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Companies Using Adobe Dynamic Tag Management in the UK: 343 Active Firms (2026)
UK firms using dynamic tag-management technology coordinate analytics, advertising measurement and consent-dependent website tags.
Adoption usually sits with marketing operations, analytics and privacy teams rather than core IT alone. The technology acts as a control layer for website tags, letting commercial teams add measurement, attribution and consent-dependent scripts without rebuilding site templates each time. Running it tends to signal a company with paid acquisition spend, multiple agencies or analytics stakeholders, and enough governance burden to formalise who can deploy tags. The fit is more mid-market and enterprise than micro-business, especially in digital commerce, media, travel, retail, financial services and other customer-acquisition models where campaign measurement affects budget allocation.
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Across the UK, 343 active companies are running this dynamic tag-management technology. Where headcount is reported, employment totals 2,029 employees, pointing to a visible but not especially labour-heavy adoption footprint. Overlapping sector tags place Wholesale & Distribution at 12.2% of detected users, Travel & Hospitality and Advanced Manufacturing each at 9.0%, and Real Estate & Property and SaaS each at 6.7%. The mix fits organisations with recurring website measurement needs rather than a single sector-specific software pattern, with commerce, booking, B2B sales and content-led acquisition all represented.
Cookie governance is the central compliance issue for organisations running this stack. The ICO treats cookies and similar technologies, including device fingerprinting, under PECR, and non-essential tags require clear information and an appropriate consent mechanism before they are set. That makes procurement a joint concern for marketing, analytics, legal and information-governance teams, rather than a purely website-operations choice. New data-use legislation has also put ICO cookie guidance under review, so policies that were written once and left alone look exposed. IAB UK remains relevant where advertising measurement standards and consent signalling intersect with campaign attribution.
Adoption appears to be settling into a maintenance-and-migration phase rather than a land-grab. Many users will keep tag-management layers because marketing teams still need governed routes for measurement changes, but consent scrutiny makes casual tag deployment harder to defend. Bundling is likely to matter more, with analytics, consent management, web performance and security controls pulled into fewer procurement conversations. Smaller organisations may drift towards lighter setups, while larger customer-acquisition businesses tend to retain specialist controls where attribution, agency access and auditability remain operational requirements.
343
Active firms
2026
42
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
690
Verified contacts
Across this cohort
Key facts
About 12% of the trading cohort reports turnover above £5M (42 of 343 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (34 firms), so a sizeable share is in its first few filing cycles.
58.9% of the dynamic tag-management cohort also run a second tag-management tool, suggesting parallel analytics or migration paths rather than a single standardised stack.
56.9% also use content-delivery or website-security infrastructure, and 46.9% show cloud infrastructure in the same public web stack.
Wholesale & Distribution accounts for 12.2% of the cohort, ahead of Travel & Hospitality and Advanced Manufacturing at 9.0% each.
Cookie and similar-technology use sits under the Privacy and Electronic Communications Regulations 2003, with the ICO responsible for enforcement where consent is required for non-essential cookies.
The UK digital ad market reached £40.5bn in 2025, up 10% year-on-year, with video investment up 20% to £9.3bn.
What else do Adobe Dynamic Tag Management users run?
Share of the 343 Adobe Dynamic Tag Management-running UK companies where each technology was also detected. As of June 2026.
Who runs Adobe Dynamic Tag Management in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£608.8k
Median UK turnover
12.2%
Above £5M turnover
34
Incorporated since 2022
690 verified decision-maker contacts
across these 343 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Adobe Dynamic Tag Management
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
TEADS LIMITED
Financial sub-scores
Computed from 5 filingsOperates a digital advertising platform that delivers and manages campaigns across websites, mobile apps, and connected TV. Provides ad formats, creative production, audience data, and performance…
Serves B2B customers: brand advertisers and marketing teams, plus premium media owners, publishers and OEMs, across open-internet digital advertising channels.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
Constellation Automotive Group
Operates digital platforms for buying and selling used vehicles, including consumer‑to‑business, business‑to‑business and business‑to‑consumer marketplaces, connecting car owners, motor dealers and…
Serves consumers, automotive retailers, fleet operators and other businesses across the European used-car market through consumer-to-business, B2B and B2C channels.
