B2C Companies Using Sanity in the UK: 127 Active Firms (2026)
B2C companies running a headless CMS in the UK manage public digital storefronts and content-led customer journeys.
For consumer-facing adopters, this headless CMS tends to sit between marketing, ecommerce and engineering rather than inside a pure publishing team. The system separates structured content from the presentation layer, letting front-end teams change storefront, campaign and service-page experiences without moving the whole web stack. Its presence usually signals a company with some in-house technical capacity, an agency relationship, or both; purely brochureware businesses are less likely to carry the overhead. Typical users look like mid-market retailers, travel operators, leisure businesses and private healthcare providers where product detail, editorial content and conversion paths need frequent release cycles.
Read more
UK adoption is a small, commercially selective slice of B2C web infrastructure: 127 actively trading companies in this sector run the headless CMS. Reported employment totals 2,476 people, so the footprint is not just micro-business experimentation, although many adopters still appear lean. In the sector CMS ranking, the system sits ninth at 0.2%, behind more templated and legacy publishing options. The regional skew is pronounced: London accounts for 44.9% of the cohort, followed by the South East at 11.0% and the South West at 10.2%; the West Midlands and North West are smaller at 6.3% and 4.7% respectively.
Procurement decisions for this stack usually cross marketing, engineering and ecommerce operations, because the CMS is only one part of the public web delivery chain. For UK consumer businesses, GDPR and ICO guidance are the main horizontal constraints when behavioural profiling, account content or enquiry forms connect to analytics, personalisation and customer-service tools. Sector rules then sit on top: healthcare providers need care around claims and patient-adjacent content, while travel and retail operators face consumer-law scrutiny over pricing, cancellation terms and promotional messaging. Supplier risk is also practical rather than theoretical, since agencies, hosting providers and plugin maintainers can all affect publication workflows.
Adoption appears to remain a minority choice among consumer-facing firms, with demand concentrated where content teams need to publish structured material across web, app and campaign surfaces without waiting for full platform releases. The path from here tends to be shaped by front-end hosting choices, ecommerce integration and the availability of developers who can keep editorial models usable. Consolidation pressure may come less from CMS procurement alone than from adjacent suites bundling content, commerce and customer-data functions. Smaller adopters may keep the stack if it shortens campaign cycles, but replacements are likely where governance overhead outweighs publishing flexibility.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Sanity rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Sanity (79 detected). 0.1% of the 26,843 companies with 10–50 employees run Sanity (36 detected). 0.4% of the 3,060 companies with over 50 employees run Sanity (11 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
127
Active firms
2026
0.2%
Of detected CMS share
UK B2C
7
Median headcount
Filed accounts
303
Verified directors
Across this cohort
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Key facts
About 11% of the trading cohort reports turnover above £5M (15 of 127 firms) — the rest sits below that revenue band.
13% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable CMS, this headless CMS accounts for 0.2% (127), compared with 63.4% (38,007) for the largest detected CMS category.
London accounts for 44.9% (57) of B2C firms running this headless CMS; the South East adds 11.0% (14) and the South West 10.2% (13).
51.2% (65) also run a front-end deployment technology, while 39.4% (50) also run tag-management software and 33.1% (42) use an edge-network layer.
E-commerce and Travel & Hospitality each represent 17.3% (22) of the cohort, followed by Healthcare Provider at 13.4% (17) and Fashion & Retail at 12.6% (16).
CMS market share among UK B2C
Share of the 59,967 UK B2C with a detectable system. As of June 2026.
What else do Sanity-running B2C run?
Share of the 127 Sanity-running UK companies where each technology was also detected. As of June 2026.
Where Sanity B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£676.7K
Median UK turnover
11.8%
Above £5M turnover
17
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 222 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Sanity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online pharmacy and doctor consultation service, providing remote medical assessments and prescribing or supplying prescription and over‑the‑counter medicines for conditions such as…
Serves UK consumers and patients seeking online healthcare access, including adults needing confidential prescription or over-the-counter treatments for common conditions and NHS prescription…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsRetailer of home furniture and bedroom products through an online store, selling mattresses, bed frames and divan beds, along with sofas, rugs, tables and lighting for residential interiors.
