Companies Using Adobe Dynamic Tag Management in London: 90 Active Firms (2026)
London companies running tag-management technology use website scripts to manage analytics, advertising measurement and consent-sensitive tracking.
Buying centres usually sit between marketing operations, analytics and privacy governance, rather than pure engineering. Dynamic tag-management users tend to run acquisition-led websites where campaign attribution, analytics configuration and consent controls need day-to-day ownership. The choice signals some budget for digital operations, an internal team or retained agency able to manage tags, and a go-to-market model where web measurement matters. It is less typical of very small brochure-site businesses, and more typical of organisations with repeat digital campaigns, multiple analytics destinations and a need to change tracking without waiting for a full website release cycle.
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London has 90 actively trading companies running this stack, making the capital a concentrated adoption market rather than a broad small-business tool category. Reported employment across the cohort totals 2,115 people. The commercial mix is not limited to digital-native firms: 12 have turnover above £5M, while 8 were incorporated since 2022. Adoption appears most relevant where web journeys feed sales, servicing or investor acquisition, including SaaS, asset management, wholesale and distribution, management consulting, and property-related operators.
Cookie governance sits close to the buying decision because tag containers can set or trigger non-essential tracking. The ICO is responsible for enforcement under PECR, which covers cookies and similar technologies, including device fingerprinting. Organisations need clear information and consent before non-essential tags are set, so implementation is partly a legal and operational control rather than just a marketing task. IAB UK is relevant on digital advertising measurement and market standards, but statutory responsibility remains with regulators and the organisation using the tags.
Legacy tag containers appear more likely to persist inside established marketing estates than to win new adoption from scratch. Migration pressure tends to come from consent-management work, browser privacy changes, server-side measurement and bundling by wider marketing platforms. The London cohort also looks mixed by maturity, so replacement cycles will not move evenly: larger operators may rationalise stacks, while smaller adopters may keep familiar configurations until a website rebuild or agency change forces review. Compliance scrutiny should keep ownership moving towards marketing operations, privacy and analytics working together.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Adobe Dynamic Tag Management rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Adobe Dynamic Tag Management (72 detected). 0.1% of the 15,364 companies with 10–50 employees run Adobe Dynamic Tag Management (14 detected). 0.5% of the 1,763 companies with over 50 employees run Adobe Dynamic Tag Management (8 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
90
Active firms
2026
12
Above £5M turnover
Trading firms
4
Median headcount
Filed accounts
187
Verified directors
Across this cohort
Top companies using Adobe Dynamic Tag Management in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates Heathrow Airport, managing passenger terminals, runways and airport infrastructure, and providing aviation services for airlines and travellers. Offers parking, lounges, retail and dining…
Serves air passengers travelling through the UK’s largest airport, plus airlines operating routes there and airport visitors booking parking, lounges, transport, shopping and assistance services.
Location
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Financial sub-scores
Computed from 5 filingsOperates a digital advertising platform that delivers and manages campaigns across websites, mobile apps, and connected TV. Provides ad formats, creative production, audience data, and performance…
Serves B2B customers: brand advertisers and marketing teams, plus premium media owners, publishers and OEMs, across open-internet digital advertising channels.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides online payment and financial services for businesses, freelancers, and marketplaces, including cross-border payment processing, multi‑currency accounts, mass payouts, invoicing, and tools to…
Serves freelancers, eCommerce sellers, digital marketplaces, agencies, startups, exporters and global businesses that need to pay or get paid across borders, including platforms managing mass payouts…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 3y
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- Anaplan11802026
Financial sub-scores
Computed from 3 filingsDevelops cloud-based software for business planning and performance management. Platform provides scenario modelling, forecasting, financial planning, sales and supply chain planning, data…
Serves enterprise and mid-market businesses, public sector bodies and higher education institutions, targeting finance, sales, supply chain, HR and operations leaders across sectors including…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides point‑of‑sale consumer financing and buy‑now‑pay‑later payment options for online and in‑store purchases. Offers instalment loans and pay‑in‑four plans through merchant checkouts, a mobile…
Serves UK consumers shopping at retail brands, alongside merchants and ecommerce businesses that offer pay-over-time checkout options.
