firmbase

Page builders Used by UK B2C Companies: Market Share (2026)

Market share for page builders detected across 23,411 UK B2C companies, with Elementor used by 10,965 companies (46.8% of detections).

Among 84,728 trading UK B2C companies, 23,411 have a detectable page builder. The market spans 79 systems, but the head is concentrated: Elementor accounts for 46.8% (10,965 companies), Divi for 13.3% (3,112), WPBakery for 8.2% (1,928) and GoDaddy Website Builder for 8.0% (1,874).

Read more

Elementor’s position is consistent across company sizes. It leads Under 10 employees with 46.5% of 14,551 companies, 10–50 employees with 47.2% of 7,890 companies and Over 50 employees with 48.6% of 970 companies.

The long tail remains sizeable: 71 further systems cover 3,926 companies. Below the first four systems, Beaver Builder has 3.7% (877), followed by MyWebsite at 2.6% (598), SiteOrigin at 1.7% (404) and Auctollo at 1.6% (368).

23,411

B2C with detected Page builders

Of 84,728 UK B2C

27.6%

Detection rate

2026

79

Systems detected

In this category

46.8%

Leader share

Elementor

UK B2C Page builders market share

Elementor
Divi
WPBakery
GoDaddy Website Builder
Beaver Builder
MyWebsite
SiteOrigin
Auctollo
Other (71 systems)

Share of the 23,411 UK B2C with a detectable system. As of June 2026.

