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Salestech Companies in the UK: 600+ Active Firms (2026)
Salestech companies in the UK build software that helps revenue teams manage prospects, outreach, pipeline data and sales workflows.
Buying centres tend to sit in revenue operations, sales leadership and marketing operations rather than general IT. The common sales motion is a subscription or usage-priced platform sold to SMEs, mid-market organisations and enterprise revenue teams, often with multi-seat contracts, onboarding work and customer success support. Purchase cases usually centre on cleaner prospect records, qualified pipeline, outreach governance, forecasting discipline and analytics that connect with existing customer, email and workflow systems. Compliance-aware handling of business contact and customer information is part of the buying conversation, not an afterthought.
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The UK cohort contains 671 actively trading salestech firms, with 74 incorporated since 2022. Scale is uneven: 31 firms report turnover above £5M, while many others appear closer to early commercial software stages. Reported employment totals 1,974 people across 118 firms that report headcount, pointing to a market where a relatively small layer of scaled vendors sits above a long tail of small teams. For researchers, revenue banding and headcount disclosure are useful filters before treating the category as a peer group.
Regulatory exposure comes less from sector-specific licensing and more from how contact and customer information is collected, enriched, stored and used. Privacy and electronic-marketing rules shape the permission basis for outreach workflows, particularly when tools combine prospect records, behavioural signals and campaign activity. Vendors selling into financial services, healthcare or public bodies also face buyer-led controls on audit trails, retention periods, access permissions and procurement assurance. Market structure therefore tends to reward products that can explain provenance, permissioning and integration controls in plain operational terms, especially when revenue teams want automation without loosening governance.
The category appears likely to keep splitting between workflow-specific tools and broader revenue-operations platforms. Early-commercial suppliers may find it harder to defend thin features as buyers rationalise overlapping subscriptions, especially where prospecting, forecasting and account management sit in separate tools. Scale-up scarcity also points to selective consolidation: larger vendors can absorb point capabilities, while smaller teams may survive by specialising in regulated verticals or difficult integrations. Privacy pressure has been a steady constraint, so credible permissioning, auditability and data quality tend to matter as much as automation depth.
671
Active firms
2026
31
Revenue over £5M
Companies above the threshold
74
Incorporated since 2022
Newer salestech companies
Key facts
About 4% of the trading cohort reports turnover above £5M (31 of 671 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (74 firms), so a sizeable share is in its first few filing cycles.
Salestech software covers prospecting, outreach, pipeline management and sales operations for B2B revenue teams.
Buyer demand tends to sit close to measurable revenue outcomes, including lead routing, account prioritisation, rep workflow and forecasting discipline.
The market spans narrow workflow tools, sales-engagement products, prospecting software and broader revenue-operations platforms.
Pricing model, data access and distribution can matter as much as team size when salestech firms move upmarket.
Top UK salestech companies
Trajectory
2y · 2020–NowFinancial sub-scores
Computed from 2 filingsProvides a B2B sales intelligence platform offering databases of company and decision‑maker contact information, including verified emails and mobile numbers. Supplies prospecting data, intent…
Serves B2B sales, marketing and RevOps teams at SMB, mid-market and enterprise companies, especially organisations prospecting to decision-makers across the UK, EMEA and global markets.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 1y
Location
CLARI U.K. LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops revenue operations software that aggregates sales, CRM, email and other data to manage sales pipelines, automate forecasting, support deal inspection, sales engagement, analytics, and…
Sells to enterprise go-to-market teams, including RevOps, sales, marketing, post-sales, finance and sales engineering, across technology, healthcare, business services, financial services and…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
Provides cloud-based sales engagement and revenue orchestration software. Platform includes tools for prospecting cadences, call and conversation analysis, pipeline and deal management, forecasting,…
Serves B2B revenue organisations, including sales, revenue operations, marketing and customer success teams, with emphasis on professional services, manufacturing, and medical software and device…
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops revenue intelligence software for sales teams. The platform captures conversation and relationship data from emails, meetings and CRM systems to provide insights for deal management,…