Sells primarily to consumers furnishing bedrooms and living spaces, including households buying mattresses, beds, sofas and home furniture online with delivery and pay-later options.
Financial Health
StrongStrong · 33% CAGR over 3y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns and sells fine jewellery including earrings, rings, necklaces and bracelets made from gold, diamonds and coloured gemstones. Offers themed jewellery collections and related products through…
Sells primarily to consumers seeking high-end fine jewellery, including shoppers buying luxury earrings, rings, necklaces and bracelets with interest in chakra-inspired and gemstone pieces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
- Varley15231070
Financial sub-scores
Computed from 5 filingsDesigns and sells women's clothing and activewear through an online retail store, including knitwear, jackets, trousers, dresses, shorts and accessories, as well as sunglasses and seasonal fashion…
Serves women consumers shopping online for contemporary everyday and active wardrobes, plus retail stockists and wholesale partners in EU and US markets.
Financial Health
StrongStrong · Hiring · 51% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsOperates an online price comparison platform for travel products, allowing users to compare deals on package holidays, flights, hotels, car hire, travel insurance and related travel extras from…
Serves UK consumers planning leisure travel, including holidaymakers, families, couples, city-break travellers, cruise passengers, drivers hiring cars, and people seeking travel insurance or airport…
Financial Health
WeakWeak · -9% CAGR over 1y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides subscription-based delivery of fresh dog food. Prepares wholefood meals for puppies, adult and senior dogs, offering personalised feeding plans and recipes including meat and fish dishes…
Serves dog owners seeking personalised fresh-food meal plans for puppies, adult and senior dogs, including owners focused on breed-specific health, nutrition advice and flexible home delivery…
Financial Health
StableStable · Hiring · 106% CAGR over 3y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsOperates an online price comparison platform for holidays. Aggregates offers from multiple travel companies, allowing users to search and compare package holidays, flights, and hotel deals by…
Targets UK consumers planning leisure travel, including families, couples and individuals seeking package holidays, all-inclusive breaks, city trips, cruises and last-minute deals from UK airports.
Financial Health
DistressedDistressed · -33% CAGR over 1y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides online veterinary consultations via video calls through smartphone, tablet or computer. Offers pet health advice, prescriptions and services for dogs, cats and other animals, and operates an…
Serves pet owners, primarily consumers with dogs, cats, horses, rabbits, exotic pets and farm animals, across listed markets including the UK, Sweden, Denmark, Germany, the US, Finland and Norway.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides an online study platform offering revision notes, past exam papers, topic‑based exam questions, flashcards, and practice tests for GCSE, IGCSE and A Level subjects including biology,…
Serves secondary school students and teachers preparing for GCSE, IGCSE and A Level exams, across subjects and UK exam boards including AQA, Edexcel, OCR and WJEC.
Financial Health
StrongStrong · Hiring · 72% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Provides motor insurance products for drivers and transport businesses, including telematics-based car insurance, private hire taxi cover, and policies for delivery drivers, vans, scooters and…
Serves UK consumers and small businesses needing vehicle cover, including personal and learner drivers, private hire taxi drivers, delivery couriers and riders, tradespeople with vans, sole traders,…
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsSupplies at-home medical self-test kits and laboratory testing services for conditions such as infections, fertility, cholesterol and vitamin deficiencies. Also provides online symptom checking, test…
Serves consumers seeking at-home health screening, lab tests and supplements, including men’s and women’s health, fertility, sexual health, seasonal illness, organ health and nutrition needs.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsDesigns and sells outdoor and mountaineering equipment and clothing, including waterproof jackets, trousers, base layers, backpacks, and accessories for activities such as hiking, climbing, trail…
Sells directly to consumers seeking premium outdoor apparel and equipment for mountaineering, hiking, trail running, climbing, skiing and winter expeditions, with ranges for men, women and unisex…
Financial Health
WeakWeak · 17% CAGR over 1y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Designs and sells cookware and kitchen equipment, including stainless steel, carbon steel and non‑stick pans, knife sets, bakeware, plates, glassware and kitchen accessories, primarily through an…
Sells to home cooks buying kitchenware online and professional chef customers, including restaurants and test kitchens, seeking cookware, knives, bakeware, and tabletop products.
