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B2C Using DataDome in the UK: 1,315 Active Firms (2026)
B2C companies using bot-protection technology sell to consumers online while protecting high-traffic UK websites from automated abuse.
For consumer-facing websites, this bot-protection layer usually sits around the journeys that turn traffic into revenue: search, basket, checkout, account login, booking, lead capture and subscription signup. Buying centres tend to include fraud, security, ecommerce, revenue operations and web engineering, with customer-service teams pulled in when false positives block genuine users. Adoption can fit lean digital operators, mid-market organisations and enterprise employers, but it usually signals more than a simple anti-spam requirement. These companies have enough direct traffic, paid-acquisition spend or scarce inventory for automated scraping, credential stuffing and checkout abuse to affect margin and day-to-day workload.
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UK adoption is concentrated rather than diffuse: 1,315 actively trading companies are running this bot-protection stack, with travel and hospitality accounting for 93.9% of detected use and smaller overlap across fashion and retail at 2.2%, sport and leisure at 2.1% and FMCG at 1.9%. Within the sector’s detected security tools, the stack ranks second at 5.5% against a 24,036-site category benchmark. The cohort employs 2,064 people across firms with headcount, suggesting a long tail of lean operators rather than a market made up only of large employers. Registered-region skew follows the main consumer-internet centres: London accounts for 18.6%, followed by the South East at 12.6%, the North West at 11.0%, the South West at 9.9% and Yorkshire and The Humber at 8.7%.
Procurement tends to sit between security, fraud, web engineering and ecommerce teams, which can make ownership less tidy than for ordinary analytics tags. The operating issue is not only blocking malicious automation; it is deciding which signals may be collected, how long they are retained, and how false positives are handled when a genuine customer is trying to book, buy or log in. Consumer-facing operators also need clear escalation routes with payment, identity and customer-service teams, because automated abuse often shows up as chargeback pressure, account takeover, inventory scraping or failed conversion rather than as an isolated security event.
Adoption appears likely to remain concentrated among businesses where automated traffic has an immediate revenue or service cost, rather than becoming a default tag across every consumer site. Travel, retail and subscription journeys tend to feel the pressure sooner because login, availability search and checkout all create bot incentives. The category also looks exposed to bundling: security platforms, cloud delivery providers and payment-risk tools all have reasons to absorb parts of the workflow. For users, the practical distinction may shift from whether they run bot protection to how closely it is tied into fraud rules, customer identity and conversion analytics.
1,315
Active firms
2026
5.5%
Of detected Security share
UK B2C
10
Median headcount
Filed accounts
2,141
Verified contacts
Across this cohort
Key facts
About 1% of the trading cohort reports turnover above £5M (7 of 1,315 firms) — the rest sits below that revenue band.
20% of the cohort was incorporated since 2022 (274 firms), so a sizeable share is in its first few filing cycles.
The named bot-protection system accounts for 5.5% (1,315) of detected security-system use among B2C companies, across a denominator of 24,036 companies with a detectable system.
The largest detected security option accounts for 86.3% (20,747) of the same denominator, leaving the named bot-protection tool as a smaller specialist layer in this B2C security stack.
Cloud and content-delivery infrastructure is near-universal in the cohort: 99.4% (1,307) also run a hyperscale cloud platform and 99.1% (1,303) also run an associated content-delivery network.
Travel & Hospitality accounts for 93.9% (1,235) of the cohort, compared with 2.2% (29) in Fashion & Retail and 2.1% (27) in Sport & Leisure.
London has 18.6% (244) of the cohort, followed by the South East at 12.6% (166) and the North West at 11.0% (144).
Security market share among UK B2C
Share of the 24,036 UK B2C with a detectable system. As of June 2026.
What else do DataDome-running B2C run?
Share of the 1,315 DataDome-running UK companies where each technology was also detected. As of June 2026.
