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Sports Retail Companies in Derby: 25 Active Firms (2026)

Sports and outdoor retailers sell equipment, clothing and accessories for fitness, recreation and outdoor activity across Derby.

Buying patterns tend to sit close to the customer: individual shoppers drive everyday demand, while clubs, schools, gyms and leisure providers create repeat supply relationships around kit, footwear, equipment and seasonal stock. The main buying centres are merchandising and product selection, store and ecommerce fulfilment, after-sales service, and local account management for organised sport. Typical engagements are modest rather than enterprise-style: basket purchases, small club orders, school supply runs and occasional equipment refreshes, with service quality depending on stock visibility, sizing advice, returns handling and the ability to source specialist items without tying up too much working capital.

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Derby has 25 actively trading sports and outdoor retailers, a small local cohort rather than a large regional supply base. Reported headcount totals 144 people, which points to a sector made up mainly of small shops, blended retail operators and local fulfilment teams. No business in the Derby cohort reports turnover above £5M, while 6 were incorporated since 2022, so the list combines established independents with newer entrants testing local demand. For researchers, the practical read is that this is a relationship-led market: clubs, schools and leisure providers are likely to know a relatively narrow set of suppliers.

Retailers in this segment usually operate without a sector-specific licence, but their obligations sit inside general consumer and product-safety law. GOV.UK frames consumer rights as applying whether goods are bought remotely or in person, so store sales, ecommerce orders and blended click-and-collect models all carry the same basic expectations around quality, returns and complaints. Product safety duties also follow the supply chain: businesses making, importing, distributing or selling consumer products are responsible for safe goods in normal or reasonably foreseeable use. Trading Standards, the Competition and Markets Authority and the Office for Product Safety and Standards shape the enforcement backdrop, while the Outdoor Industries Association gives the outdoor trade a sector forum.

Owner-managed retailers with local club and school relationships appear better placed than undifferentiated resellers, because repeat buying and fitting advice are harder to replicate through generic online channels. The cohort tends to look capacity-constrained rather than expansion-heavy: working capital sits in stock, seasonal ranges need careful buying, and returns handling can absorb management time. More online ordering is likely, but the local store still has a role where sizing, equipment suitability and after-sales support matter. Consolidation pressure may come from national chains and marketplaces, leaving Derby independents to compete through service depth, local knowledge and category focus rather than scale alone.

25

Active firms

2026

0

Above £5M

No Derby firms

6

Formed since 2022

Derby cohort

Key facts

24% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.

Sports and outdoor retailers do not usually need a sector-specific retail licence, but consumer-rights rules still apply when goods are bought remotely or in person.

The Office for Product Safety and Standards and local Trading Standards oversee product safety, with the General Product Safety Regulations 2005 requiring products to be safe in normal or reasonably foreseeable use.

From 13 December 2024, Regulation (EU) 2023/988 applies in Northern Ireland, so cross-border sellers need to account for a different product-safety regime there.

The UK sports equipment and outdoor gear market has been estimated at about £11.3 billion, spanning online retail, brick-and-mortar stores, specialist sports shops, wholesale distributors and direct-to-consumer channels.

US outdoor retail sales were up 1% in 2024, with casual outdoor consumers accounting for more of the rise than core outdoor participants.

Top Derby Sports Retail companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

CYCLO MONSTER LIMITED

Cyclo Monster
E-commerceSport & Leisure
8 employeesInc. 2013Spondon, DerbyCH 08379739
cyclomonster.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets26 / 100
Cash14 / 100
Headcount61 / 100
What does CYCLO MONSTER LIMITED do?

Retailer of bicycles including road, mountain, gravel, folding and electric models. Sells cycling clothing, components, tools and accessories, and provides workshop services such as bike repairs,…

Who does CYCLO MONSTER LIMITED sell to?

Serves consumer cyclists, families and commuters, including road, gravel, mountain, e-bike and kids’ bike buyers, with a local Derby workshop audience and online shoppers across the UK.

