firmbase

Page builders Used by UK B2C: Market Share (2026)

Page builders market share across 23,065 UK B2C companies with a detectable system, with Elementor accounting for 47.8% (11,021 companies).

Among 84,671 trading UK B2C companies, 23,065 have an identifiable page builder. Elementor accounts for 47.8% (11,021), ahead of Divi at 13.5% (3,112) and wpBakery at 8.3% (1,924).

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Size bands do not change the first-place system. Elementor leads Under 10 employees at 47.6% of 14,233 companies, 10–50 employees at 48.0% of 7,857, and Over 50 employees at 49.1% of 975.

Beyond the top three, share fragments quickly: Beaver Builder has 3.8% (876), MyWebsite 2.8% (636), SiteOrigin 1.8% (405), Auctollo 1.6% (367) and LightTech 1.5% (340). Another 96 systems cover 4,697 companies, leaving a long tail rather than a two-system market.

23,087

B2C with detected Page builders

Of 84,797 UK B2C

27.2%

Detection rate

2026

104

Systems detected

In this category

47.8%

Leader share

Elementor

UK B2C Page builders market share

Elementor
Divi
wpBakery
Beaver Builder
MyWebsite
SiteOrigin
Auctollo
LightTech
Other (96 systems)

Share of the 23,087 UK B2C with a detectable system. As of June 2026.

