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B2C Using Storyblok in the UK: 55 Active Firms (2026)
B2C companies using headless content management systems sell direct-to-consumer goods or services through content-led digital channels in the UK.
For consumer-facing adopters, a headless CMS usually sits between the marketing team and the customer-facing web application, letting editors launch product, campaign and service content without asking engineers to rebuild templates each time. The fit is clearest where ecommerce, booking or lead-generation journeys depend on regular content change, localisation and channel reuse. Adoption tends to signal a direct-channel operator with a real marketing calendar, some in-house or retained engineering capacity, and enough budget for a platform-and-implementation engagement rather than a simple website refresh.
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UK adoption remains a small, specialist slice of consumer-facing web estates: 55 active trading firms are running this headless CMS. The system ranks ninth in the detected CMS mix for the sector, with a 0.1% share across 59,994 sector sites, well behind open-source and template-site alternatives. Reported employment totals 631 people, and 50 of 50 firms report headcount. London accounts for 34.5% of the cohort; the South East, East of England, North West and South West each account for 9.1%, giving the footprint a capital skew without being wholly London-contained.
Procurement for this stack usually crosses marketing, ecommerce and engineering rather than sitting with brand teams alone. Content workflows may look low-risk, but campaign pages often carry tracking tags, personalisation logic, checkout links or booking journeys, so privacy review and consent governance matter before publication. Supplier diligence also tends to cover hosting location, access controls, disaster recovery, editorial permissions and how content changes are tested before release. For consumer sectors with regulated claims, the CMS approval workflow becomes part of the control environment, not just a publishing convenience.
Adoption appears likely to remain selective, concentrated among consumer brands with frequent campaign cycles and enough technical capacity to run a composable web stack. Many smaller operators will keep using bundled website and commerce platforms because they reduce agency dependency and simplify ownership. At the other end, scaled digital teams may favour headless architecture where localisation, content reuse and front-end experimentation justify the extra governance. Consolidation in adjacent hosting, analytics and commerce tooling could make procurement more conservative, with buyers asking fewer questions about the CMS alone and more about the whole delivery chain.
55
Active firms
2026
0.1%
Of detected CMS share
UK B2C
8
Median headcount
Filed accounts
136
Verified contacts
Across this cohort
Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 55 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable content management system, the system accounts for 0.1% of detected usage, or 55 companies out of 59,994.
The B2C cohort is concentrated in London at 34.5% (19), with the South East, East of England, North West and South West each at 9.1% (5).
Stack overlap points to a relatively web-operations-heavy cohort: 49.1% (27) also run tag-management software, 49.1% (27) use a network and security layer, and 27.3% (15) run a front-end deployment platform.
Sector tags overlap, but the largest visible clusters are Education & Training at 20.0% (11), E-commerce at 18.2% (10), and Healthcare Provider at 12.7% (7).
CMS market share among UK B2C
Share of the 59,994 UK B2C with a detectable system. As of June 2026.
What else do Storyblok-running B2C run?
Share of the 55 Storyblok-running UK companies where each technology was also detected. As of June 2026.
Where Storyblok B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£710.1k
Median UK turnover
3.6%
Above £5M turnover
3
Incorporated since 2022
136 verified decision-maker contacts
across these 55 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Storyblok
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform and mobile app for booking at-home wellness and beauty treatments, including massages, facials, nail services, waxing, physiotherapy and osteopathy, connecting customers…
Serves consumers seeking at-home massage, beauty, physiotherapy and osteopathy appointments, including pregnant clients and gift buyers, in major UK cities such as London, Manchester, Birmingham,…
Financial Health
DistressedDistressed · -25% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDesigns and sells men's and women's fashion collections including ready‑to‑wear clothing, footwear, bags and small leather goods, plus accessories such as belts, jewellery, hats and sunglasses…
Sells primarily to consumers shopping for luxury fashion, including women’s and men’s clothing, leather goods, shoes, accessories, gifts, eveningwear, children’s clothing and second-hand items…
Financial Health
HealthyHealthy · Hiring · 87% CAGR over 2y
Location
AXEL ARIGATO LONDON LIMITED
Financial sub-scores
Computed from 5 filingsRetailer of fashion products including sneakers, ready-to-wear clothing and accessories for men and women. Sells footwear, apparel and leather goods through an online store and retail channels,…
Serves B2C fashion consumers, primarily men and women shopping for contemporary footwear, ready-to-wear clothing and accessories through its online store and retail locations.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
Samsoe & Samsoe UK Limited
Financial sub-scores
Computed from 3 filingsDesigns and sells men’s and women’s clothing, footwear, and fashion accessories through an online store and retail channels. Product ranges include jeans, knitwear, jackets, dresses, shirts, bags,…
Sells to fashion consumers shopping for women’s and men’s clothing, accessories and shoes, including customers seeking Scandinavian-style basics, occasionwear, denim, leather items and unisex pieces…
Financial Health
StableStable · -13% CAGR over 2y
Location
ELLIS BRIGHAM (MEADOWHALL) LIMITED
Financial sub-scores
Computed from 4 filingsRetailer of outdoor clothing, footwear, and equipment for activities including hiking, skiing, climbing, trail running, travel, and camping. Sells branded technical apparel, accessories, and gear,…
Sells to outdoor and adventure consumers, including hikers, skiers, climbers, trail runners, campers and travellers seeking activity-specific clothing, footwear and equipment.