Key contacts (1)
PM
Phil Michael Topliss
Director
More contacts & email available
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Company vitals
UK Headcount
8
UK Revenue
£404kEstimate
Founded
13 years ago
Since Jan 2013
HQ
Spondon, Derby
Financial health
32

Financial Health

Weak

Weak · Hiring · 3% CAGR over 4y

Hiring

Location

Map of Spondon, Derby
76 Derby Road
Spondon, Derby, DE21 7LX
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COUNTRYMAN OF DERBY LIMITED

Countryman of Derby
Sport & LeisureFashion & Retail
7 employeesInc. 2003Derby, DerbyshireCH 04753842
thecountryman.com

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets52 / 100
Cash100 / 100
Headcount40 / 100
What does COUNTRYMAN OF DERBY LIMITED do?

Retailer of firearms and shooting equipment, selling rifles, shotguns, airguns, ammunition, optics, gun cabinets and shooting accessories, along with outdoor and shooting clothing and footwear…

Who does COUNTRYMAN OF DERBY LIMITED sell to?

Serves individual shooting enthusiasts, licensed firearm and shotgun owners, airgun users, hunters, deer stalkers and countryside clothing buyers, primarily in the Midlands.

Key contacts (2)
MJ
Martyn John Bray
Director
CS
Christine Susan Bray
Director
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Company vitals
UK Headcount
7
UK Revenue
£1.1mEstimate
Founded
23 years ago
Since May 2003
HQ
Derby, Derbyshire
Financial health
62

Financial Health

Healthy

Healthy · 0% CAGR over 2y

Location

Map of Derby, Derbyshire
Unit 15 Prime Enterprise Park, Prime Park Way
Derby, Derbyshire, DE1 3QB
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The Derby Runner Ltd

The Derby Runner
Fashion & RetailSport & Leisure
15 employeesInc. 2011DerbyCH 07559508
derbyrunner.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Headcount86 / 100
What does The Derby Runner Ltd do?

Sells running footwear, clothing and accessories through an online store, including road, trail and track running shoes, apparel, GPS watches, nutrition products and training equipment. Also offers…

Who does The Derby Runner Ltd sell to?

Sells to individual runners and athletics customers, from Couch to 5K beginners and recreational fitness runners to club athletes, trail runners, track and field participants, and elite marathon…

Key contacts (2)
ES
Elaine Susan Walker
Director
RA
Robert Arthur Jefferies
Director
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Company vitals
UK Headcount
15
UK Revenue
£758.8kEstimate
Founded
15 years ago
Since Mar 2011
HQ
Derby
Financial health
96

Financial Health

Strong

Strong · Growing, Hiring · 8% CAGR over 4y

GrowingHiring

Location

Map of Derby
Units A B & C 7 Sandringham Drive, Spondon
Derby, DE21 7QL
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Rollersnakes Limited

Rollersnakes
Fashion & RetailE-commerceSport & Leisure
21 employeesInc. 1988DerbyCH 02244066
rollersnakes.co.uk

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets70 / 100
Cash3 / 100
Headcount56 / 100
What does Rollersnakes Limited do?

Retailer of skateboarding and streetwear products, selling footwear, clothing, skateboards, roller skates, snowboards, scooters, and related parts and safety gear. Offers branded equipment,…

Who does Rollersnakes Limited sell to?

Serves retail consumers interested in skateboarding, roller skating, snowboarding, scooters, surf and streetwear, including men, women, kids, beginners and experienced riders shopping online or…

Key contacts (2)
PA
Paul Alexander Haynes
Director
TA
Timothy Anthony Hunt
Director
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Company vitals
UK Headcount
21
UK Revenue
£2.3mEstimate
Founded
38 years ago
Since Apr 1988
HQ
Derby
Financial health
48

Financial Health

Stable

Stable · Hiring · 3% CAGR over 3y

Hiring

Location

Map of Derby
Unit 7 Parker Industrial Estate, Mansfield Road
Derby, DE21 4SZ
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JOE HUGHES INTERNATIONAL LIMITED

JOE Hughes
Sport & LeisureE-commerce
24 employeesInc. 2013DerbyCH 08534849
joehughesinternational.com

Trajectory

3y · 2022–Now

Financial sub-scores

Computed from 3 filings
Net assets39 / 100
Cash34 / 100
Headcount36 / 100
What does JOE HUGHES INTERNATIONAL LIMITED do?

Supplies parts, accessories and clothing for speedway and grasstrack motorcycles, including engines, carburettors, chains, tyres, ignition components, tools and protective gear. Operates an online…

Who does JOE HUGHES INTERNATIONAL LIMITED sell to?