Location
Provides consumer credit reports and credit scores, credit eligibility checks, and comparison tools for credit cards, loans, mortgages and car finance. Also offers identity fraud monitoring and data…
Serves UK consumers seeking credit-score information and finance comparisons, alongside SMEs, small businesses and corporate clients in need of business data, analytics and marketing-related services.
Location
STANDER UK LTD
Financial sub-scores
Computed from 5 filingsProvides retail banking and financial services including current and savings accounts, mortgages, personal loans, credit cards and insurance. Offers online banking and financial products for…
Serves UK consumers, including current account holders, students, parents, homeowners, renters, landlords, savers, borrowers, credit card users and people seeking personal financial support.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides point‑of‑sale consumer financing and buy‑now‑pay‑later payment options for online and in‑store purchases. Offers instalment loans and pay‑in‑four plans through merchant checkouts, a mobile…
Serves UK consumers shopping at retail brands, alongside merchants and ecommerce businesses that offer pay-over-time checkout options.
Financial Health
StrongStrong · Hiring · 93% CAGR over 3y
Location
CEWE LIMITED
Financial sub-scores
Computed from 5 filingsProvides online photo printing and personalisation services, producing photobooks, photo prints, wall art, calendars, greeting cards, phone cases and other photo gifts, and offering photo…
Serves consumers buying personalised photo products and gifts, alongside retail partners across Europe that offer photo printing through stores and online channels.
Financial Health
StableStable · -68% CAGR over 4y
Location
MSC 2017 UK Ltd
Financial sub-scores
Computed from 5 filingsProvides ocean cruise holidays, selling itineraries to destinations worldwide. Operates passenger cruise ships offering onboard accommodation, dining, entertainment, and leisure facilities, and sells…
Serves UK leisure travellers, including families, singles, young adults, seniors and loyalty members, with options for mainstream holidaymakers and premium Yacht Club guests.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
The Trade Desk
Provides a demand-side platform for programmatic digital advertising, enabling marketers to buy and manage campaigns across channels including connected TV, mobile, display, audio and digital…
Serves B2B advertisers, brand and performance marketing teams, agencies and programmatic media buyers across channels including CTV, audio, mobile, display, native, video and digital out-of-home.
Location
Operates insurance brokerage businesses offering personal lines products including motor, motorcycle, home and pet insurance. Distributes policies through online comparison websites, direct digital…
Serves B2C personal insurance customers across the UK and Ireland, including motorists, motorbike owners, homeowners and pet owners, reached through comparison websites, direct online channels and…
Location
Operates a retail and e‑commerce platform selling home improvement and construction products, including building materials, tools, appliances, kitchen and bathroom fixtures, garden equipment and…
Sells to consumers undertaking home renovation, construction, decorating, garden and appliance projects, and also serves trade professionals, contractors and business owners through its pro and…
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 4 filingsProvides online payment and financial services for businesses, freelancers, and marketplaces, including cross-border payment processing, multi‑currency accounts, mass payouts, invoicing, and tools to…
Serves freelancers, eCommerce sellers, digital marketplaces, agencies, startups, exporters and global businesses that need to pay or get paid across borders, including platforms managing mass payouts…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 3y
Location
Oemsecrets Limited
Financial sub-scores
Computed from 5 filingsOperates an online search and comparison platform for electronic components. Aggregates inventory and pricing data from multiple distributors, allowing users to search part numbers, compare prices,…
Serves electronics OEMs, contract manufacturers, design engineers and procurement teams sourcing electronic components from distributors, with some relevance to makers and education users buying…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsOperates ocean and expedition cruise services, offering passenger voyages to international destinations. Sells cruise itineraries and manages onboard accommodation, dining, spa facilities, shore…
Targets affluent leisure travellers, repeat cruise guests and solo travellers seeking ocean, expedition, grand and world itineraries, with bookings supported directly through personal cruise…
Financial Health
StrongStrong · Profitable · 50% CAGR over 2y
Location
SONDER UK OPERATIONS LIMITED
Financial sub-scores
Computed from 3 filingsOperates and manages short‑term accommodation including serviced apartments and boutique hotel rooms in major cities. Offers booking, digital check‑in, mobile key access, and guest support through a…
Serves consumers booking city accommodation, including solo travellers, couples, families and groups seeking apartment or boutique hotel stays in major cities worldwide.
