B2C Companies Using Adobe Experience Manager in the UK: 155 Active Firms (2026)
B2C organisations using enterprise web content management run personalised, content-heavy public websites for UK consumer audiences.
For consumer-facing operators, this enterprise content platform sits between marketing, commerce, service and compliance teams, rather than in a narrow website-publishing function. Adoption usually signals central web governance, budget for specialist implementation, and a digital team that needs campaign workflow, brand control, analytics integration and personalisation across public journeys. Buying centres tend to include digital marketing, ecommerce, customer experience and IT security, with use cases spanning multi-site estates, self-service portals, booking paths, product content and account management. It is a mid-market and enterprise posture: too heavy for most brochure sites, but suited to organisations where the website is a controlled sales and service channel.
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Across the UK, 155 active consumer-facing companies are running the platform. Reported employment totals 1,608 people, with all 126 firms that publish employment returns reporting headcount. Within the CMS mix for this sector, the platform ranks ninth by share, at 0.3% of a 59,966-website denominator, behind broader website-builder and general CMS options. Registered locations skew towards London (21.3%), followed by the North West (15.5%), West Midlands (11.6%), South East (11.0%) and South West (9.7%). That points to an adoption base centred on digitally mature consumer operators, not a general-purpose web presence tool.
Public consumer journeys put this stack in the path of privacy, consent and content-approval controls. Tag management, consent tooling, bot mitigation and cloud delivery commonly sit around the core CMS, which makes procurement a joint exercise between marketing operations, security, legal and platform engineering. For travel, healthcare, telecommunications, fintech and automotive retail adopters, the practical burden is less about web publishing alone and more about keeping claims, prices, availability, accessibility and logged-in customer flows aligned with internal approvals. Agency and integration partners still matter, but ownership tends to move in-house once the estate becomes business-critical.
Adoption appears likely to remain selective. Simpler CMS tools suit most smaller consumer businesses, while this platform tends to stay with organisations that need governed content operations across commerce, servicing and acquisition. Pressure comes from marketing teams seeking owned-channel personalisation under tighter consent expectations, and from finance and technology teams scrutinising licence cost, implementation effort and specialist skills. The result may be fewer casual deployments but more disciplined estates, especially where the CMS is tied to booking, account management, product content or customer-service journeys rather than campaign microsites alone.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Adobe Experience Manager varies by company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Adobe Experience Manager (112 detected). 0.2% of the 26,843 companies with 10–50 employees run Adobe Experience Manager (45 detected). 0.1% of the 3,060 companies with over 50 employees run Adobe Experience Manager (3 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
155
Active firms
2026
0.3%
Of detected CMS share
UK B2C
5
Median headcount
Filed accounts
300
Verified directors
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (12 of 155 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
This enterprise CMS accounts for 0.3% (155) of detected CMS usage across 59,966 B2C organisations with an identifiable system; the largest single CMS accounts for 63.4% (38,006).
London represents 21.3% (33) of B2C organisations running this enterprise CMS, ahead of the North West at 15.5% (24), the West Midlands at 11.6% (18) and the South East at 11.0% (17).
The co-detected stack points to heavier web operations: 45.8% (71) also show a tag-management technology, 32.9% (51) show cloud-infrastructure technology, and 23.2% (36) show consent-management tooling.
Automotive Retail and Travel & Hospitality are the two largest tagged sub-sectors in this cohort, each at 18.7% (29), followed by Telecommunications at 10.3% (16).
Stable is the largest financial-health band at 25.8% (40), while weak and distressed classifications are 18.1% (28) and 9.0% (14), respectively.
CMS market share among UK B2C
Share of the 59,966 UK B2C with a detectable system. As of June 2026.
What else do Adobe Experience Manager-running B2C run?
Share of the 155 Adobe Experience Manager-running UK companies where each technology was also detected. As of June 2026.
Where Adobe Experience Manager B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£483.3K
Median UK turnover
7.7%
Above £5M turnover
9
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 394 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Adobe Experience Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a global hotel booking platform for IHG‑branded properties, enabling reservations at hotels and resorts across multiple brands. Promotes and administers the IHG One Rewards loyalty programme…
Serves leisure and business travellers worldwide, including families, loyalty members, extended-stay guests and pet owners, plus corporate and event planners booking meetings and group stays.