Where DataDome B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£404.5k
Median UK turnover
0.5%
Above £5M turnover
274
Incorporated since 2022
2,141 verified decision-maker contacts
across these 1,315 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using DataDome
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
C'EST ICI LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online travel platform featuring user reviews and ratings for hotels, attractions, restaurants, and tours. Provides travel planning tools and enables users to search experiences, compare…
Sells to consumers planning leisure trips and holidays, including travellers researching hotels, restaurants, attractions, cruises and tours; also addresses hospitality and travel operators listed on…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
Operates an online travel platform providing user-generated reviews and ratings for hotels, restaurants and attractions, and enabling users to compare accommodation, discover activities, book tours…
Sells to consumers planning leisure travel, including holidaymakers and diners seeking hotels, attractions, tours, cruises and restaurants. Targets people researching trips, reading reviews and…
Location
SEATGEEK SPORT LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online marketplace for buying and selling tickets to live events, including sports games, concerts and theatre performances. Provides event listings, seat maps, pricing comparison and…
Serves consumers and fans attending live sports, concerts, theatre and other events, as well as individual ticket sellers for major leagues, teams, artists and venues.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
Operates an online travel booking platform that enables users to search, compare and reserve hotels, flights, rental cars, vacation packages, cruises, and travel activities, and manage trip bookings…
Serves individual consumers and leisure travellers booking hotels, flights, rental cars, packages, cruises and travel experiences, with deal-focused options for domestic and international trips.
Location
KISMETHARROGATE LTD
Financial sub-scores
Computed from 2 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions and tours, and enables travellers to search destinations, compare options, and book…
Financial Health
WeakWeak · Hiring · 40% CAGR over 1y
Location
AYLA @ GREY STREET LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform where users read and submit reviews of hotels, restaurants, and attractions, search destinations, compare accommodation options, and book tours, activities,…
Sells to consumers planning leisure travel, including holidaymakers researching and booking hotels, attractions, tours, cruises and restaurants, and travellers contributing reviews and advice for…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
ONE BRUCE STREET LIMITED
Financial sub-scores
Computed from 2 filingsOperates an online travel platform hosting user-generated reviews and ratings for hotels, restaurants, attractions and tours. Enables users to search destinations, compare options, read travel…
Serves B2C travellers and holidaymakers researching and booking trips, including people looking for hotels, restaurants, attractions, cruises, guided tours and local experiences across global…
Financial Health
WeakWeak · Hiring · 22% CAGR over 1y
Location
LA DELIZIA 1986 LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online travel platform where users read and post reviews of hotels, restaurants and attractions, and search, compare and book tours, activities, accommodation and dining reservations…
Serves consumers planning leisure travel, including people booking hotels, restaurants, attractions, tours and other experiences, and travellers seeking peer reviews and recommendations for trips in…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
CHANNELS LODGE LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform featuring user reviews and ratings for hotels, restaurants, attractions and experiences. Enables travellers to search destinations, compare options, and book tours,…
Serves consumers planning travel, including hotel guests, tourists, diners and people booking attractions, tours and experiences, with a secondary audience of travel, hospitality and restaurant…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
EATAO LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform featuring user‑generated reviews and ratings for hotels, attractions and restaurants. Enables users to search destinations, read travel advice, compare options, and…
Serves consumers planning leisure travel, including individuals and groups choosing hotels, attractions, tours and restaurants in destinations worldwide.
Financial Health
StrongStrong · Hiring · 9% CAGR over 2y
Location
GRACIE-ANNS LTD.
Financial sub-scores
Computed from 3 filingsOperates an online travel platform featuring user‑generated reviews and ratings of hotels, restaurants and attractions, and enables users to search destinations, compare options, and book tours,…
Serves B2C travellers, including holidaymakers, city visitors and diners researching hotels, restaurants, attractions, tours and destination experiences worldwide.