Financial Health
StrongStrong · Hiring · 27% CAGR over 2y
Location
Signet (UK) Limited
Financial sub-scores
Computed from 5 filingsOperates retail jewellery brands and e‑commerce platforms selling diamond jewellery, engagement rings, watches and accessories. Manages multiple branded chains and provides related services such as…
Targets B2C consumers in the U.S., UK and Ireland through jewellery retail brands, including shoppers buying for milestones, special occasions, gifts, self-expression and relationships.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
COMMSCORE LTD
Financial sub-scores
Computed from 2 filingsProvides cross‑platform media measurement and analytics services, including digital and TV audience measurement, advertising performance evaluation, social media analytics, programmatic audience…
Serves B2B media buyers and sellers, advertisers, agencies, publishers, broadcasters and brands across automotive, financial services, FMCG, pharmaceutical, retail, technology and travel markets.
Financial Health
StableStable · Hiring · 150% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsPublishes a trade magazine and online platform covering the grocery retail and FMCG sectors, providing news, analysis, market reports, product coverage, rankings and industry events related to…
Sells to grocery and FMCG industry professionals, including supermarket and wholesale retailers, food and drink brands, suppliers, category managers, and executives seeking sector news, analysis,…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
L&G HOLDINGS LTD
Financial sub-scores
Computed from 5 filingsProvides financial services including investment and asset management, life insurance, pensions, retirement products and protection policies. Also invests in housing and infrastructure and manages…
Serves a mix of B2C and B2B markets: retail savers and policyholders, pension scheme members, employers, financial advisers, wealth managers and institutional investors.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Comscore
Provides media audience measurement and analytics services for digital, television and social platforms, supplying data on advertising performance, consumer audiences and box office results, and…
Serves B2B media buyers and sellers, advertisers, agencies, publishers and broadcasters, with sector focus including automotive, digital media, financial services, FMCG, pharmaceuticals, retail,…
Location
CURRYS DISTRIBUTION CO LIMITED
Financial sub-scores
Computed from 3 filingsRetailer of consumer electronics and household appliances through an online platform and stores. Sells TVs, laptops, mobile phones, gaming consoles, kitchen and laundry appliances, accessories, and…
Serves UK consumers buying home technology, appliances, computing, gaming and mobile products, with a separate route for business customers through Currys Business.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
Affirm Hold Limited
Financial sub-scores
Computed from 3 filingsProvides buy‑now‑pay‑later financing services for retail purchases. Offers point‑of‑sale payment plans that allow consumers to split purchases into instalments over time, and supplies merchants with…
Serves consumers shopping at retail brands and B2B merchants, including ecommerce and retail businesses in electronics, travel, home furnishings, apparel, fitness and related consumer sectors.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
SHANGRI-LA INTERNATIONAL PTE LIMITED
Financial sub-scores
Computed from 5 filingsOperates and manages luxury hotels and resorts offering accommodation, restaurants and bars, meeting and event venues, and wedding services. Provides online booking, travel offers, and a customer…
Serves leisure travellers, families, business travellers and corporate travel managers, plus meeting and event planners, wedding organisers, diners and loyalty members across its international…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
Clayton Inns Limited
Financial sub-scores
Computed from 5 filingsOperates a chain of hotels providing short‑stay accommodation, on‑site restaurants and bars, conference and meeting venues, wedding and event spaces, and leisure facilities. Offers online booking,…
Serves a mix of leisure guests, families, business travellers, corporate bookers, conference organisers, wedding parties and gift voucher buyers seeking city hotel stays across Ireland, the UK,…
Financial Health
StableStable · Hiring · 41% CAGR over 6y
Location
Sam Eden Ltd
Financial sub-scores
Computed from 2 filingsDesigns and sells branded footwear, handbags, apparel and accessories for women, men and children through an online retail store, offering products such as boots, heels, sneakers, sandals, belts and…
Sells direct to consumer fashion shoppers, primarily women, with additional ranges for men and kids. Targets online retail customers seeking seasonal footwear, apparel and accessories, including…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 1y
Location
Subway London Limited
Financial sub-scores
Computed from 5 filingsOperates quick-service restaurants serving made-to-order sandwiches, wraps, salads and baked potatoes. Provides takeaway, delivery and online ordering via a mobile app, along with catering, gift…
Serves individual consumers ordering quick-service meals for collection or delivery, app and rewards users, gift-card buyers, and customers seeking catering through its UK/IE restaurant network.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an international airline providing passenger air transport services. Offers online flight booking, check‑in, seat upgrades, baggage services, a frequent‑flyer loyalty programme, and travel…
Serves leisure and business travellers booking international air travel, including families, students, loyalty programme members and passengers needing special assistance, pets or unaccompanied child…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
Barclays Ocio Services
Provides retail and commercial banking, credit cards, lending, payments and savings products, alongside corporate and investment banking services including capital markets, advisory and transaction…
Serves consumers, UK SMEs and entrepreneurs, large corporates, institutional investors, and corporate and investment banking clients.
