Page builders Used by UK field services: Market Share (2026)
Detected page-builder market share across 10,827 UK field services companies, with Elementor ahead on 45.3% of detections.
Among 244,985 trading UK field services companies, 10,827 have a detectable page builder. Elementor accounts for the largest share at 45.3% (4,908), ahead of Divi at 16.5% (1,787), wpBakery at 8.5% (923) and Beaver Builder at 4.9% (531).
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Usage is concentrated in smaller employers. The under-10 employee band contains 7,572 detected companies, compared with 2,987 in the 10–50 employee band and 268 in the over-50 employee band; Elementor leads each band, with shares of 45.5%, 44.6% and 47.8% respectively.
Beyond the first few systems, the category fragments quickly. MyWebsite has 3.8% (414), SiteOrigin 2.0% (215), OSAM Websites 1.7% (180) and Auctollo 1.6% (170), while 84 further systems cover 2,010 companies between them.
10,836
field services with detected Page builders
Of 246,292 UK field services
4.4%
Detection rate
2026
92
Systems detected
In this category
45.3%
Leader share
Elementor
UK field services Page builders market share
Share of the 10,836 UK field services with a detectable system. As of June 2026.
Page builders compared
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
Under 10 employees
45.5% of band
The smallest employer band contains 7,572 companies with a detectable page builder, and Elementor leads with 45.5%. This is where most observed usage sits, with a sizeable long tail beyond the larger WordPress-oriented systems.
10–50 employees
44.7% of band
The 10–50 employee band covers 2,987 companies, with Elementor on 44.6%. Divi, wpBakery and Beaver Builder remain visible in this middle band, but no other system approaches Elementor’s share.
Over 50 employees
47.6% of band
The over-50 employee band is much smaller, at 268 companies, and Elementor leads more clearly with 47.8%. Usage still includes specialist and smaller-share systems, but the band is too compact for a broad spread of high-share challengers.
How Page builders usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK field services by Page builders
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Frequently asked questions
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