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Domiciliary Care Companies in Plymouth: 31 Active Firms (2026)

Domiciliary care companies provide in-home personal care and daily living support for adults across Plymouth and its surrounding metropolitan area.

Buying decisions tend to sit with care owners, registered managers and local commissioners rather than central procurement teams. The more relevant operators are scaled local providers: they run care coordinators, field carers and managers from a Plymouth-area base, sell recurring packages to adults and families, and maintain the staffing depth needed for scheduled visits, medication support, companionship and daily living assistance. Engagements are operationally close to the client, with rota coverage, continuity of carers, electronic care planning and compliance paperwork mattering as much as price. The buying centre is therefore service delivery and safeguarding first, back-office systems second.

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Plymouth has 31 active domiciliary care companies in this list, which makes it a fairly tight local cohort rather than a broad metropolitan market. The reported employment footprint is 823 people across the firms with headcount disclosure. Scale is uneven. Only 1 operator sits above £5M in annual turnover, so most of the field appears to be made up of owner-managed or locally run providers below that threshold. With care delivery tied to staff availability, scheduling discipline and manager oversight, headcount is a better practical marker of capacity than incorporation volume alone.

Care-plan governance, medication logs, visit records and safer recruitment practices sit close to revenue in this market. Plymouth-area providers tend to win or retain work through demonstrable control of field delivery: rotas that can be evidenced, missed-call processes, escalation routes and manager oversight of care notes. Publicly funded packages add commissioning scrutiny, while private-pay work still relies on trust, continuity and family confidence. That leaves even smaller operators with an administrative burden more like a regulated service business than a conventional local-services firm.

Future change appears more likely to be shaped by labour availability, compliance costs and commissioner expectations than by new-company formation. Providers with dependable rota control, electronic care records and local manager coverage should be better placed to take on packages when weaker operators step back. That does not imply an easy roll-up market: care quality, continuity and staff retention tend to limit how far a remote owner can standardise delivery. The cohort may therefore remain local in character, with selective consolidation around operators that can evidence supervision and absorb administrative work without diluting service.

31

Active firms

2026

1

Firms over £5M

reported revenue

1

Recent incorporations

since 2022

Key facts

About 3% of the trading cohort reports turnover above £5M (1 of 31 firms) — the rest sits below that revenue band.

3% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.

Plymouth domiciliary care is a local staffing market, since providers need carers, supervisors and schedulers close to the households they support.

Delivery capacity tends to come from rota coverage, care visits and local management teams rather than centralised facilities.

Suppliers and analysts tend to assess agencies by staffing density, local coverage and the ability to meet household demand.

Top Plymouth Domiciliary Care companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

@PLYMOUTHCARE LIMITED

@plymouthcare
Healthcare Provider
35 employeesInc. 2021PlymouthCH 13449128
atplymouthcare.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash100 / 100
Headcount49 / 100
What does @PLYMOUTHCARE LIMITED do?

Provides domiciliary care and support services to help individuals live independently in their own homes, including personal care, daily living assistance, and support for people who require help due…

Who does @PLYMOUTHCARE LIMITED sell to?

Serves individuals in Plymouth needing home-based care and support, particularly adults who require help to remain independent at home through local authority social care arrangements.

Key contacts (2)
CM
Cliff Morgan
Director
WJ
Wendy Jean Eldridge
Director
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Company vitals
UK Headcount
35
UK Revenue
£114.2kEstimate
Founded
4 years ago
Since Jun 2021
HQ
Plymouth
Financial health
41

Financial Health

Stable

Stable · 3% CAGR over 2y

Financial distressTechnical insolvency

Location

Map of Plymouth
Ballard House, West Hoe Road
Plymouth, PL1 3BJ
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H & H Healthcare Limited

H & H Healthcare
Healthcare Provider
26 employeesInc. 2013Plymouth, DevonCH 08576031
hhhealthcare.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets40 / 100
Cash100 / 100
Headcount80 / 100
What does H & H Healthcare Limited do?

Provides domiciliary home care services for adults, including personal care, shopping assistance, sitting services, overnight care, household cleaning, and escorting clients on outings to support…

Who does H & H Healthcare Limited sell to?

Serves adults aged 18+ in the Plymouth area who need support at home, and their families or carers arranging care, including older people, disabled adults, and others requiring domiciliary care.