Financial Health
StableStable · -76% CAGR over 3y
Location
JW COLOURSYSTEM LTD
Financial sub-scores
Computed from 5 filingsDevelops and sells at‑home hair colouring products, including permanent hair dye, root touch‑up powders and sprays, gloss toners, and hair repair treatments. Offers colour-matching tools,…
Sells primarily to consumers colouring hair at home, especially people covering greys, touching up roots, or maintaining salon-coloured hair between appointments.
Financial Health
WeakWeak
Location
NUDIE JEANS UK LTD
Financial sub-scores
Computed from 4 filingsDesigns and sells denim jeans and casual clothing for men and women, including jackets, shirts, knitwear and accessories. Offers organic cotton garments and repair services through retail stores and…
Sells direct to consumers shopping for denim and casual clothing, including men, women and kids, with an emphasis on jeans buyers interested in repairable, long-lasting garments.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
Develops a mobile app and online platform that enables users to create and order personalised printed photo products, including photo books, calendars and prints, using automated layout tools and…
Serves consumers worldwide, especially smartphone photo users, families, travellers and gift buyers who want simple ways to turn personal memories into printed keepsakes.
Financial Health
Insufficient historyInsufficient history
Location
237 WESTBOURNE GROVE LIMITED
Financial sub-scores
Computed from 3 filingsOperates retail and e‑commerce sales of children’s and baby clothing and accessories, including T‑shirts, dresses, jackets, sweaters and bottoms made from materials such as organic cotton, recycled…
Sells direct to consumers, primarily parents and gift buyers shopping for sustainable baby and children’s clothing, with additional ranges for adults and home.
Financial Health
WeakWeak · -90% CAGR over 2y
Location
Provides packaged holidays including escorted group tours, hotel stays, rail journeys and special‑interest travel itineraries. Arranges travel services such as accommodation, transport, tour…
Sells to over-50 consumers seeking escorted group tours, hotel holidays, rail journeys and special-interest trips, including travellers interested in culture, food and wine, archaeology, birdwatching…
Location
Operates the official website and online store for a professional football club, selling team kits, training wear, gifts and other merchandise, and providing information on match tickets,…
Serves football supporters and matchday attendees, including fans buying club merchandise, tickets, memberships, travel, parking and hospitality through direct-to-consumer channels.
Location
Thomann UK Limited
Financial sub-scores
Computed from 2 filingsOperates an online retail store selling musical instruments, studio and recording equipment, PA and lighting gear, DJ equipment, microphones, music software, sheet music, and related accessories,…
Serves B2C and B2B customers: hobbyist and professional musicians, bands, DJs, producers, studios, live sound, stage lighting and broadcast/video users shopping online.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
Leicester City Football Club
Financial sub-scores
Computed from 3 filingsOperates a professional football club, organising competitive matches and team activities. Sells match tickets, season tickets and hospitality packages, and retails branded merchandise, kits and fan…
Serves football supporters and matchday attendees, including season ticket holders, away fans, hospitality customers, and online shoppers buying club merchandise, gifts, training wear, and tickets.
Financial Health
DistressedDistressed
Location
CHANTELLE LINGERIE LIMITED
Financial sub-scores
Computed from 5 filingsDesigns and sells women's lingerie, including bras, underwear, and related intimate apparel. Offers products through an online retail website with international shipping and country‑specific…
Sells directly to consumers shopping online for lingerie, with delivery options for customers in selected European countries and the United States.
