organisations in the science, technology and innovation sectors,…

Who does DESIGN SPECIALISTS (THE TEAM WORKS) LIMITED sell to?

Serves B2B and public sector organisations in the science, technology, health, life sciences and innovation sectors, including medical companies, industry networks, health technology bodies and…

Key contacts (1)
GJ
Gwyn John Tudor
Director
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Company vitals
UK Headcount
5
UK Revenue
£255.4kEstimate
Founded
40 years ago
Since Feb 1986
HQ
Cardiff
Financial health
71

Financial Health

Healthy

Healthy · -4% CAGR over 4y

Location

Map of Cardiff
The Maltings, East Tyndall Street
Cardiff, CF24 5EA
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YOGI COMMUNICATIONS LTD

Yogi Communications
Marketing Agency
6 employeesInc. 2013CardiffCH 08401737
yogicomms.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Headcount17 / 100
What does YOGI COMMUNICATIONS LTD do?

Provides marketing and creative services including graphic design, branding, website design and development, video production, social media management, copywriting, and digital marketing campaigns…

Who does YOGI COMMUNICATIONS LTD sell to?

Serves public-sector bodies and private-sector organisations needing creative marketing support, including education, cultural, environmental, healthcare and hospitality clients.

Key contacts (2)
AJ
Andrew John McMullen
Director
PW
Peter William Acton
Director
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Company vitals
UK Headcount
6
UK Revenue
£336.2kEstimate
Founded
13 years ago
Since Feb 2013
HQ
Cardiff
Financial health
69

Financial Health

Healthy

Healthy · -7% CAGR over 4y

Location

Map of Cardiff
3 Burt Street
Cardiff, CF10 5FZ
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Creo Interactive Ltd

Creo
Marketing AgencyIT Services & Managed Services
10 employeesInc. 1999CardiffCH 03826755
creo.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets80 / 100
Headcount18 / 100
What does Creo Interactive Ltd do?

Provides web design and development services, brand identity and graphic design, and digital marketing including website builds, branding materials, and online marketing campaigns for businesses.

Who does Creo Interactive Ltd sell to?

Serves businesses and organisations, particularly in Cardiff, seeking agency support for websites, branding, graphic design and digital marketing.

Key contacts (2)
NS
Nick Stephen Coakley
Director
JD
Jordan Dewi Thorne
Director
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Company vitals
UK Headcount
10
UK Revenue
£539.5kEstimate
Founded
26 years ago
Since Aug 1999
HQ
Cardiff
Financial health
57

Financial Health

Stable

Stable · -6% CAGR over 4y

Location

Map of Cardiff
The Old Church, 76 Wells Street
Cardiff, CF11 6DY
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RAGLAN HOUSE HOLDINGS LIMITED

Freshwater
Marketing Agency
34 employeesInc. 2018CardiffCH 11639220
freshwater.co.uk/investors

Trajectory

2y · 2023–Now

Financial sub-scores

Computed from 2 filings
Headcount21 / 100
What does RAGLAN HOUSE HOLDINGS LIMITED do?

Provides public relations and marketing services including communications and marketing strategy, digital marketing, branding and design, event management, content and video production, advertising,…

Who does RAGLAN HOUSE HOLDINGS LIMITED sell to?

Serves B2B, public sector and not-for-profit clients, including healthcare, professional services, legal, education, trade union, membership, transport and energy organisations.

Key contacts (3)
ND
Nick David Jonathan Samuels
Director
SB
Stephen Brandon Howell
Director
JU
John Underwood
Director
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Company vitals
UK Headcount
34
UK Revenue
£4.2mEstimate
Founded
7 years ago
Since Oct 2018
HQ
Cardiff
Financial health
21

Financial Health

Weak

Weak · -19% CAGR over 1y

Location

Map of Cardiff
Hodge House, 114-116 St. Mary Street
Cardiff, CF10 1DY
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ORCHARD MEDIA AND EVENTS GROUP INVESTMENTS LTD

Orchard
Marketing Agency
64 employeesInc. 2021CardiffCH 13305428
thinkorchard.com

Trajectory

2y · 2023–Now

Financial sub-scores

Computed from 2 filings
Headcount50 / 100
What does ORCHARD MEDIA AND EVENTS GROUP INVESTMENTS LTD do?

