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B2C Using Prismic in the UK: 68 Active Firms (2026)
B2C businesses using a headless CMS sell consumer products or services online, with UK websites built for structured content delivery.
For consumer-facing operators, a headless CMS sits between brand, commerce and engineering teams: marketing owns structured content, product teams reuse it across customer journeys, and developers keep the front end decoupled from editorial workflow. Adoption usually signals a business with direct-channel intent rather than a brochure site: performance, testing, localisation and campaign cadence matter enough to justify specialist implementation. The fit is clearest in retail, travel, memberships, media and marketplace models where acquisition depends on controlled content surfaces, but where a full enterprise content suite may be more than the team needs.
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The UK adoption cohort comprises 68 active B2C companies running this headless CMS. Reported employment totals 751 people, pointing to a buyer base weighted towards small specialist teams rather than very large operating workforces. Within the sector’s detected CMS mix, the stack sits in the long tail at 0.1%, behind general-purpose CMS and site-builder categories. Registered offices are concentrated in London at 38.2% and the South East at 17.6%, then spread across the East of England at 8.8%, North West at 7.4% and South West at 7.4%.
Procurement for this kind of stack tends to sit across marketing, product and engineering, because the system affects editorial control, site performance and customer-journey testing. B2C users also need governance around consent, analytics tags and customer identifiers where content pages connect to personalisation, checkout, booking or membership flows. GDPR and ICO guidance are the main reference points, with sector rules added where travel, financial products, health services or age-restricted goods are involved. Supplier risk is less about a single CMS screen than the wider implementation chain: hosting, front-end development, integrations and ongoing support.
Adoption appears likely to remain selective. Companies running this stack tend to have already separated content operations from front-end presentation, so further uptake is tied to site rebuilds, brand consolidation and pressure to reuse content across commerce, booking and account environments. Simpler hosted builders will continue to suit many smaller B2C firms, while larger teams may standardise around broader digital-experience suites. The middle ground is where headless CMS use has been most plausible: enough editorial complexity to warrant specialist tooling, but not enough organisational sprawl to force a heavier platform choice.
68
Active firms
2026
0.1%
Of detected CMS share
UK B2C
7
Median headcount
Filed accounts
157
Verified contacts
Across this cohort
Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 68 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Within UK B2C firms with a detectable CMS, this headless CMS accounts for 0.1% (68 companies) of a 59,970-company denominator.
The largest detected CMS in this sector accounts for 63.4% (38,009 companies), followed by systems at 10.4% (6,222 companies), 8.8% (5,279 companies), 5.7% (3,426 companies) and 3.2% (1,890 companies).
London accounts for 38.2% (26 companies) of the cohort, followed by the South East at 17.6% (12 companies) and the East of England at 8.8% (6 companies).
Adjacent stack signals point to analytics and hosting work: 55.9% (38 companies) also run a tag-management tool, 41.2% (28 companies) a CDN/security service and 38.2% (26 companies) a front-end deployment platform.
Sector tags overlap, with Travel & Hospitality at 22.1% (15 companies), E-commerce at 20.6% (14 companies), Fashion & Retail at 14.7% (10 companies), Sport & Leisure at 11.8% (8 companies) and Startup at 10.3% (7 companies).
CMS market share among UK B2C
Share of the 59,970 UK B2C with a detectable system. As of June 2026.
What else do Prismic-running B2C run?
Share of the 68 Prismic-running UK companies where each technology was also detected. As of June 2026.
Where Prismic B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£641.3k
Median UK turnover
7.4%
Above £5M turnover
5
Incorporated since 2022
157 verified decision-maker contacts
across these 68 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Prismic
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
THE FARMER'S DOG LIMITED
Financial sub-scores
Computed from 5 filingsProduces and delivers fresh, human‑grade dog food through a subscription service. Prepares gently cooked meals with meat and vegetables, portioned to dogs’ nutritional needs based on a profile, and…
Sells directly to dog owners and pet households, primarily consumers seeking personalised fresh food meal plans delivered to their door. Targets owners focused on pet health, convenience, and…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsOperates an online platform for home design and renovation. Provides photo galleries for inspiration, directories of architects, designers and contractors, community discussions, and software tools…
Serves homeowners planning renovation or design projects and home improvement professionals, including architects, interior designers, builders, kitchen and bathroom designers, garden designers and…
Financial Health
WeakWeak
Location
Financial sub-scores
Computed from 5 filingsDevelops and operates a digital fitness platform providing on-demand workout classes and structured training plans via mobile and connected devices. The app includes strength, cardio, yoga and other…
Serves consumers seeking app-based fitness, including beginners and experienced exercisers training at home, in gyms or on the go, with options for individuals, friends and workplace colleagues…
Financial Health
DistressedDistressed · -26% CAGR over 4y
Location
DUNELM RETAILS LTD
Financial sub-scores
Computed from 4 filingsOperates an online and in‑store retail business selling home furnishings and household goods, including bedding, curtains, furniture, mattresses, lighting, rugs, kitchenware, bathroom accessories,…
Serves UK consumers furnishing and updating homes, including homeowners, renters and families shopping for living room, bedroom, kitchen, bathroom, garden, kids’ room and home office products.