Location
Financial sub-scores
Computed from 5 filingsProvides support services to an affiliated company that develops and operates a developer data platform. Activities include assisting with sales, marketing, and technical support for cloud database…
Serves software developers, startups, AI innovators and enterprise technology teams, with industry focus on financial services, telecoms, healthcare, retail, public sector and manufacturing.
Financial Health
StrongStrong · Hiring · 28% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsProvides investment management services, including mutual funds and portfolio management, for individual and institutional investors. Offers investment products, research, and portfolio solutions…
Serves financial intermediaries, institutional investors and consultants, and individual investors. Targets investors across multiple international markets, with localised content for countries in…
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 2 filingsProvides sales, marketing, and research and development services to its parent company, supporting a cloud-based identity platform that delivers user authentication, authorization, single sign-on,…
Serves developers, product and security teams at businesses building customer-facing or B2B SaaS applications, including retail, financial services, healthcare, nonprofits and startups.
Financial Health
HealthyHealthy · -7% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
Financial Health
HealthyHealthy
Location
DINER CLUBS LIMITED
Financial sub-scores
Computed from 5 filingsOperates a global charge and credit card network providing consumer and corporate payment cards. Offers cardmember benefits such as airport lounge access, travel and dining offers, and provides…
Serves a mix of consumers and businesses, including individual cardmembers, frequent travellers, small and medium businesses, large corporates, and merchants seeking card acceptance across…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an online and in‑store retail platform selling consumer electronics and home appliances, including TVs, laptops, mobile phones, gaming consoles, kitchen appliances and smart home devices,…
Sells mainly to UK consumers shopping for home appliances, consumer electronics, computing, gaming, mobile phones and smart home products, with a separate offer for business technology buyers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides web‑to‑print mass customisation of printed and branded products for businesses. Offers online ordering of business cards, marketing materials, packaging, books and catalogues, signage,…
Serves businesses of all sizes, including marketing teams, retailers, product companies, publishers and event organisers buying branded packaging, print, apparel, signage and promotional items.
Financial Health
StrongStrong · Hiring · 45% CAGR over 4y
Location
INFINITE LIFE INSURE LTD
Financial sub-scores
Computed from 2 filingsProvides insurance and financial products for individuals and businesses, including life, health, travel and mortgage protection insurance, group benefits, retirement plans, investment products, and…
Sells to consumers seeking personal insurance, health cover, travel insurance and investments, and to businesses buying group benefits and retirement plans for employees. Also serves advisors and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 340% CAGR over 1y
Location
Valentino (UK) Limited
Financial sub-scores
Computed from 4 filingsRetailer of luxury fashion products through an online boutique, offering women’s and men’s ready-to-wear clothing, shoes, handbags, small leather goods, jewellery, eyewear, fragrances and beauty…
Serves UK consumers shopping for luxury fashion, accessories, beauty and gifts, with separate ranges for women and men and online boutique customers seeking designer ready-to-wear, bags, shoes and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
L&GG SERVICES LTD
Financial sub-scores
Computed from 3 filingsProvides personal financial products including life insurance, critical illness and income protection cover, pension savings and annuities, stocks and shares ISAs, retirement income products, and…
Serves UK consumers planning for protection, savings and retirement, plus financial advisers, employers providing workplace pensions, and institutional investment clients.
Financial Health
StrongStrong · Hiring · 67% CAGR over 2y
Location
J.D. POWER UK LTD
Financial sub-scores
Computed from 3 filingsProvides market research, consumer satisfaction studies, data analytics, and benchmarking for automotive, financial services, insurance, and other industries. Also offers software, data products,…
Serves automotive OEMs and dealers, lenders, banks, insurers, utilities, healthcare, retail, travel, hospitality and telecom businesses, plus vehicle shoppers using car valuation and shopping tools.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
Provides online financial services including international money transfers, multi‑currency accounts, debit cards, and payment infrastructure for individuals and businesses. Also offers business…
Serves consumers, start-ups and scale-ups with international finances, plus banks, financial institutions, marketplaces, travel, education, workforce and spend-management platforms via B2B products.