Financial Health
StrongStrong · Hiring · 93% CAGR over 3y
Location
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Computed from 5 filingsPublishes a trade magazine and online platform covering the grocery retail and FMCG sectors, providing news, analysis, market reports, product coverage, rankings and industry events related to…
Sells to grocery and FMCG industry professionals, including supermarket and wholesale retailers, food and drink brands, suppliers, category managers, and executives seeking sector news, analysis,…
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
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Provides media audience measurement and analytics services for digital, television and social platforms, supplying data on advertising performance, consumer audiences and box office results, and…
Serves B2B media buyers and sellers, advertisers, agencies, publishers and broadcasters, with sector focus including automotive, digital media, financial services, FMCG, pharmaceuticals, retail,…
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Provides a demand-side platform for programmatic digital advertising, enabling marketers to buy and manage campaigns across channels including connected TV, mobile, display, audio and digital…
Serves B2B advertisers, brand and performance marketing teams, agencies and programmatic media buyers across channels including CTV, audio, mobile, display, native, video and digital out-of-home.
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Operates a portfolio of luxury hotels, resorts, private villas and residences across European cities and resort destinations. Provides accommodation, restaurants and bars, spa and wellness…
Serves affluent leisure travellers, families and couples seeking five-star European hotels, resorts and villas, plus corporate event planners and groups booking meetings, incentives, weddings and…
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Provides media intelligence and communications software for public relations and marketing teams, including media monitoring, social listening, analytics, journalist databases and outreach tools, and…
Serves B2B and public sector PR, communications, corporate affairs, social media and investor relations teams, including organisations managing media relations, reputation, campaigns, crisis…
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Financial sub-scores
Computed from 2 filingsProvides mobile telecommunications services as a mobile virtual network operator, offering SIM-only pay‑as‑you‑go and monthly plans for voice, text and data, including international calling,…
Serves UK mobile consumers, particularly budget-conscious prepaid and SIM-only customers, including expatriate communities seeking low-cost international calling and data plans.
Financial Health
StableStable · Hiring · 37% CAGR over 1y
Location
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Computed from 2 filingsProvides sales, marketing, and research and development services to its parent company, supporting a cloud-based identity platform that delivers user authentication, authorization, single sign-on,…
Serves developers, product and security teams at businesses building customer-facing or B2B SaaS applications, including retail, financial services, healthcare, nonprofits and startups.
Financial Health
HealthyHealthy · -7% CAGR over 1y
Location
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- Corpay Cross-Border08363276
Provides cross-border payment services and foreign exchange risk management for businesses through an online platform. Offers international money transfers, multi-currency payment capabilities, and…
Serves businesses, public sector bodies, NGOs and financial institutions needing cross-border payments and FX risk management, across sectors such as manufacturing, hospitality, construction,…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides cross‑platform media measurement and analytics services, including digital and TV audience measurement, advertising performance evaluation, social media analytics, programmatic audience…
Serves B2B media buyers and sellers, advertisers, agencies, publishers, broadcasters and brands across automotive, financial services, FMCG, pharmaceutical, retail, technology and travel markets.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
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Provides retail and commercial banking, credit cards, lending, payments and savings products, alongside corporate and investment banking services including capital markets, advisory and transaction…
Serves consumers, UK SMEs and entrepreneurs, large corporates, institutional investors, and corporate and investment banking clients.