Financial Health
StrongStrong · 3% CAGR over 2y
Location
The Spire And Spoke Ltd
Financial sub-scores
Computed from 5 filingsOperates an online travel platform hosting user reviews and ratings for hotels, restaurants, attractions and experiences. Enables users to search destinations, compare options, and book tours,…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 4y
Location
Lio London Ltd
Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, and attractions, and enables users to search destinations, compare options, and book tours, activities,…
Sells to consumers planning leisure travel, including holidaymakers researching and booking hotels, restaurants, attractions, tours and local experiences, and to travellers seeking peer reviews and…
Financial Health
StrongStrong · Hiring · 330% CAGR over 2y
Location
Nowhere Man Ltd
Financial sub-scores
Computed from 5 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, attractions and tours. Enables travellers to search destinations, compare options, and book…
Serves consumers and travellers planning trips worldwide, including holidaymakers seeking hotels, attractions, restaurants, cruises, tours and travel advice from peer reviews.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
PLAU (PRESTON) LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online travel platform featuring user reviews and ratings for hotels, restaurants, attractions and experiences. Provides travel planning tools and enables booking of tours, activities,…
Serves consumers planning travel, including leisure travellers, diners, hotel guests, and people booking attractions, tours and experiences in destinations worldwide.
Financial Health
HealthyHealthy · -36% CAGR over 4y
Location
Operates a retail and e‑commerce platform selling home improvement and construction products, including building materials, tools, appliances, kitchen and bathroom fixtures, garden equipment and…
Sells to consumers undertaking home renovation, construction, decorating, garden and appliance projects, and also serves trade professionals, contractors and business owners through its pro and…
Financial Health
Insufficient historyInsufficient history
Location
BAR HUMBUG (UK) LTD
Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user-generated reviews and ratings for hotels, restaurants, attractions and tours. Enables travellers to research destinations, compare options, and book…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
JES 759 LTD
Operates an online travel platform where users read and submit reviews of hotels, restaurants, attractions and tours, compare accommodation prices, discover destinations, and book travel experiences,…
Serves consumers planning leisure travel worldwide, including travellers researching and booking hotels, restaurants, attractions, tours and cruises, as well as people seeking travel reviews, advice…
Financial Health
Insufficient historyInsufficient history
Location
Operates an online travel platform providing user‑generated reviews and ratings for hotels, restaurants, attractions and travel services, and enables users to compare prices and book accommodation,…
Sells to consumers planning leisure travel, including holidaymakers and trip planners seeking hotels, restaurants, attractions, tours and cruises, and relying on reviews, travel advice and online…
Location
SOUPEAR LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions and experiences, and enables users to search destinations, compare options, book tours and…
Serves consumers planning leisure travel, including travellers looking for hotels, restaurants, attractions, tours and destination experiences in Canada and international locations.
Financial Health
WeakWeak · Hiring · 32% CAGR over 2y
Location
SS GOLLA LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online travel platform hosting user reviews and ratings for hotels, attractions, tours and restaurants. Enables travellers to discover destinations, compare accommodation and activities,…
Serves travelers planning trips and booking hotels, attractions, tours, cruises and restaurants, alongside hospitality and travel businesses seeking bookings and customer reviews.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
SHAHED'S ORIGINAL LTD
Financial sub-scores
Computed from 3 filingsOperates an online travel platform providing user reviews and ratings for hotels, restaurants, attractions and tours. Enables travellers to search destinations, compare accommodation and experiences,…
Financial Health
StrongStrong · Hiring · 31% CAGR over 2y
Location
MADE BY JONTY LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform hosting user-generated reviews and ratings of hotels, restaurants, attractions and tours, and enables travellers to search destinations, compare options, and book…
Serves consumers planning trips, including travellers booking hotels, tours, attractions, cruises and restaurants, and using peer reviews and travel advice.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
Best Western
Financial sub-scores
Computed from 5 filingsOperates a global hotel brand and online reservation platform enabling travellers to search and book rooms at affiliated hotels. Manages the Best Western Rewards loyalty programme and provides…
Serves leisure and business travellers booking hotel stays online, including rewards members, families, pet owners, corporate travellers, AAA/CAA members, seniors, and government or military…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
Tartan Travel Services Limited
Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user-generated reviews and ratings for hotels, restaurants and attractions, and enabling users to search destinations, compare travel options, and book…
Serves consumers planning travel, including leisure travellers and tourists seeking hotels, attractions, restaurants, tours and local experiences.