Key contacts (1)
HD
Hazel Deborah Harris
Director
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Company vitals
UK Headcount
26
UK Revenue
£412.3kEstimate
Founded
12 years ago
Since Jun 2013
HQ
Plymouth, Devon
Financial health
67

Financial Health

Healthy

Healthy · Hiring · 14% CAGR over 2y

Hiring

Location

Map of Plymouth, Devon
22 The Square, The Millfields
Plymouth, Devon, PL1 3JX
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District Healthcare Ltd

District Healthcare
Healthcare Provider
22 employeesInc. 2021PlymouthCH 13152020
districthealthcare.co.uk

Trajectory

4y · 2021–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
What does District Healthcare Ltd do?

Provides home health and social care services including domiciliary care, community care workers, emergency response support, and assistance for individuals and families needing help with daily…

Who does District Healthcare Ltd sell to?

Serves people seeking home health care in Plymouth, including individuals needing community care support and families arranging care for relatives.

Key contacts (1)
RL
Rebecca Lucy Jean Pope
Director
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Company vitals
UK Headcount
22
UK Revenue
£654.2kEstimate
Founded
5 years ago
Since Jan 2021
HQ
Plymouth
Financial health
100

Financial Health

Strong

Strong · 91% CAGR over 2y

Location

Map of Plymouth
11 Plymtree Drive
Plymouth, PL7 4LX
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Complete Independence Ltd

Complete Independence
IT Services & Managed ServicesHealthcare Provider
8 employeesInc. 2020Plymouth, DevonCH 12657522
theinclusivitygroup.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Key contacts (1)
RK
Rhiannon Katie Squance
Director
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Company vitals
UK Headcount
8
UK Revenue
£35kEstimate
Founded
6 years ago
Since Jun 2020
HQ
Plymouth, Devon
Financial health
100

Financial Health

Strong

Strong · 183% CAGR over 2y

Location

Map of Plymouth, Devon
Unit D4, Phase 4, Drake Building Plymouth Science Park, 18 Davy Road
Plymouth, Devon, PL6 8BX
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BEYOND LIMITS (PLYMOUTH) LTD

Beyond Limits
Not-for-profit / CharityHealthcare Provider
159 employeesInc. 2012Plymouth, DevonCH 07998863
beyondlimits-uk.org

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets96 / 100
Cash26 / 100
Headcount63 / 100
What does BEYOND LIMITS (PLYMOUTH) LTD do?

Provides personalised support services for people with learning disabilities, mental health conditions, and other support needs. Delivers tailored assistance aimed at helping individuals live…

Who does BEYOND LIMITS (PLYMOUTH) LTD sell to?

Serves adults with learning disabilities, mental health issues and other support needs, plus families and health and social care commissioners arranging personalised support.

Key contacts (2)
PL
Phillip Ledgard
Director
YL
Yannis Loucopoulos
Director
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Company vitals
UK Headcount
159
UK Revenue
£4.5mEstimate
Founded
14 years ago
Since Mar 2012
HQ
Plymouth, Devon
Financial health
68

Financial Health

Healthy

Healthy · Hiring · 7% CAGR over 2y

Hiring

Location

Map of Plymouth, Devon
York House Unit 4 Stoke Damerel Business Centre, Church Street
Plymouth, Devon, PL3 4DT
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WARRIEWOOD LTD

Warriewood
Healthcare Provider
105 employeesInc. 2011Plymouth, DevonCH 07784721

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets25 / 100
Cash24 / 100
Headcount19 / 100
Key contacts (2)
RA
Robert Alexander Allan
Director
EC
Emma Cahill
Director
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Company vitals
UK Headcount
105
UK Revenue
£2.7mEstimate
Founded
14 years ago
Since Sep 2011
HQ
Plymouth, Devon
Financial health
23

Financial Health

Weak

Weak · -11% CAGR over 2y

Location

Map of Plymouth, Devon
Office Suite One Valley House Valley Road, Plympton
Plymouth, Devon, PL7 1RF
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Moorcare Devon Limited

Moorcare Devon
Healthcare Provider
30 employeesInc. 2009Tavistock, DevonCH 06989260
moorcaredevon.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets32 / 100
Cash98 / 100
Headcount70 / 100
What does Moorcare Devon Limited do?

