CMS Used by UK B2C: Market Share (2026)
Detected CMS use across 60,024 UK B2C companies, with WordPress ahead on 63.4% of detectable installs.
A CMS can be identified at 60,024 of 84,694 trading UK B2C companies, with 38 systems detected. WordPress accounts for 63.4% of those companies (38,033), followed by Wix at 10.4% (6,233), Cornerstone at 8.8% (5,270) and Squarespace at 5.7% (3,443).
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The employee-band split does not change the first-place system. WordPress has 62.5% among 38,248 companies under 10 employees, 63.9% among 19,465 companies with 10–50 employees, and 72.9% among 2,309 companies over 50 employees.
Beyond the first four systems, GoDaddy Website Builder has 3.2% (1,896), Duda 2.9% (1,742), Webflow 1.7% (998) and Joomla 1.2% (700). The long tail is fragmented: 30 further systems cover 2,721 companies.
60,024
B2C with detected CMS
Of 84,694 UK B2C
70.9%
Detection rate
2026
38
Systems detected
In this category
63.4%
Leader share
WordPress
UK B2C CMS market share
Share of the 60,024 UK B2C with a detectable system. As of June 2026.
CMS compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WordPress | 38,033 | 63.4% | 7 | 17.2% | Small firms, broad B2C usage |
| Wix | 6,233 | 10.4% | 7 | 16.6% | Small firms, second-tier usage |
| Cornerstone | 5,270 | 8.8% | 6 | 16.9% | Micro firms, mid-share usage |
| Squarespace | 3,443 | 5.7% | 7 | 23.1% | Small firms, London-skewed usage |
| GoDaddy Website Builder | 1,896 | 3.2% | 7 | 21.8% | Small firms, London-skewed usage |
| Duda | 1,742 | 2.9% | 7 | 12.3% | Small firms, lower-London usage |
| Webflow | 998 | 1.7% | 8 | 26.2% | Small firms, London-heavy niche |
| Joomla | 700 | 1.2% | 7 | 15.7% | Small firms, low-share usage |
| Drupal | 526 | 0.9% | 6 | 22.4% | Micro firms, London-skewed niche |
| Weebly | 471 | 0.8% | 7 | 11.3% | Small firms, lower-London niche |
| Craft CMS | 281 | 0.5% | 7 | 19.9% | Small firms, low-share usage |
| Microsoft SharePoint | 242 | 0.4% | 10 | 19.4% | 10-headcount firms, low-share usage |
| It'seeze | 193 | 0.3% | 7 | 6.2% | Small firms, lower-London niche |
| Concrete CMS | 191 | 0.3% | 6 | 21.5% | Micro firms, London-skewed niche |
| Adobe Experience Manager | 157 | 0.3% | 5 | 21.7% | Micro firms, London-skewed niche |
| Contentful | 140 | 0.2% | 5 | 36.4% | Micro firms, London-heavy niche |
| Sanity | 126 | 0.2% | 7 | 43.7% | Small firms, London-heavy niche |
| Silverstripe | 80 | 0.1% | 5 | 11.3% | Micro firms, lower-London niche |
| ProcessWire | 80 | 0.1% | 8 | 16.3% | Small firms, low-share usage |
| Prismic | 68 | 0.1% | 7 | 38.2% | Small firms, London-heavy niche |
| ExpressionEngine | 61 | 0.1% | 10 | 26.2% | 10-headcount firms, London-skewed niche |
| Storyblok | 55 | 0.1% | 8 | 34.5% | Small firms, London-heavy niche |
| Statamic | 55 | 0.1% | 11 | 9.1% | 11-headcount firms, lower-London niche |
| October CMS | 52 | 0.1% | 5 | 13.5% | Micro firms, lower-share usage |
| Odoo | 50 | 0.1% | 7 | 16% | Small firms, low-share usage |
| Kentico CMS | 47 | 0.1% | — | — | View these companies in Firmbase → |
| DNN | 39 | 0.1% | — | — | View these companies in Firmbase → |
| Tridion | 36 | 0.1% | — | — | View these companies in Firmbase → |
| Sitecore | 36 | 0.1% | — | — | View these companies in Firmbase → |
| Business Catalyst | 34 | 0.1% | — | — | View these companies in Firmbase → |
| Magnolia CMS | 33 | 0.1% | — | — | View these companies in Firmbase → |
| Umbraco | 30 | 0% | — | — | View these companies in Firmbase → |
| MODX | 26 | 0% | — | — | View these companies in Firmbase → |
| Optimizely Content Management | 23 | 0% | — | — | View these companies in Firmbase → |
| Ghost | 21 | 0% | — | — | View these companies in Firmbase → |
| DatoCMS | 19 | 0% | — | — | View these companies in Firmbase → |
| FlipBuilder | 18 | 0% | — | — | View these companies in Firmbase → |
| TYPO3 CMS | 16 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
Under 10 employees
62.5% of band
At 38,248 companies, the under-10-employee band is the largest employee segment; WordPress has the highest share at 62.5%. Across the identified market, Wix, Cornerstone and Squarespace form the next named tier at 10.4%, 8.8% and 5.7%.
10–50 employees
63.9% of band
At 19,465 companies, the 10–50 employee band is the middle segment by headcount; WordPress has the highest share at 63.9%. The wider competitor set includes 38 detected systems overall, with 30 further systems covering 2,721 companies outside the named share list.
Over 50 employees
72.9% of band
At 2,309 companies, the over-50 employee band is smaller than the other two employee segments; WordPress has the highest share at 72.9%. That higher share points to less fragmentation in this band, while the wider market still includes 38 detected systems.
How CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by CMS
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Frequently asked questions
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