Sells to both businesses and individual riders in the speedway and grasstrack motorsports market, including trade buyers and enthusiasts purchasing parts, accessories and clothing. Serves customers…

Key contacts (3)
NJ
Natalie Jo Hickman
Director
MJ
Morgan Joseph Hughes
Director
NS
Nathan Scott Hughes
Director
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Company vitals
UK Headcount
24
UK Revenue
£3.2mEstimate
Founded
13 years ago
Since May 2013
HQ
Derby
Financial health
37

Financial Health

Weak

Weak · -2% CAGR over 2y

Location

Map of Derby
Unit 4 Victory Park, Victory Road
Derby, DE24 8ZF
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Raydesa Sports Ltd

Raydesa Sports
Fashion & RetailSport & Leisure
2 employeesInc. 2021DerbyCH 13167845

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (2)
MS
Mandip Singh Lehal
Director
SK
Sandeep Kaur Lehal
Director
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Company vitals
UK Headcount
2
UK Revenue
£60.7kEstimate
Founded
5 years ago
Since Jan 2021
HQ
Derby
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 2y

Financial distressTechnical insolvency

Location

Map of Derby
Taxassist Accountants, 2 Burghley Way
Derby, DE23 4TD
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TORPEX SPORTS LTD

Torpex Sports
Fashion & RetailSport & Leisure
1 employeesInc. 2016Derby, DerbyshireCH 10221159

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets73 / 100
Headcount40 / 100
Key contacts (1)
IJ
Ibrat Jan
Director
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Company vitals
UK Headcount
1
UK Revenue
£69.5kEstimate
Founded
10 years ago
Since Jun 2016
HQ
Derby, Derbyshire
Financial health
61

Financial Health

Healthy

Healthy · 0% CAGR over 5y

Location

Map of Derby, Derbyshire
150 Abbey Street, Littleover
Derby, Derbyshire, DE22 3SS
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SR SUNTOUR UK LIMITED

SR Suntour
Field Services & TradesFashion & RetailSport & Leisure
0 employeesInc. 2022BirminghamCH 14170328

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash81 / 100
Headcount0 / 100
Key contacts (1)
FS
Fabio Sturaro
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£236.1kEstimate
Founded
3 years ago
Since Jun 2022
HQ
Birmingham
Financial health
41

Financial Health

Stable

Stable · -86% CAGR over 2y

Location

Map of Birmingham
15 Melchett Road Kings Norton Business Centre, Kings Norton
Birmingham, B30 3HG
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The Running Project Ltd

The Running Project
Fashion & RetailSport & Leisure
Inc. 2024DerbyCH 15589355

Trajectory

1y · 2025–Now
Key contacts (1)
NG
Nicholas Glenn Mather
Director
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Company vitals
UK Headcount
0
UK Revenue
£8.9kEstimate
Founded
2 years ago
Since Mar 2024
HQ
Derby
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Derby
1 Duffield Road
Derby, DE1 3BB
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Sports Gear Ltd

Sports Gear
Fashion & RetailSport & Leisure
1 employeesInc. 2023Derby, DerbyshireCH 14763843

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
Key contacts (1)
HB
Haider Bin Ali
Director
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Company vitals
UK Headcount
1
UK Revenue
£10.5kEstimate
Founded
3 years ago
Since Mar 2023
HQ
Derby, Derbyshire
Financial health
0

Financial Health

Distressed

Distressed

Financial distressTechnical insolvency

Location

Map of Derby, Derbyshire
11 Kedleston Close, Allestree
Derby, Derbyshire, DE22 2RA
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Ian Walley Golf Limited

IAN Walley Golf
Sport & Leisure
5 employeesInc. 2012South Wingfield, DerbyshireCH 08334162
kedlestonparkgolfclub.co.uk/meet_the_pro

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash69 / 100
Headcount75 / 100
What does Ian Walley Golf Limited do?

Operates a golf professional shop providing retail of golf equipment, clothing and accessories, with custom club fitting and equipment trials. Also services and repairs electric golf trolleys and…

Who does Ian Walley Golf Limited sell to?

