B2C Companies Using NetDirector in the UK: 54 Active Firms (2026)
B2C companies in the UK sell directly to consumers online or through retail channels while running a third-party web platform.
In automotive retail, the platform functions as the public-facing layer for stock search, enquiry capture, test-drive requests, finance handoff and aftersales contact. Buying centres tend to sit across marketing, ecommerce, CRM and dealership operations rather than a single web team, because the site has to connect brand presentation with local sales workflows. Adoption usually signals a consumer business with some budget for managed digital experience, conversion tracking and operational resilience. These are not usually hobbyist web estates: the likely buyer is a mid-market or enterprise retail group with specialist commercial teams, direct-channel targets and a need to keep online journeys aligned with showroom activity.
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Across the UK, adoption is concentrated: 54 active companies run this platform, and automotive retail accounts for 94.4% of the cohort. Reported employment totals 2,287 people. The platform ranks ninth among detected page-builder platforms, at 0.2% of 23,108 companies using page builders in the sector. Regional skew is not London-centred. Yorkshire and The Humber accounts for 16.7% of adopters, followed by the South West at 14.8%, the South East at 13.0%, Scotland at 11.1% and the North West at 9.3%.
Automotive retailers running a managed web platform operate across marketing, stock availability, finance-introduction and service-booking workflows, so procurement tends to involve more than website design. Consent capture, advertising tags and analytics governance matter because enquiry forms, part-exchange tools and booking flows collect personal and behavioural information. Franchise standards can also shape templates, content approvals and campaign timing, while local dealership teams still need enough control to publish offers and manage leads. The vendor ecosystem therefore looks relatively specialised: it sits between general website tooling, dealer-management systems and consumer acquisition channels, with switching costs tied to integrations and staff routines rather than the page builder alone.
Adoption appears likely to move with the wider retail shift towards owned digital journeys, but the cohort looks more like a specialist installed base than a broad horizontal software market. Automotive groups tend to value templates, stock feeds and lead handling over experimentation with generic design tools. That should favour incremental upgrades around consent, attribution, inventory presentation and enquiry routing. Migration pressure may come from platform bundling, agency consolidation and retailers wanting tighter links between online merchandising and showroom processes. New adoption is therefore likely to be selective, with retention shaped by integration depth and the cost of changing local operating habits.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of NetDirector rises with company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run NetDirector (27 detected). 0.1% of the 26,843 companies with 10–50 employees run NetDirector (22 detected). 0.2% of the 3,060 companies with over 50 employees run NetDirector (7 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
54
Active firms
2026
0.2%
Of detected Page builders share
UK B2C
11
Median headcount
Filed accounts
133
Verified directors
Across this cohort
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Key facts
About 31% of the trading cohort reports turnover above £5M (17 of 54 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
This platform accounts for 0.2% (54) of 23,108 B2C firms with a detectable page-builder system, compared with 47.8% (11,042) for the largest detected system in the same category.
Automotive Retail accounts for 94.4% (51) of the sector tags, so the cohort is closer to an automotive-retail web-platform slice than to broad consumer commerce.
87.0% (47) also show cloud hosting and a CDN layer from the same provider, while 51.9% (28) have a tag-management layer detected.
Registered-region concentration is highest in Yorkshire and The Humber at 16.7% (9), followed by South West at 14.8% (8) and South East at 13.0% (7).
Page builders market share among UK B2C
Share of the 23,108 UK B2C with a detectable system. As of June 2026.
What else do NetDirector-running B2C run?
Share of the 54 NetDirector-running UK companies where each technology was also detected. As of June 2026.
Where NetDirector B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£1.9M
Median UK turnover
31.5%
Above £5M turnover
1
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 119 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using NetDirector
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates franchised dealerships selling new and used cars and motorcycles from brands including BMW, MINI, Jaguar Land Rover and BMW Motorrad. Provides vehicle servicing, MOT testing, parts and…
Serves private motorists, motorcycle buyers, Motability customers and business vehicle buyers across North West England, including owners of BMW, MINI, Jaguar Land Rover, Geely and related approved…
Financial Health
StableStable · -4% CAGR over 3y
Location
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Operates franchised motor dealerships selling new and used cars and vans from multiple manufacturers. Provides vehicle servicing, MOT testing, repairs, parts supply, finance options, fleet sales, and…
Serves private motorists across the UK, including online buyers, electric and hybrid car shoppers, Motability customers, and businesses seeking fleet or commercial vehicle support.
