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Insurtech Companies in the UK: 49 Active Firms (2026)
Insurtech companies in the UK build digital insurance platforms, data tools and embedded distribution systems for regulated insurance markets.
Buying centres tend to sit with underwriting, claims, distribution, policy administration and data teams, rather than a single generic software budget. The customer base is mainly B2B: insurers, brokers, managing agents, affinity schemes and regulated financial-services groups looking to replace manual workflows or add embedded insurance at the point of sale. Engagements are usually integration-heavy, with proof-of-value work around pricing accuracy, claims handling, quote conversion or compliance auditability before wider rollout. Procurement therefore looks closer to enterprise financial software than to self-serve SaaS, even where the product itself is delivered through cloud platforms and APIs.
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The UK cohort contains 49 actively trading insurtech companies, a comparatively narrow list beside broader software categories because insurance distribution, underwriting and claims sit inside regulated buying processes. Reported employment totals 752 people across the cohort, pointing to a market made up largely of specialist product and commercial teams rather than very large technology workforces. That shape fits an industry where enterprise insurers and brokers often test vendors through pilots, delegated authority arrangements or channel partnerships before committing to wider operational change.
Insurance buyers tend to treat insurtech procurement as an operational-risk decision as much as a software purchase. Products touching underwriting, policy administration, claims, pricing or distribution are typically assessed for audit trails, data provenance, model explainability, outsourcing dependency and customer communications. The regulatory burden often falls through the buyer’s permissions and control environment, but vendors still need to evidence security, resilience and fair-treatment safeguards. Embedded distribution adds another constraint: the commercial channel may not look like an insurer, yet the sale of cover still has to fit regulated conduct expectations.
Commercial momentum appears tied less to consumer branding and more to whether vendors can remove cost from underwriting, servicing and claims without creating extra conduct risk. The cohort tends to favour partnership routes into incumbent insurers and brokers, which can lengthen sales cycles but gives products a clearer route to premium volume once embedded. Consolidation remains plausible where adjacent claims, pricing and administration tools overlap. Smaller vendors may find the next phase harder if buyers narrow supplier lists and demand evidence of resilience, auditability and governance before extending deployments.
49
Active firms
2026
15
Above £5M revenue
Larger revenue cohort
3
Incorporated since 2022
Recent company formation
Key facts
About 30% of the trading cohort reports turnover above £5M (15 of 49 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Insurtech companies sell into regulated insurance workflows, with products centred on distribution, pricing, claims and compliance rather than generic business software.
Buyer demand is tied to insurers, brokers and affinity distributors moving quote-to-bind, policy administration and claims journeys into digital channels.
Embedded insurance infrastructure supports partner-led distribution, which can favour platform licensing and delegated insurance models.
Regulated intermediaries and software suppliers face different compliance demands depending on their role in distribution, underwriting or claims.
Top UK insurtech companies
Intrali Limited
Develops software for the insurance market that manages delegated authority and bordereaux data, including data submission portals, validation and aggregation tools, onboarding and due‑diligence…
Serves insurers, reinsurers, Lloyd’s managing agents, MGAs and brokers involved in delegated underwriting, including teams handling bordereaux, compliance, onboarding, due diligence and portfolio…
Financial Health
Insufficient historyInsufficient history
Location
EIS Holdings Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops cloud‑native SaaS software for insurance companies, providing core systems for policy administration, billing and claims management, along with customer portals, data analytics and AI‑driven…
Serves B2B insurance carriers and related providers in group benefits, property and casualty/general insurance, protection, and life and annuities, targeting teams responsible for core system…
Financial Health
StableStable · 0% CAGR over 2y
Location
HLTHIE LABS LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsDevelops cloud-based software platform for health and life insurers, providing a digital operating system for policy administration, customer lifecycle management, claims processing, payments,…
Serves B2B health and life insurance providers, particularly insurers and insurance operations teams seeking digital-first platforms, legacy-system replacement, faster product launches and improved…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
Ibapplications Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops and provides a cloud‑native software platform for property and casualty insurers. The IBSuite system supports policy administration, underwriting, claims management, billing, rating, CRM,…
Serves B2B property and casualty insurance risk carriers, including insurers and related insurance organisations seeking modern core systems, with additional engagement for consulting firms involved…
Financial Health
StableStable · -29% CAGR over 2y
Location
PERCAYSO INFORM LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides data intelligence and analytics platforms for the insurance sector, aggregating and enriching multiple data sources to generate insights used in pricing, underwriting, fraud detection,…
Serves insurers, brokers, managing general agents and price comparison sites, particularly teams handling pricing, underwriting, fraud, claims and portfolio management across motor, commercial…
Financial Health
DistressedDistressed · -72% CAGR over 4y
Location
Supercede Technology Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops a software platform for the reinsurance market that manages programme data, supports broker–cedent collaboration, and provides analytics and AI-assisted tools for pricing, placement…
Serves B2B customers in the insurance sector, primarily reinsurance cedents, brokers, and enterprise reinsurance teams involved in programme placement, client engagement, and market deal coordination…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops cloud-based software for the insurance industry, including the CloudStream platform used by insurers, brokers and MGAs to manage digital workflows such as submissions, underwriting, policy…
Serves B2B insurance organisations globally, including MGAs, brokers, agents, insurance carriers, London market firms, and P&C insurers across personal, commercial, and specialty lines.