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Operates and franchises hotel brands and resorts, providing accommodation booking, meetings and events facilities, and a loyalty rewards programme. Portfolio includes hospitality brands such as…
Serves leisure and business travellers booking hotels, resorts and extended stays, plus families, pet owners, loyalty members, and organisations arranging meetings and events across global…
Financial Health
N/AN/A
Location
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- Bank of Scotland00626561
- Bank of Scotland04092488
- Bank of Scotland03149607
Financial sub-scores
Computed from 5 filingsProvides retail and business banking services including current and savings accounts, credit cards, personal loans, car finance and residential mortgages. Offers online and mobile banking, payments,…
Serves a mix of UK consumers, small businesses and private banking clients, including everyday banking customers, savers, borrowers, homebuyers, students, landlords and business account holders.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates and franchises a global portfolio of hotel and resort brands, offering accommodation across luxury, midscale, and extended‑stay segments. Provides online hotel booking, reservations…
Serves leisure and business travellers, families, long-stay guests and loyalty members booking hotel stays worldwide, plus meeting and event planners and corporate travel buyers.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsProvides retail banking and financial services including current and savings accounts, mortgages, personal loans, credit cards and insurance. Offers online banking and financial products for…
Serves UK consumers, including current account holders, students, parents, homeowners, renters, landlords, savers, borrowers, credit card users and people seeking personal financial support.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling Apple consumer electronics including iPhone, Mac, iPad, Apple Watch, AirPods and accessories. Provides product comparison, device customisation, trade‑in,…
Sells primarily to consumers shopping online or in-store for personal technology products, accessories, gifts, trade-ins, setup help and support.
Financial Health
HealthyHealthy
Location
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- MSC Cruises12941887
- MSC Cruises02974020
Financial sub-scores
Computed from 5 filingsProvides ocean cruise holidays, selling itineraries to destinations worldwide. Operates passenger cruise ships offering onboard accommodation, dining, entertainment, and leisure facilities, and sells…
Serves UK leisure travellers, including families, singles, young adults, seniors and loyalty members, with options for mainstream holidaymakers and premium Yacht Club guests.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Operates hotels and resorts across multiple brands and provides online booking for accommodation, meetings and events, alongside a customer loyalty programme that allows members to earn and redeem…
Serves leisure and business travellers booking hotel stays worldwide, including families, loyalty programme members, extended-stay guests, pet owners, and organisations planning meetings and events.
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Operates an international airport, providing passenger flight facilities including terminals, security screening, baggage handling, arrivals and departures information, airport parking, lounges,…
Sells primarily to air travellers and airport visitors using Heathrow, including departing, arriving and connecting passengers, meeters and greeters, and drivers booking parking, lounges, fast track,…
Location
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Operates Heathrow Airport, managing passenger terminals, runways and airport infrastructure, and providing aviation services for airlines and travellers. Offers parking, lounges, retail and dining…
Serves air passengers travelling through the UK’s largest airport, plus airlines operating routes there and airport visitors booking parking, lounges, transport, shopping and assistance services.
Location
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Provides mobile telecommunications services including pay monthly and pay‑as‑you‑go SIM plans, 5G mobile connectivity, mobile and home broadband, and sells smartphones, tablets, smartwatches and…
Serves UK consumers, students, households and business customers seeking mobile phones, SIM-only plans, pay-as-you-go data, tablets, smartwatches, and home or mobile broadband.
Location
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Financial sub-scores
Computed from 3 filingsOperates hotel accommodation and hospitality services under IHG brands, providing guest rooms, resort stays and extended‑stay lodging. Facilitates online reservations, guest stays, and participation…
Serves leisure and business travellers, families, loyalty programme members, and organisations booking meetings or events across IHG’s global hotel and resort network.
