B2C Companies Using Imperva in the UK: 137 Active Firms (2026)
B2C companies running enterprise web security in the UK protect high-traffic customer journeys, payments and account areas.
For B2C adopters, enterprise web-security tooling usually sits between security, ecommerce and digital product teams rather than in a purely back-office IT budget. The job is to protect login, checkout, booking and account-management flows from automated abuse, application attacks and traffic spikes that would otherwise hit customer service or revenue operations. Companies running this stack tend to have direct digital channels, enough web volume to justify specialist controls, and internal teams able to manage vendor configuration, incident response and technical assurance. It is therefore a marker of operational maturity more than simple website presence.
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UK adoption is narrow but visible: the cohort contains 137 actively trading companies. Reported employment totals 1,533 people, which gives the group a modest footprint compared with the consumer traffic it is likely to handle. Across the wider B2C security-tooling universe, this stack accounts for 0.6% of detected use and ranks ninth. Registered-address skew is outside the capital as much as within it, with the South East at 21.2%, London at 17.5%, the South West at 13.9%, Scotland at 9.5% and the East of England at 8.0%.
Procurement tends to involve security, digital trading and legal teams, because these controls sit in the path of customer requests and may process identifiers, device signals, behavioural patterns and incident logs. UK B2C operators normally need clear positions on traffic routing, retention, access controls and breach handling before putting this kind of tool in front of payment or account journeys. The vendor market also has a bundling dynamic: web application protection, bot management, content delivery and analytics often overlap, so buyers may compare specialist controls against broader hosting and cloud-security arrangements rather than treating the purchase as a standalone website plug-in.
Adoption appears likely to remain concentrated among consumer operators with exposed digital journeys rather than spread evenly across the B2C base. Automotive retail, travel, fashion and leisure firms tend to have visible incentives to protect booking, enquiry and checkout flows, but smaller operators may continue to rely on bundled hosting or lighter website controls. The category also has some consolidation pressure, as security, delivery and fraud-prevention features are increasingly sold through adjacent infrastructure contracts. For researchers, the more useful signal may be not adoption alone, but whether a company has the team depth to operate the control layer properly.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Imperva rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Imperva (85 detected). 0.2% of the 26,843 companies with 10–50 employees run Imperva (46 detected). 0.3% of the 3,060 companies with over 50 employees run Imperva (8 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
137
Active firms
2026
0.6%
Of detected Security share
UK B2C
6
Median headcount
Filed accounts
281
Verified directors
Across this cohort
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Key facts
About 17% of the trading cohort reports turnover above £5M (24 of 137 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable security system, this enterprise web-security tool accounts for 0.6% of detections across a denominator of 24,037.
B2C firms running this web-security system skew toward Automotive Retail, which accounts for 41.6% (57), with Travel & Hospitality at 13.9% (19).
The registered-office footprint is spread beyond London: South East 21.2% (29), London 17.5% (24) and South West 13.9% (19).
Tag-management tooling is also detected at 78.8% (108), while public-cloud infrastructure appears in 54.7% (75).
Financial-health classifications are mixed, with 30.7% (42) marked stable, 16.8% (23) weak and 11.7% (16) distressed.
Security market share among UK B2C
Share of the 24,037 UK B2C with a detectable system. As of June 2026.
What else do Imperva-running B2C run?
Share of the 137 Imperva-running UK companies where each technology was also detected. As of June 2026.
Where Imperva B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£863.1K
Median UK turnover
17.5%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 349 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Imperva
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides retail banking and financial services including current and savings accounts, mortgages, personal loans, credit cards and insurance. Offers online banking and financial products for…
Serves UK consumers, including current account holders, students, parents, homeowners, renters, landlords, savers, borrowers, credit card users and people seeking personal financial support.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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- Priceline05505192
Operates an online travel booking platform that allows users to search and reserve hotels, flights, rental cars, holiday packages, cruises and travel experiences, and access deals, trip management…
Serves individual consumers and travelers, including leisure, holiday and business trip planners, families, cruise passengers and app-based loyalty members seeking travel options across domestic and…
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- National Express00232767
- National Express05876716
- National Express05279005
- National Express05876695
- National Express01991069
Financial sub-scores
Computed from 5 filingsOperates long-distance coach and airport transfer services, providing scheduled passenger transport between UK towns, cities and airports. Offers online journey planning, ticket booking, timetables,…
Serves consumers travelling between UK towns, cities, airports and major events, including students, young people, seniors, disabled travellers and groups.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment, including waterproof jackets, ski wear, walking boots, backpacks and accessories for men, women and children, sold through an e‑commerce website…
Sells direct to consumers, including families and outdoor enthusiasts, shopping for outdoor, walking, camping and ski clothing, footwear and equipment for women, men and children.