Financial Health
StableStable · -94% CAGR over 2y
Location
OPEN INSURANCE SERVICES UK LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides technology platforms, underwriting, and infrastructure that enable brands to offer embedded insurance products. Develops AI and data tools to support quoting, sales, and customer engagement…
Sells to brands and commercial entities seeking to offer or grow digital insurance programmes, including embedded car, home, travel, landlord and purchase protection products for their customers.
Financial Health
StableStable
Location
NEXT VENTURE TRADING LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops insurtech software platforms for insurance brokers, MGAs, and insurers. Provides configurable systems for quote portals, policy administration, CRM, price comparison integration, payments,…
Targets B2B insurance organisations: retail and wholesale brokers, insurers, MGAs, wholesalers, price comparison websites and insurance technology suppliers, including motor and commercial vehicle…
Financial Health
StableStable · 0% CAGR over 4y
Location
OPTALITIX LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops cloud software that converts Excel-based pricing and risk models into scalable web applications and APIs. Provides underwriting workbench, insurance pricing, and lending origination systems…
Sells to B2B insurance and financial services organisations, including insurers, MGAs, brokers, banks and lenders, targeting actuaries, underwriters, pricing teams and executives from SME to…
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
CDL Production Services Limited
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops software platforms and data solutions for insurance providers and retailers, including policy administration systems, online quote and purchase platforms, telematics integration, pricing…
Serves large UK personal lines insurance retailers, brokers and insurers, including major consumer-facing brands and providers with high-volume digital sales and servicing operations.
Financial Health
StrongStrong · Profitable
Location
Develops software and data management platforms for the insurance market, focused on delegated authority operations. Provides bordereaux processing, data validation and aggregation, analytics and…
Serves B2B insurance organisations involved in delegated underwriting, including insurers, reinsurers, Lloyd’s managing agents, MGAs and brokers that manage bordereaux data, binder business,…
Location
Operates a digital platform for the specialty insurance market that connects managing general agents and underwriters with reinsurers, insurers and institutional risk capital providers, offering data…
Serves specialty insurance businesses, primarily MGAs and underwriters, plus reinsurers, insurers and institutional investors seeking risk capital partnerships across the insurance value chain.
Location
MIC GLOBAL SERVICES LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides embedded income protection insurance products for digital platforms. Offers MiIncome, a technology‑enabled solution that integrates with banking, fintech, mobility and other platforms to…
Sells to B2B digital platforms and enterprises in banking, fintech, real estate, remittances, wallets, mobility, super-apps, telecoms, gig and sharing platforms, and affinity businesses.
Financial Health
StableStable · -76% CAGR over 4y
Location
Democrance Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a SaaS insurance technology platform that enables insurers and insurance brokers to digitise distribution and administration across the insurance value chain, including micro‑insurance…
Serves B2B insurance carriers, insurance brokers and channel partners, including large global insurers, that want to reach new customer segments across emerging markets.