Page builders compared

SystemUK B2CShareMedian headcountLondon shareTypical profile
Elementor10,96546.8%719.2%7-employee firms, 46.8% share
Divi3,11213.3%712.3%7-employee firms, 13.3% share
WPBakery1,9288.2%718.7%7-employee firms, 8.2% share
GoDaddy Website Builder1,8748%721.6%7-employee firms, 8.0% share
Beaver Builder8773.7%712.2%7-employee firms, 3.7% share
MyWebsite5982.6%715.9%7-employee firms, 2.6% share
SiteOrigin4041.7%716.8%7-employee firms, 1.7% share
Auctollo3681.6%716%7-employee firms, 1.6% share
LightTech3441.5%814.5%8-employee firms, 1.5% share
Oxygen3191.4%715%7-employee firms, 1.4% share
Spectra2110.9%717.5%7-employee firms, 0.9% share
Canva1970.8%917.8%9-employee firms, 0.8% share
OSAM Websites1960.8%68.2%6-employee firms, 0.8% share
Bricks1820.8%717%7-employee firms, 0.8% share
BoomTech1540.7%1013.6%10-employee firms, 0.7% share
Themify Builder1310.6%819.1%8-employee firms, 0.6% share
Framer1230.5%731.7%7-employee firms, 0.5% share
BlockMark Technologies1170.5%1121.4%11-employee firms, 0.5% share
MotaSoft1080.5%67.4%6-employee firms, 0.5% share
BaseKit1060.5%717.9%7-employee firms, 0.5% share
Project Peach1050.4%919%9-employee firms, 0.4% share
Otter Blocks1000.4%713%7-employee firms, 0.4% share
Mono Solutions900.4%75.6%7-employee firms, 0.4% share
Zyro890.4%821.3%8-employee firms, 0.4% share
67 Degrees860.4%510.5%5-employee firms, 0.4% share
Dentr730.3%1121.9%11-employee firms, 0.3% share
Ardalio720.3%722.2%7-employee firms, 0.3% share
Childcare Marketing710.3%2023.9%20-employee firms, 0.3% share
OneDot99710.3%822.5%8-employee firms, 0.3% share
Google Business Profile Websites640.3%614.1%6-employee firms, 0.3% share
SurgeFactory600.3%1118.3%11-employee firms, 0.3% share
UENI600.3%711.7%7-employee firms, 0.3% share
Shogun590.3%828.8%8-employee firms, 0.3% share
JouwWeb580.2%610.3%6-employee firms, 0.2% share
123 Reg570.2%77%7-employee firms, 0.2% share
CarrierZone570.2%510.5%5-employee firms, 0.2% share
JP Web Solutions570.2%61.8%6-employee firms, 0.2% share
Thrive Architect570.2%819.3%8-employee firms, 0.2% share
NetDirector560.2%111.8%11-employee firms, 0.2% share
Phoenix FC550.2%65.5%6-employee firms, 0.2% share
ICAAL550.2%63.6%6-employee firms, 0.2% share
Iconnode550.2%920%9-employee firms, 0.2% share
Jamie King550.2%716.4%7-employee firms, 0.2% share
Nice Team550.2%918.2%9-employee firms, 0.2% share
Webador530.2%69.4%6-employee firms, 0.2% share
Your Firm Online510.2%105.9%10-employee firms, 0.2% share
InForm Management500.2%824%8-employee firms, 0.2% share
Toolkit Websites480.2%——Buy these companies as a spreadsheet →
MyWebsiteBuilder450.2%——Buy these companies as a spreadsheet →
Unbounce440.2%——Buy these companies as a spreadsheet →
Internet Consultancy440.2%——Buy these companies as a spreadsheet →
Get You Online430.2%——Buy these companies as a spreadsheet →
SiteWizard430.2%——Buy these companies as a spreadsheet →
Bold Page Builder420.2%——Buy these companies as a spreadsheet →
300 Media420.2%——Buy these companies as a spreadsheet →
Blue Sky Interactive400.2%——Buy these companies as a spreadsheet →
SquareKicker400.2%——Buy these companies as a spreadsheet →
Spectre400.2%——Buy these companies as a spreadsheet →
Names.co.uk390.2%——Buy these companies as a spreadsheet →
The Camel380.2%——Buy these companies as a spreadsheet →
RapidWeaver380.2%——Buy these companies as a spreadsheet →
Onyx Sites370.2%——Buy these companies as a spreadsheet →
SITE123330.1%——Buy these companies as a spreadsheet →
Mobirise330.1%——Buy these companies as a spreadsheet →
Slater300.1%——Buy these companies as a spreadsheet →
Visual Composer290.1%——Buy these companies as a spreadsheet →
SeedProd290.1%——Buy these companies as a spreadsheet →
Lumifish280.1%——Buy these companies as a spreadsheet →
Finsweet280.1%——Buy these companies as a spreadsheet →
Colibri WP280.1%——Buy these companies as a spreadsheet →
Adobe Portfolio270.1%——Buy these companies as a spreadsheet →
Easy Websites260.1%——Buy these companies as a spreadsheet →
bOnline260.1%——Buy these companies as a spreadsheet →
Juniper Websites260.1%——Buy these companies as a spreadsheet →
PageLayer220.1%——Buy these companies as a spreadsheet →
Nicepage220.1%——Buy these companies as a spreadsheet →
PracticeWeb200.1%——Buy these companies as a spreadsheet →
Verto30%——Buy these companies as a spreadsheet →
AMI Web10%——Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK B2C with under 10 employees, Elementor leads at 46.5% of the 14,551 with a detectable system; among UK B2C with 10–50 employees, Elementor leads at 47.2% of the 7,890 with a detectable system; and among UK B2C with over 50 employees, Elementor leads at 48.6% of the 970 with a detectable system.

Under 10 employees

Elementor

46.5% of band

Under 10 employees contains 14,551 detected companies and is the largest band. Elementor leads with 46.5%, while the main alternatives across the overall market include Divi, WPBakery, GoDaddy Website Builder and Beaver Builder.

10–50 employees

Elementor

47.2% of band

10–50 employees covers 7,890 detected companies, with Elementor again ahead at 47.2%. The band still looks like a small-company page-builder market, rather than a separate mid-market stack.