Financial Health
StrongStrong · 0% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsOperates an online platform for booking campervan, motorhome and RV rentals for road trips across multiple international locations. Provides vehicle hire, one-way rentals, trip planning resources,…
Serves consumers and tourists planning road trips, including individuals, couples and families renting campervans, motorhomes and RVs across Europe, North America and Oceania.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
Virgin Experience Days
Sells gift vouchers for leisure and experience activities, including driving days, dining experiences, spa treatments, short breaks, adventure activities, tours, and event tickets, bookable online…
Sells primarily to UK consumers buying experience gifts for family, partners, friends and special occasions, with a corporate gifting offer for businesses seeking staff, client or thank-you gifts.
Location
Nest Design Ltd
Financial sub-scores
Computed from 5 filingsDesigns and sells clothing, sleepwear and bedding made from bamboo muslin and organic cotton. Product range includes baby and toddler sleep bags, children’s apparel, maternity wear, adult loungewear,…
Serves consumers, especially parents, expectant and new mothers, families with babies and toddlers, and adults shopping for children’s sleepwear, maternity items, bedding, loungewear and gifts.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsDesigns and operates organised travel experiences and event-based holidays, including sailing flotilla trips, ski festivals, and adventure tours. Manages brands such as yacht sailing weeks, boutique…
Targets consumer travellers, especially groups of friends and like-minded adventurers in their 20s and 30s, seeking social sailing, skiing and adventure trips in destinations around the world.
Financial Health
DistressedDistressed · -71% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsDevelops and operates an online indoor cycling and running training platform that connects with smart trainers and bikes, offering virtual routes, structured workouts, group rides, and competitive…
Serves B2C cyclists and indoor fitness enthusiasts, from beginners to competitive riders and professional cyclists, who use smart trainers or smart bikes for training, group rides and racing.
Financial Health
WeakWeak · -13% CAGR over 1y
Location
Exclusive Inns Limited
Financial sub-scores
Computed from 5 filingsOperates a members-only travel club providing access to a portfolio of luxury vacation residences and curated travel experiences worldwide. Offers travel planning, concierge services, and booking of…
Serves affluent consumers and families seeking members-only luxury travel, private residences, curated experiences, privacy, and community; targets influential globetrotters who prefer access-based…
Financial Health
StrongStrong · Hiring · 73% CAGR over 4y
Location
Rough Trade Retail (UK) Limited
Financial sub-scores
Computed from 5 filingsOperates retail record stores and an e‑commerce platform selling vinyl records, CDs, books, music merchandise and audio equipment. Hosts live music events in selected stores, some with venues and…
Serves consumers including music fans, vinyl and CD collectors, book buyers and gig-goers shopping online or in store for records, music-related books, merchandise, stereo gear and artist events.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides insurance and financial services including property and casualty insurance, life insurance, health and savings products, and asset management. Develops and distributes risk protection and…
Serves consumers, businesses and institutional clients globally, including individuals, companies with property-casualty needs, and investors using savings, health and asset management services.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDesigns and sells performance eyewear and related accessories, including sunglasses, prescription eyeglasses, blue‑light filtering glasses, and snow goggles. Offers replacement lenses, frames, and…
Serves active consumers and athletes in running, cycling, triathlon, golf, snow sports, training and outdoor markets, with additional B2B channels for wholesale accounts, corporate groups, government…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
PELIGONI BOOKING SERVICES LIMITED
Financial sub-scores
Computed from 3 filingsOperates a holiday resort booking service offering stays in private villas, cottages and suites with access to a clubhouse, restaurants, bars, watersports, wellness activities and excursions. Also…
Sells to consumers seeking luxury holidays in Greece, including families, couples and groups booking private villas, suites and clubhouse stays. Also serves private event hosts and companies…
Financial Health
DistressedDistressed · 3% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsOperates an online marketplace that connects travellers with local hosts offering food experiences, including home dining events, cooking classes and culinary tours, allowing users to discover and…