Financial Health
StableStable · -81% CAGR over 4y
Location
BAYDALE BECK LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform where users read and publish reviews of hotels, restaurants, attractions and tours, search destinations, compare accommodation and experiences, and book hotels,…
Serves consumers planning leisure trips, including hotel guests, diners, cruise passengers and travellers booking tours, attractions and restaurant tables.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
The Malaya Classic Limited
Operates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, and attractions. Enables users to search destinations, compare options, and book tours,…
Sells to consumers planning leisure travel, including people researching and booking hotels, restaurants, attractions, tours and experiences, and travellers who read or contribute reviews and trip…
Financial Health
Insufficient historyInsufficient history
Location
Operates an online travel platform that publishes user reviews and ratings for hotels, attractions, restaurants and travel experiences. Enables users to search destinations, compare accommodation and…
Serves consumers planning trips, including leisure travellers, diners and holidaymakers comparing hotels, attractions, restaurants, cruises and bookable experiences worldwide.
Location
The Silly Country Ltd
Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user‑generated reviews and ratings for hotels, restaurants, attractions, and tours. Enables travellers to search destinations, compare options, discover…
Targets leisure travellers and holiday planners worldwide, including people comparing accommodation, attractions, restaurants, cruises, guided tours and travel experiences, as well as diners seeking…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
Haines Of Sloane Square Limited
Financial sub-scores
Computed from 3 filingsOperates an online travel platform providing user reviews, ratings, and booking options for hotels, restaurants, attractions, and tours. Enables travellers to search destinations, compare…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
Meandering Bear Ltd
Financial sub-scores
Computed from 5 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, and attractions. Enables users to research destinations, compare options, and book tours,…
Targets consumers planning leisure travel, including holidaymakers comparing destinations, hotels, attractions, tours and restaurants, with relevance to hospitality and experience providers seeking…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
Jugad Camden Ltd
Operates an online travel platform that hosts user-generated reviews and ratings for hotels, restaurants, and attractions, and enables users to search destinations, compare accommodation and…
Sells to consumers planning trips, including leisure travellers seeking hotels, restaurants, attractions, tours, and travel advice. Targets people comparing destinations, reading reviews, and booking…
Financial Health
Insufficient historyInsufficient history
Location
BLUE MARLIN CARIBBEAN LTD
Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user‑generated reviews, ratings and booking options for hotels, restaurants, attractions and tours. Enables travellers to research destinations, compare…
Financial Health
WeakWeak · -9% CAGR over 4y
Location
Rupert Jade Ltd
Financial sub-scores
Computed from 3 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, attractions, and restaurants. Provides travel planning tools and enables users to search, compare, and book…
Targets leisure travellers and diners, primarily consumers planning trips, comparing hotels, attractions, tours and restaurants, and seeking peer reviews and travel advice.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
Si Signore Ltd
Financial sub-scores
Computed from 4 filingsOperates an online travel platform providing user reviews and ratings for hotels, restaurants, attractions and tours, and enabling users to search destinations, compare accommodation options, and…
Serves consumers planning travel, including travellers researching destinations, hotels, attractions, tours, cruises and restaurants, plus diners looking for reservations.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 3y
Location
MANGAL 1 LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online travel platform providing user reviews, ratings and travel information for hotels, attractions and restaurants, and enabling users to compare options and book tours, experiences,…
Targets consumers planning travel, including holidaymakers, business travellers, diners, and tourists comparing hotels, attractions, restaurants, tours, and experiences.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
Morris's Of Bond Street Limited
Financial sub-scores
Computed from 4 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants and attractions, and enables users to search destinations, compare options, and book tours, activities,…
Serves leisure travellers and holidaymakers worldwide, including consumers researching hotels, attractions, restaurants, cruises and tours, and people booking experiences or restaurant tables.