Provides domiciliary home care and 24‑hour supported living for elderly people, including personal care, medication support, dementia care, companionship, shopping assistance, and help with daily…

Who does Moorcare Devon Limited sell to?

Serves older people and their families in Tavistock, Yelverton and surrounding West Devon areas seeking home care, dementia support or 24-hour supported living.

Key contacts (2)
MJ
Milosav Janjanin
Director
IL
Isla Louise McPhie-Janjanin
Director
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Company vitals
UK Headcount
30
UK Revenue
£937.8kEstimate
Founded
16 years ago
Since Aug 2009
HQ
Tavistock, Devon
Financial health
60

Financial Health

Healthy

Healthy · Hiring · 5% CAGR over 4y

Hiring

Location

Map of Tavistock, Devon
3 Atlas House, West Devon Business Park
Tavistock, Devon, PL19 9DP
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Tavistock and Tamar Valley Home Care Limited

Tavistock and Tamar Valley Home Care
Healthcare Provider
50 employeesInc. 2018TavistockCH 11330230
homeinstead.co.uk/tavistock-tamar-valley

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets34 / 100
Cash73 / 100
Headcount9 / 100
What does Tavistock and Tamar Valley Home Care Limited do?

Provides domiciliary home care services for older adults, including companionship, personal care, housekeeping, respite and overnight care, live‑in care, and specialist support such as dementia,…

Who does Tavistock and Tamar Valley Home Care Limited sell to?

Serves older adults and families seeking home care across West Devon and East Cornwall, including people needing companionship, personal care, dementia support, live-in care, respite, or specialist…

Key contacts (1)
ED
Elfranco Dewald Moller
Director
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Company vitals
UK Headcount
50
UK Revenue
£1.1mEstimate
Founded
8 years ago
Since Apr 2018
HQ
Tavistock
Financial health
38

Financial Health

Weak

Weak · -24% CAGR over 2y

Location

Map of Tavistock
Kilworthy Park, Kilworthy Park
Tavistock, PL19 0BZ
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Tavy Care Services Limited

Tavy Care Services
Healthcare Provider
37 employeesInc. 2013TavistockCH 08582793
tavycare.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets72 / 100
Cash76 / 100
Headcount18 / 100
What does Tavy Care Services Limited do?

Provides domiciliary care services for adults in their own homes, including personal care, daily living support, dementia care, and palliative and end‑of‑life care, delivered by trained community…

Who does Tavy Care Services Limited sell to?

Serves local people in Tavistock and surrounding areas who need care and support at home, including adults with dementia or palliative/end-of-life needs, and their families or loved ones arranging…

Key contacts (2)
CJ
Chris James Wiles
Director
JR
Janine Ruth Wiles
Director
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Company vitals
UK Headcount
37
UK Revenue
£632.5kEstimate
Founded
12 years ago
Since Jun 2013
HQ
Tavistock
Financial health
59

Financial Health

Stable

Stable · -6% CAGR over 4y

Location

Map of Tavistock
Office D, 3, Abbey Place
Tavistock, PL19 0AB
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Carers Direct (S.W.) Ltd

Carers Direct (S.W.)
Healthcare Provider
39 employeesInc. 2002KingsbridgeCH 04520218
carersdirect-sw.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets41 / 100
Cash65 / 100
What does Carers Direct (S.W.) Ltd do?

Provides domiciliary care services for adults, including personal care, daily living support and assistance for people who need help to remain living independently at home. Operates a…

Who does Carers Direct (S.W.) Ltd sell to?

Serves private individuals and families needing home care in the South Hams area, including older or vulnerable adults seeking regulated care support at home.

Key contacts (4)
LC
Linda Coggins
Director
SB
Stephen Beardsley
Director
JD
Julie Debra Ward-Wills
Director
KJ
Kenneth John Gavin Hudson
Director
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Company vitals
UK Headcount
39
UK Revenue
£212.8kEstimate
Founded
23 years ago
Since Aug 2002
HQ
Kingsbridge
Financial health
50

Financial Health

Stable

Stable

Location

Map of Kingsbridge
First Floor, Unit 2n, South Hams Business Park, Churchstow
Kingsbridge, TQ7 3QH
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Premier Care (Plymouth) Limited

New Direction Support
Healthcare Provider
160 employeesInc. 2006PlymouthCH 05842342
newdirectionsupport.com

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets81 / 100
Cash100 / 100
Headcount74 / 100
What does Premier Care (Plymouth) Limited do?