Financial Health
DistressedDistressed · -65% CAGR over 4y
Location
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Provides investment and retirement savings products including personal and workplace pensions, pension transfers, annuities, and investment funds. Offers financial advice, retirement planning tools,…
Serves UK consumers planning pensions, retirement and long-term investments, alongside employers offering workplace pensions and financial advisers supporting client needs.
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Provides pensions, retirement income products, and long‑term investment services. Offers personal and workplace pension plans, annuities, investment funds and bonds, retirement planning tools, and…
Serves individual savers and retirees, employers providing workplace pensions, self-employed people, and financial advisers supporting clients with pension, retirement and long-term investment…
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Provides pension products, retirement planning services, and investment solutions for individuals and employers. Offers personal and workplace pensions, pension transfers, investment funds and bonds,…
Serves UK consumers planning pensions, retirement and long-term savings, as well as employers managing workplace pension schemes and financial advisers supporting clients.
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Provides pension and retirement savings products, including personal and workplace pensions, pension transfers, annuities, and income drawdown. Offers investment funds, investment bonds, financial…
Serves UK individuals planning for retirement and long-term savings, alongside employers managing workplace pensions and financial advisers supporting pension and investment clients.
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Provides pension products, workplace pension schemes, retirement income options, and investment funds. Offers financial advice, pension transfers, annuities, and tools for individuals and employers…
Sells to individual consumers planning for retirement and long-term savings, as well as employers seeking workplace pension schemes and financial advisers supporting clients with pensions,…
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Financial sub-scores
Computed from 5 filingsProvides online trading services for financial markets, specialising in contracts for difference (CFDs). Offers trading platforms, market access and tools enabling clients to trade instruments such…
Serves retail and professional investors globally who trade CFDs and other financial market instruments, excluding residents of restricted jurisdictions such as the USA, Iran, Cuba, Sudan and Syria.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Provides pension products, retirement planning services, and investment solutions. Offers personal and workplace pensions, pension transfers, retirement income options, investment funds and bonds,…
Serves UK consumers planning pensions, retirement and long-term savings, as well as employers running workplace pension schemes and financial advisers supporting clients.
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Provides pension products, workplace pension schemes, retirement income options, and investment products including funds and bonds. Offers financial advice, pension transfers, and online tools for…
Serves consumers planning retirement and long-term savings, employers offering workplace pensions, and financial advisers supporting clients with retirement and investment needs.
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Provides pension products, retirement income solutions, and long‑term investment services. Offers personal and workplace pensions, annuities, drawdown options, investment funds, and financial advice,…
Serves individuals planning pensions, retirement and long-term savings, employers managing workplace pension schemes, and financial advisers supporting clients with savings and investment decisions.
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Provides pension and retirement savings products including personal and workplace pensions, annuities and drawdown plans. Offers investment funds, investment bonds, pension transfers and financial…
Serves UK individuals saving for retirement or managing pensions and investments, plus employers providing workplace pension schemes and financial advisers supporting clients with retirement planning.
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Provides pension schemes, retirement income products, and long‑term investment products including funds and bonds. Offers financial advice, pension transfers, and online tools to plan, manage, and…
Serves UK individuals planning retirement or long-term savings, employers providing workplace pensions, and financial advisers supporting pension and investment clients.
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Provides pension products, workplace pension schemes, retirement income options and investment funds. Offers tools, guidance and financial advice to help individuals plan, save and manage long‑term…
Serves consumers saving for retirement and long-term goals, plus employers and financial advisers involved in workplace pensions and retirement planning. Targets existing and new pension, investment…
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Provides pension and retirement savings products, investment funds, annuities and financial advice. Offers personal and workplace pensions, pension transfers, drawdown options and tools for managing…
Serves consumers planning retirement and long-term savings, employers running workplace pension schemes, and financial advisers supporting clients with pension and investment needs.
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Provides pensions, retirement income products, and investment services, including personal and workplace pensions, annuities, drawdown options, and investment bonds. Offers financial advice, fund…
Serves individual consumers saving for retirement and long-term goals, including pension holders, self-employed savers and retirees. Also targets employers and financial advisers through workplace…
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Provides pension schemes, retirement planning products and investment funds for individuals and employers. Offers personal and workplace pensions, annuities, investment bonds and financial advice,…
Serves individuals planning pensions, retirement income and long-term investments, alongside employers managing workplace pension schemes and financial advisers supporting client retirement needs.
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Provides pensions, retirement planning products, and long‑term investment services for individuals and employers. Offers personal and workplace pensions, annuities, drawdown products, investment…
Serves individual savers and retirees, employers managing workplace pension schemes, and financial advisers supporting clients with pensions, retirement planning and long-term investments.
