B2C Companies Using Akismet in the UK: 1,381 Active Firms (2026)
UK B2C websites using anti-spam filtering run consumer-facing digital services with public forms, comments or checkout interactions.
For B2C operators, an anti-spam filter is usually a small but revealing layer in the web stack, sitting close to forms, comment threads, review capture, account registration and support intake. Adoption tends to point to a direct-channel business with enough consumer traffic for automated submissions to become an operational nuisance. The buying centre is rarely just engineering: marketing owns conversion forms, customer-service teams feel queue pollution, and ecommerce or bookings teams care about false positives. Typical engagements look like website-operations spend rather than board-level procurement, but the presence of filtering suggests a live acquisition or service workflow rather than a static brochure site.
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Across the UK, 1,381 actively trading B2C operators are detected running this anti-spam filter. Together, they account for 4,534 reported employees. Within a 7,888-site plugin comparison for this sector, the filter sits joint first by category share at 17.5%, rather than appearing as a long-tail add-on. Registered-address distribution is weighted towards London at 16.7% and the South East at 15.9%, followed by the North West at 12.5%, the South West at 12.2% and the East of England at 8.3%.
Plugin-led anti-spam procurement tends to sit inside website maintenance rather than central software buying. For consumer-facing sites, the practical governance issue is not only blocking abuse, but deciding what happens to rejected submissions, how long logs are retained, and whether challenge prompts alter checkout, booking or support completion. The vendor ecosystem also creates dependence on the wider content-management, forms, analytics and edge-security stack. That makes configuration work a shared problem for web agencies, marketing operations and customer-service owners, particularly where public forms feed directly into sales or case-management queues.
Adoption appears likely to remain pragmatic rather than strategic. Smaller consumer-facing firms tend to keep anti-spam filtering because it is bundled into familiar site maintenance routines, while larger operators are more likely to layer it with bot management, fraud screening and consent tooling. The pressure point is migration: as sites move between content-management themes, hosted commerce platforms and agency retainers, passive plugins can be removed or replaced without a formal buying event. That points to a cohort with steady churn in the underlying stack, not a market where adoption alone proves deep security maturity.
Adoption by company size
Adoption of Akismet rises with company size across the trading UK B2C companies in this cohort. 1.5% of the 54,825 companies with under 10 employees run Akismet (837 detected). 1.8% of the 26,843 companies with 10–50 employees run Akismet (476 detected). 1.8% of the 3,060 companies with over 50 employees run Akismet (54 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
1,381
Active firms
2026
17.5%
Of detected WordPress plugins share
UK B2C
7
Median headcount
Filed accounts
3,047
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (33 of 1,381 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (64 firms), so a sizeable share is in its first few filing cycles.
The anti-spam plugin has a 17.5% detected share among B2C websites with a comparable site-plugin signal, level by rounded share with the largest plugin in the category and equal to 1,381 of 7,888 companies.
Every firm in the cohort also runs the same content-management platform, while 60.5% (835) show an SEO plugin alongside the anti-spam layer.
Nearly half also run analytics, bot-checking or public-form tooling: 49.1% (678), 48.4% (669) and 48.2% (665), respectively.
Registered-office concentration is tilted towards London and the South East, at 16.7% (230) and 15.9% (220), ahead of the North West at 12.5% (173).
Overlapping sector tags point to service-heavy use cases: Field Services & Trades accounts for 20.8% (287), Healthcare Provider for 14.3% (197) and Construction for 14.0% (194).
Security market share among UK B2C
Share of the 7,888 UK B2C with a detectable system. As of June 2026.
What else do Akismet-running B2C run?
Share of the 1,381 Akismet-running UK companies where each technology was also detected. As of June 2026.