Location
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Financial sub-scores
Computed from 3 filingsRetailer of new and used cars and vans from brands including Ford, Toyota, Nissan, Citroën, Peugeot, Renault, Dacia and DS. Provides vehicle financing, trade‑ins, servicing, MOT testing, repairs,…
Serves private motorists, Motability customers, and business/fleet users in North Wales, Staffordshire and Shropshire seeking new or used vehicles, finance, servicing, MOTs and repairs.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 2y
Location
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- Barretts00349070
Financial sub-scores
Computed from 4 filingsOperates franchised car dealerships selling new and used vehicles from brands including Jaguar, Land Rover, BMW, MINI and Honda. Provides vehicle servicing, MOT and repairs, parts supply, finance…
Serves private car buyers, existing vehicle owners, Motability customers and small-to-large business fleets across Kent, with audiences for Jaguar, Land Rover, BMW, MINI, Honda and BMW Motorrad.
Financial Health
StableStable · -7% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsMotor vehicle dealership selling new and used cars, vans and pickups from multiple manufacturers. Provides vehicle finance, part‑exchange, online reservation and sales, servicing, MOT testing, parts…
Serves private motorists, Motability customers, and business/fleet buyers looking for cars, vans, and pickups across Devon, Cornwall, and the wider South West.
Financial Health
StableStable · -29% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised motor dealerships selling new, nearly new and used cars, vans and motorcycles from multiple brands. Provides vehicle financing offers, servicing, MOT testing, repairs, parts and…
Serves private motorists, Motability customers and business buyers in Scotland and England seeking new, nearly new or used cars, vans, pick-ups and motorcycles.
Financial Health
WeakWeak · -76% CAGR over 2y
Location
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Operates franchised car dealerships selling new and used cars and vans from multiple manufacturers. Provides vehicle finance, part‑exchange and valuation services, Motability vehicles, servicing,…
Sells to private motorists, Motability customers and light commercial vehicle buyers across the North West, including Lancashire and Greater Manchester.
Location
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Financial sub-scores
Computed from 3 filingsSells new and used Hyundai cars through dealership locations and online. Provides vehicle finance options, part exchange and Motability sales, and operates service centres offering maintenance, MOT…
Serves private car buyers and owners, Motability customers, and business/fleet buyers seeking Hyundai vehicles, finance, servicing, parts and MOT support across Lincolnshire, Nottinghamshire and…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised car dealerships selling new and used cars and vans from brands including Vauxhall and Peugeot. Provides vehicle finance, part‑exchange valuations, MOT testing, servicing, repairs,…
Serves private motorists, Motability customers and business users seeking new or used cars and vans, plus vehicle owners needing aftersales support, mainly across Northamptonshire, the Midlands and…
Financial Health
StableStable · 1% CAGR over 2y
Location
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Operates franchised dealerships selling new and used Audi, Volkswagen and Škoda cars and Volkswagen commercial vehicles. Provides vehicle finance, part‑exchange, servicing, MOT testing, repairs, and…
Serves private motorists, Motability customers and business/commercial vehicle buyers across the north of Scotland, including customers seeking Audi, Volkswagen, Škoda and BYD vehicles and servicing.