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
REALLY GREAT CRUISES LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online travel agency specialising in cruise holidays. Sells and books cruises from multiple cruise lines, including last‑minute and packaged cruise-and-stay deals that combine voyages…
Serves UK consumers booking cruise holidays, including budget-conscious travellers, families, couples, and luxury cruise customers seeking package, cruise-and-stay, no-fly, and destination-led…
Financial Health
StrongStrong
Location
DS Home Living Limited
Financial sub-scores
Computed from 5 filingsRetailer of home furniture and bedroom products through an online store, selling mattresses, bed frames and divan beds, along with sofas, rugs, tables and lighting for residential interiors.
Sells primarily to consumers furnishing bedrooms and living spaces, including households buying mattresses, beds, sofas and home furniture online with delivery and pay-later options.
Financial Health
StrongStrong · 33% CAGR over 3y
Location
PHARMACIST2U LTD
Financial sub-scores
Computed from 5 filingsOperates an NHS-approved online pharmacy providing repeat prescription management and home delivery of NHS prescriptions. Offers private online doctor consultations and sells over-the-counter…
Serves UK consumers and NHS patients seeking online pharmacy services, especially people managing repeat prescriptions, as well as shoppers buying over-the-counter medicines, health devices,…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
LANDOFRUGS ONLINE LTD
Financial sub-scores
Computed from 5 filingsOperates an e‑commerce retail platform selling rugs for home use, including modern, traditional, shaggy, wool and designer styles. Offers products in multiple sizes, colours and materials from…
Sells primarily to UK consumers shopping for rugs and homeware for their homes, including style-conscious homeowners and budget-conscious buyers seeking rugs by room, size, colour, material, style…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops and publishes story‑driven mobile games, including interactive narrative and dating simulation titles such as Love Island The Game, allowing players to make choices that shape characters,…
Sells to consumers worldwide, particularly mobile gamers interested in story-driven interactive fiction and romance games, including fans of Love Island and players using iOS and Android app stores.
Financial Health
StableStable · -77% CAGR over 3y
Location
Camplify Co (UK) Ltd
Financial sub-scores
Computed from 5 filingsOperates an online peer‑to‑peer marketplace for hiring campervans, motorhomes and caravans. Connects vehicle owners with travellers, enabling bookings, insurance cover, and optional delivery or…
Serves UK holidaymakers seeking campervan, motorhome or caravan hire, including families, couples, pet owners, first-time renters and budget travellers, while also targeting private RV owners who…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
Provides international money transfer services enabling individuals to send funds online, via mobile app, or in person to recipients in over 190 countries, with delivery options including cash…
Sells to consumers sending money internationally, particularly individuals remitting funds to family or contacts abroad. Targets people needing online, app-based or in-person transfers to 190+…
Financial Health
Insufficient historyInsufficient history
Location
Leicester City Football Club
Operates a professional football club, organising competitive matches and team activities. Sells match tickets, season tickets, and hospitality packages, and retails branded clothing and merchandise…
Serves football supporters and match-going fans, including online merchandise shoppers, season ticket holders, members, away-travel customers and corporate hospitality buyers.
Location
JW DIGITAL COLOUR LTD
Financial sub-scores
Computed from 5 filingsDevelops and sells at-home hair colouring products including permanent dyes, root touch-up solutions, toning gloss treatments and hair repair products, sold online with shade-matching tools and video…
Serves B2C customers who colour their hair at home, especially people covering grey roots or maintaining salon-coloured hair, including shoppers seeking shade advice and repeat subscription purchases.
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
Rickards Financial Planning Ltd
Financial sub-scores
Computed from 4 filingsOperates an online platform that matches consumers with FCA‑regulated financial advisers, mortgage brokers, accountants and bookkeepers. Provides a searchable directory and enquiry system and…
Financial Health
StableStable · Hiring · 8% CAGR over 3y
Location
Koru Kids Ltd
Financial sub-scores
Computed from 4 filingsOperates an online platform that connects families with vetted nannies for after-school and full-day childcare. Enables search, messaging, interviews and hiring, and provides employer support…
Serves UK families seeking childcare, including parents needing part-time after-school nannies for children aged 3+ or full-day nannies for babies and toddlers.
Financial Health
WeakWeak · -17% CAGR over 3y
Location
Provides pet insurance policies and optional wellness plans for cats and dogs, offering coverage for veterinary treatment and preventative care. Sells and administers policies, processes claims, and…
Serves consumers who own dogs or cats, including puppy, kitten and multi-pet households, with support content for existing policyholders and veterinary practices.
Location
Financial sub-scores
Computed from 3 filingsDesigns and sells streetwear clothing and accessories inspired by gaming, music, science fiction and pop culture. Product range includes hoodies, T‑shirts, jackets and skate decks sold through online…
Sells directly to consumers interested in luxury streetwear tied to gaming, music, sci-fi and pop culture, including fans of character or franchise-inspired collections.