Financial Health
StableStable · -15% CAGR over 2y
Location
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- Best Western00915375
Financial sub-scores
Computed from 5 filingsOperates a global hotel brand and online reservation platform enabling travellers to search and book rooms at affiliated hotels. Manages the Best Western Rewards loyalty programme and provides…
Serves leisure and business travellers booking hotel stays online, including rewards members, families, pet owners, corporate travellers, AAA/CAA members, seniors, and government or military…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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- Hard Rock01334204
- Hard Rock11519545
- Hard Rock Cafe Edinburgh00323698
Operates branded hospitality and entertainment venues including themed restaurants, hotels and casinos. Provides live music and events, sells branded merchandise through Rock Shop stores and online,…
Serves consumers seeking hotels, dining, casinos, live entertainment, merchandise, online gaming and sports betting, plus event planners booking meetings, weddings and celebrations.
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Operates a global portfolio of hotel and resort brands and an online booking platform. Provides accommodation reservations across multiple hotel brands and manages a customer loyalty programme…
Serves leisure and business travellers, families, loyalty programme members, corporate travel buyers, and meetings and events organisers booking accommodation across global destinations.
Location
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Provides retail and business banking services including current and savings accounts, credit cards, personal loans, and mortgages, alongside payment services, credit score access, and online and…
Serves consumers, business customers and private banking clients, including everyday banking users, borrowers, homeowners, students, families and organisations needing banking support.
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Financial sub-scores
Computed from 2 filingsProvides new and used Toyota cars, vans, and pick‑ups for sale online and through dealers. Offers vehicle financing and leasing, servicing and MOT booking, parts and accessories, warranty and…
Serves UK consumers, Motability customers, company car drivers, fleet managers, sole traders and local businesses seeking new or used cars, vans, pick-ups, finance, servicing and owner support.
Financial Health
StrongStrong · Profitable, Growing · 6% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online hotel booking platform for a global chain of hotels, allowing users to search destinations, check availability and reserve rooms. Offers a loyalty rewards programme, promotional…
Serves leisure and business travellers, including rewards members, corporate guests, seniors, government and military personnel, families, pet owners and travellers needing accessible rooms.
Financial Health
StableStable
Location
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Operates and franchises hotel and resort brands and provides online booking for accommodation worldwide. Manages reservation services, a customer loyalty programme, and hospitality offerings for…
Serves leisure and business travellers worldwide, including families, loyalty programme members, extended-stay guests and meeting or event organisers seeking stays across luxury, resort, pet-friendly…
Location
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- Sotheby's00874867
Financial sub-scores
Computed from 4 filingsOperates an auction house conducting auctions and private sales of fine art, paintings, jewellery, watches, wine, and decorative and Asian art. Provides catalogues, bidding platforms, and brokerage…
Serves private collectors, high-net-worth buyers, consignors, art dealers and institutions buying or selling fine art, jewellery, watches, wine, decorative arts and collectibles globally.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsManufactures and sells hybrid passenger vehicles, including the Prius, featuring hybrid powertrains, vehicle performance systems, and onboard technology. Provides online tools to view specifications,…
Targets individual car buyers and households seeking a new hybrid passenger vehicle, including commuters and drivers comparing Toyota models, dealer inventory and local offers.
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Imports and distributes Hyundai passenger vehicles in the UK, including petrol, hybrid and electric models. Provides vehicle sales, leasing and finance offers, test drives, servicing, parts and…
Serves UK consumers, Motability customers and business/fleet buyers, from private motorists and families to organisations sourcing company cars, contract hire or electric and hybrid fleet options.
Location
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Financial sub-scores
Computed from 4 filingsOperates ocean and expedition cruise services, offering passenger voyages to international destinations. Sells cruise itineraries and manages onboard accommodation, dining, spa facilities, shore…
Targets affluent leisure travellers, repeat cruise guests and solo travellers seeking ocean, expedition, grand and world itineraries, with bookings supported directly through personal cruise…
Financial Health
StrongStrong · Profitable · 50% CAGR over 2y
Location
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Operates serviced apartments and hotel residences for short and extended stays. Provides online booking, corporate travel accommodation, loyalty membership programmes, and multiple hospitality brands…
Serves leisure and business travellers seeking serviced apartments and hotel residences worldwide, including extended-stay guests, loyalty programme members, and corporate or group bookers.