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- Thomson Reuters03296375
Financial sub-scores
Computed from 5 filingsProvides information and technology solutions for legal, tax, accounting, and risk professionals. Develops research platforms, compliance and tax software, data services, and AI-powered tools for…
Serves B2B and public-sector professional customers, including law firms, tax, audit and accounting firms, corporate legal and tax teams, government agencies, and risk, fraud, trade and supply-chain…
Financial Health
StableStable
Location
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Computed from 4 filingsPresents staged opera productions, concerts, and gala events, and sells tickets for live performances. Streams opera performances in cinemas and on demand, and provides educational programmes, talks,…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Provides packaged holidays including escorted group tours, hotel stays, rail journeys and special‑interest travel itineraries. Arranges travel services such as accommodation, transport, tour…
Sells to over-50 consumers seeking escorted group tours, hotel holidays, rail journeys and special-interest trips, including travellers interested in culture, food and wine, archaeology, birdwatching…
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Computed from 5 filingsOperates a digital advertising technology platform providing demand‑side and supply‑side tools, data management and identity resolution. Enables advertisers to run programmatic campaigns and helps…
Serves B2B advertisers, brands, agencies and media publishers seeking programmatic advertising reach, connected TV audiences, data-driven targeting and ad inventory monetisation across global digital…
Financial Health
DistressedDistressed · -21% CAGR over 6y
Location
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Develops and publishes video game hardware, software and digital services for the PlayStation platform. Designs and sells game consoles, accessories and games, and operates online gaming,…
Serves consumer gaming audiences worldwide, including PlayStation players, console buyers, families, and digital entertainment users interested in gaming experiences, online services, accessories,…
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Operates and distributes thematic television channels and streaming services. Provides programming including films, documentaries, drama, lifestyle and reality content through brands such as AMC, WE…
Serves TV viewers and streaming subscribers interested in drama, documentaries, lifestyle, movies, reality and niche genres, plus advertisers and pay-TV distribution partners seeking access to those…
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Computed from 5 filingsProvides support services to an affiliated company that develops and operates a developer data platform. Activities include assisting with sales, marketing, and technical support for cloud database…
Serves software developers, startups, AI innovators and enterprise technology teams, with industry focus on financial services, telecoms, healthcare, retail, public sector and manufacturing.
Financial Health
StrongStrong · Hiring · 28% CAGR over 5y
Location
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Computed from 4 filingsProduces and distributes film and television content and operates media and streaming platforms. Activities include film production through Paramount Pictures, broadcast and cable networks, news and…
Serves consumers worldwide across streaming, film, TV, news, sports and kids’ entertainment, as well as advertisers and media distribution partners seeking access to varied entertainment audiences.
Financial Health
StrongStrong · 0% CAGR over 2y
Location
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Provides sports data feeds, live streaming, and betting-related content for sportsbooks and betting operators. Manages sports media rights and distributes official data, audiovisual streams, and…
Serves B2B customers in sports, media and betting: betting and gaming operators, broadcasters and technology/media companies, sports teams, leagues and federations, plus regulators and integrity…
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Computed from 5 filingsOperates and invests in internet and digital media businesses, developing and managing a portfolio of consumer online brands and platforms including search services, caregiving marketplaces, news…
Serves consumers worldwide through digital media, search, care and health-related brands, with audiences including online readers, families seeking care, care providers and healthcare jobseekers.
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud‑native SaaS platform for data protection and cyber recovery. Offers backup, ransomware recovery, data governance, eDiscovery and compliance tools for enterprise workloads, public…
Serves enterprise IT, security and compliance teams that manage cloud, SaaS, endpoint and hybrid infrastructure, plus managed service providers and channel partners delivering data protection…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides web‑to‑print mass customisation of printed and branded products for businesses. Offers online ordering of business cards, marketing materials, packaging, books and catalogues, signage,…
Serves businesses of all sizes, including marketing teams, retailers, product companies, publishers and event organisers buying branded packaging, print, apparel, signage and promotional items.