Serves B2B sales and revenue teams, including sales leaders, managers and reps using Salesforce, HubSpot or Bullhorn, with additional focus on recruitment teams and organisations managing pipeline,…
Financial Health
StableStable · -93% CAGR over 2y
Location
Demandbase Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops a B2B account‑based marketing and sales platform that uses data, intent signals and AI to identify target accounts, deliver targeted advertising, personalise web experiences, and provide…
Sells to B2B go-to-market teams, especially marketing, sales, customer success and revenue operations leaders at enterprise organisations in sectors such as technology, manufacturing, financial…
Financial Health
WeakWeak · Hiring · 35% CAGR over 4y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a software platform that aggregates buyer intent data from multiple sources to identify potential B2B customers, monitor account behaviour, generate leads, and support marketing and sales…
Targets B2B go-to-market, sales, marketing and customer success teams, with buyers including revenue leaders at growth-focused companies globally.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides a software platform for B2B marketing teams to collect, validate, standardize, and manage lead data from multiple channels. Integrates with marketing automation and CRM systems, applying…
Serves enterprise B2B marketing teams, including marketing operations, demand generation, field marketing and executive leadership, in organisations running multi-channel lead generation and using…
Financial Health
DistressedDistressed · -92% CAGR over 2y
Location
Trajectory
2y · 2019–NowFinancial sub-scores
Computed from 2 filingsProvides a software platform for managing and processing marketing leads and customer data. The system collects leads from multiple channels, validates and transforms data, integrates with marketing…
Serves enterprise-level B2B organisations operating at scale, especially marketing, revenue operations and leadership teams, plus publishers managing lead channels, campaigns and compliance.
Financial Health
StableStable · 5% CAGR over 1y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
CloudApps Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops software that uses predictive AI and behavioural analytics to support sales and marketing operations, including deal and pipeline health monitoring, revenue forecasting, churn prediction,…
Serves B2B sales, marketing, sales operations and revenue leaders seeking AI-driven forecasting, pipeline, onboarding, retention, cross-sell and team performance tools.
Financial Health
StableStable · -10% CAGR over 2y
Location
CLAY LABS DIGITAL LTD
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsProvides a platform that aggregates data from 150+ providers and AI research agents to identify companies and contacts, enrich CRM records, track buying signals, and automate go‑to‑market workflows…
Serves B2B growth, sales, marketing and GTM operations teams at startups and enterprises, including companies running outbound, ABM, CRM enrichment, inbound and territory-planning workflows.
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
ELITE ADVANTAGE MANAGEMENT LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides a contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a searchable database, Chrome extension, API access, data…
Serves B2B sales teams, recruiters, recruitment coordinators, and data/operations teams at startups, mid-market firms, and Fortune 500 companies.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
DATABOOK LABS UK LTD
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsDevelops a software platform that provides guided selling tools for enterprise sales teams, including account planning, territory design, account scoring, pipeline analysis, and AI‑driven coaching…
Serves B2B enterprise go-to-market teams, including sales and revenue operations, GTM leaders, account executives, BDRs, and ABM/marketing teams in organisations with large, complex sales motions.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
Telescope Analytics Ltd
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops an AI‑driven sales prospecting and outreach platform. Provides tools for searching companies and contacts, enriching lead data, automating email and LinkedIn campaigns, managing inboxes,…
Serves B2B companies’ sales, marketing and go-to-market teams, including SDRs, business development reps, founders and revenue operations teams.
Financial Health
WeakWeak · Hiring · 22% CAGR over 2y
Location
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDevelops software for managing and improving contact and company data in CRM and business systems. The platform enriches records, monitors changes to contacts, synchronises data across sources, and…
Serves B2B organisations with CRM, marketing and business development teams that manage client/contact databases, mailing lists, event lists and data across CRM, HR, finance and marketing systems.
Financial Health
WeakWeak · Hiring · 8% CAGR over 3y
Location
Rhetorik Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides datasets, APIs and analytics on companies, professionals, technologies and skills. Aggregates global profile and firmographic data to support sales targeting, marketing intelligence,…
Serves B2B sales and marketing, HR/workforce, product development, data and analytics teams at organisations using professional, company, skills and intent data.