Financial Health
DistressedDistressed
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides a payments and financial reconciliation platform for the insurance industry. Software integrates bank, payment provider and policy administration data to automate premium collection,…
Sells to B2B organisations in the commercial insurance sector, including MGAs, insurance brokers and insurers, particularly finance, operations and technology leaders managing premiums, settlements…
Financial Health
HealthyHealthy · Hiring · 100% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops AI-based decisioning software for insurance and banking, including rating engines, pricing optimisation, underwriting analytics, and product personalisation tools that support real-time…
Sells to B2B financial services organisations, including global insurers, brokers, MGAs, banks and lenders, particularly teams responsible for pricing, underwriting, rating, product design and…
Financial Health
StableStable · -58% CAGR over 4y
Location
Develops and operates data‑driven platforms and distribution services for niche and non‑standard insurance. Provides underwriting, broker and direct‑to‑customer channels, real‑time pricing tools, and…
Targets insurers, brokers and other insurance distributors, alongside consumers, in niche and non-standard insurance markets, particularly partners needing compliant digital distribution,…
Location
Develops and supplies software platforms for the insurance and reinsurance market, including electronic placing tools, exposure management systems, messaging and exchange platforms for accounting and…
Serves B2B customers in the London and global (re)insurance markets, especially large commercial and specialty insurance brokers, carriers, underwriting agencies, and market practitioners.
Location
Develops and supplies software platforms for the insurance industry, including systems for policy administration, underwriting, claims tracking and reporting. Serves brokers, insurers, managing…
Serves insurance-sector businesses worldwide, including brokers, insurers, MGAs, UMAs, underwriting agents and financial advisers, from high street brokers and start-ups to large/global insurers.
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides premium finance services and software platform for insurance brokers, MGAs and insurers, enabling policyholders to pay insurance premiums in instalments. Advances funds to insurers upfront…
Serves insurance brokers, MGAs and insurers in the UK, plus personal and commercial policyholders referred through brokers who want to pay insurance premiums in instalments.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
Qumata Group Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops data science and artificial intelligence models that analyse fitness, activity and health data to generate health risk profiles and predictive insights, supporting insurers and financial…
Serves financial services organisations, including derivatives market participants and life insurance providers, with a global B2B focus.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides digital insurance technology and services, including a no-/low-code platform for launching and managing insurance products, bespoke software development, EU intermediary licensing support,…
Serves B2B insurance-sector clients, including insurers, MGAs, reinsurers and brokers. Targets organisations needing digital, regulatory, operational and market-access support, including firms…
Financial Health
WeakWeak · -10% CAGR over 4y
Location
I-WONDER AGGREGATOR SERVICES LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDevelops software and integration services for insurance price comparison platforms. Provides quote and buy portals, broker quote systems, and connectivity tools linking brokers and insurers to major…
Serves B2B customers in the UK insurance market: price comparison sites and aggregators, brokers, insurers and partners across personal and SME commercial insurance classes.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
MCLINSURETECH LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops online trading platforms and software systems for the insurance sector, including tools for insurers, MGAs and brokers. Operates online insurance brands and provides digital platforms for…
Serves insurance companies, MGAs, underwriting agencies and wholesale brokers, plus consumers and business users reached through its online insurance brands.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
TWOTHREEBIRD HOLDINGS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides insurance infrastructure and services for brands and insurers, including licensing, regulatory operations, claims management, and API-based software. Enables partners to develop, launch, and…
Serves B2B insurance carriers, underwriters, consumer brands and affinity partners seeking specialty insurance distribution across mobility, travel, devices, retail, booking and registration channels.
Financial Health
StrongStrong
Location
PH INNOVATE (BROKING) LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides insurtech services and insurance broking through affiliated brands, including niche motor insurance comparison and quoting for taxi, courier and commercial vehicles, and development of SaaS…
Serves insurers, insurance brokers and price comparison websites, alongside consumers and commercial drivers seeking niche or non-standard motor insurance, including taxi, courier and multi-vehicle…
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
WATERTRACE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops AI‑enabled software that automates operational workflows for financial services organisations, including asset management, insurance, delegated underwriting and investment banking. The…
Serves B2B financial services organisations in regulated environments, including asset management, delegated underwriting, insurance, investment banking and claims management, targeting risk…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
Provides non‑standard property insurance products through an online panel of insurers, enabling brokers, IFAs and mortgage advisers to quote, bind and manage policies for higher‑risk properties such…
Serves UK insurance brokers, IFAs, mortgage brokers and broker networks placing cover for clients with non-standard property risks, including unusual homes, flood-risk properties, boats and caravans.