Provides supported living and care services for adults with autism, learning disabilities, physical disabilities and mental health needs, including outreach support, transition services from child to…

Who does Premier Care (Plymouth) Limited sell to?

Serves adults aged 18–65 with autism, learning disabilities, physical disabilities, sensory impairments or mental health needs, alongside public-sector commissioning bodies and care professionals in…

Key contacts (1)
TJ
Tracey Jane Underwood
Director
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Company vitals
UK Headcount
160
UK Revenue
£6.3mEstimate
Founded
20 years ago
Since Jun 2006
HQ
Plymouth
Financial health
84

Financial Health

Strong

Strong · Growing, Hiring · 5% CAGR over 5y

GrowingHiring

Location

Map of Plymouth
Old Court Tavistock Road, Roborough
Plymouth, PL6 7BD
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West Devon & District Care & Support Ltd

DACCS (Devon and Cornwall Care Services)
Healthcare Provider
26 employeesInc. 2003Tavistock, DevonCH 04690326
daccservices.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets29 / 100
Cash57 / 100
Headcount6 / 100
What does West Devon & District Care & Support Ltd do?

Provides domiciliary home care and sitting services, including personal care, companionship, respite for family carers, medication support, mobility assistance and help with household tasks, enabling…

Who does West Devon & District Care & Support Ltd sell to?

Serves B2C clients needing support at home, including older adults, people with care needs, their families and unpaid carers in Tavistock, Okehampton and surrounding West Devon areas.

Key contacts (2)
SK
Samantha Kathleen Hilton
Director
PC
Pauline Christina Hilton
Director
More contacts & email available
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Company vitals
UK Headcount
26
UK Revenue
£445.8kEstimate
Founded
23 years ago
Since Mar 2003
HQ
Tavistock, Devon
Financial health
31

Financial Health

Weak

Weak · -12% CAGR over 4y

Location

Map of Tavistock, Devon
5 Canal Road
Tavistock, Devon, PL19 8AR
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Altair Healthcare Limited

Altair Healthcare
Healthcare Provider
24 employeesInc. 2021Okehampton, DevonCH 13463084
altairhealthcare.co.uk

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets40 / 100
Cash0 / 100
What does Altair Healthcare Limited do?

Provides community-based healthcare and support services for children and adults with mental health conditions, learning disabilities, autism, and physical health needs. Services include private…

Who does Altair Healthcare Limited sell to?

Serves children and adults with mental health needs, learning disabilities, autism, neurological conditions and complex physical health needs, plus NHS bodies, ICBs and local authorities…

Key contacts (1)
FM
Filis Mubayiwa
Director
More contacts & email available
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Company vitals
UK Headcount
24
UK Revenue
£339.5kEstimate
Founded
4 years ago
Since Jun 2021
HQ
Okehampton, Devon
Financial health
25

Financial Health

Weak

Weak · 31% CAGR over 2y

Location

Map of Okehampton, Devon
Suite 7 Okehampton Business Centre, Higher Stockley Mead
Okehampton, Devon, EX20 1FJ
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Steps Ahead Care & Support Limited

Steps Ahead Care & Support
Healthcare Provider
86 employeesInc. 2009Plymouth, DevonCH 06841189
stepsaheadsupport.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets71 / 100
Cash85 / 100
Headcount44 / 100
What does Steps Ahead Care & Support Limited do?

Provides care and rehabilitation services for people with acquired brain or spinal injuries, mental health conditions, learning disabilities and challenging behaviour. Develops tailored support…

Who does Steps Ahead Care & Support Limited sell to?

Serves individuals with acquired brain injury, spinal injuries, challenging behaviour, mental health needs or learning disabilities, plus their families, case managers and care professionals.