Where Akismet B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£504.6K
Median UK turnover
2.4%
Above £5M turnover
64
Incorporated since 2022
3,047 verified decision-maker contacts
across these 1,381 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Akismet
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates a professional football club competing in the National League, managing men's, women's and academy teams. Generates revenue through match ticket sales, hospitality packages, merchandise…
Sells to football supporters and matchgoing fans, including families, disabled supporters and community participants, as well as sponsors, advertisers, hospitality buyers, event bookers and local…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 3y
Location
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Computed from 5 filingsOperates a traditional amusement park offering fairground rides, attractions and arcade games. Sells ride wristbands and tokens and provides facilities for family visits, school trips and group…
Serves B2C families and seaside holidaymakers visiting Skegness, alongside schools, children’s trip organisers, group booking customers and party groups planning fairground visits.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsOperates a food wholesale and retail business supplying Asian groceries and related products to retailers, Chinese restaurants, and takeaways. Sells through a warehouse store and online B2B and B2C…
Serves UK B2B and B2C customers, including retailers, Chinese restaurants and takeaways, Chinese communities, and international students through online channels and physical stores.
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 4 filingsOperates a wildlife park and zoo exhibiting a range of animal species and themed dinosaur attractions. Provides visitor admissions, animal encounter experiences, educational school visits, events,…
Serves a mixed B2C and education market: families, leisure visitors, animal enthusiasts, school groups and education providers seeking zoo visits, animal experiences, events and learning activities…
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 3y
Location
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Computed from 5 filingsProvides NHS and private pharmacy services including prescription dispensing and ordering, vaccinations, travel health clinics, contraception and hypertension services, treatment for minor conditions…
Serves UK consumers and NHS patients seeking community pharmacy support, including adults, families, travellers, people managing prescriptions, and patients needing private or NHS health…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells escorted rail-based holiday tours in the UK, Europe and worldwide, including themed trips such as heritage, steam, luxury and rail‑and‑cruise itineraries. Provides tour booking…
Serves leisure travellers and holidaymakers seeking escorted rail holidays, including UK consumers interested in UK, European and worldwide tours, heritage and steam rail trips, rail-and-cruise,…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 2 filingsProvides proprietary trading programs offering funded trading accounts for forex, cryptocurrency, stocks and other financial instruments. Traders complete evaluation challenges to qualify for capital…
Serves individual forex, crypto and stock traders worldwide seeking funded trading accounts and prop trading evaluation programmes.
Financial Health
StrongStrong · Hiring · 50% CAGR over 1y
Location
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Computed from 3 filingsOperates hotels and resorts providing accommodation, restaurants and bars, meeting and event venues, wedding facilities, and leisure amenities for business and leisure travellers, with online…
Serves business and leisure travellers, local residents, event organisers and wedding planners seeking upper-upscale hotel stays, dining, meetings and venues across Asian destinations.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells home health monitoring and wellbeing devices, including blood pressure monitors, thermometers, pulse oximeters, blood glucose monitors, TENS pain relief devices, digital scales, and…
Sells to UK consumers managing health and wellbeing at home, including families and women’s wellness users, and also supplies NHS/healthcare professionals plus pharmacies, online retailers and retail…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsOperates a collection of exclusive-use country house wedding venues. Provides ceremony and reception spaces, accommodation, catering, and wedding planning support through managed venues and…
Serves engaged couples seeking exclusive-use country house, castle or manor wedding venues in Essex, Cambridgeshire, Gloucestershire, Somerset and Warwickshire, typically for celebrations from 30 to…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides paid psychic and clairvoyant readings via telephone, SMS text and email. Offers tarot and medium readings, horoscope content, and online booking to connect customers with individual psychic…
Serves adult consumers seeking spiritual guidance on love, relationships, money and future happiness, primarily via phone, text, email and online bookings in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Computed from 3 filingsOperates a collection of hotels offering guest accommodation, restaurants, spa and wellness facilities, golf courses, and event spaces. Provides venues for weddings, conferences, leisure breaks and…
Serves leisure travellers, business travellers, spa and golf guests, dog owners, tour groups, wedding couples and event organisers seeking hotel stays and venues across Northwest England and North…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsSupplies and fits car, van and commercial vehicle tyres and provides automotive maintenance services including brake replacement, exhaust fitting, battery replacement, wheel balancing, TPMS, wheel…
Serves local motorists with cars, 4x4s, vans and motorhomes, plus trade customers and businesses operating fleets from cars and vans to specialist HGVs.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a hotel resort offering guest accommodation, restaurant and bar dining, an 18‑hole golf course, spa and treatment rooms, gym and swimming pool. Also provides facilities for weddings,…
Serves leisure travellers, spa and golf visitors, restaurant diners, gym members, wedding parties, private event hosts and corporate meeting organisers in and around Suffolk.