Provides integrated marketing and communications services including branding, content marketing, strategic communications, video production and events management. Develops campaigns, creative…

Who does ORCHARD MEDIA AND EVENTS GROUP INVESTMENTS LTD sell to?

Serves businesses, public bodies and organisations, targeting brand, communications, events and content teams with creative or commercial campaign briefs.

Key contacts (1)
KM
Kerry McDonald
Director
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Company vitals
UK Headcount
64
UK Revenue
£3.3mEstimate
Founded
5 years ago
Since Mar 2021
HQ
Cardiff
Financial health
50

Financial Health

Stable

Stable · 7% CAGR over 1y

Location

Map of Cardiff
Orchard, Trade Street
Cardiff, CF10 5DT
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Eight One Digital Limited

Forty Eight Point One
Marketing Agency
2 employeesInc. 2019Newport, South WalesCH 12079453
fortyeight.one

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets4 / 100
Cash42 / 100
Headcount100 / 100
What does Eight One Digital Limited do?

Provides brand strategy and identity design, including naming, tone of voice, packaging and campaign content. Also delivers digital services such as website design, UX/UI design, website development,…

Who does Eight One Digital Limited sell to?

Serves B2B clients: founder-led and global consumer brands, especially in hospitality, food and drink, lifestyle and ecommerce, targeting marketing and leadership teams.

Key contacts (1)
HG
Hywel George Lewis
Director
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Company vitals
UK Headcount
2
UK Revenue
£18.6kEstimate
Founded
6 years ago
Since Jul 2019
HQ
Newport, South Wales
Financial health
41

Financial Health

Stable

Stable · Hiring · 26% CAGR over 3y

Hiring

Location

Map of Newport, South Wales
21 Gold Tops
Newport, South Wales, NP20 4PG
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Icon Creative Design Ltd

Icon Creative Design
Marketing Agency
6 employeesInc. 2000NewportCH 03949145
iconcreativedesign.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets23 / 100
Cash16 / 100
Headcount17 / 100
What does Icon Creative Design Ltd do?

Provides graphic and digital design services including brand identity development, website design, marketing campaigns, print materials, exhibition graphics and content creation for organisations in…

Who does Icon Creative Design Ltd sell to?

Serves B2B and public-sector clients, including councils, schools, universities, cultural organisations, charities and local business groups, with an emphasis on Newport and South Wales.

Key contacts (1)
AW
Androulla Webb
Director
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Company vitals
UK Headcount
6
UK Revenue
£374.1kEstimate
Founded
26 years ago
Since Mar 2000
HQ
Newport
Financial health
19

Financial Health

Distressed

Distressed · -7% CAGR over 4y

Financial distress

Location

Map of Newport
The Chapel 91 Caerphilly Road, Bassaleg
Newport, NP10 8LJ
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KAROLO LIMITED

Karolo Design
Marketing Agency
6 employeesInc. 2011Newport, GwentCH 07610787
karolo.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets33 / 100
Cash39 / 100
Headcount40 / 100
What does KAROLO LIMITED do?

Provides web design and branding services including website development, ecommerce sites, logo and visual identity design, and printed marketing materials. Designs and builds business websites and…

Who does KAROLO LIMITED sell to?

Serves startups and established UK businesses seeking improved brand presence, ecommerce or brochure websites, including clients in technology, self-storage, asset management, food and regional…

Key contacts (1)
CH
Christopher Hardwick
Director
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Company vitals
UK Headcount
6
UK Revenue
£234.3kEstimate
Founded
15 years ago
Since Apr 2011
HQ
Newport, Gwent
Financial health
37

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Newport, Gwent
Bradbury House, Mission Court
Newport, Gwent, NP20 2DW
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Marketing Purks Limited

Marketing Purks
Marketing Agency
6 employeesInc. 2020PontypriddCH 13046295
marketingpurks.co.uk

Trajectory

4y · 2021–Now

Financial sub-scores

Computed from 4 filings
Net assets83 / 100
Cash66 / 100
Headcount100 / 100
What does Marketing Purks Limited do?