Financial Health
DistressedDistressed · -92% CAGR over 2y
Location
MYTHWRIGHT LIMITED
Publishes and supports independent video games, working with development partners to bring titles to digital platforms such as Steam, Nintendo Switch, Epic Games Store and GOG, and promoting releases…
Sells to indie game players via platforms such as Steam, Nintendo Switch, Epic Games and GOG, and serves independent game development partners seeking publishing support.
Financial Health
Insufficient historyInsufficient history
Location
Ambassador Cruise Line
Operates a cruise line offering ocean cruise holidays to destinations including the Caribbean, Northern Europe and the British Isles. Sells itineraries, cabins and onboard packages, with ships…
Sells directly to leisure travellers in the UK seeking cruise holidays, including solo cruisers, groups and adults wanting no-fly departures from regional ports, with options for last-minute,…
Financial Health
Insufficient historyInsufficient history
Location
Sells and organises camping and holiday park stays across Europe, offering accommodation such as mobile homes and lodges on partner campsites and holiday parcs, with online booking for family camping…
Serves consumers, especially families and holidaymakers, seeking camping-style holidays across European destinations such as France, Spain and Italy.
Location
Financial sub-scores
Computed from 5 filingsOperates an online platform that connects consumers with FCA‑regulated financial advisers, mortgage brokers, accountants, and bookkeepers. Provides a searchable directory, enquiry‑matching tools, and…
Serves UK consumers seeking financial, mortgage, insurance, tax and accounting advice, and sells to financial advisers, mortgage brokers, insurance brokers and accountants looking for client…
Financial Health
StableStable · 0% CAGR over 4y
Location
Leicester City Women Football Club Limited
Financial sub-scores
Computed from 2 filingsOperates a professional women’s football team, organising competitive matches and league participation. Provides ticket sales, memberships and matchday hospitality, and sells branded clothing,…
Serves football supporters and matchgoers, including consumers buying club merchandise and tickets, plus fans or businesses purchasing memberships and hospitality packages.
Financial Health
StableStable · -44% CAGR over 1y
Location
Medical Specialists Company Limited
Financial sub-scores
Computed from 5 filingsOperates an online pharmacy providing prescription and over‑the‑counter medicines for conditions including sexual health, contraception, skin, asthma and weight management. Patients complete online…
Serves UK consumers seeking private online pharmacy access, including patients needing treatments for men’s and women’s health, sexual health, allergies, pain, skin, travel, and general health…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
HEYHARPER SHOP UK LTD
Financial sub-scores
Computed from 2 filingsSells waterproof, non‑tarnish jewellery and watches through an online retail store, including necklaces, rings, bracelets and earrings, as well as engraved items and monthly jewellery subscription…
Sells directly to consumers buying everyday fashion jewellery and watches, including sports-oriented shoppers, gift buyers and subscription customers seeking durable, waterproof accessories.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsOperates an online marketplace that aggregates auctions from European auction houses, allowing users to bid on art, antiques, furniture, jewellery, collectibles and design items, and enabling auction…
Serves private buyers and collectors seeking online auctions for art, furniture, design objects, antiques and collectibles, and auction houses across Europe listing inventory through a shared…
Financial Health
HealthyHealthy · Hiring · 78% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an online community platform where users share and discover retail deals, discounts, voucher codes and freebies. Aggregates time‑limited offers from retailers and brands and allows members…
Targets consumer shoppers and deal hunters seeking discounts, vouchers, freebies and retailer promotions across categories such as food, entertainment, fashion, beauty, groceries and household goods.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides and manages private student accommodation, offering furnished en‑suite rooms and studio apartments with shared amenities such as study areas, gyms, lounges and event spaces. Operates…
Targets university students, including domestic and international renters, looking for private student housing near universities in London, Guildford, Leeds and Australia.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
Home Emergency Assist Limited
Financial sub-scores
Computed from 5 filingsProvides home emergency insurance and appliance cover, including policies for boilers, heating systems, plumbing and drainage issues, electrical faults, and household appliances. Offers plans…
Sells directly to UK homeowners and households seeking home emergency and appliance cover, including boiler, heating, plumbing, drainage and domestic electrical item protection. Targets consumers…
Financial Health
StableStable · -15% CAGR over 4y
Location
Operates a chain of bars and restaurants serving cocktails and food. Provides all-day dining, cocktail menus, brunch and event experiences, and sells cocktail gift boxes, ready-to-drink cocktails,…
Serves consumers booking bar and restaurant visits for cocktails, brunch and all-day dining, plus gift card buyers and online shoppers purchasing cocktail boxes, glassware and at-home mixology…
Location
Financial sub-scores
