Advertising Used by UK Field Services Companies: Market Share (2026)

Updated June 2026

Across 2,040 UK field services companies with detectable Advertising use, Google Ads is the largest detected system at 74.1% (1,512 companies).

Among 248,331 trading UK field services companies, 2,040 have a detectable Advertising system. Google Ads accounts for 74.1% of those detections, or 1,512 companies, well ahead of LinkedIn Ads at 8.7% and Google AdSense at 6.5%.

The same pattern appears across employee bands. Google Ads is used by 74.4% of detected companies under 10 employees, 74.4% of those with 10–50 employees, and 66.7% of those over 50 employees.

The long tail is small but varied. ClickCease covers 3.4% of detected companies, i-Promote 3.0%, Quantcast 1.9%, Adtrak 1.8%, and App Holdings 1.7%, while 12 further systems cover 53 companies between them.

2,040

field services with detected Advertising

Of 248,331 UK field services

0.8%

Detection rate

2026

Systems detected

In this category

74.1%

Leader share

Google Ads

UK Field Services Advertising market share

Quantcast

Adtrak

App Holdings

Other (12 systems)

Share of the 2,040 UK Field Services with a detectable system. As of June 2026.

Advertising compared

System	UK Field Services	Share	Median headcount	London share	Typical profile
Google Ads	1,512	74.1%	7	15%	Small field services operators
LinkedIn Ads	178	8.7%	8	14%	Small B2B service teams
Google AdSense	132	6.5%	5	15.9%	Very small service firms
ClickCease	69	3.4%	7	13%	Small paid-search advertisers
i-Promote	61	3%	8	6.6%	Small non-London operators
Quantcast	38	1.9%	—	—	View these companies in Firmbase →
Adtrak	36	1.8%	—	—	View these companies in Firmbase →
App Holdings	34	1.7%	—	—	View these companies in Firmbase →
Simpli.fi	33	1.6%	—	—	View these companies in Firmbase →
Taboola	13	0.6%	—	—	View these companies in Firmbase →
Adverticum	12	0.6%	—	—	View these companies in Firmbase →
Amazon Advertising	11	0.5%	—	—	View these companies in Firmbase →
Outbrain	11	0.5%	—	—	View these companies in Firmbase →
Google Publisher Tag	10	0.5%	—	—	View these companies in Firmbase →
StackAdapt	10	0.5%	—	—	View these companies in Firmbase →
X Ads	9	0.4%	—	—	View these companies in Firmbase →
Magnite	9	0.4%	—	—	View these companies in Firmbase →
The Trade Desk	8	0.4%	—	—	View these companies in Firmbase →
AdsWizz	6	0.3%	—	—	View these companies in Firmbase →
Snap Pixel	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Advertising system shifts with company size: among UK Field Services with under 10 employees, Google Ads leads at 74.4% of the 1,376 with a detectable system; among UK Field Services with 10–50 employees, Google Ads leads at 74.4% of the 586 with a detectable system; and among UK Field Services with over 50 employees, Google Ads leads at 66.7% of the 78 with a detectable system.

Under 10 employees

Google Ads

74.4% of band

Under 10 employees is the largest detected band, with 1,376 companies. Google Ads leads with 74.4%, while smaller shares sit with social, display, click-fraud, and agency-linked advertising tools.

10–50 employees

Google Ads

74.4% of band

10–50 employees contains 586 detected companies and looks very similar to the smaller-employer segment. Google Ads leads with 74.4%, with LinkedIn Ads and Google AdSense forming the next tier.

Over 50 employees

Google Ads

66.7% of band

Over 50 employees is a smaller detected segment, with 78 companies. Google Ads still leads at 66.7%, although larger operators appear somewhat more distributed across other advertising systems.

How Advertising usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Field Services by Advertising

Field Services Companies Using Google Ads in the UK Field Services Companies Using LinkedIn Ads in the UK Field Services Companies Using Google AdSense in the UK Field Services Companies Using i-Promote in the UK Field Services Companies Using ClickCease in the UK

Related directories

CMS Used by UK Field Services Companies: Market Share (2026)Most-Used Advertising by UK Companies (2026)Page builders Used by UK Field Services Companies: Market Share (2026)SEO Used by UK Field Services Companies: Market Share (2026)Security Used by UK Field Services Companies: Market Share (2026)Field Services in the UK

Frequently asked questions

What is the most-used Advertising among UK field services companies?

Google Ads is the most-detected Advertising among UK field services companies, with 74.1% share (1,512 of 2,040 companies with a detectable system), ahead of LinkedIn Ads (8.7%) and Google AdSense (6.5%).

How many UK field services companies have a detectable Advertising?

2,040 of 248,331 actively-trading UK field services companies (0.8%) have a Advertising detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Advertising?

An Advertising system helps UK field services companies place, manage, measure, or protect paid promotional activity across search, social, display, and related channels. For field services operators, the job is usually demand capture: turning local service searches or business enquiries into measurable leads.

How is Advertising usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK field services companies, Google Ads or LinkedIn Ads?

Google Ads: 1,512 detected companies versus 178 for LinkedIn Ads, of the 2,040 UK field services companies with a detectable Advertising.

What is the best Advertising for UK field services companies?

This page reports observed usage rather than recommendations, so there is no single best Advertising system named here. Google Ads leads every size band: 74.4% of detected companies under 10 employees, 74.4% of those with 10–50 employees, and 66.7% of those over 50 employees; overall it accounts for 74.1% of detected Advertising use, or 1,512 companies.

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