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides taxi and private hire transport services including local journeys, airport transfers, executive vehicles, wheelchair‑accessible cars and 8‑seater minibuses. Offers booking via phone, website…
Serves consumers, corporate account holders and public-sector organisations in Salisbury and Wiltshire, including airport travellers, wheelchair users, groups, Wiltshire Council, the NHS and regional…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel providing guest accommodation in rooms and suites, with on‑site dining and a terrace restaurant. Offers short and long stays, family rooms, and pet‑friendly lodging, along…
Serves leisure travellers, families, lone travellers, long-stay guests and pet owners seeking boutique hotel stays in central London near Hyde Park, Bayswater, Notting Hill and major attractions.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services including marketing and sale of homes, property valuations, and lettings services. Lists properties for sale and rent, supports landlords and tenants, and…
Serves residential property sellers, landlords, buyers and tenants, with a focus on homes in Harrogate, Nidderdale and the wider North Yorkshire market.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsBrews and sells craft beers using traditional brewing methods. Operates a brewery tap and taprooms serving its beers alongside other drinks and food, and offers brewery tours, events, and online…
Serves adult consumers, especially ale and craft beer enthusiasts, including online shoppers, brewery tap and pub visitors, tour guests, and customers buying for parties, BBQs and weddings.
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 4 filingsOperates a taxi and private hire vehicle service providing passenger transport booked via mobile app or phone. Offers airport transfers, corporate account transport services, and a driver platform…
Serves consumers and business account customers in Liverpool booking taxis and airport transfers, and also targets private-hire drivers seeking platform work.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsOperates a holiday park offering static caravan pitches, touring and short‑stay accommodation, and glamping. Sells new and pre‑owned static caravans and provides on‑site leisure facilities including…
Serves consumers, including families, holidaymakers, anglers and caravan buyers seeking static holiday homes, seasonal touring, glamping or short breaks near Bewdley and the Worcestershire/Shropshire…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 5 filingsOperates a wine bar serving wines by the glass and bottle alongside a food menu. Also sells wines through an online shop and offers gift vouchers, event bookings, and related hospitality services.
Serves consumers including wine drinkers, diners, theatregoers and visitors in London’s West End, plus customers buying wine and gift vouchers online.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 3 filingsProvides clinical assessments for autism spectrum disorder and ADHD in children and adults, including combined assessments, diagnostic reports, medication management, and online screening tests. Also…
Serves adults, parents and families seeking private autism and ADHD assessments and related support for children or adults through clinics across the UK.
Financial Health
StrongStrong · Hiring · 48% CAGR over 2y
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Computed from 5 filingsDesigns and manufactures handcrafted acoustic and electric guitars, including production models, limited editions and custom instruments. Offers multiple guitar series and styles, a custom shop for…
Serves B2C musicians, including acoustic and electric guitarists, songwriters, touring artists and enthusiasts, with sales supported by a dealer network and direct shop.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 3 filingsOperates a farm shop selling fresh produce, local food and farm‑grown products. Also runs cafés and eateries, hosts seasonal farm events and festivals, offers pick‑your‑own activities, and provides…
Serves consumers and families in West Yorkshire seeking farm shop food, café visits, seasonal farm events, pick-your-own experiences and rural venue hire, plus online shoppers ordering farm produce…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 3 filingsProvides fertility assessment and treatment services including IVF, ICSI and IUI procedures, embryo freezing and transfer, semen analysis and sperm extraction, and donor, egg sharing and surrogacy…
Serves NHS-funded and self-funded individuals and couples experiencing fertility issues, plus patients seeking donor, surrogacy or fertility preservation pathways. Also receives private andrology…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures licensed pop culture collectible replicas, including electronic props and display items from franchises such as Pokémon, Star Trek, Doctor Who and Fallout, featuring die‑cast…
Sells to consumers, collectors and gift buyers interested in licensed pop-culture replicas and collectibles, especially fans of Pokémon, Fallout, Star Trek, Doctor Who and fantasy or science-fiction…