Location
Nayms Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops an on‑chain reinsurance platform that connects digital asset capital with insurance risk. Issues a tokenised yield‑bearing asset backed by reinsurance premiums and collateral returns, and…
Targets institutional digital asset allocators, DeFi protocols and crypto-native investors, as well as insurers and reinsurance brokers in property catastrophe, D&O, cyber and tech E&O markets.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops voice analytics software that analyses speech to assess risk and detect potential fraud during claims, transactions and security screening. Provides AI-based tools used by insurers,…
Serves insurers, banks and financial services firms, government and defence agencies, and enterprise security teams handling fraud, vetting and risk decisions at scale.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
Develops administration software for financial services products including protection, pensions and wealth management. Provides the Pandora SaaS platform for policy administration, customer…
Serves multinational and blue-chip financial services organisations, especially providers of protection, pensions and wealth management products, addressing their administration teams, intermediaries…
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsDevelops finance and accounting software platforms for insurance and financial services organisations. Products support financial reporting, data consolidation, regulatory compliance, and automation…
Serves insurers, reinsurers, Lloyd’s managing agents and insurance-linked securities/fund managers, targeting finance, accounting, reporting, compliance and data operations teams.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
STUBBEN EDGE GROUP LIMITED
Trajectory
4y · 2019–NowFinancial sub-scores
Computed from 4 filingsProvides a digital platform and marketplace for brokers, financial advisers, and enterprises to access and distribute insurance, savings, and investment products. Offers APIs, white‑label platforms,…
Serves B2B customers in insurance and financial services, including solo brokers, appointed representatives, independent financial advisers, large enterprises and retailers seeking access to product…
Financial Health
WeakWeak · -41% CAGR over 5y
Location
INSUREMY LIMITED
Trajectory
5y · 2019–NowFinancial sub-scores
Computed from 5 filingsOperates an online insurance platform and managing general agent that enables brokers, IFAs and mortgage advisers to quote, bind and manage non‑standard property insurance policies through a panel of…
Serves B2B insurance intermediaries—insurance brokers, IFAs, mortgage brokers and broker networks—whose clients need non-standard property insurance and harder-to-place personal risks.
Financial Health
StableStable
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides an online platform for insurance brokers, IFAs and mortgage brokers to quote, arrange and manage non‑standard property insurance policies, including cover for boats, caravans and higher‑risk…
Sells B2B to insurance brokers, IFAs, mortgage brokers and broker networks seeking non-standard property insurance for their clients, including harder-to-place risks such as thatched homes and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
COMPARISON SYSTEMS LTD
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops and operates price comparison technology for insurance, energy and financial services. Provides white‑label comparison platforms, affiliate programmes and provider panels for partners, and…
Serves financial services, insurance, energy, technology and media businesses, including providers, co-brand partners and affiliates seeking customers or revenue through price comparison channels.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
YuLife
Provides group life insurance and employee benefits through a digital platform that includes wellbeing programmes, health-related rewards and engagement features designed to support employee health…
Serves businesses seeking employee life insurance, wellbeing benefits and rewards, particularly HR and people teams responsible for staff benefits and engagement.
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops and operates online price comparison technology for insurance, energy and financial services. Provides white‑label comparison platforms for partner websites, runs affiliate referral…
Serves B2B customers in financial services, insurance, energy, technology and media, including providers, co-brand partners and affiliates seeking access to comparison-site consumers.
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 2y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops and operates online price comparison technology for insurance, energy and financial services. Provides white-label comparison platforms, affiliate programmes and provider panels, and runs…
Serves financial services, insurance, energy, technology and media businesses, including providers seeking comparison-panel customers, brands wanting white-label comparison platforms, and affiliates…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 2y
Location
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsDevelops and provides a fintech platform that enables banks and insurance companies to design, launch and manage digital financial products. Supports services such as account opening, lending,…
Serves banking and insurance business and technology leaders, including retail banks, lenders, insurers and firms pursuing embedded finance or insurance propositions.
Financial Health
StableStable · -75% CAGR over 4y
Location
Ark Insurance Group Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides an online platform for insurance brokers to compare and place cover with multiple insurers. Offers products including property owners, home, non-standard property, liability, caravan,…
Sells to smaller independent insurance brokers and intermediaries, with end-customer markets including property owners, non-standard homeowners, leisure operators, event organisers, equipment hirers,…
Financial Health
StableStable · Hiring · 8% CAGR over 3y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides an API-based platform that connects financial institutions, insurers, auditors and software platforms to customers’ accounting systems, retrieving and standardising real-time financial and…
Serves B2B financial institutions, lenders, auditors, insurers, trade credit insurance providers and finance platforms working with SME and corporate customers.