Serves individual golfers, golf club members and visitors at Kedleston Park Golf Club, including players seeking pro shop retail, equipment fitting, trolley servicing, hire and coaching, plus…

Key contacts (2)
NF
Nicola Frances Watson
Director
IJ
Ian John Walley
Director
More contacts & email available
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Company vitals
UK Headcount
5
UK Revenue
£322.1kEstimate
Founded
13 years ago
Since Dec 2012
HQ
South Wingfield, Derbyshire
Financial health
85

Financial Health

Strong

Strong · Growing, Hiring · 6% CAGR over 4y

GrowingHiring

Location

Map of South Wingfield, Derbyshire
Boden Farm, Lynam Road
South Wingfield, Derbyshire, DE55 7LS
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CERO WHEELS CYCLE DIVISION LIMITED

Cero Wheels
Sport & LeisureE-commerce
4 employeesInc. 2019Swadlincote, DerbyshireCH 12163945
cerowheels.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
Headcount20 / 100
What does CERO WHEELS CYCLE DIVISION LIMITED do?

Designs and sells bicycle wheelsets, including carbon and alloy road wheels, and supplies replacement components such as cassette bodies, bearings and end caps. Also retails new and used bicycles and…

Who does CERO WHEELS CYCLE DIVISION LIMITED sell to?

Sells direct to cyclists and cycling enthusiasts, including road bike riders looking for carbon or alloy wheelsets, replacement parts, spares, and new or used bikes.

Key contacts (1)
ST
Samantha Towers
Director
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Company vitals
UK Headcount
4
UK Revenue
£418.2kEstimate
Founded
6 years ago
Since Aug 2019
HQ
Swadlincote, Derbyshire
Financial health
60

Financial Health

Healthy

Healthy · -5% CAGR over 4y

Location

Map of Swadlincote, Derbyshire
Brooke House Burton Road, Coton-In-The-Elms
Swadlincote, Derbyshire, DE12 8HJ
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UKFOB LTD

Ukfob
Fashion & RetailSport & Leisure
1 employeesInc. 2018Derby, DerbyshireCH 11607529

Trajectory

5y · 2019–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
Headcount40 / 100
Key contacts (1)
PC
Paul Christopher Shawcross
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£5.5kEstimate
Founded
7 years ago
Since Oct 2018
HQ
Derby, Derbyshire
Financial health
38

Financial Health

Weak

Weak · 0% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Derby, Derbyshire
3 Woods Meadow, Thulston
Derby, Derbyshire, DE72 3UX
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Webuycycles Ltd

WeBuyCycle
E-commerceSport & Leisure
9 employeesInc. 2016Derby, DerbyshireCH 10152640
webuycycle.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets100 / 100
Headcount100 / 100
What does Webuycycles Ltd do?

Operates an online marketplace for buying and selling premium bicycles. Purchases used road, triathlon, mountain and gravel bikes from individuals, offers valuations and part‑exchange, and sells new…

Who does Webuycycles Ltd sell to?

Serves individual cyclists and enthusiasts looking to sell, buy or part-exchange premium road, triathlon, gravel and mountain bikes, including higher-value new and pre-owned models.

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Company vitals
UK Headcount
9
UK Revenue
£600.2kEstimate
Founded
10 years ago
Since Apr 2016
HQ
Derby, Derbyshire
Financial health
100

Financial Health

Strong

Strong · Hiring · 22% CAGR over 2y

Hiring

Location

Map of Derby, Derbyshire
Unit 15b Sapperton Lane, Church Broughton
Derby, Derbyshire, DE65 5SN
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Digit Tape Limited

Digit Tape
Fashion & RetailSport & Leisure
Inc. 2022Corby, NorthamptonshireCH 14488191

Trajectory

2y · 2023–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
Headcount0 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£2.6kEstimate
Founded
3 years ago
Since Nov 2022
HQ
Corby, Northamptonshire
Financial health
0

Financial Health

Distressed

Distressed

Financial distressTechnical insolvency

Location

Map of Corby, Northamptonshire
9 Hampstead Road
Corby, Northamptonshire, NN17 5BN
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Carp Scene Limited

Carp Scene
E-commerceSport & Leisure
9 employeesInc. 2014Alfreton, DerbyshireCH 09278530
carpscene.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash40 / 100
Headcount40 / 100
What does Carp Scene Limited do?

Operates an online retail store selling carp fishing equipment and accessories, including rods, reels, bait, tackle, bivvies, bite alarms, landing nets, and fishing luggage, as well as angling…

Who does Carp Scene Limited sell to?