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Assists buyers and tenants with property searches and offers landlords marketing, rent collection,…
Serves residential property buyers, sellers, tenants, landlords and portfolio investors in areas including Kingston, Surbiton, Wimbledon, Esher, Teddington, Hampton and nearby Surrey/South West…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
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Computed from 5 filingsProvides mortgage brokerage and financial protection advice, arranging residential, buy‑to‑let, remortgage and specialist mortgages, as well as bridging and commercial finance. Also offers insurance…
Serves homebuyers, homeowners and remortgagers, including first-time buyers, self-employed borrowers and expats, plus landlords, buy-to-let investors, property developers and commercial property…
Financial Health
StrongStrong · 7% CAGR over 4y
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Computed from 5 filingsSells exotic reptiles including snakes, lizards, frogs and spiders, along with reptile food, enclosures and care equipment. Provides setup advice, animal holiday boarding, care guides, and a courier…
Sells to UK consumers seeking exotic reptiles and related supplies, including beginner and experienced reptile keepers. Serves pet owners buying livestock, food, enclosures, boarding and courier…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides coach and minibus hire for private groups, schools and events, including accessible vehicles. Operates day excursions, UK and European coach tours and holidays, airport transfers, and local…
Serves private customers, schools, community and elderly groups, charities and event organisers needing coach or minibus travel in Wakefield and surrounding areas, plus consumers booking UK and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsOrganises escorted small-group and tailor-made travel tours to Japan. Designs itineraries including accommodation, transport and guided experiences, and provides booking and travel planning services…
Serves affluent leisure travellers and travel agents seeking luxury Japan holidays, including individuals, couples and small groups wanting private or escorted itineraries.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
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Computed from 5 filingsOperates live escape room attractions where groups solve puzzles and clues within themed rooms to complete objectives within a set time limit. Offers bookable immersive games for friends, families,…
Serves consumers and groups seeking leisure activities in Glasgow, including friends, families, tourists, date nights, birthday parties, stag and hen groups, children’s parties, plus businesses…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides repair services for consumer electronics including mobile phones, tablets, laptops, desktop computers, wearables and gaming consoles. Offers diagnostics and parts replacement with walk‑in,…
Serves residential consumers and B2B clients across the UK needing support for personal or workplace devices, including phone, tablet, laptop, desktop, wearable and console users.
Financial Health
StableStable · Hiring · 27% CAGR over 4y
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Computed from 3 filingsProvides surgical and non-surgical hair restoration treatments including FUE and FUT hair transplants, beard and eyebrow transplants, and treatments for male and female hair loss. Offers…
Serves consumers, primarily men and women seeking hair restoration, hair transplant, beard and eyebrow transplant, and trichology consultations across the UK.
Financial Health
HealthyHealthy · Hiring · 290% CAGR over 2y
Location
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Computed from 3 filingsManages and lets furnished self‑catering apartments and holiday homes for short and medium stays. Provides online booking, guest support, cleaning coordination, and property management services for…
Serves leisure and business travellers seeking short-term self-catering stays in Edinburgh, including families, dog owners, festival visitors, weekend guests and corporate clients needing stays from…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and rentals. Offers property valuations, marketing of homes through listings and media, buyer and tenant search…
Serves homeowners, homebuyers, landlords and tenants looking to buy, sell, let or rent residential property in East Grinstead, Horley and nearby villages.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 5y
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Computed from 5 filingsRetailer of HotSpring brand hot tubs and Endless Pools swim spas, offering a range of spa collections, fitness swim spas, and water‑care systems. Provides product information, brochures, and showroom…
Sells to homeowners and household consumers seeking hot tubs or swim spas, primarily via showrooms in Bristol, Cardiff, Cirencester, Plymouth, Swansea and Truro.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and short‑term rentals. Markets homes, arranges tenancies, offers property valuations, and delivers property management…
Serves homeowners, landlords, property buyers and tenants looking to sell, let, buy or rent homes in Kensington, Notting Hill and North Kensington.