Financial Health
StableStable · -3% CAGR over 3y
Location
HIGHSPOT UK LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops and operates an AI-powered sales enablement software platform for go-to-market teams. Provides tools for sales content management, training, coaching, buyer engagement, analytics, and…
Serves B2B enterprise go-to-market teams, including sales enablement, sales, marketing, revenue operations and training roles, across financial services, manufacturing, healthcare, life sciences,…
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
SALESOPTIMIZE (UK) LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops a market intelligence platform that scans the internet to identify companies and provide B2B data. Offers sales lead generation tools, CRM data enrichment and refresh services, contact and…
Serves B2B companies, particularly enterprise clients, board-level decision makers, and sales and marketing teams seeking market intelligence, contact data, and lead generation across global markets.
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
Glyphic AI Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops AI software that analyses sales calls and customer interactions to generate insights, automate CRM data entry, score deals, prepare call briefs, and provide coaching feedback to help sales…
Serves B2B revenue teams, including sales leaders, RevOps teams and account executives, at companies managing sales pipelines, CRM processes, forecasting, coaching and customer conversation data.
Financial Health
StrongStrong · Hiring · 66% CAGR over 2y
Location
ZINT TECHNOLOGY LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
Location
RevvedUp AI Ltd
Trajectory
1y · 2025–NowDevelops software for account-based marketing that automates prospect research, personalised outreach and campaign management across email, LinkedIn, landing pages and other channels, helping sales…
Sells to B2B sales, marketing and revenue teams running account-based marketing, inbound nurture, outbound prospecting and partner campaigns across multiple channels.
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsProvides lead distribution and management software for marketing and lead generation agencies. The platform captures, validates and routes leads to clients or systems, supports ping‑post sales,…
Serves B2B lead generation agencies and pay-per-lead businesses that manage high lead volumes, sell leads to clients, and need to scale campaign operations and buyer relationships.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
SALESDESK LIMITED
Trajectory
4y · 2020–NowFinancial sub-scores
Computed from 4 filingsDevelops a cloud-based customer relationship management (CRM) and sales engagement platform. The software integrates pipeline management, customer communication, team collaboration, AI assistants,…
Serves B2B sales organisations, revenue teams and account managers, especially high-touch sales teams in companies that manage complex pipelines, customer engagement, retention and upsell activity…
Financial Health
StableStable
Location
Revenue Labs Ltd.
Trajectory
1y · 2025–NowDevelops AI-based software and provides technology consulting focused on go‑to‑market operations. Platform uses automated agents to analyse sales and customer data, research accounts, enrich records,…
Targets B2B SaaS and technology companies with go-to-market functions, including marketing, sales, customer success, RevOps teams and executives responsible for pipeline, deals, campaigns and…
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDevelops and provides a software platform for managing and optimising marketing leads, including lead collection, validation, fraud detection, distribution and analytics. Integrates with CRMs,…
Sells to businesses running lead generation and customer acquisition, especially agencies, affiliate networks, D2C subscription brands and enterprise marketing teams that buy, verify and route leads.
Financial Health
DistressedDistressed · -18% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops relationship intelligence software that integrates with email, calendar and CRM systems to automatically capture contact interactions, maintain contact data quality, and analyse relationship…
Serves B2B professional services firms, including legal, accounting, consulting and built environment organisations, targeting business development, marketing, partners and fee earners.
Financial Health
DistressedDistressed · -26% CAGR over 2y
Location
Mobile Force Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops revenue operations software providing no‑code CPQ (configure‑price‑quote), quoting automation and quote‑to‑cash workflow tools. Platform integrates with CRM systems and includes guided…
Serves B2B revenue operations, sales, service and CPQ administration teams at enterprises and mid-market firms, especially manufacturers and organisations using Salesforce, HubSpot, Microsoft…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
Seismic
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a SaaS lead management platform for capturing, validating and distributing marketing leads. Software includes affiliate management, lead routing to clients or CRMs, call tracking, campaign…
Serves B2B lead-generation and marketing teams managing affiliate networks and lead buyers, particularly in finance, insurance, real estate and software sectors.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
ContactOut
Trajectory
2y · 2024–NowProvides an online platform for finding professional contact details, including email addresses and phone numbers for individuals at companies. Offers a search portal, browser extension, data…
Serves B2B sales teams, recruiters and revenue operations teams at startups, mid-market firms and Fortune 500 companies that need professional contact data for prospecting, hiring and outreach.