Financial Health
StrongStrong · Hiring · 6% CAGR over 3y
Location
Nethergong Limited
Financial sub-scores
Computed from 5 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions and tours, and enables users to search destinations, compare accommodation prices, book…
Serves consumers and travellers planning trips worldwide, including people researching hotels, attractions, restaurants, cruises, tours and destination activities.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
AL AREZ 2 LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user reviews and listings for hotels, restaurants, attractions, and tours. Enables travellers to compare options, read community feedback, and book…
Serves travellers and diners planning trips worldwide, plus hospitality, restaurant and tour operators seeking access to travel consumers.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
Nerfax Retail Uk Ltd
Financial sub-scores
Computed from 3 filingsOperates an online travel platform providing user-generated reviews, ratings, and travel advice for hotels, restaurants, attractions, and experiences. Enables users to search destinations, compare…
Serves B2C travellers planning leisure trips, including individuals, couples and families seeking hotels, attractions, tours, restaurants and travel advice across global destinations.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Papermill (Darley Abbey) Limited
Financial sub-scores
Computed from 4 filingsOperates an online travel platform providing user reviews, ratings and listings for hotels, restaurants, attractions and experiences, and enables booking of tours, activities and restaurant…
Financial Health
StableStable
Location
Urban 44 Ltd.
Financial sub-scores
Computed from 4 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants and attractions, and enables users to search destinations, compare accommodation options, and book…
Sells to consumers planning leisure travel, including holidaymakers seeking hotels, restaurants, attractions, tours and cruises, and people who read or contribute travel reviews and book experiences…
Financial Health
WeakWeak · Hiring · 26% CAGR over 3y
Location
Cwtchina Italiana Ltd
Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions, and experiences, and enables users to search destinations, compare options, and book…
Serves consumers planning trips, including travellers researching hotels, attractions, restaurants and bookable experiences. Also addresses tourism and hospitality businesses seeking visibility…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
Kingfisher (Keswick) Limited
Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, attractions and restaurants, and enables users to search, compare and book tours, activities, accommodation and…
Serves consumers planning trips, including travellers and holidaymakers researching or booking hotels, attractions, tours, cruises and restaurants.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
Fortuna Edinburgh Ltd
Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings of hotels, restaurants, attractions and destinations, and enables travellers to search, compare and book tours, activities,…
Serves consumers planning trips and leisure activities, including travellers comparing hotels, attractions, tours and restaurants, alongside hospitality and tourism businesses seeking visibility to…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
Mee Cha Limited
Financial sub-scores
Computed from 5 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, and attractions, and enables users to search destinations, compare options, and book tours,…
Serves consumers planning travel, including leisure travellers seeking hotels, tours, attractions and restaurant bookings across global destinations.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
Pizza Pieces Ltd
Financial sub-scores
Computed from 2 filingsOperates an online travel platform providing user reviews and ratings for hotels, restaurants and attractions, and tools to search destinations, compare options, and book tours, activities and…
Serves consumers planning trips, including leisure travellers seeking hotels, restaurants, attractions and tours, as well as people researching destinations through reviews, travel advice and…
Financial Health
HealthyHealthy · -17% CAGR over 1y
Location
Ex-Directory Liverpool Ltd
Financial sub-scores
Computed from 4 filingsOperates an online travel platform where users read and submit reviews of hotels, attractions and restaurants, compare travel options, and book tours, activities, accommodation and dining…
Serves travellers and diners planning trips worldwide, including consumers seeking hotels, attractions, tours, cruises and restaurants, plus travel and hospitality businesses seeking visibility and…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
Fu Sing Limited
Financial sub-scores
Computed from 2 filingsOperates an online travel platform that hosts user‑generated reviews and ratings for hotels, attractions and restaurants, and enables users to search destinations, compare options, and book tours,…
Serves consumers planning travel, including people choosing hotels, attractions, tours, cruises and restaurants. Also reaches hospitality venues and travel activity operators seeking bookings and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 1y
Location
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How DataDome usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
DataDome is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Security
Other B2C technology
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Frequently asked questions
How many UK B2C companies use DataDome?
What share of UK B2C companies run DataDome?
How is DataDome usage detected?
What size B2C companies use DataDome in the UK?
What do DataDome-running B2C companies also run?
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