Page builders compared

SystemUK B2CShareMedian headcountLondon shareTypical profile
Elementor11,02947.8%719.3%Median 7 employees, 47.8% share
Divi3,11413.5%712.2%Median 7 employees, 13.5% share
wpBakery1,9328.4%718.6%Median 7 employees, 8.3% share
Beaver Builder8763.8%712.2%Median 7 employees, 3.8% share
MyWebsite6392.8%715.5%Median 7 employees, 2.8% share
SiteOrigin4061.8%716.7%Median 7 employees, 1.8% share
Auctollo3701.6%716.2%Median 8 employees, 1.6% share
LightTech3411.5%814.7%Median 8 employees, 1.5% share
Oxygen3181.4%715.1%Median 7 employees, 1.4% share
WPMU DEV Hummingbird2060.9%817.5%Median 8 employees, 0.9% share
Canva1990.9%918.1%Median 9 employees, 0.9% share
OSAM Websites1960.8%68.2%Median 7 employees, 0.9% share
Flipsnack1950.8%719%Median 7 employees, 0.8% share
Bricks1830.8%717.5%Median 7 employees, 0.8% share
Common Ninja1640.7%821.3%Median 8 employees, 0.7% share
BoomTech1540.7%1013.6%Median 10 employees, 0.7% share
Pitchero1390.6%105%Median 10 employees, 0.6% share
Avada1350.6%79.6%Median 8 employees, 0.6% share
Themify Builder1320.6%818.9%Median 8 employees, 0.6% share
The Property Jungle1300.6%717.7%Median 7 employees, 0.6% share
Framer1220.5%732%Median 7 employees, 0.5% share
BlockMark Technologies1150.5%1021.7%Median 10 employees, 0.5% share
Purple Bear1090.5%1219.3%Median 12 employees, 0.5% share
MotaSoft1080.5%67.4%Median 6 employees, 0.5% share
Qode Interactive1070.5%828%Median 8 employees, 0.5% share
Project Peach1070.5%919.6%Median 9 employees, 0.5% share
BaseKit1060.5%717.9%Median 7 employees, 0.5% share
EstateWeb940.4%723.4%Median 7 employees, 0.4% share
Mono Solutions900.4%75.6%Median 7 employees, 0.4% share
WS Form890.4%813.5%Median 8 employees, 0.4% share
Zyro890.4%822.5%Median 8 employees, 0.4% share
67 Degrees850.4%511.8%Median 5 employees, 0.4% share
Enfold780.3%725.6%Median 7 employees, 0.3% share
Prositehosting750.3%712%Median 7 employees, 0.3% share
Dentr740.3%1021.6%Median 10 employees, 0.3% share
Ardalio730.3%723.3%Median 7 employees, 0.3% share
OneDot99720.3%823.6%Median 8 employees, 0.3% share
Childcare Marketing710.3%2123.9%Median 21 employees, 0.3% share
Homeflow650.3%718.5%Median 7 employees, 0.3% share
Google Business Profile Websites630.3%612.7%Median 6 employees, 0.3% share
123 Reg610.3%68.2%Median 6 employees, 0.3% share
SurgeFactory610.3%1118%Median 11 employees, 0.3% share
UENI610.3%713.1%Median 7 employees, 0.3% share
Thrive Architect600.3%718.3%Median 8 employees, 0.3% share
Shogun590.3%828.8%Median 8 employees, 0.3% share
Webfactory580.3%913.8%Median 10 employees, 0.3% share
Artlogic580.3%369%Median 3 employees, 0.3% share
JouwWeb580.3%610.3%Median 6 employees, 0.2% share
Phoenix FC570.2%75.3%Median 7 employees, 0.2% share
CarrierZone570.2%510.5%Median 5 employees, 0.2% share
JP Web Solutions570.2%61.8%Median 6 employees, 0.3% share
NetDirector560.2%111.8%Median 11 employees, 0.2% share
Nice Team550.2%918.2%Median 9 employees, 0.2% share
ICAAL550.2%63.6%Median 6 employees, 0.2% share
Jamie King550.2%716.4%Median 7 employees, 0.2% share
Iconnode540.2%920.4%Median 9 employees, 0.2% share
Webador530.2%69.4%Median 6 employees, 0.2% share
PageSuite530.2%826.4%Median 8 employees, 0.2% share
WebsiteHome510.2%97.8%Median 9 employees, 0.2% share
Your Firm Online510.2%105.9%Median 9 employees, 0.2% share
YourCMS500.2%72%Median 7 employees, 0.2% share
InForm Management490.2%——View these companies in Firmbase →
Toolkit Websites480.2%——View these companies in Firmbase →
Estate Apps450.2%——View these companies in Firmbase →
WooBeWoo450.2%——View these companies in Firmbase →
VamTam440.2%——View these companies in Firmbase →
Internet Consultancy440.2%——View these companies in Firmbase →
300 Media440.2%——View these companies in Firmbase →
SiteWizard430.2%——View these companies in Firmbase →
Unbounce430.2%——View these companies in Firmbase →
Get You Online430.2%——View these companies in Firmbase →
Bold Page Builder410.2%——View these companies in Firmbase →
Blue Sky Interactive400.2%——View these companies in Firmbase →
Spectre400.2%——View these companies in Firmbase →
SquareKicker400.2%——View these companies in Firmbase →
The Camel390.2%——View these companies in Firmbase →
RapidWeaver380.2%——View these companies in Firmbase →
Names.co.uk380.2%——View these companies in Firmbase →
XTemos370.2%——View these companies in Firmbase →
Widgetic370.2%——View these companies in Firmbase →
Onyx Sites370.2%——View these companies in Firmbase →
Wida Group350.2%——View these companies in Firmbase →
SITE123330.1%——View these companies in Firmbase →
Mobirise320.1%——View these companies in Firmbase →
Slater300.1%——View these companies in Firmbase →
Salesforce Sites290.1%——View these companies in Firmbase →
Visual Composer290.1%——View these companies in Firmbase →
SeedProd290.1%——View these companies in Firmbase →
Jupiter290.1%——View these companies in Firmbase →
Lumifish280.1%——View these companies in Firmbase →
Finsweet280.1%——View these companies in Firmbase →
Colibri WP280.1%——View these companies in Firmbase →
Juniper Websites260.1%——View these companies in Firmbase →
Adobe Portfolio260.1%——View these companies in Firmbase →
Easy Websites260.1%——View these companies in Firmbase →
bOnline260.1%——View these companies in Firmbase →
Web Best Practice230.1%——View these companies in Firmbase →
Nicepage220.1%——View these companies in Firmbase →
PracticeWeb210.1%——View these companies in Firmbase →
WPZOOM170.1%——View these companies in Firmbase →
WebsiteNI80%——View these companies in Firmbase →
Volcanic40%——View these companies in Firmbase →
Verto30%——View these companies in Firmbase →
AMI Web10%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Elementor

47.6% of band

Under 10 employees is the largest band, with 14,233 UK B2C companies using an identifiable page builder and Elementor on 47.6%. The rest is split across Divi, wpBakery, Beaver Builder and lower-share systems.