Financial Health
StrongStrong · Growing · 1% CAGR over 5y
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Computed from 5 filingsProvides residential property services including block and estate management, property sales and lettings, landlord property management, investment support, and renovation and furnishing services for…
Serves a mix of B2C and B2B property clients, including homebuyers, renters, landlords, property investors, leaseholders and residential block or estate owners seeking sales, lettings, management and…
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides residential property services including sales and lettings, serviced apartment rentals, and property management. Also advises on property investment, coordinates construction and development…
Serves a mix of consumers and businesses in the central London property market, including tenants, landlords, overseas students, leisure visitors, relocating employees and residential property…
Financial Health
StrongStrong · Growing, Hiring · 68% CAGR over 4y
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Computed from 5 filingsProvides dermatology services including diagnosis and treatment of skin conditions, skin cancer screening and surgery, laser treatments, mole mapping, and cosmetic procedures such as anti‑wrinkle…
Serves private patients of all ages in Dorset, Bournemouth, Christchurch and Poole seeking dermatology, skin cancer checks, laser treatments, aesthetic skin care and women’s health support.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsOperates a taxi and private hire transport service, providing local journeys, airport and seaport transfers, executive travel, and group transport using taxis, MPVs, minibuses and…
Serves consumers and businesses in Herefordshire, including local travellers, airport and seaport passengers, wedding and event groups, corporate account holders, wheelchair users, and customers with…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
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Computed from 5 filingsOperates pizzerias serving New York–style pizzas by the slice and whole pies, alongside sides, desserts and beverages. Runs multiple pizza outlets and takeaway counters and sells branded merchandise…
Serves consumers in London seeking casual dine-in or takeaway pizza, including lunchtime slice buyers, food market visitors, local residents and groups buying whole pies.
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 4y
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Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as property owners, construction, cyber, liability, fleet, marine, health, home and professional…
Serves UK businesses and individuals needing insurance, including property owners, landlords, construction firms, care homes, hospitality operators, manufacturers, motor traders, fleet owners,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a vineyard with a bar and restaurant serving food and wine. Provides wine tastings, tours and events, and offers venue hire for weddings, corporate functions and private events, along with…
Serves diners, wine tasting visitors, wedding parties and private event organisers in Kent and London, plus businesses seeking corporate hire or team-building venues and film/photography crews.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
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Computed from 4 filingsProvides residential and student letting services, including marketing rental properties, sourcing tenants, and managing rental properties for landlords. Handles student accommodation listings,…
Serves B2C student renters seeking accommodation in Durham, alongside private residential landlords and student property investors needing lettings and property management support.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
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Computed from 5 filingsProvides private medical consulting rooms and clinical facilities for consultant surgeons offering cosmetic surgery, non‑surgical aesthetic treatments, and minor surgical procedures. Services include…
Serves private patients in Bristol and the South West seeking cosmetic surgery, non-surgical aesthetics, skin cancer care and minor operations, alongside consultant surgeons using private clinical…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates veterinary clinics providing medical care for pets, including consultations, surgery, emergency treatment and preventative healthcare. Also offers pet grooming, cattery boarding, repeat…
Serves B2C pet owners, primarily dog and cat owners, in Belfast, Ballynahinch and surrounding Northern Ireland communities seeking veterinary care for companion animals.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
Location
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Computed from 4 filingsOperates a country inn offering hotel accommodation, a restaurant, and bar with whisky selection. Provides guest rooms, private dining, event hosting, and food and drink services, with online booking…
Serves B2C leisure travellers, overnight hotel guests, restaurant diners, private dining and event customers, fly-fishing visitors and whisky enthusiasts.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 3y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation with individually decorated rooms, an on-site restaurant offering à la carte dining, and hospitality services including short-break packages, spa break…
Serves consumers visiting Bath city centre, including leisure travellers, couples and families booking short breaks, spa packages and sightseeing stays, plus diners and private function guests.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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How Akismet usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Akismet is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Security
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Frequently asked questions
How many UK B2C companies use Akismet?
What share of UK B2C companies run Akismet?
How is Akismet usage detected?
What size B2C companies use Akismet in the UK?
What do Akismet-running B2C companies also run?
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