Location
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- Toyota UK00916634
Financial sub-scores
Computed from 3 filingsProvides sales of new and used Toyota cars and vans, offers vehicle finance and leasing, and supports ownership with servicing, maintenance, parts, accessories and aftersales services.
Serves UK consumers, Motability customers, company car drivers, fleet managers, sole traders and local businesses buying or financing cars, vans and pick-ups.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Provides personal and business insurance products including motor, home, life, travel and health cover, alongside savings accounts, pensions, ISAs and investment products, and related policy…
Serves UK consumers seeking personal insurance, pensions, savings, investments and health cover, plus businesses needing vehicle, liability, property and employee health products, including SMEs and…
Location
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Financial sub-scores
Computed from 4 filingsOnline travel agency specialising in cruise holidays. Sells cruise packages, tour-and-cruise itineraries, and deals across multiple cruise lines, allowing customers to browse ships and destinations,…
Serves consumers planning cruise holidays, including mainstream, luxury “six star,” package, and tour-and-cruise travellers comparing cruise lines, destinations, deals, and expert booking support.
Financial Health
StableStable · -70% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsMarkets and sells Hyundai passenger vehicles including electric, hybrid and petrol models. Provides vehicle configuration, test drives and retailer sales, plus financing and leasing options,…
Sells to UK consumers seeking new or used cars, including EV buyers, Motability customers and drivers wanting subscriptions or finance. Also serves business customers through business car and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a global charge and credit card network providing consumer and corporate payment cards. Offers cardmember benefits such as airport lounge access, travel and dining offers, and provides…
Serves a mix of consumers and businesses, including individual cardmembers, frequent travellers, small and medium businesses, large corporates, and merchants seeking card acceptance across…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Provides residential broadband and fibre internet services, including full‑fibre connectivity, broadband packages, and related online security and customer support. Offers internet plans, switching…
Sells to residential consumers and households comparing or switching home broadband, including fibre and full fibre packages, with postcode-based availability and online sign-up.
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Financial sub-scores
Computed from 4 filingsDesigns and arranges bespoke luxury holidays, providing travel planning and consultancy for trips to destinations including Africa, Arabia, Australasia, India, Latin America, the Indian Ocean, polar…
Serves affluent leisure travellers, couples, honeymooners and families seeking bespoke luxury holidays across Africa, Arabia, Australasia, Latin America, India, the Indian Ocean, polar regions and…
Financial Health
HealthyHealthy · Hiring · 44% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of luxury fashion products through an online boutique, offering women’s and men’s ready-to-wear clothing, shoes, handbags, small leather goods, jewellery, eyewear, fragrances and beauty…
Serves UK consumers shopping for luxury fashion, accessories, beauty and gifts, with separate ranges for women and men and online boutique customers seeking designer ready-to-wear, bags, shoes and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates a collection of hotels typically located alongside pubs, offering bookable accommodation with on-site dining. Provides short-stay lodging for leisure and business travellers, including…
Serves UK leisure travellers, couples, families and dog owners booking hotel breaks, plus individual business travellers needing accommodation while working away.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides an online investment platform for individual investors, offering access to mutual funds and portfolios. Enables investment through Stocks and Shares ISAs, personal pensions, junior ISAs and…
Serves UK resident retail investors, including people saving for themselves, retirement or a child’s future, from beginners wanting managed investing to hands-on investors choosing their own funds.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Distributes and markets Honda cars, motorcycles, marine engines, all-terrain and utility vehicles, snowthrowers, lawn and garden machinery, and industrial power equipment, along with related parts,…
Serves UK consumers and businesses including car buyers, motorcyclists, boat owners, gardeners, landscapers, grounds maintenance teams, agricultural users and industrial buyers needing vehicles,…
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Provides financial services including life and health insurance, investment products, asset management, and financial planning advice to individuals and businesses, and manages investment funds…
Serves consumers and business customers seeking insurance, investments and financial advice, plus institutional investors and employers through asset management and employee-related financial and…
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- Frasers Hospitality05400495
Operates and manages serviced apartments and hotel residences, providing short- and extended-stay accommodation for business and leisure travellers. Offers online booking, loyalty programmes, and…
Serves leisure and business travellers, corporate bookers, group organisers and long-stay guests seeking serviced apartments and hotel residences in international destinations.