Location
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Financial sub-scores
Computed from 5 filingsOperates franchised motor vehicle dealerships selling new and used cars and light commercial vehicles from brands including Suzuki, Renault, Dacia, Nissan and Mitsubishi. Provides vehicle servicing,…
Serves private motorists, Motability customers and business users across Yorkshire seeking new or used cars, light commercial vehicles, servicing, parts and accessories from franchised dealerships.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised motor dealerships selling new and used cars, vans and pickup trucks from brands including Vauxhall, Isuzu, KGM and Maxus. Provides vehicle servicing, repairs, parts, rental,…
Sells to consumers and business vehicle buyers in South and West Wales, including families, Motability customers, and businesses needing vans or pickups. Also serves car owners seeking finance,…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised car dealerships selling new and used Renault and Dacia cars and vans. Provides vehicle servicing, MOT testing, repairs, parts supply, finance options, and Motability scheme…
Serves private motorists, Motability customers, and local businesses/fleet buyers in Lowestoft, Great Yarmouth and Halesworth, including professionals needing vans.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates motor dealerships selling new and used cars and vans from brands including Toyota, Renault, Kia, Dacia, Nissan and Maxus. Provides vehicle servicing, repairs, parts, tyres, rentals,…
Serves private motorists, Motability customers, van buyers and business/fleet customers across Northern Ireland, including vehicle owners needing servicing, parts or rental.
Financial Health
StrongStrong · Growing, Hiring · 618% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates franchised car dealerships selling new and used vehicles from brands including Ford, Kia, MG, Omoda and Chery. Provides vehicle servicing, repairs, parts supply, finance arrangements, test…
Serves private motorists, Motability customers and local businesses in East and West Sussex seeking new or used cars, vans, finance, servicing and commercial vehicles from franchised dealerships.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised Volvo car dealerships selling new and approved used vehicles. Provides vehicle servicing and repairs, parts and accessories, finance and Motability sales, fleet and business…
Serves private Volvo buyers, approved used car customers, Motability customers and business/fleet buyers across Surrey, London and Kent, plus existing Volvo owners needing aftersales support.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsSells new and used cars, vans and commercial vehicles through franchised dealerships representing multiple brands. Provides vehicle servicing, MOT testing, repairs, parts and accessories, finance and…
Serves private motorists, Motability customers, van buyers and business/fleet operators across London and South East England seeking new or used vehicles, leasing, servicing, repairs and parts.
Financial Health
StableStable · -8% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsIndependent motor dealership selling new and used cars, including Ford vehicles. Provides vehicle servicing, MOT testing, maintenance and repairs, and offers online vehicle purchasing, reservations,…
Serves private motorists and car buyers in North East Scotland and across the UK, including consumers seeking new Ford vehicles, used cars, MOTs, servicing, and vehicle sales support.
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates franchised car dealerships selling new and used cars and vans from brands including Ford, Peugeot and Vauxhall. Provides vehicle servicing, MOT testing, parts and accessories, and arranges…
Serves private motorists, Motability customers and commercial vehicle buyers, including business users seeking leasing, across Newtown, Oswestry and Wrexham.
Financial Health
StableStable · 3% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsSells new and used cars and vans from multiple manufacturers through franchised dealerships. Provides vehicle finance, part‑exchange and online purchasing, and offers aftersales services including…
Serves private motorists, Motability customers and small business or commercial van buyers seeking new or used vehicles, finance, servicing and MOTs through dealership sites and online.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells new and used cars from multiple manufacturers, including electric and hybrid models. Provides vehicle financing, part‑exchange valuations, online vehicle reservations, and operates workshops…
Serves private motorists and Motability customers in Tunbridge Wells, Medway and Kent, including buyers of new, used, electric and hybrid cars and vehicle owners needing dealership servicing or MOT…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSells new and used caravans and campervans from multiple manufacturers. Provides caravan purchasing, trade‑in or sale‑or‑return services, online stock browsing and reservations, and offers finance…
Sells to consumers looking to buy, finance or sell caravans and campervans, including leisure vehicle owners seeking part exchange or sale-or-return support. Targets individual buyers browsing new…
Financial Health
DistressedDistressed · -23% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSells new and used SEAT and CUPRA vehicles through a dealership, offering online browsing, test drives and part‑exchange. Provides vehicle servicing, MOT testing, repairs, parts and accessories,…
Serves private motorists, Motability customers and business buyers seeking new or used SEAT and CUPRA vehicles, plus existing owners needing servicing, MOT, repairs, parts and accessories.