Financial Health
N/AN/A
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOrganises self‑guided walking holidays along long‑distance trails in the UK and Europe, arranging route planning, itineraries, accommodation bookings, luggage transfers, and maps for individual…
Serves leisure travellers and walkers, from beginners to seasoned hikers, seeking self-guided walking holidays across the UK and Europe, including long-distance trails, short hiking breaks and…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsOnline retailer of motocross, trials and enduro parts and riding gear, including tyres, chains, sprockets, engine components, plastics, braking parts, helmets, boots, protective clothing and…
Targets B2C off-road motorcycle customers: motocross, trials and enduro riders, bike owners and parents of youth riders, from hobbyists to competitors seeking spares, accessories and riding kit.
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling Christian books, Bibles, church supplies, gifts, cards and children’s resources. Also hosts online listings for Christian jobs, churches, events and…
Sells to UK Christians, including individual shoppers, churches, schools and charities. Serves consumers buying Bibles, books, gifts and children’s resources, plus organisations purchasing church…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides medical cannabis consultations and prescriptions through a clinical service. Connects patients with specialist doctors and supplies prescribed cannabis‑based medicines via a digital platform…
Serves eligible patients seeking regulated medical cannabis treatment, primarily consumers in the UK and Germany, with broader coverage across Europe and worldwide.
Financial Health
StrongStrong · Hiring · 121% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates Italian delicatessens, restaurants and bars serving fresh pasta, antipasti and Italian dishes. Sells imported Italian produce including cured meats, cheeses, sauces and wines, with deli…
Serves consumers seeking Italian restaurant dining, bar visits, deli shopping and online grocery delivery, mainly in London and Manchester, plus private dining and event customers.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns and sells men's and women's clothing through an online retail store, including shirts, T‑shirts, knitwear, trousers, denim, outerwear, dresses, suits, shoes and accessories, offered as…
Sells direct to consumers seeking contemporary menswear and womenswear, with separate ranges for men and women and seasonal and core collections available online and via stores.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsDevelops and sells nutritionally complete food products including powdered meal replacements, ready‑to‑drink meals, snack bars and supplements, formulated to provide balanced macronutrients, vitamins…
Serves B2C consumers across Europe, particularly health-conscious adults, busy professionals, students and fitness-focused shoppers with nutrition, convenience, meal-planning or plant-based diet…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOrganises and sells small‑group travel tours for young adults, offering multi‑day itineraries across destinations in Asia, Europe, Oceania and the Americas. Packages include guided activities,…
Serves B2C travellers aged 18–40, including solo travellers, friends and working-holiday seekers, who want small-group adventure, culture and beach trips across international destinations.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates an online platform providing digital learning resources and interactive courses on topics such as wildlife, space, history, and financial literacy, with learner progress tracking, project…
Targets B2C school-age learners and young people interested in wildlife, space, conservation, history, culture and financial literacy, with social and progress-tracking features for individual users.
Financial Health
HealthyHealthy · Hiring · 43% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOperates an online marketplace and brokerage platform for buying and selling modern and contemporary art prints and editions. Provides artwork valuations, market data, and portfolio management tools,…
Serves private art collectors and investors worldwide who buy, sell, value and track modern and contemporary prints and editions, including works by major artists through a private network.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
- Silversea03290594
Operates a luxury cruise line offering all‑inclusive ocean voyages and expedition cruises to destinations worldwide. Provides onboard accommodation, dining and entertainment, organised shore…
Sells to affluent leisure travellers seeking all-inclusive luxury and expedition cruises, including repeat cruise guests and discovery-focused holidaymakers booking high-end voyages to global…
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOperates entertainment venues offering interactive football‑themed games played in private boxes alongside food and drink service. Hosts group bookings and events including corporate functions and…
Serves consumers and event organisers booking group leisure experiences, including small parties, children’s birthdays, corporate teams, brand partners and Christmas event planners at UK venues.
Financial Health
WeakWeak · Hiring · 13% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsRetailer of residential lighting products through a showroom and online store. Sells ceiling lights, wall lights, table lamps, bathroom lighting, lamp shades, lightbulbs and accessories, as well as…
Serves UK consumers and homeowners shopping online or in-store for interior and exterior home lighting, lightbulbs, lampshades and room-specific fittings.