Serves consumers, especially travellers and local diners, looking for hosted food experiences such as meals, tours, cooking classes and workshops in cities worldwide.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
ARLETTIE LONDON LTD
Financial sub-scores
Computed from 2 filingsOrganises private and online sample sales for luxury and fashion brands, allowing members to purchase discounted clothing, accessories and lifestyle products through limited‑time events held in…
Serves luxury and fashion brands, plus consumer members and shoppers seeking private sample-sale access online and in Paris, London, Milan and New York City.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
Orientalmart (UK) Limited
Financial sub-scores
Computed from 5 filingsOperates an online Asian supermarket selling groceries and food products from East and Southeast Asia, including noodles, sauces, snacks, frozen foods, drinks and cooking ingredients, alongside…
Serves UK consumers buying Asian groceries online or in store, including shoppers seeking Chinese, Korean, Japanese, Thai, Vietnamese and Filipino foods, plus wholesale customers such as food…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 5y
Location
Inspire Telecom Limited
Financial sub-scores
Computed from 5 filingsProvides fibre broadband internet services and communication packages including landline phone, TV streaming bundles, and mobile plans for residential and business customers, and manages service…
Sells primarily to UK consumers and households seeking home broadband, phone, mobile and TV services, including people switching from other providers and customers wanting bundled connectivity and…
Financial Health
StableStable · Hiring · 53% CAGR over 4y
Location
Operates a chain of fitness gyms offering monthly memberships and day passes. Provides access to exercise equipment, group fitness classes, and personal training services, with online account…
Serves individual fitness consumers across the UK, including adults seeking flexible memberships, day-pass users, students, and corporate or healthcare employees using discounted gym access.
Location
KING & MCGAW LIMITED
Financial sub-scores
Computed from 5 filingsProduces and sells fine art prints, exhibition posters and limited editions in partnership with artists, estates and galleries. Offers custom framing and an online shop for art prints, archival…
Sells primarily to consumers and gift buyers seeking art for home interiors, including design-conscious shoppers, collectors of rare or limited prints, and people buying for specific rooms.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
Teamsport Investments Limited
Financial sub-scores
Computed from 5 filingsActs as a holding company for a group that operates indoor go‑karting venues, providing multi‑level karting tracks, electric and petrol karts, and associated leisure facilities including food…
Serves consumers and groups seeking leisure experiences, including families, children, gift voucher buyers and members, as well as corporate customers arranging events across UK and European venues.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
Rooms with a View Ltd
Financial sub-scores
Computed from 5 filingsSells home furnishings and interior décor products including fabrics, sofas, lighting, paint brands such as Farrow & Ball, and homeware. Provides interior design services and made‑to‑measure curtain…
Serves homeowners and holiday cottage owners, primarily consumers, looking for interior furnishings, fabrics, curtains, blinds, paints and room schemes for domestic properties.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
TRADE NATION FINANCIAL UK LTD
Financial sub-scores
Computed from 5 filingsProvides online trading platforms offering spread betting and contracts for difference (CFDs) on financial markets including forex, commodities, indices and shares. Also supplies trading technology,…
Sells to retail traders and investors seeking online spread betting, CFDs and forex trading, from beginners to experienced traders. Also serves partners and related financial services businesses…
Financial Health
StableStable · -64% CAGR over 4y
Location
PINEAPPLE NATION LTD
Operates a membership-based savings and discounts platform that provides users access to deals from retail, hospitality, travel, motoring and entertainment brands, including offers on restaurants,…
Serves UK consumers, including students, seeking everyday savings across retail, hospitality, motoring, travel, health and entertainment brands through a membership-based discounts platform.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 5 filingsDevelops digital health software including a symptom assessment application and online medical information library. Provides enterprise health technology used by healthcare providers and partners for…
Serves a mix of consumers managing personal health and healthcare-sector partners, including organisations involved in delivering or improving health and care.