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsProvides a software platform for account‑based marketing that enables teams to run targeted ads, create personalised microsites and event invites for specific accounts, and supply sales teams with…
Serves B2B marketing, sales and revenue teams running account-based marketing programmes, especially demand generation, field marketing, sales development, leadership and finance stakeholders…
Financial Health
StableStable · Hiring · 12% CAGR over 1y
Location
Rhetorik Global Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides datasets and APIs containing profiles of companies and professionals, including skills, work experience, technologies, and intent data. Supplies structured market and workforce data used by…
Serves B2B organisations, including sales and marketing, HR and workforce planning, product and development, and data provider teams that use professional, company, skills and intent datasets.
Financial Health
StableStable
Location
KOMPASS (UK) LIMITED
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsProvides B2B business data, lead generation tools and digital marketing services. Operates an online global directory and the EasyBusiness platform offering company databases, contact lists, email…
Targets B2B companies, especially sales and marketing teams, exporters, and organisations seeking suppliers or buyers across local, national and international markets and multiple industries.
Financial Health
DistressedDistressed · -6% CAGR over 3y
Location
SCILEADS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
PHONEXA, LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides marketing automation and performance tracking software including lead tracking and distribution, call tracking, email and SMS marketing, click tracking, cloud phone systems, suppression list…
Serves B2B marketing and operations teams, lead generators, and firms in insurance, financial services, and home services that manage high-volume leads, calls, clicks, email, SMS, and partner…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsDevelops AI-powered digital workers for sales and customer engagement. Software automates prospect outreach, lead qualification, and phone interactions, integrating with business systems to manage…
Serves B2B sales, RevOps and go-to-market leaders at companies seeking to scale pipeline generation, prospect engagement and customer touchpoints, with messaging aimed at enterprise revenue teams.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
KLUSTER ENTERPRISES LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops AI-powered software for enterprise revenue forecasting and reporting. Platform integrates sales and financial data to generate forecasts, pipeline analysis, KPI tracking, scenario modelling,…
Targets CEOs, CFOs, CROs, revenue operations, finance and sales leaders at large enterprises, public companies, and private equity-backed businesses globally.
Financial Health
StableStable · -89% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a subscription-based B2B data platform offering verified contact information for decision‑makers in large enterprises and public sector organisations across EMEA. Data is researched in-house…
Sells to B2B sales, marketing and lead generation teams targeting enterprise and public sector organisations across EMEA, especially those needing decision-maker data for large organisations.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
Shark Finesse Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops sales engagement and value management software that helps teams create customer‑specific business cases and ROI analyses. The platform supports pre‑sales, sales and customer success teams…
Sells to B2B sales, pre-sales, value engineering, customer success and marketing teams that need to build ROI-based business cases for prospects and customers.