Provides marketing agency services including branding, content creation, search engine optimisation, and web design and development. Develops marketing strategies, campaigns, and creative materials…

Who does Marketing Purks Limited sell to?

Serves businesses seeking outsourced marketing and brand support, particularly organisations looking for tailored campaigns aligned to their commercial goals.

Key contacts (1)
DL
Daisy Louise Purkis
Director
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Company vitals
UK Headcount
6
UK Revenue
£136.6kEstimate
Founded
5 years ago
Since Nov 2020
HQ
Pontypridd
Financial health
83

Financial Health

Strong

Strong · Growing, Hiring · 14% CAGR over 3y

GrowingHiring

Location

Map of Pontypridd
Nightingale House Main Road, Church Village
Pontypridd, CF38 1RN
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PIXAFUSION MARKETING AGENCY LTD

Pixafusion Marketing Agency
Marketing Agency
15 employeesInc. 2016NewportCH 10137824
pixafusion.agency

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
Headcount100 / 100
What does PIXAFUSION MARKETING AGENCY LTD do?

Provides digital marketing and web services including website design and development, branding, social media management, Google and Facebook advertising, lead generation campaigns, and marketing…

Who does PIXAFUSION MARKETING AGENCY LTD sell to?

Serves businesses and public-sector organisations in Wales and the wider UK, including recruitment, hospitality/franchise, healthcare/NHS and property-related clients with marketing, brand or digital…

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Company vitals
UK Headcount
15
UK Revenue
£859.8kEstimate
Founded
10 years ago
Since Apr 2016
HQ
Newport
Financial health
100

Financial Health

Strong

Strong · Hiring · 50% CAGR over 4y

Hiring

Location

Map of Newport
C/O Kilsby Williams Cedar House, Hazell Drive
Newport, NP10 8FY
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Cohesive Communications (Holdings) Limited

Cohesive
Marketing Agency
5 employeesInc. 2005Newport, South WalesCH 05633318
wearecohesive.com

Trajectory

3y · 2022–Now

Financial sub-scores

Computed from 3 filings
Net assets33 / 100
Cash10 / 100
Headcount23 / 100
What does Cohesive Communications (Holdings) Limited do?

Provides strategic messaging and content services for technology and purpose‑driven businesses, including proposition design, brand storytelling, narrative development, and written content creation…

Who does Cohesive Communications (Holdings) Limited sell to?

Serves B2B tech and purpose-driven companies, particularly growing businesses with complex propositions that need to reach ideal buyers, align teams and support sales conversations.

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Company vitals
UK Headcount
5
UK Revenue
£809.3kEstimate
Founded
20 years ago
Since Nov 2005
HQ
Newport, South Wales
Financial health
24

Financial Health

Weak

Weak · -9% CAGR over 2y

Location

Map of Newport, South Wales
Office 2.1 Tramshedtech Griffin Place, High Street
Newport, South Wales, NP20 1FX
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ANONYMOUS GROUP (GLOBAL) LTD

Anonymous Agency
Marketing Agency
4 employeesInc. 2022BridgendCH 14417339
anonymousgroup.net

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets100 / 100
Headcount11 / 100
What does ANONYMOUS GROUP (GLOBAL) LTD do?

Provides creative marketing and design services including logo and brand design, social media content creation, video editing and motion graphics, advertising design, website UI/UX and Wix site…

Who does ANONYMOUS GROUP (GLOBAL) LTD sell to?