10–50 employees

Elementor

48% of band

10–50 employees covers 7,857 companies, again with Elementor first at 48.0%. Divi, wpBakery and Beaver Builder form the main named alternatives, with the remaining share spread across smaller systems.

Over 50 employees

Elementor

49.3% of band

Over 50 employees is a much smaller band at 975 companies, with Elementor at 49.1%. No larger-company shift is visible in first place; competition still comes from the same named systems and the 96-system tail.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK B2C by Page builders

B2C Using Elementor in the UKB2C Using Divi in the UKB2C Using wpBakery in the UKB2C Using Beaver Builder in the UKB2C Using MyWebsite in the UKB2C Using SiteOrigin in the UKB2C Using Auctollo in the UKB2C Using LightTech in the UKB2C Using Oxygen in the UKB2C Using WPMU DEV Hummingbird in the UKB2C Using OSAM Websites in the UKB2C Using Canva in the UKB2C Using Flipsnack in the UKB2C Using Bricks in the UKB2C Using Common Ninja in the UKB2C Using BoomTech in the UKB2C Using Pitchero in the UKB2C Using Avada in the UKB2C Using The Property Jungle in the UKB2C Using Themify Builder in the UKB2C Using Framer in the UKB2C Using BlockMark Technologies in the UKB2C Using MotaSoft in the UKB2C Using Purple Bear in the UKB2C Using Qode Interactive in the UKB2C Using BaseKit in the UKB2C Using Project Peach in the UKB2C Using EstateWeb in the UKB2C Using WS Form in the UKB2C Using Mono Solutions in the UKB2C Using Zyro in the UKB2C Using 67 Degrees in the UKB2C Using Enfold in the UKB2C Using Dentr in the UKB2C Using Prositehosting in the UKB2C Using Ardalio in the UKB2C Using Childcare Marketing in the UKB2C Using OneDot99 in the UKB2C Using Homeflow in the UKB2C Using Google Business Profile Websites in the UKB2C Using Webfactory in the UKB2C Using Thrive Architect in the UKB2C Using 123 Reg in the UKB2C Using UENI in the UKB2C Using Shogun in the UKB2C Using SurgeFactory in the UKB2C Using Artlogic in the UKB2C Using Phoenix FC in the UKB2C Using JP Web Solutions in the UKB2C Using JouwWeb in the UKB2C Using CarrierZone in the UKB2C Using ICAAL in the UKB2C Using Jamie King in the UKB2C Using Nice Team in the UKB2C Using Iconnode in the UKB2C Using NetDirector in the UKB2C Using PageSuite in the UKB2C Using Your Firm Online in the UKB2C Using Webador in the UKB2C Using WebsiteHome in the UKB2C Using YourCMS in the UK

Related directories

CMS Used by UK B2C: Market Share (2026)Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B: Market Share (2026)Analytics Used by UK B2C: Market Share (2026)CDN Used by UK B2C: Market Share (2026)B2C in the UK

Frequently asked questions

What is the most-used Page builders among UK B2C companies?
Elementor is the most-detected Page builders among UK B2C companies, with 47.8% share (11,029 of 23,087 companies with a detectable system), ahead of Divi (13.5%) and wpBakery (8.4%).
How many UK B2C companies have a detectable Page builders?
23,087 of 84,797 actively-trading UK B2C companies (27.2%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
A page builder is software used to assemble and edit website pages through templates, content blocks or visual layout controls rather than hand-coding each page. For UK B2C companies, its job is to keep customer-facing pages easier to change as products, services, opening times or promotions move on.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK B2C companies, Elementor or Divi?
Elementor: 11,029 detected companies versus 3,114 for Divi, of the 23,087 UK B2C companies with a detectable Page builders.
What is the best Page builders for UK B2C companies?
There is no single best page builder here; the page reports observed usage rather than a recommendation. Elementor leads every employee band recorded: Under 10 employees at 47.6% of 14,233 companies, 10–50 employees at 48.0% of 7,857, and Over 50 employees at 49.1% of 975.

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