Financial Health
StrongStrong · Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsOperates retail jewellery brands and e‑commerce platforms selling diamond jewellery, engagement rings, watches and accessories. Manages multiple branded chains and provides related services such as…
Targets B2C consumers in the U.S., UK and Ireland through jewellery retail brands, including shoppers buying for milestones, special occasions, gifts, self-expression and relationships.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Provides payment network technology and related services enabling electronic transactions between consumers, merchants, financial institutions and governments. Offers payment processing,…
Serves consumers, businesses and governments globally, with business audiences including financial institutions, SMEs, large corporations, public sector bodies, fintechs, acquirers/PSPs and…
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Computed from 3 filingsOperates a digital fitness subscription platform providing personalised cardio, strength and bodyweight workouts via mobile apps and connected exercise equipment. Features adaptive training plans,…
Sells to consumers seeking at-home digital fitness and personal training, including individuals and households using compatible cardio and strength equipment or mobile devices for personalised…
Financial Health
HealthyHealthy · -35% CAGR over 2y
Location
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Computed from 5 filingsProvides management, administrative and strategic oversight to a group of retail subsidiaries that sell jewellery and watches through branded store networks and online channels, supporting…
Financial Health
HealthyHealthy · Profitable · -1% CAGR over 4y
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Computed from 5 filingsProvides consulting services focused on marketing, data, and technology. Advises brands on data‑driven marketing strategy, customer data platforms, marketing technology implementation, digital data…
Serves large B2C brands and enterprise marketing, data, analytics and martech teams, especially in consumer goods, financial services, healthcare, travel and hospitality, telecoms and utilities.
Financial Health
WeakWeak · -61% CAGR over 4y
Location
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Computed from 5 filingsOperates quick-service restaurants serving made-to-order sandwiches, wraps, salads and baked potatoes. Provides takeaway, delivery and online ordering via a mobile app, along with catering, gift…
Serves individual consumers ordering quick-service meals for collection or delivery, app and rewards users, gift-card buyers, and customers seeking catering through its UK/IE restaurant network.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 2 filingsDevelops software for managing fonts and digital creative assets. Provides tools for font discovery, licensing and usage tracking, asset libraries, and compliance reporting to help design teams…
Serves B2B creative teams, global agencies, brands, publishers, marketing departments, and print and packaging firms, targeting creatives, operations managers, IT leaders, and management teams.
Financial Health
WeakWeak · Hiring · 13% CAGR over 1y
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Operates an online retail store selling official merchandise based on Disney, Pixar, Marvel and Star Wars franchises, including clothing, toys, plush items, collectibles, home goods and accessories,…
Sells directly to consumers, families, gift buyers and collectors shopping for Disney, Pixar, Marvel and Star Wars merchandise for adults, children and babies.
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Provides commercial real estate services including property leasing, investment advisory, capital markets transactions and brokerage. Manages commercial properties and facilities, and delivers…
Serves commercial property owners, corporate occupiers and tenants, and real estate investors in local, national and global markets, including businesses seeking offices, retail space, industrial…
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Computed from 3 filingsDevelops and supplies casino gaming content, slot machines and gaming systems for land‑based casinos. Also publishes mobile and social casino games and provides platforms for online real‑money gaming…
Sells to both businesses and consumers worldwide, serving regulated gambling operators and lottery organisations through B2B gaming products, while also targeting players of online real-money and…
Financial Health
DistressedDistressed · -9% CAGR over 2y
Location
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Provides legal services to businesses and organisations, advising on dispute resolution and litigation, corporate and commercial matters, mergers and acquisitions, regulatory compliance, tax,…
Serves businesses, investors and in-house legal, compliance and board-level leaders across sectors, including startups, technology, finance, food, energy and infrastructure, seeking legal advice on…
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Computed from 5 filingsProvides managed DNS infrastructure and cloud‑based security services, including authoritative DNS, DDoS mitigation, web application firewall, bot management and API protection, helping organisations…
Serves businesses of all sizes with online operations, particularly eCommerce, financial services, healthcare, gaming and gambling, registry/registrar, telecoms, and travel organisations.