Serves businesses seeking outsourced creative marketing support, including teams needing brand, social media, video, website, advertising, promotional and event content on a project or subscription…

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Company vitals
UK Headcount
4
UK Revenue
£182kEstimate
Founded
3 years ago
Since Oct 2022
HQ
Bridgend
Financial health
67

Financial Health

Healthy

Healthy · -33% CAGR over 1y

Location

Map of Bridgend
18 Old Field Road, Pencoed
Bridgend, CF35 5LJ
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How Cardiff Brand Identity companies work and how to sell to them

What they do

Revenue normally comes from fixed-scope strategy and design projects, with retainers added when clients need campaign rollout, template production or brand guardianship after launch. Cardiff brand identity studios usually package research, positioning, naming, visual identity, tone of voice, design systems and guidelines into staged engagements, rather than selling a single software-like product. Pricing tends to blend discovery fees, project milestones and day-rate production, with larger rebrands requiring more stakeholder workshops, approval rounds and asset handover. Some work also extends into employer brand, internal communications and digital launch support where identity needs to be embedded across teams.

Who they sell to

Most clients are mid-market businesses, regional public bodies and growth-company leadership teams with a change event: a merger, market entry, recruitment push, service redesign or dated identity. The main buyers are marketing directors, communications heads and founders, with finance and procurement becoming more visible when scope expands beyond creative development into naming risk, accessibility, rollout and governance. Sales are usually direct, referral-led or tender-led, with public-sector work more likely to involve an RFP and scoring process. Typical cycles are shorter for identity refreshes and longer where senior stakeholders need to agree positioning before design starts.

What they buy

Cardiff brand identity firms tend to spend on tools and services that reduce studio friction: CRM, proposal management, project management, time capture, billing, accounting, proofing, file storage, digital asset management and client approval workflows. Recruitment support matters when studios need strategists, designers, copywriters, account leads or freelance specialists for bursts of delivery. Legal and professional services are also relevant around contract terms, intellectual property ownership, trade-mark clearance, domain checks and public-sector procurement responses. Marketing spend is usually aimed at credibility rather than volume: case studies, sector content, event activity and senior-network outreach.

Why and how to sell to them

Buying intent tends to appear when studios win a larger account, move more work onto retainers, hire account or operations staff, or encounter problems with margin leakage on project-led work. Pain points are often practical: too many approval rounds, unclear client feedback, poor visibility of utilisation, inconsistent handover packs and slow invoice recovery after milestones. Sellers usually need to connect the pitch to client delivery rather than generic agency productivity. Evidence that a tool or service can shorten approval cycles, protect project margin, improve audit trails or support tender responses is more likely to land than broad claims about creativity or growth.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Also in Cardiff

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Frequently asked questions

How many brand identity companies are there in Cardiff?
Around 31 actively-trading brand identity companies are registered in Cardiff. Of those, 1 report turnover above £5M in their most recent filed accounts. This Cardiff list covers companies across the wider Cardiff travel-to-work area, including surrounding towns — not just the Cardiff local-authority boundary.
What counts as a brand identity company in this list?
A company is included when its public website and filed activity descriptions indicate it sells brand identity products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest brand identity companies in Cardiff?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable brand identity companies in Cardiff appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 1 of the 31 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do brand identity companies in Cardiff actually do?
Revenue normally comes from fixed-scope strategy and design projects, with retainers added when clients need campaign rollout, template production or brand guardianship after launch. Cardiff brand identity studios usually package research, positioning, naming, visual identity, tone of voice, design systems and guidelines into staged engagements, rather than selling a single software-like product. Pricing tends to blend discovery fees, project milestones and day-rate production, with larger rebrands requiring more stakeholder workshops, approval rounds and asset handover. Some work also extends into employer brand, internal communications and digital launch support where identity needs to be embedded across teams.
How does Cardiff brand identity compare internationally?
Cross-border comparisons of brand identity populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical brand identity companies in Cardiff?
Company sizes in this list vary widely. The median actively-trading brand identity firm employs around 7 people, and median UK turnover across the list is roughly £372k in the most recent filed accounts.
Are these mostly new or established brand identity companies?
3 of the 31 actively-trading brand identity companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Cardiff list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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