Over 50 employees

Elementor

48.6% of band

Over 50 employees is a smaller band, with 970 detected companies. Elementor leads at 48.6%, so larger B2C firms do not show a separate page-builder winner.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK B2C by Page builders

B2C Companies Using Elementor in the UKB2C Companies Using Divi in the UKB2C Companies Using wpBakery in the UKB2C Companies Using GoDaddy Website Builder in the UKB2C Companies Using Beaver Builder in the UKB2C Companies Using MyWebsite in the UKB2C Companies Using SiteOrigin in the UKB2C Companies Using Auctollo in the UKB2C Companies Using LightTech in the UKB2C Companies Using Oxygen in the UKB2C Companies Using Spectra in the UKB2C Companies Using OSAM Websites in the UKB2C Companies Using Canva in the UKB2C Companies Using Bricks in the UKB2C Companies Using BoomTech in the UKB2C Companies Using Themify Builder in the UKB2C Companies Using Framer in the UKB2C Companies Using BlockMark Technologies in the UKB2C Companies Using MotaSoft in the UKB2C Companies Using BaseKit in the UKB2C Companies Using Project Peach in the UKB2C Companies Using Otter Blocks in the UKB2C Companies Using Zyro in the UKB2C Companies Using Mono Solutions in the UKB2C Companies Using 67 Degrees in the UKB2C Companies Using Dentr in the UKB2C Companies Using Ardalio in the UKB2C Companies Using Childcare Marketing in the UKB2C Companies Using OneDot99 in the UKB2C Companies Using Google Business Profile Websites in the UKB2C Companies Using 123 Reg in the UKB2C Companies Using Thrive Architect in the UKB2C Companies Using Shogun in the UKB2C Companies Using UENI in the UKB2C Companies Using SurgeFactory in the UKB2C Companies Using Phoenix FC in the UKB2C Companies Using JP Web Solutions in the UKB2C Companies Using JouwWeb in the UKB2C Companies Using CarrierZone in the UKB2C Companies Using ICAAL in the UKB2C Companies Using Jamie King in the UKB2C Companies Using Iconnode in the UKB2C Companies Using Nice Team in the UKB2C Companies Using NetDirector in the UKB2C Companies Using Webador in the UKB2C Companies Using Your Firm Online in the UKB2C Companies Using InForm Management in the UK

Related directories

Most-Used Page builders by UK Companies (2026)CMS Used by UK B2C Companies: Market Share (2026)Page builders Used by UK B2B Companies: Market Share (2026)CDN Used by UK B2C Companies: Market Share (2026)Security Used by UK B2C Companies: Market Share (2026)B2C in the UK

Frequently asked questions

What is the most-used Page builders among UK B2C companies?
Elementor is the most-detected Page builders among UK B2C companies, with 46.8% share (10,965 of 23,411 companies with a detectable system), ahead of Divi (13.3%) and WPBakery (8.2%).
How many UK B2C companies have a detectable Page builders?
23,411 of 84,728 actively-trading UK B2C companies (27.6%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
A page builder is software used to assemble and edit website pages through visual layouts, reusable blocks and templates rather than bespoke page coding. For UK B2C companies, it helps teams or agencies update customer-facing pages without rebuilding the whole site.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK B2C companies, Elementor or Divi?
Elementor: 10,965 detected companies versus 3,112 for Divi, of the 23,411 UK B2C companies with a detectable Page builders.
What is the best Page builders for UK B2C companies?
This page reports observed usage rather than recommendations, so it does not rank a “best” page builder. Elementor has the largest detected share overall at 46.8% (10,965 of 23,411 companies), ahead of Divi at 13.3% (3,112), WPBakery at 8.2% (1,928), GoDaddy Website Builder at 8.0% (1,874) and Beaver Builder at 3.7% (877). By employee band, Elementor also leads Under 10 employees with 46.5% of 14,551 companies, 10–50 employees with 47.2% of 7,890 companies and Over 50 employees with 48.6% of 970 companies.

Buy all 23,411 companies as a spreadsheet.

One Excel/CSV file with company details, websites and key data — yours to download and use.