Sells to consumer carp anglers, targeting fishing enthusiasts buying rods, reels, bait, clothing and accessories online. Serves individual hobbyists seeking carp fishing tackle and related gear.

Key contacts (1)
MC
Michael Charles Hancox
Director
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Company vitals
UK Headcount
9
UK Revenue
£1.5mEstimate
Founded
11 years ago
Since Oct 2014
HQ
Alfreton, Derbyshire
Financial health
40

Financial Health

Weak

Weak · 0% CAGR over 2y

Location

Map of Alfreton, Derbyshire
205 Nottingham Road, Somercotes
Alfreton, Derbyshire, DE55 4JN
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GARY STAFFORD LIMITED

Gary Stafford
Fashion & RetailSport & Leisure
2 employeesInc. 2003Burton on Trent, StaffordshireCH 04778705

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets43 / 100
Cash100 / 100
Headcount40 / 100
Key contacts (1)
LJ
Linda Joan Stafford
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£161.3kEstimate
Founded
23 years ago
Since May 2003
HQ
Burton on Trent, Staffordshire
Financial health
58

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Burton on Trent, Staffordshire
Burton On Trent Golf Club, 43 Ashby Road East
Burton On Trent, Staffordshire, DE15 0PS
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Fun Fitness Ltd

FUN Fitness
E-commerceSport & Leisure
24 employeesInc. 2015Smalley, DerbyshireCH 09927215
funfitnessgroup.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash66 / 100
Headcount18 / 100
What does Fun Fitness Ltd do?

Designs and sells fitness and outdoor activity accessories, including running belts, hydration belts, mesh bags, elastic shoelaces, mini bicycle pumps, and tyre levers, through an online retail store…

Who does Fun Fitness Ltd sell to?

Sells to consumers shopping online for fitness, cycling, swimming, gym, beach and pool accessories, including runners, cyclists, swimmers, families with children, and adults seeking practical…

Key contacts (1)
EH
Emma Haslam O'Toole
Director
More contacts & email available
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Company vitals
UK Headcount
24
UK Revenue
£345.4kEstimate
Founded
10 years ago
Since Dec 2015
HQ
Smalley, Derbyshire
Financial health
23

Financial Health

Weak

Weak · -6% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Smalley, Derbyshire
West Meadow Farm, 123 Main Road
Smalley, Derbyshire, DE7 6DT
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NIGHTINGALE BIKES LTD

Nightingale Bikes
Fashion & RetailSport & Leisure
7 employeesInc. 2016Matlock, DerbyshireCH 10245536

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets0 / 100
Cash100 / 100
Headcount9 / 100
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Company vitals
UK Headcount
7
UK Revenue
£657.6kEstimate
Founded
9 years ago
Since Jun 2016
HQ
Matlock, Derbyshire
Financial health
30

Financial Health

Weak

Weak · -12% CAGR over 3y

Financial distressTechnical insolvency

Location

Map of Matlock, Derbyshire
Hub3 Ltd Market Place, Crich
Matlock, Derbyshire, DE4 5DD
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RP3 ROWING LTD

RP3 Rowing
Fashion & RetailSport & Leisure
1 employeesInc. 2017AlfretonCH 11081266

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets53 / 100
Headcount0 / 100
Key contacts (2)
JM
James Matthew Doleman
Director
KA
Katherine Alice Doleman
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£27.9kEstimate
Founded
8 years ago
Since Nov 2017
HQ
Alfreton
Financial health
33

Financial Health

Weak

Weak · -16% CAGR over 4y

Location

Map of Alfreton
Bull Farm Park Lane, South Wingfield
Alfreton, DE55 7LR
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CRANKYS BIKE PARTS LTD

Crankys Bike Parts
Fashion & RetailSport & Leisure
1 employeesInc. 2017HeanorCH 10906770

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets20 / 100
Key contacts (1)
TP
Tristan Paul Roberts
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£7kEstimate
Founded
8 years ago
Since Aug 2017
HQ
Heanor
Financial health
20

Financial Health

Weak

Weak

Location

Map of Heanor
5 Stainsby Avenue
Heanor, DE75 7EL
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How Derby Sports Retail companies work and how to sell to them

What they do

Revenue usually comes from retail margin on clothing, footwear, equipment and accessories, with add-on income from fitting advice, alterations, personalisation, repairs, delivery and account-based supply for local organisations. Derby operators in this segment are likely to run mixed models: shop-floor sales for everyday shoppers, ecommerce for repeat purchases, and quoted orders for clubs or schools. Pricing is typically item-led, with discounts for team kit, seasonal clearances and bulk purchases. Working capital matters because stock has to be bought before demand is proven, especially where size ranges, sport-specific equipment and weather-dependent outdoor categories create awkward inventory choices.