Financial Health
StableStable · -4% CAGR over 5y
Location
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- The Capital01375138
Financial sub-scores
Computed from 5 filingsProvides investment management services, offering mutual funds and portfolio management for individual and institutional investors. Works with financial advisers and intermediaries to deliver…
Serves financial intermediaries, institutional investors and consultants, and private investors worldwide seeking investment products and information, with content segmented by investor category and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures kitchen appliances including refrigerators, freezers, wine storage units, ovens, cooktops, ranges, ventilation systems, dishwashers, coffee systems, microwaves, outdoor…
Sells to affluent homeowners and homebuyers seeking premium kitchen appliances, and also serves trade buyers through dedicated professional channels, including kitchen designers, architects, builders…
Financial Health
StrongStrong · -23% CAGR over 2y
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- EY05483856
Provides audit and assurance, tax advisory, consulting and transaction advisory services to businesses and public sector organisations, including strategy, mergers and acquisitions support, risk…
Serves large enterprises, private equity firms, entrepreneurs and public-sector bodies across financial services, consumer, energy, health, industrials, real estate, technology, media, telecoms and…
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Provides investment management and portfolio implementation services including multi‑asset strategies, manager research, portfolio construction, and trading execution for institutional investors,…
Serves a mix of B2B and B2C investor segments: institutional investors, retirement plan sponsors, consultants, non-profits, financial advisers, intermediaries, and adviser-guided individual investors.
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- Informatica03352679
Financial sub-scores
Computed from 2 filingsDevelops and provides cloud-based data management software for enterprises, including tools for data integration, data quality monitoring, master data management, data cataloguing, governance, and…
Serves large enterprises and public-sector organizations, targeting chief data officers, IT data architects and application owners across financial services, healthcare, government, retail,…
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
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- Columbia Threadneedle Investments03029249
Provides asset management and portfolio services, managing investment funds and strategies across equities, fixed income, multi-asset and alternative assets for institutional and professional…
Serves professional and institutional investors, financial intermediaries, pension schemes and wealth managers, with website materials aimed at professional investors in EMEA and APAC.
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Operates hotels under the Sheraton brand, providing guest accommodation, restaurants and bars, meeting and conference facilities, and event spaces for business and leisure travellers, with amenities…
Serves leisure and business travellers, hotel guests, local visitors, and corporate or event planners seeking stays and meeting spaces across international city, airport and resort destinations.
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Computed from 3 filingsProvides public relations and communications services including strategy development, media relations, social and digital campaigns, brand experiences, influencer engagement, and ESG communications…
Serves global businesses and scale-up brands, mainly consumer-facing organisations in food, drink, travel, leisure and lifestyle, working with marketing, sales and communications leaders.
Financial Health
WeakWeak · Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsDevelops blockchain-based software for financial institutions, including systems for liquidity management, interbank and cross‑border payments, digital cash and deposit tokens, and platforms…
Serves financial institutions, including banks, central banks and treasury/transaction services teams, plus market participants involved in interbank payments, FX settlement, digital cash, collateral…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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180 more companies and their verified directors are in the file
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Key facts
About 13% of the trading cohort reports turnover above £5M (12 of 90 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Co-detected web-stack tools are common: 56.7%, 55.6% and 54.4% of London users also run three adjacent tag, delivery or security technologies.
Sector tags overlap, with SaaS at 12.2%, asset management at 10.0% and wholesale and distribution at 10.0%.
Financial-health classifications skew towards the middle: 33.3% are stable, 16.7% are weak and 8.9% are distressed.
The ICO enforces PECR cookie rules for cookies and similar technologies, with guidance under review after the Data (Use and Access) Act 2025 came into law on 19 June 2025.
IAB UK reports the UK digital advertising market at £40.5 billion in 2025, up 10% year-on-year; video investment reached £9.3 billion, up 20%.
What else do Adobe Dynamic Tag Management users run?
Share of the 90 Adobe Dynamic Tag Management-running UK companies where each technology was also detected. As of June 2026.
Who runs Adobe Dynamic Tag Management in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
4
Median headcount
£770.6K
Median UK turnover
13.3%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 235 businesses, alongside financials and websites, in one Excel + CSV file.
How Adobe Dynamic Tag Management usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Adobe Dynamic Tag Management is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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