Key contacts (1)
CE
Christine Ellen Holdsworth
Director
More contacts & email available
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Company vitals
UK Headcount
86
UK Revenue
£2.1mEstimate
Founded
17 years ago
Since Mar 2009
HQ
Plymouth, Devon
Financial health
67

Financial Health

Healthy

Healthy · Growing · 1% CAGR over 4y

Growing

Location

Map of Plymouth, Devon
6 Sandy Court Ashleigh Way, Langage Business Park, Plympton
Plymouth, Devon, PL7 5JX
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How Plymouth Domiciliary Care companies work and how to sell to them

What they do

Domiciliary care providers earn revenue by delivering recurring in-home care packages, usually priced by visit, hour or agreed care-plan block. Publicly funded work tends to come through commissioned packages, while private-pay work is sold directly to adults and families who need personal care, companionship, medication support or daily living assistance. The service shape is operational rather than asset-heavy: care coordinators build rotas, field carers deliver visits, and managers evidence that care was delivered as planned. Margin is often made or lost in scheduling, travel time, continuity of carers and the administrative effort needed to keep care notes, medication logs and safeguarding paperwork current.

Who they sell to

Most Plymouth domiciliary care operators sell to two overlapping buyer groups: commissioners placing publicly funded packages, and private individuals or families arranging support at home. On the public side, decisions tend to involve care commissioners, brokerage teams and contract managers, with registered managers drawn into assurance and mobilisation. Private-pay decisions are more personal, often shaped by family trust, availability of carers and confidence in continuity. Sales cycles are typically shorter for direct enquiries where capacity exists, and longer where framework participation, package allocation or commissioner review is involved. Procurement is usually local, relationship-led and evidence-heavy, rather than a centralised software-style buying process.

What they buy

Most domiciliary care firms tend to spend on workforce scheduling, electronic care planning, medication recording, HR, payroll, recruitment, training, accounting and care-quality administration. The larger local operators also need systems for rota alerts, visit confirmation, mileage, absence cover, document control, internal audits and family communication. Services spend often follows the same operating pressures: safer recruitment support, employment law advice, insurance, bookkeeping, marketing for private-pay enquiries, and outsourced training for carers and managers. Sellers should expect practical scrutiny. A tool that saves office time, reduces missed-call risk or makes evidence easier for managers is usually easier to understand than a generic productivity pitch.

Why and how to sell to them

Domiciliary care buyers tend to evaluate suppliers when rota pressure rises, a registered manager changes, a provider takes on additional packages, or paperwork starts to absorb too much coordinator time. Labour availability and commissioner expectations are the recurring pressure points, so outbound angles work better when tied to staff retention, visit evidence, faster onboarding or cleaner care-plan governance. Timing matters. A provider adding carers, widening its Plymouth-area coverage or moving more work onto electronic records is more likely to engage than one simply maintaining an existing round. Keep the pitch operational: fewer scheduling errors, less duplicate administration, clearer audit trails and easier supervision of field staff.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

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Frequently asked questions

How many domiciliary care companies are there in Plymouth?
Around 31 actively-trading domiciliary care companies are registered in Plymouth. Of those, 1 report turnover above £5M in their most recent filed accounts. This Plymouth list covers companies across the wider Plymouth travel-to-work area, including surrounding towns — not just the Plymouth local-authority boundary.
What counts as a domiciliary care company in this list?
A company is included when its public website and filed activity descriptions indicate it sells domiciliary care products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest domiciliary care companies in Plymouth?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable domiciliary care companies in Plymouth appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 1 of the 31 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do domiciliary care companies in Plymouth actually do?
Domiciliary care providers earn revenue by delivering recurring in-home care packages, usually priced by visit, hour or agreed care-plan block. Publicly funded work tends to come through commissioned packages, while private-pay work is sold directly to adults and families who need personal care, companionship, medication support or daily living assistance. The service shape is operational rather than asset-heavy: care coordinators build rotas, field carers deliver visits, and managers evidence that care was delivered as planned. Margin is often made or lost in scheduling, travel time, continuity of carers and the administrative effort needed to keep care notes, medication logs and safeguarding paperwork current.
How does Plymouth domiciliary care compare internationally?
Cross-border comparisons of domiciliary care populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical domiciliary care companies in Plymouth?
Company sizes in this list vary widely. The median actively-trading domiciliary care firm employs around 27 people, and median UK turnover across the list is roughly £390k in the most recent filed accounts.
Are these mostly new or established domiciliary care companies?
1 of the 31 actively-trading domiciliary care companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Plymouth list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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