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Designs, manufactures and sells new and used passenger cars, electric and hybrid vehicles, vans and pick-ups. Provides vehicle financing and leasing, plus aftersales services including servicing,…
Sells to UK consumers buying new or used vehicles, Motability customers, and business buyers including fleet managers, sole traders, local businesses and company car drivers.
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Operates hotels and resorts under multiple hospitality brands and provides an online platform for booking accommodation, managing reservations, and accessing a customer loyalty programme and travel…
Serves leisure and business travellers, loyalty programme members, families, extended-stay guests, pet owners, and organisations booking meetings and events across global hotel and resort…
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Markets and sells new and used Toyota cars, vans and pick‑ups, including hybrid and electric models. Provides vehicle financing, leasing and insurance products, online purchasing, servicing,…
Serves UK consumers buying new or used cars, vans and pick-ups, plus business customers including fleet managers, company car drivers, sole traders and local businesses seeking vehicles and finance.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProduces and supplies energy, including oil and gas exploration and production, fuel refining, and marketing of fuels, lubricants, and related energy products. Also develops biofuels and invests in…
Serves a broad mix of B2B and B2C energy customers, including businesses buying fuel, lubricants and related services, consumers, investors, jobseekers and suppliers across global energy markets.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates fuel retail services through petrol stations and electric vehicle charging points, enabling drivers to refuel or recharge vehicles. Provides a mobile app and loyalty programme offering…
Serves drivers and vehicle owners in the UK, including consumers who refuel or recharge at Shell sites and app users seeking fuel, EV charging and loyalty rewards.
Financial Health
StableStable · -79% CAGR over 3y
Location
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Operates branded hotels within the IHG Hotels & Resorts network, providing short‑stay accommodation, resort lodging, and guest hospitality services. Participates in IHG’s reservation platform and…
Serves consumers and business travelers booking hotel stays, including leisure guests, families, extended-stay customers, loyalty members, and organisations planning meetings or events across global…
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Markets and sells new and used cars, vans and pick-ups through an online platform with model information and purchasing options. Provides vehicle finance and leasing, servicing and MOT booking, parts…
Serves UK consumers buying or financing new and used cars, Motability customers, and business buyers including fleet managers, company car drivers, sole traders, and local businesses seeking cars,…
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Financial sub-scores
Computed from 4 filingsProvides retail and business banking services including current and savings accounts, credit cards, mortgages and personal loans, online and mobile banking, and investment and wealth management…
Serves consumers and businesses seeking banking, credit card, loan, mobile banking and investment account services.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 3 filingsOperates and manages serviced apartments and hotel residences for short and extended stays. Offers accommodation booking through an online platform and provides guest loyalty membership programmes,…
Sells to consumers and business travellers seeking serviced apartments, hotel residences and extended-stay accommodation worldwide, including loyalty members, corporate bookers and groups looking for…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsMarkets and sells DS Automobiles vehicles, including electric, hybrid, petrol and diesel models. Provides vehicle configuration, finance and leasing options, used car sales, servicing, repairs, spare…
Sells to private car buyers, Motability customers, small businesses, fleet managers and other business buyers seeking premium electric, hybrid, petrol or diesel vehicles in the UK.
Financial Health
StrongStrong · Hiring · 33% CAGR over 1y
Location
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- Hill's PET Nutrition01981158
Financial sub-scores
Computed from 5 filingsDevelops and sells branded dog and cat food products, including dry and wet foods, treats, and veterinary prescription diets under the Science Diet and Prescription Diet ranges, alongside online…
Sells to dog and cat owners, including new pet parents, seeking food options matched to pet life stage, breed size and health needs, with retail shoppers directed to online and store purchasing…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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How Adobe Experience Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Adobe Experience Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CMS
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Frequently asked questions
How many UK B2C companies use Adobe Experience Manager?
What share of UK B2C companies run Adobe Experience Manager?
How is Adobe Experience Manager usage detected?
What size B2C companies use Adobe Experience Manager in the UK?
What do Adobe Experience Manager-running B2C companies also run?
Can I get contact details for these companies?
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