Financial Health
WeakWeak · -7% CAGR over 2y
Location
CONGA EUROPE LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops software for revenue and contract management, including CPQ (configure‑price‑quote), document generation, e‑signature, billing, pricing optimisation, and contract lifecycle management tools,…
Serves B2B organisations, particularly sales, legal, finance, procurement, IT and operations teams in technology, financial services, healthcare, life sciences, manufacturing, and transportation and…
Financial Health
HealthyHealthy · Profitable, Growing · 2% CAGR over 2y
Location
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops configure‑price‑quote (CPQ) software for technology service providers, managed service providers and systems integrators. Platform automates quote‑to‑cash processes, product configuration…
Serves B2B technology service providers, managed service providers, systems integrators and SaaS/tech companies with complex sales, targeting sales, finance and product teams in enterprise service…
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
Drop In Pubs Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
PEARLFINDERS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a sales intelligence platform offering company insights, brand activity signals, and curated contact data to help businesses identify prospects, research organisations, and connect with…
Serves B2B sales, business development and partnerships teams, particularly in charity and arts, HR and people services, marketing, and sport and entertainment organisations.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsDevelops sales and recruitment performance software that provides real-time leaderboards, office TV displays, competitions, alerts, and analytics dashboards. Integrates with CRM systems to track…
Serves B2B recruitment agencies and sales organisations, targeting recruiters, salespeople, team managers, operations and RevOps leaders, and business leaders managing performance across teams.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 3y
Location
PAIGER LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides a business development platform for recruitment professionals. Aggregates direct employer job vacancies, company intelligence, and hiring manager contacts, and offers tools to research…
Sells to B2B recruitment agencies, staffing firms and individual recruiters seeking employer leads, company intelligence and outreach support for business development.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
EXPANDI LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides B2B marketing and advertising technology platforms, including account‑based marketing and advertising tools, intent data analytics, digital audience targeting and email marketing. Supplies…
Sells to B2B agencies, media companies and organisations, especially marketing and revenue teams using account-based marketing, advertising, data and intent solutions. Targets businesses seeking to…
Financial Health
WeakWeak · -4% CAGR over 2y
Location
PLANHAT LTD
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsDevelops a cloud-based customer platform that consolidates customer data, communications and transactions, and provides AI-driven automation, analytics and workflow tools for sales, customer success…
Serves B2B companies from start-ups to enterprises, targeting commercial, customer success, sales/GTM and professional services teams that manage customer relationships and revenue growth.
Financial Health
StrongStrong
Location
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsDevelops sales enablement software that generates self‑serve digital hubs for prospective buyers, centralising sales materials, information and next steps. The platform automatically updates content…
Serves B2B sales organisations, especially account executives, sales operations and channel teams at mid-market and enterprise software or technology companies managing complex buyer journeys.
Financial Health
WeakWeak · Hiring · 32% CAGR over 2y
Location
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How UK salestech companies work and how to sell to them
What they do
Revenue usually comes from recurring software contracts rather than one-off licences. Salestech firms package workflow software, contact-data services, analytics layers and integration tooling into per-user, per-team or usage-priced plans, with larger customers often paying annually for administration controls, service levels and implementation support. Some vendors add paid onboarding, data migration, enrichment credits, training or managed campaign services, but the core model tends to depend on retained accounts and expansion across sales and marketing teams. Gross margin pressure usually sits in hosting, third-party data inputs, support workload and the cost of keeping integrations working as customer stacks change.
Who they sell to
Typical buyers are B2B organisations with outbound sales, account management or partner-led revenue teams. Smaller customers may buy through a founder, sales director or marketing lead, while mid-market and enterprise evaluations usually pull in revenue operations, sales leadership, marketing operations, finance, procurement, security and legal. Entry plans can be bought through a trial or direct sales conversation; larger accounts tend to involve demonstrations, pilot users, security questionnaires and contract negotiation. Partner-led routes appear where implementation consultants, CRM specialists or revenue-operations agencies influence the buying decision, especially when the tool changes process rather than only adding data.
What they buy
Most salestech firms tend to spend on the same operating stack they sell into: customer relationship management systems, billing and subscription management, usage metering, product analytics, customer support, data warehousing, identity and access controls, and API monitoring. Data businesses also buy verification, enrichment, suppression and consent-management services, alongside legal advice on privacy, electronic marketing and commercial contracts. As headcount grows, recruitment, payroll, HR systems, finance operations and outsourced accounting become more relevant. Sales and marketing spend often goes towards demand generation, events, partner programmes, analyst relations, content production and agencies that can explain technical products to revenue leaders without over-claiming.
Why and how to sell to them
Salestech buyers tend to evaluate suppliers when retention pressure rises, customer implementations become labour-intensive, security reviews slow deals, or buyers ask harder questions about data provenance and permissioning. Other useful triggers include a new revenue-operations hire, movement into enterprise accounts, a shift from self-serve to sales-led contracts, or expansion into regulated customer segments. Outbound works better when it is specific about the operating constraint: lower support load, cleaner integrations, clearer audit trails, faster billing, better usage visibility or more disciplined procurement evidence. Generic productivity claims are less useful in a category already selling productivity to other revenue teams.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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