Financial Health
StableStable · -9% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDevelops and delivers academic summer school programmes for international students, hosted at university campuses including Oxford, Cambridge, London and US institutions. Courses combine subject…
Serves international students and their parents, mainly ambitious youths aged 12–18 considering university, plus some adult learners. Targets families seeking academically focused summer programmes…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
- Manors02523185
Financial sub-scores
Computed from 5 filingsDesigns and sells golf apparel and accessories through an online store, including polos, jackets, trousers, hoodies, hats and performance outerwear, alongside editorial golf culture content published…
Serves individual golfers and golf-culture consumers buying online, with UK shoppers highlighted for next-day delivery and international customers addressed through global shipping.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates an estate agency specialising in the sale of architect-designed and design-led residential property. Lists and markets homes for sale, provides property appraisals, and connects sellers with…
Serves private home sellers and buyers seeking design-led, architecturally distinctive residential properties in urban and rural UK locations, including London, period, contemporary, family and…
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOperates a holiday accommodation site offering luxury self‑catering beach houses for short stays. Provides guest services and extras including surf and wetsuit hire, private chefs, food delivery,…
Sells direct to leisure travellers seeking luxury self-catering beach stays in Cornwall, including couples, families with children, large friend or family groups, dog owners, and some business groups…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates an online marketplace for construction and building materials, supplying insulation products, plasterboard and drylining systems, timber and sheet materials, aggregates, bricks, drainage…
Serves a mix of B2B and B2C customers, including builders, contractors, tradespeople, self-builders and renovators across the UK.
Financial Health
StableStable · -10% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates an online platform that connects dog owners with registered local members who provide dog walking, sitting, day care and holiday care. Offers memberships, safety guidance and insurance to…
Serves UK dog owners seeking walking, sitting, boarding or holiday care, and individuals who want to provide local dog care; primarily a consumer marketplace.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsOperates Japanese udon noodle restaurants serving freshly made udon, dashi broth, donburi rice bowls and small plates from breakfast through dinner. Also sells packaged udon and related products for…
Serves individual consumers, including diners visiting its London restaurants for breakfast-to-dinner meals, and households nationwide ordering Japanese food products through its online shop for home…
Financial Health
StableStable · -16% CAGR over 1y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOwns and operates a holiday and caravan park offering holiday homes, touring and camping pitches with beach access. Provides on-site facilities including swimming pools, entertainment, watersports,…
Serves B2C leisure travellers seeking beachside holidays in Cornwall, including families, couples, touring and camping guests, and holidaymakers wanting access to family facilities, watersports,…
Financial Health
StableStable · -91% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
- Travelex05393800
Financial sub-scores
Computed from 5 filingsProvides foreign currency exchange services and travel money products. Sells banknotes online and in bureaux, offers prepaid multi‑currency travel cards and a mobile app, and enables customers to…
Serves UK consumers, holidaymakers and business travellers needing foreign currency for international trips, including online buyers, airport customers and prepaid travel money card users.
Financial Health
DistressedDistressed · -24% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides international money transfer and foreign currency exchange services through an online platform. Offers currency conversion tools, live buy/sell exchange rates for multiple currencies, and…
Serves individual consumers and money transfer agents needing multi-currency exchange or remittance services, with online account registration and rates spanning currencies across North America,…
Financial Health
DistressedDistressed · -5% CAGR over 2y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns, manufactures and retails handmade porcelain homewares including dinnerware, servingware, drinkware, cookware and decorative items, as well as lighting products. Sells collections through…
Serves a mix of consumers buying homewares, lighting and gifts, plus B2B customers including hospitality venues, interior designers, retail stockists and corporate gifting buyers.
Financial Health
DistressedDistressed · -57% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsProvides furnished, all‑inclusive apartment accommodation for students and visiting families. Offers short‑ and medium‑term rentals with utilities, housekeeping and concierge services, and manages…
Serves students, their families and visiting professionals seeking premium all-inclusive private stays near universities in London and other major UK, European and US cities, including group bookings.