Financial Health
DistressedDistressed · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates franchised Audi and Volkswagen car dealerships selling new and used vehicles. Provides vehicle servicing, maintenance and repairs, parts supply, Motability scheme vehicles, part‑exchange…
Serves private motorists, Motability customers and business vehicle buyers seeking Audi, Volkswagen and approved used cars, plus aftersales support, in Cumbria and the Lake District.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates franchised car dealerships selling new and used vehicles from brands including Citroën, Peugeot, Isuzu, Omoda and Jaecoo. Provides vehicle servicing, MOT testing, repairs, parts supply and…
Serves private motorists, Motability customers and local business users in Gloucestershire, including buyers of new and used cars or commercial vehicles and owners needing authorised servicing.
Financial Health
StrongStrong · -3% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsSells new and used cars from multiple brands through a dealership and online platform. Offers vehicle finance, part‑exchange valuations and reservations, and provides aftersales services including…
Serves private motorists, Motability customers and fleet operators in Cheshire, Flintshire, North Wales, Wirral and Chester seeking new or used vehicles, finance, part exchange and aftersales support.
Financial Health
WeakWeak · -19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a car dealership selling new and used vehicles from brands including KGM, Suzuki and Honda. Provides vehicle finance, online reservations, Motability and fleet sales, part exchange,…
Serves private new and used car buyers, Motability customers and business/fleet buyers in Northern Lincolnshire, plus Suzuki, Honda and Fisker vehicle owners needing aftersales support.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSells new and used Volkswagen and Hyundai cars through dealership showrooms and online. Provides vehicle servicing, maintenance and repairs, parts and accessories, finance and leasing options,…
Serves private car buyers, used-car shoppers, Motability customers, local vehicle owners needing servicing, and businesses seeking fleet or contract hire across Wigan, Southport and Northwich.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsMotor dealership selling new and used cars and vans. Provides vehicle leasing and fleet contract hire, car and van rental, MOT testing, servicing and repairs, and parts supply. Also offers…
Serves private motorists, Motability customers, van users and local businesses needing fleet or contract hire, leasing, servicing, parts and vehicle rental around South Shields and wider…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSells new and approved used Ford cars, vans and pickup vehicles through a dealership. Provides vehicle servicing, MOTs, maintenance and parts, offers finance and online vehicle reservation, and…
Serves private motorists, Motability customers and business van users in Essex, including buyers of new or used Ford cars and commercial vehicles, and Ford owners needing servicing or parts.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a Volvo dealership selling new and approved used vehicles. Provides vehicle financing options, servicing, MOT testing, repairs, tyres, parts and accessories, and offers vehicle valuation and…
Serves private motorists and car owners across North Wales and beyond, including buyers of new, used and approved Volvo cars, Motability customers, and drivers needing vehicle aftersales support.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells new and used cars, vans and pickup trucks, including Isuzu and KGM models. Provides vehicle servicing, Isuzu parts, finance options and vehicle valuations, and operates an online platform for…
Serves private motorists, Motability customers, farmers and business buyers in Northern Ireland seeking new or used cars, pickups, vans and commercial vehicles.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of prestige, performance and supercars, primarily used vehicles. Sells cars through a dealership and website, offers vehicle sourcing, part‑exchange purchasing, finance arrangements, and…
Serves private motorists seeking prestige, performance and supercars, including used-car buyers, vehicle sellers and owners needing aftersales support around Wakefield and West Yorkshire.
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Sells new and used Volvo and Kia cars and commercial vehicles through a franchised dealership. Provides vehicle financing, part‑exchange and online reservations, and offers aftersales services…
Serves private car buyers, Motability users, existing Volvo and Kia owners, and local businesses or fleet buyers in Bedford and Northampton.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsSells new and used cars including ŠKODA, SEAT and CUPRA models and other makes. Provides vehicle servicing and maintenance, and arranges motor finance and insurance as a credit broker through partner…
Serves private motorists and car buyers in Shropshire, Shrewsbury and Telford seeking new and used Škoda, SEAT, CUPRA and other brand vehicles.