Financial Health
StableStable
Location
Sooper Books Ltd
Financial sub-scores
Computed from 3 filingsProvides an online platform and mobile app offering children's bedtime stories, fairy tales, poems and nursery rhymes to read or listen to, including original stories and audio narrations for young…
Serves B2C audiences: parents, carers and families of children aged 0–10, segmented by early-years and primary-age reading/listening preferences.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
Provides international money transfer services enabling individuals to send funds online, via mobile app, or in person to recipients in over 190 countries, with delivery options including cash…
Sells to consumers sending money internationally, particularly individuals remitting funds to family or contacts abroad. Targets people needing online, app-based or in-person transfers to 190+…
Financial Health
Insufficient historyInsufficient history
Location
Tembo Savings
Provides savings accounts and ISAs, including cash and lifetime ISAs, and offers mortgage brokerage services. Operates an online platform with tools to compare mortgage rates, assess affordability,…
Serves UK consumers, including first-time buyers, home movers, remortgagers, buy-to-let investors, over-50s borrowers, and savers building deposits or retirement funds.
Financial Health
Insufficient historyInsufficient history
Location
CONNEVANS LIMITED
Financial sub-scores
Computed from 5 filingsSupplies assistive technology and equipment for people with hearing or visual impairments, including hearing aid accessories, radio aid systems, alerting devices, classroom soundfield systems,…
Serves consumers with hearing or sight loss, mobility or daily living needs, alongside schools, workplaces and visitor-facing organisations requiring accessibility support.
Financial Health
StableStable · -61% CAGR over 5y
Location
Gielly Green Limited
Financial sub-scores
Computed from 5 filingsOperates hair salons offering hair cutting, colouring, styling and scalp treatments. Also develops and sells branded haircare products, including shampoos, conditioners, masks and treatment systems,…
Serves consumers seeking premium haircare products, salon appointments, colour, treatments and scalp care, including London salon clients and online shoppers buying at-home haircare systems.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
London Professional College Ltd
Financial sub-scores
Computed from 5 filingsProvides online further‑education courses and diplomas in subjects such as business administration and leadership and management. Delivers accredited programmes regulated by Ofqual and QAA, with…
Serves adult learners in England seeking flexible online routes to upskill, return to education, advance their careers, or progress to higher education through recognised qualifications.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
Operates platforms for driving tuition, including PassMeFast for booking intensive driving courses and lessons, and ADI Network, which provides independent driving instructors with job leads, diary…
Serves UK learner drivers seeking driving tuition and practical test support, alongside independent driving instructors, including PDIs and ADIs, looking for learner demand and business tools.
Financial Health
Insufficient historyInsufficient history
Location
Oriental Supermarket Leicester Ltd
Financial sub-scores
Computed from 5 filingsOperates an online Asian supermarket selling packaged groceries, instant noodles, snacks, sauces, drinks, frozen foods and cooking ingredients from countries including China, Japan, Korea and…
Targets UK retail shoppers seeking Asian supermarket products online, local Nottingham customers using collection or same-day delivery, and wholesale buyers.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
African Conservation Experience Limited
Financial sub-scores
Computed from 5 filingsOrganises wildlife conservation volunteering programmes, internships, and educational field trips in Africa. Arranges placements on projects involving wildlife research, animal care, veterinary work,…
Serves individual travellers, gap-year volunteers, career-break adults, veterinary and conservation students, and school, college and university groups seeking wildlife conservation experiences in…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
CLEARWAY POOLS LIMITED
Financial sub-scores
Computed from 5 filingsSupplies swimming pools, hot tubs, swim spas and saunas, including above‑ground and wooden pool systems. Sells pool equipment, chemicals, pumps, filters, heating and accessories, and provides…
Serves homeowners and families seeking pools, hot tubs, swim spas and garden leisure products, plus holiday park operators needing compliant spa options, mainly in the South of England.
Financial Health
StableStable · Hiring · 29% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops an online platform that helps users track UK visa and settlement eligibility, including Indefinite Leave to Remain and citizenship. Provides travel history tracking, reminders, document…
Serves individual UK visa holders and immigrants planning Indefinite Leave to Remain, citizenship, or further visa applications, including frequent travellers and Innovator Founder or Global Talent…
Financial Health
WeakWeak
Location
Provides payment and consumer credit services enabling online and in‑store purchases to be paid immediately, in instalments, or deferred. Offers a mobile app and checkout integrations for retailers,…
Sells mainly to consumers shopping online or in app who want flexible payment options. Also serves retail brands and ecommerce merchants that offer Klarna at checkout, including businesses using…
Location
ELITE HIMALAYAN ADVENTURES PRIVATE LIMITED
Financial sub-scores
Computed from 5 filingsProvides guided high‑altitude mountaineering expeditions and trekking trips, including Everest, K2 and Seven Summits climbs. Organises expedition logistics, training programmes and support services…
Serves private consumers, including experienced mountaineers, adventure travellers, trekkers and busy professionals seeking guided high-altitude expeditions and peak-climbing challenges worldwide.