Computed from 5 filingsOperates a digital entertainment and esports holding group. Activities include managing esports teams, talent management, event production, game publishing, and related hospitality and media ventures…
Serves global esports and digital entertainment audiences, brand partners, event clients, talent, game publishers, and investors interested in esports-led media and entertainment.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Wheel Freedom Limited
Financial sub-scores
Computed from 5 filingsSupplies and hires mobility equipment including wheelchairs, powerchairs, mobility scooters, rollators, beds, rise and recline chairs, and stairlifts. Provides clinical assessments, specialist…
Serves private consumers with mobility needs, including wheelchair users, older adults and people requiring clinical seating assessments, mainly across London, Surrey and South East England, with…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
Parcelhero Group Limited
Financial sub-scores
Computed from 5 filingsOperates an online parcel delivery booking platform that compares courier services and enables individuals and businesses to arrange UK and international shipping. Provides collection and drop‑off…
Serves UK consumers, e-commerce sellers and businesses needing domestic and international parcel, document, large-item or freight shipping, including customers comparing major courier options for ad…
Financial Health
WeakWeak · -5% CAGR over 5y
Location
Ultrasound Scotland Ltd
Financial sub-scores
Computed from 5 filingsProvides private diagnostic ultrasound scans and blood tests for pregnancy, fertility, and general health assessment. Services include early pregnancy, gender and anomaly scans, vascular and…
Serves UK consumers seeking private ultrasound and blood testing, including pregnant people and expectant parents, fertility patients, and men and women wanting self-funded health checks or…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
VOCHLEA MUSIC LTD
Financial sub-scores
Computed from 5 filingsDevelops music production software and hardware that converts vocal sounds into MIDI data. Its Dubler Studio Kit combines desktop software and a USB microphone to translate singing, humming or…
Sells to musicians, producers, composers and live performers who create music with DAWs, MIDI instruments and studio hardware, including hobbyists and professionals seeking voice-based music creation…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
DERMAPENWORLD UK LIMITED
Financial sub-scores
Computed from 5 filingsSupplies microneedling devices, LED light therapy equipment, skincare products, serums, and treatment accessories. Sells skin treatment technologies and related consumables for professional clinics…
Serves skincare consumers seeking at-home treatments and beauty or aesthetic professionals offering microneedling and skin rejuvenation services, including authorised treatment providers.
Financial Health
DistressedDistressed
Location
VERBIER EXCLUSIVE LIMITED
Financial sub-scores
Computed from 2 filingsOperates a portfolio of luxury chalets, apartments and penthouses for holiday rentals. Provides catered and self‑catered accommodation with concierge services, private chefs, driver transport, ski…
Serves affluent leisure travellers, families, ski groups and corporate/private event organisers seeking luxury chalet, penthouse and apartment stays in Verbier for winter and summer holidays.
Financial Health
HealthyHealthy · Hiring · 63% CAGR over 1y
Location
BIG PARKING LIMITED
Financial sub-scores
Computed from 4 filingsOperates an online platform for pre-booking parking spaces near sports stadiums and event venues, offering fixed‑price event parking and managing bookings for drivers attending matches, concerts, and…
Serves UK consumers attending sports matches, concerts and live events who need event parking, plus parking space owners or operators near venues seeking paying drivers.
Financial Health
StrongStrong · Hiring · 602% CAGR over 3y
Location
CREDIT LADDER LIMITED
Financial sub-scores
Computed from 5 filingsProvides a rent reporting service that records tenants’ rental payments and submits them to credit reference agencies including Experian, Equifax and TransUnion to help build credit histories. Also…
Serves UK tenants and renters who want to build credit history, improve credit scores, or prepare for mortgage and loan applications.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsManufactures and processes precious metals and supplies related products and services. Activities include bullion refining and minting, casting for jewellery, production of fabricated metals and…
Serves B2B and consumer customers in the precious metals market, including bullion buyers, jewellery manufacturers, goldsmiths, silversmiths, mints, refiners and customers requiring vaulting across…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
The Arthouse Glasgow Limited
Financial sub-scores
Computed from 5 filingsDevelops and operates a hotel providing guest accommodation and hospitality services, with room bookings, guest enquiries and information about the Arthouse-branded hotel available through its…
Serves leisure guests and corporate travellers seeking luxury hotel accommodation in Glasgow city centre.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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How Storyblok usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Storyblok is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CMS
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Frequently asked questions
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