Financial Health
Insufficient historyInsufficient history
Location
CONVENIENCE STORES UK LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online trade publication covering the convenience retail sector. Publishes industry news, retailer profiles, product and category insights, business advice, podcasts, promotional…
Serves UK convenience retail professionals, including independent store owners, symbol and franchise retailers, store managers, and suppliers targeting c-store decision-makers across grocery,…
Financial Health
StableStable · 0% CAGR over 4y
Location
LOOP HORIZON LIMITED
Financial sub-scores
Computed from 5 filingsProvides consulting services focused on marketing, data, and technology. Advises brands on data‑driven marketing strategy, customer data platforms, marketing technology implementation, digital data…
Serves large B2C brands and enterprise marketing, data, analytics and martech teams, especially in consumer goods, financial services, healthcare, travel and hospitality, telecoms and utilities.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
Location
SUB FEAST LIMITED
Financial sub-scores
Computed from 5 filingsOperates quick-service sandwich restaurants offering made-to-order submarine sandwiches, salads, wraps and sides. Provides takeaway, online ordering and catering, and runs a franchise-based…
Serves consumers seeking quick-service meals, including restaurant guests, app users, rewards members, gift card buyers and customers ordering catering for gatherings.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
St Andrews Golf Hotel Holdings Ltd
Operates a resort hotel providing guest accommodation, restaurants and bars, spa services, golf course access, swimming pools, and meeting and event facilities for conferences, weddings, and leisure…
Sells to leisure travellers, couples and families seeking resort stays, as well as groups booking weddings, meetings, corporate outings and other events. Also targets golfers, spa guests and dining…
Financial Health
Insufficient historyInsufficient history
Location
PROG SERVICES LTD
Financial sub-scores
Computed from 5 filingsOperates a financial technology holding business offering consumer payment and financing services. Activities include lease‑to‑own retail financing, buy‑now‑pay‑later instalment payments,…
Serves consumers needing flexible payment or cash-advance options, and sells through retailers and employers, including large companies, associations and government agencies offering employee…
Financial Health
StrongStrong
Location
Teamviewer
Financial sub-scores
Computed from 4 filingsDevelops software for remote desktop access, remote IT support and device management. Provides platforms for connecting to and controlling computers and equipment remotely, monitoring endpoints,…
Serves private users, small businesses, enterprise IT teams, managed service providers and OEMs, plus nonprofits and education. Industry audiences include automotive, agriculture, logistics,…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops cloud-based software for business planning and performance management. Platform provides scenario modelling, forecasting, financial planning, sales and supply chain planning, data…
Serves enterprise and mid-market businesses, public sector bodies and higher education institutions, targeting finance, sales, supply chain, HR and operations leaders across sectors including…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
AUTO AID WINDSCREENS LIMITED
Financial sub-scores
Computed from 5 filingsProvides vehicle glass repair and replacement services, including windscreen chip repairs, full windscreen and automotive glass replacement, and ADAS camera and sensor calibration. Offers booking and…
Serves UK motorists, insurance policyholders, insurers and brokers, and corporate fleet operators across a wide range of vehicles.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
Music Stuff
Financial sub-scores
Computed from 5 filingsRetailer of musical instruments and music production equipment, including guitars, keyboards, drums, DJ gear, amplifiers, microphones, and recording tools. Also sells accessories and music software…
Serves individual musicians, students, bands, DJs, producers and audio professionals, plus schools, venues and other organisations needing musical, recording, live sound and performance equipment.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
LIZ EARLE ASSOCIATED PRODUCTIONS LIMITED
Financial sub-scores
Computed from 3 filingsDevelops and sells skincare, bodycare, haircare and beauty products through an online retail platform. Product range includes cleansers, toners, moisturisers, serums, fragrances, bath and body…
Sells directly to consumers shopping for skincare, beauty, haircare, bodycare and gifts, including people buying by skin type or concern and subscribers to replenishment services.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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How Adobe Dynamic Tag Management usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Adobe Dynamic Tag Management is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Adobe Dynamic Tag Management users by sector
Frequently asked questions
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