Financial Health
StrongStrong · Hiring · 29% CAGR over 2y
Location
Reposit Group Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides a tenancy deposit alternative for the rental market, allowing tenants to pay a non‑refundable fee instead of a traditional cash deposit while offering landlords insurance‑backed cover and…
Serves letting agents, build-to-rent operators, landlords and tenants in the UK private rental market, with agent partners offering it to landlords and renters.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
EUROBASE SYSTEMS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides software platforms for (re)insurance and banking operations including underwriting, claims, accounting, treasury management, FX trading and payments. Also delivers implementation, managed…
Serves B2B financial services organisations, including reinsurance and insurance companies, captives, MGUs, banks, treasury and trading teams, and other financial institutions operating across…
Financial Health
WeakWeak · -69% CAGR over 4y
Location
Red Apple Finance Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides insurance premium finance services and software to insurance brokers, enabling customers to pay insurance premiums in instalments. Offers full premium funding and a technology platform that…
Serves insurance brokers and other corporate organisations in the insurance sector, rather than individual borrowers, with brokers acting as the main buyers and channel to their customers.
Financial Health
WeakWeak · -35% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides premium finance for insurance policies, paying insurers upfront and allowing customers to repay premiums in monthly instalments. Offers a digital platform and payment management tools for…
Serves UK insurance brokers, MGAs and insurers, as well as personal and commercial insurance customers managing credit agreements and monthly premium payments.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
The Disruption House Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides sustainability and operational risk data services for banks, insurers and corporates. Offers a platform for collecting and analysing value‑chain data, supporting financed emissions…
Serves banks, insurers, asset and wealth managers, and corporates with sustainability, operational resilience and supply-chain reporting needs, especially teams managing SME customer and supplier…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides credit and business information services, data analytics, and decision management software for financial institutions. Offers customer onboarding and KYC checks, open banking tools, risk…
Serves banks, insurers, SMEs, legal firms, public sector bodies and other businesses needing credit, risk, onboarding, fraud, ESG and open banking data services.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides trade credit insurance and non‑payment guarantee products that protect businesses against customer non‑payment. Operates a digital platform for managing receivables cover, monitoring debtor…
Serves B2B credit and finance teams at large companies managing trade receivables, plus brokers supporting corporate clients with credit risk and receivables protection needs.
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
Location
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How UK insurtech companies work and how to sell to them
What they do
Insurtech firms usually earn revenue through subscription software, licence fees, implementation work, transaction fees linked to policies or claims, and sometimes revenue share on distribution partnerships. The product can be rating and underwriting engines, policy administration workflow, claims automation, broker portals, data services or embedded insurance infrastructure. Pricing tends to follow the buyer’s operating model: per-seat for workflow tools, per-policy or per-quote for distribution and rating, and project plus recurring licence for deeper integrations. Services revenue often matters early, because insurers and brokers need configuration, migration and testing before a tool touches live pricing, customer records or claims decisions.
Who they sell to
Most sell into insurers, brokers, managing agents, affinity schemes and financial-services groups with an insurance distribution or servicing need. Day-to-day sponsors are usually heads of underwriting, claims, operations, distribution, product, data or technology, while finance, risk, legal and procurement join once a pilot moves towards production. Contract size is commonly shaped by integration scope, regulated use case and premium or claims volume rather than a simple seat count. Sales cycles tend to be measured by governance checkpoints, with direct enterprise sales the usual route and partner-led channels used where networks or schemes can carry the product into several buyers.
What they buy
Most insurtech firms tend to spend on cloud hosting, data pipelines, security tooling, identity and access management, analytics, document handling, payments, customer communications and integration middleware. As regulated B2B software companies, they also buy legal, compliance, audit, penetration testing, accounting and specialist insurance advice. Commercial teams typically need CRM, sales engagement, proposal, contract and partner-management systems; product teams tend to need observability, testing, incident management and data-quality tools. Hiring spend is often concentrated around insurance domain specialists, engineers, data roles, implementation leads and customer success staff who can translate product functionality into insurer operating language.
Why and how to sell to them
Insurtech buyers tend to evaluate vendors when a pilot is moving into production, a new distribution partner is onboarded, claims volumes stretch manual teams, or a regulated buyer asks for clearer evidence on security, resilience and auditability. Funding, senior hires in sales or technology, and a move from services-heavy delivery to repeatable product revenue can also create buying intent. Outbound tends to land when it is specific to their operating constraint: reducing integration drag, shortening insurer due diligence, improving partner reporting, lowering implementation cost, or helping a small commercial team manage a longer enterprise pipeline without adding administrative load.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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