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
Provides unsecured personal loans to consumers through an online application platform. Offers loans typically between £2,000 and £25,000 with fixed repayment terms, eligibility checks, account…
Sells to UK consumers seeking unsecured personal loans, including existing borrowers needing additional borrowing and individuals financing major personal expenses such as cars, weddings, home…
Location
Provides international health insurance policies for expatriates, students and travellers, including long‑term and short‑term cover. Offers digital claims management, telehealth services, medical…
Serves individuals living, studying or travelling abroad, including expats, international students and holiday travellers, plus corporate clients and insurance intermediaries.
Location
Summers Place Auctions Limited
Financial sub-scores
Computed from 3 filingsOperates auction sales specialising in garden statuary, sculptures and natural history items including fossils and minerals. Provides auction listings, online bidding, valuations, and consignment…
Sells to private collectors, dealers, institutions and other buyers and sellers of garden statuary, natural history specimens, interiors and related collectibles, with online and remote bidding aimed…
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
Sunsave UK Limited
Financial sub-scores
Computed from 3 filingsProvides residential solar panel and battery systems, offering installation and financing through a monthly subscription model. Includes system monitoring, maintenance, insurance and replacement…
Serves UK homeowners and households, especially family homes seeking lower energy bills and a financed route to residential solar and battery ownership, including those considering EVs or heat pumps.
Financial Health
DistressedDistressed
Location
Mossy Earth Ltd
Financial sub-scores
Computed from 4 filingsOperates a membership platform that funds and implements rewilding and habitat restoration projects. Conducts science-led conservation activities such as species protection, ecosystem restoration,…
Serves environmentally conscious consumers who want to fund nature restoration through a membership, including individuals seeking regular project updates, impact reporting, and rewilding-related…
Financial Health
StrongStrong · Hiring · 31% CAGR over 3y
Location
WILLIAM COLLEGE LTD
Financial sub-scores
Computed from 3 filingsProvides higher education courses focused on business and law, including undergraduate degrees with foundation years. Works in partnership with UK universities to deliver teaching, academic support…
Serves prospective higher-education students seeking Business and Law programmes, including undergraduates and foundation-year learners, with campus-based study options in London and Leeds.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 667% CAGR over 2y
Location
BHP UK AUTOMOTIVE LIMITED
Financial sub-scores
Computed from 5 filingsProvides ECU remapping, engine tuning and chip‑tuning services for cars, vans, motorcycles and other vehicles. Develops in‑house remap software, performs dynamometer testing, and supplies performance…
Serves private vehicle owners, motorbike and ATV riders, van and truck operators, and automotive dealers/agents across many vehicle makes and models.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
TEACH YOUR MONSTER
Financial sub-scores
Computed from 5 filingsDevelops and operates educational games for children that teach phonics, reading, and early mathematics. Provides browser and mobile learning games used at home and in schools, along with teaching…
Serves parents, teachers and primary/early years schools seeking educational games for children learning phonics, reading, early maths and healthy eating at home or in classrooms.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides private GP services, health screenings and diagnostic testing, including blood tests, STI tests, MRI and ultrasound referrals. Offers lifestyle medicine consultations, weight management…
Serves private patients seeking GP access, preventative health checks, wellness support and testing, primarily through central London clinics and virtual appointments.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
CHINASEARCH LIMITED
Financial sub-scores
Computed from 5 filingsOnline retailer of tableware and replacement china pieces. Sells discontinued and current dinnerware, including plates, bowls, teacups, glassware, cutlery and serving items from brands such as…
Serves consumers, collectors and gift buyers seeking replacement, discontinued, vintage or new tableware, china, glassware, cutlery and homeware from established brands.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
JUMUNJY LTD
Financial sub-scores
Computed from 5 filingsOperates an online store selling branded apparel and merchandise, including T‑shirts, hoodies, sweatshirts, hats, bags and beachwear, with designs themed around music and food culture.
Sells direct-to-consumer apparel and merchandise to individuals interested in casual streetwear, music/DJ-themed clothing and beachwear.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 4y
Location
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How Prismic usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Prismic is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CMS
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Frequently asked questions
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