Who they sell to

Most sell to a mix of individual shoppers and local institutional buyers rather than large corporate procurement teams. Consumer sales are usually walk-in, online or click-and-collect, while club and school relationships tend to involve a chair, treasurer, coach, PE lead, bursar or facilities manager. Sales cycles are usually short for standard goods, but longer where buyers need sizing days, committee approval, budget sign-off or comparison quotes. Procurement is commonly direct and relationship-led: email, phone, store visits and simple account terms matter more than formal RFP processes, although schools and leisure providers may still require written quotes, insurance details and clear returns terms.

What they buy

Sports retail firms tend to spend on tools that keep stock, orders and customer communication under control. Common categories include point-of-sale systems, ecommerce platforms, inventory management, payments, accounting, payroll, customer messaging, email marketing, local search support, returns management and shipping software. Firms with club or school accounts may also buy quoting, invoicing and artwork approval workflows for personalised kit. Outside software, recurring needs include product photography, signage, shop fitting, recruitment, bookkeeping, insurance, legal advice on terms and conditions, and support with consumer-rights and product-safety obligations. Any pitch that ignores stock seasonality is likely to feel generic.

Why and how to sell to them

Sports retail buyers tend to evaluate suppliers when stock accuracy, cash flow or fulfilment becomes awkward: a new club account, a busier ecommerce channel, a store move, a pre-season buying round or a run of returns can all expose process gaps. Outbound angles usually work better when framed around concrete retail frictions: fewer missed sizes, faster quotes for schools, clearer order status for clubs, better cash visibility before seasonal buying, or simpler handling of faulty-goods complaints. Derby firms in this segment are likely to be owner-managed, so messages should be practical, short and tied to revenue protection or time saved rather than abstract growth claims.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Sources

  • UK Sports Equipment and Outdoor Gear Market
    • The UK Sports Equipment and Outdoor Gear Market is valued at approximately GBP 11.3 billion.
    • The UK outdoor recreation sector generated approximately £23 billion recently, reflecting a 12% increase from the previous year.
    • The smart sports equipment segment grew by 30%, driven by fitness trackers and smart wearables.
    • By type, the market includes fitness equipment, outdoor apparel, camping gear, cycling equipment, team sports equipment and water sports gear.
    • Sales channels listed include Online Retail, Brick-and-Mortar Stores, Specialty Sports Shops, Wholesale Distributors and Direct-to-Consumer Brand Stores.

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Frequently asked questions

How many sports retail companies are there in Derby?
Around 25 actively-trading sports retail companies are registered in Derby. Of those, 0 report turnover above £5M in their most recent filed accounts. This Derby list covers companies across the wider Derby travel-to-work area, including surrounding towns — not just the Derby local-authority boundary.
What counts as a sports retail company in this list?
A company is included when its public website and filed activity descriptions indicate it sells sports retail products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest sports retail companies in Derby?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable sports retail companies in Derby appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 25 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do sports retail companies in Derby actually do?
Revenue usually comes from retail margin on clothing, footwear, equipment and accessories, with add-on income from fitting advice, alterations, personalisation, repairs, delivery and account-based supply for local organisations. Derby operators in this segment are likely to run mixed models: shop-floor sales for everyday shoppers, ecommerce for repeat purchases, and quoted orders for clubs or schools. Pricing is typically item-led, with discounts for team kit, seasonal clearances and bulk purchases. Working capital matters because stock has to be bought before demand is proven, especially where size ranges, sport-specific equipment and weather-dependent outdoor categories create awkward inventory choices.
How does Derby sports retail compare internationally?
Cross-border comparisons of sports retail populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical sports retail companies in Derby?
Company sizes in this list vary widely. The median actively-trading sports retail firm employs around 1 people, and median UK turnover across the list is roughly £26k in the most recent filed accounts.
Are these mostly new or established sports retail companies?
6 of the 25 actively-trading sports retail companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Derby list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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