Financial Health
HealthyHealthy · Profitable · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates franchised car dealerships selling new and used Volkswagen, Audi and Volvo vehicles. Provides vehicle servicing, maintenance and repairs, supplies spare parts, and offers vehicle financing…
Serves private motorists, Motability customers and business/fleet buyers seeking Volkswagen, Audi and Volvo vehicles, plus existing car owners needing brand-specific servicing and parts.
Financial Health
StableStable · 9% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of used luxury, sports and 4x4 vehicles. Offers vehicle sales, part‑exchange and car buying services, finance arrangements, and sale‑or‑return options, with an online catalogue of available…
Serves private motorists seeking used luxury, sports and 4x4 vehicles, including buyers needing finance and owners looking to part-exchange or sell a car.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates an MG vehicle dealership offering sales of new and used cars. Provides vehicle servicing, MOT testing, bodyshop repairs, parts and accessories, and car and van rentals, with online booking…
Serves private motorists, Motability customers and business/fleet buyers in County Durham and the North East, including new and used MG buyers and existing owners needing aftersales support.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells used cars and vans through dealerships and online. Provides vehicle finance, part‑exchange and valuation services, plus aftersales support including servicing, MOT testing, parts supply, and…
Serves private motorists and light commercial vehicle owners in Sussex, particularly around Chichester and Shoreham-by-Sea, including used car buyers, van buyers and existing vehicle owners needing…
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 4 filingsSells used prestige, sports and 4x4 cars through a dealership and online platform. Provides vehicle finance options, part exchange and car purchasing, and operates a workshop offering MOT testing,…
Sells to private motorists seeking used prestige, sports and 4x4 vehicles, with finance, online buying and part-exchange options; also serves vehicle owners needing MOT, servicing and workshop…
Financial Health
StableStable · Hiring · 17% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a motor dealership selling new and used cars, including SEAT models. Provides vehicle finance, online purchasing and part‑exchange valuations, along with aftersales services such as vehicle…
Serves private motorists in Pembrokeshire and South Wales, including new and used car buyers, Motability customers, existing vehicle owners, and local businesses seeking fleet vehicles.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates Peugeot car dealerships selling new and used cars and vans. Provides vehicle servicing, MOT testing, parts supply, Motability scheme vehicles, and business vehicle offers, with online…
Sells to consumers and local businesses in the Highlands and Moray seeking new and used Peugeot cars and vans, Motability customers, and vehicle owners needing servicing, MOTs and parts.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsMotor dealership selling new and used SEAT and CUPRA cars. Provides vehicle finance, part‑exchange and Motability sales, and operates an aftersales workshop offering MOT testing, servicing, repairs,…
Serves private car buyers and drivers in Cumbria, including Motability customers, local businesses needing contract hire, and trade or retail customers buying vehicle parts and servicing.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells new Abarth, Fiat and Vauxhall vehicles and a range of used cars and vans. Provides vehicle finance, Motability scheme vehicles, and aftersales services including servicing, MOT testing, tyres,…
Serves private motorists, Motability scheme users and small businesses in Accrington and Lancashire, including buyers of new or used cars and vans and vehicle aftersales customers.
Financial Health
HealthyHealthy · -70% CAGR over 4y
Location
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Computed from 3 filingsSells new and used cars from brands including Kia, Mazda, Toyota and Suzuki. Provides vehicle servicing, maintenance, parts and accessories, online vehicle browsing and purchasing, and Motability…
Serves private motorists, Motability customers and business fleet buyers on the Isle of Wight seeking new or used vehicles, servicing, parts and accessories.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a dealership specialising in used prestige and performance cars including Audi, BMW, Porsche and Land Rover. Buys vehicles from customers and provides part exchange, finance brokerage,…
Sells to consumers seeking used prestige cars, particularly buyers and sellers of premium brands such as Audi, BMW, Porsche, Jaguar, Land Rover and Mercedes-Benz. Also serves private customers…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 4y
Location
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How NetDirector usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
NetDirector is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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