Security Used by UK B2C: Market Share (2026)
Detected Security usage across 24,012 of 84,641 trading UK B2C companies, with reCAPTCHA used by 20,717 companies and holding an 86.3% share.
Among 84,641 trading UK B2C companies, 24,012 have a detectable Security system, across 19 systems. reCAPTCHA accounts for 86.3% of detected companies, or 20,717 installations, leaving the rest of the market split across smaller bot, spam and site-protection tools.
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DataDome is the next largest system at 5.5% (1,315 companies), followed by hCaptcha at 3.2% (768), CleanTalk at 2.5% (594), Wordfence at 1.4% (333), Sucuri at 1.2% (288), WP Guardian at 0.9% (207), and Akamai Bot Manager at 0.8% (185). The long tail is thin: 11 further systems cover 297 companies between them.
reCAPTCHA is largest in every employee band: 87.5% of 15,010 companies under 10 employees, 83.5% of 8,044 companies with 10–50 employees, and 89.9% of 958 companies over 50 employees. The pattern suggests that larger B2C firms do not, in aggregate, move away from the default challenge-and-verification layer at this level of detection.
24,012
B2C with detected Security
Of 84,641 UK B2C
28.4%
Detection rate
2026
19
Systems detected
In this category
86.3%
Leader share
reCAPTCHA
UK B2C Security market share
Share of the 24,012 UK B2C with a detectable system. As of June 2026.
Security compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| reCAPTCHA | 20,717 | 86.3% | 7 | 15.3% | Small B2C sites, dominant share |
| DataDome | 1,315 | 5.5% | 10 | 18.8% | Slightly larger B2C sites |
| hCaptcha | 768 | 3.2% | 7 | 18.8% | Small B2C sites, secondary share |
| CleanTalk | 594 | 2.5% | 7 | 14.3% | Small B2C sites, niche share |
| Wordfence | 333 | 1.4% | 8 | 15.9% | Small B2C sites, niche share |
| Sucuri | 288 | 1.2% | 8 | 27.4% | Small London-skewed B2C sites |
| WP Guardian | 207 | 0.9% | 7 | 5.3% | Small B2C sites, low London share |
| Akamai Bot Manager | 185 | 0.8% | 5 | 28.1% | Small London-skewed B2C sites |
| Imperva | 140 | 0.6% | 6 | 17.1% | Small B2C sites, niche share |
| ClickCease | 112 | 0.5% | 7 | 18.8% | Small B2C sites, niche share |
| Arkose Labs | 63 | 0.3% | 7 | 14.3% | Small B2C sites, niche share |
| Barracuda Networks | 52 | 0.2% | 10 | 13.5% | Slightly larger B2C sites |
| Kiprotect | 43 | 0.2% | — | — | View these companies in Firmbase → |
| Trustwave | 43 | 0.2% | — | — | View these companies in Firmbase → |
| Sectigo TrustLogo | 26 | 0.1% | — | — | View these companies in Firmbase → |
| F5 | 18 | 0.1% | — | — | View these companies in Firmbase → |
| HackerOne | 12 | 0% | — | — | View these companies in Firmbase → |
| Vanta | 2 | 0% | — | — | View these companies in Firmbase → |
| Drata | 2 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
Under 10 employees
87.5% of band
Among companies under 10 employees, reCAPTCHA accounts for 87.5% of 15,010 detected Security users. Smaller shares sit with DataDome, hCaptcha, CleanTalk and website-specific protection tools.
10–50 employees
83.5% of band
Across the 10–50 employees band, reCAPTCHA has 83.5% of 8,044 detected Security users. DataDome and hCaptcha remain the main alternatives, but the market is still concentrated around one system.
Over 50 employees
89.9% of band
For companies over 50 employees, reCAPTCHA accounts for 89.9% of 958 detected Security users. Larger B2C firms still show limited dispersion across specialist bot-management and site-security systems.
How Security usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by Security
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