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 3y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Operates a retail and e‑commerce platform selling home improvement and construction products, including building materials, tools, appliances, kitchen and bathroom fixtures, garden equipment and…
Sells to consumers undertaking home renovation, construction, decorating, garden and appliance projects, and also serves trade professionals, contractors and business owners through its pro and…
Financial Health
N/AN/A
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Provides VIP hospitality and event packages for major sporting, cultural, and entertainment events. Offers curated experiences including tickets, premium hospitality, and travel packages for…
Sells to consumers and corporate buyers seeking VIP access to major sporting, entertainment, culinary and cultural events worldwide, including football, rugby, racing, tennis, concerts and travel…
Financial Health
N/AN/A
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides self-drive car and van hire, offering hatchbacks, SUVs, electric cars and Transit-style vans for daily or weekly rental. Also offers longer-term vehicle leasing and online booking for short-…
Serves consumers and businesses needing short- or long-term vehicle hire, including local residents, visitors via Heathrow or Virginia Water station, and customers requiring cars or vans in Surrey…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates a network of dental practices and orthodontic clinics providing private and NHS dentistry, including routine check-ups, hygiene services, orthodontics, dental implants, cosmetic dentistry,…
Serves individual patients and families seeking private, NHS, specialist and orthodontic dental care through local practices across the UK, Ireland and Benelux.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates professional rugby union teams and organises competitive matches and events. Sells match tickets and branded merchandise, and provides stadium-based hospitality, conferencing and banqueting…
Serves rugby supporters and families buying match tickets and merchandise, hospitality guests and corporate partners, plus businesses and organisations seeking stadium conferencing and banqueting…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Provides residential mortgage lending for older borrowers, primarily aged 50 and above. Offers products including interest-only, capital repayment and lifetime mortgages, and assesses affordability…
Serves UK consumers aged 40 to 90+, including retirees, self-employed borrowers and homeowners seeking mortgages or remortgages, as well as mortgage intermediaries advising older borrowers.
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsPromotes and organises live music concerts and tours, booking artists and staging performances at venues. Operates an events platform listing upcoming shows and selling tickets for indie,…
Sells to consumers and live music fans buying tickets for indie, alternative, jazz, classical and neo-classical concerts, primarily at London venues and selected shows beyond London.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsDesigns and sells women’s swimwear and resort apparel through an online store, including one‑piece swimsuits, bikinis, cover‑ups, pajamas, loungewear, and accessories, with collections such as…
Targets online retail consumers, primarily women seeking swim and beachwear, with segments for plus-size, maternity, long-torso fits, kids/family swim, and loungewear shoppers.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns and sells fashion items including silk bags, shoes, dresses, shirts and skirts, using materials such as silk, velvet, lace and pearls. Offers seasonal clothing and accessories collections…
Serves fashion consumers buying womenswear and accessories online, alongside retail stockists carrying contemporary clothing, bags and shoes.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides reviews, comparisons and ratings of investment platforms, brokers and savings products, publishing research and customer feedback to help consumers evaluate and choose investment providers.
Serves retail investors and individual consumers looking to choose investment providers and products, particularly people comparing platforms using reviews, ratings and customer feedback.
Financial Health
WeakWeak · -64% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDevelops and sells wearable phototherapy patches designed to be applied to the skin, along with related wellness and skincare products marketed for sleep, activity, recovery, and general wellbeing.
Sells to consumers seeking wellness, active ageing, sleep, fitness recovery, movement support and skin care products, including adults focused on vitality, holistic wellbeing and physical performance.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsOperates an auction house specialising in numismatic items including coins, medals, tokens and banknotes. Conducts online and live auctions, provides collection valuations, accepts consignments from…
Serves collectors, investors and consignors buying or selling coins, medals, banknotes, tokens and related objects through auctions, including specialist buyers of rare and American coins.
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
Buy this list of 222 businesses
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
168 more companies and their verified directors are in the file
You’re seeing the top 54. Buy the list to get all 222 with directors, websites and financials.
How Sanity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Sanity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CMS
Other B2C technology
Related directories
Frequently asked questions
How many UK B2C companies use Sanity?
What share of UK B2C companies run Sanity?
How is Sanity usage detected?
What size B2C companies use Sanity in the UK?
What do Sanity-running B2C companies also run?
Can I get contact details for these companies?
Buy all 222 businesses as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.