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- Liz Earle03070395
Financial sub-scores
Computed from 4 filingsDevelops and sells skincare, bodycare, haircare and beauty products, including cleansers, moisturisers, serums, fragrances and accessories. Operates an online retail platform offering product ranges,…
Sells direct to consumers buying skincare and beauty online, including women and men choosing routines by skin type or concerns such as dry, oily, sensitive, mature or dull skin, plus gift buyers.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Provides pension products, retirement planning services, and long‑term investment solutions. Offers personal and workplace pensions, annuities, investment funds, and bonds, along with financial…
Serves UK individual savers and retirees, employers providing workplace pensions, and financial advisers supporting clients with pensions, retirement planning and investments.
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Provides pension products, retirement planning services, and investment products for individuals and workplace schemes. Offers personal and workplace pensions, pension transfers, annuities, drawdown…
Serves individuals planning pensions, retirement and long-term savings, alongside employers offering workplace pensions and financial advisers supporting clients.
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Provides pension and retirement products including personal and workplace pensions, annuities and income drawdown. Offers investment funds and bonds, retirement planning tools, and financial advice…
Serves individual consumers planning for retirement and long-term investing, including workplace pension members, self-employed savers, and people approaching retirement. Also targets employers and…
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Financial sub-scores
Computed from 5 filingsProvides online brokerage services and trading platforms enabling clients to trade financial instruments including forex, CFDs, physical stocks, indices, commodities, precious metals, ETFs and…
Sells to retail traders and investors worldwide seeking multi-asset online trading, and also serves professional clients, partners and institutional customers in financial markets.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform for comparing and booking car rental services. Aggregates offers from multiple vehicle hire providers, allowing users to search pickup locations, compare prices and…
Serves individual leisure and business travellers internationally who need short-term car rental, segmented by pickup location, driver age and country of residence.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
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Provides mobile telecommunications services, offering SIM-only plans and mobile phone contracts with data, calls and texts. Sells mobile handsets and supports 4G/5G connectivity, roaming, and account…
Serves UK consumers buying personal mobile phone and SIM-only contracts, including existing mobile users switching providers, people needing flexible 30-day or 12-month plans, and customers wanting…
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- London Cancer Care13005459
- HCA Healthcare UK03219172
Financial sub-scores
Computed from 3 filingsOperates private hospitals, outpatient clinics and medical centres providing specialist healthcare services, including consultations, diagnostics, surgery and treatments across areas such as cancer…
Serves private healthcare patients, including insured and self-pay adults, children, maternity and fertility patients, plus international patients; also addresses businesses and healthcare…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Provides pension and retirement savings products, investment funds, and workplace pension schemes, along with financial advice and online tools for managing long‑term savings, pension transfers, and…
Serves UK consumers managing pensions, retirement and long-term savings, as well as employers with workplace pension schemes and financial advisers supporting clients.
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Provides pension schemes, retirement planning products and investment funds, including personal and workplace pensions, annuities, drawdown products and investment bonds, alongside financial advice…
Serves individual savers and retirees seeking pensions, retirement and investment products, plus employers offering workplace pensions and financial advisers supporting clients with retirement…
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Provides pension and retirement savings products including personal and workplace pensions, pension transfers, annuities and drawdown options. Offers investment funds and bonds, financial advice, and…
Serves UK consumers planning retirement or long-term savings, employers offering workplace pensions, and financial advisers supporting pension and investment clients.
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Provides pension and retirement products including personal and workplace pensions, pension transfers, annuities and income drawdown. Offers investment funds and bonds, retirement planning tools, and…
Serves UK individuals saving for retirement and long-term goals, employers running workplace pensions, and financial advisers supporting pension and investment clients.
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Provides pensions, retirement planning products and investment services, including personal and workplace pensions, pension transfers, annuities, drawdown income options, and investment funds,…
Serves individual savers and retirees, employers managing workplace pension schemes, and financial advisers supporting clients with pensions, retirement planning and long-term investments.
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Provides pay-as-you-go gas and electricity supply to residential and business customers, with smart meter-based energy management via a mobile app. Also offers solar panel and battery storage…
Serves UK households, especially pay-as-you-go gas and electricity customers and homeowners considering solar, alongside businesses seeking energy supply or on-site solar options.
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Financial sub-scores
Computed from 2 filingsProvides an online genealogy platform that enables users to build family trees, search large databases of historical records, discover relatives, and purchase DNA ancestry tests to analyse ethnic…
Serves individual consumers and families interested in genealogy, ancestry DNA, family history research, historical records, photo preservation, and connecting with relatives worldwide.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Provides pension products, retirement planning services, and investment solutions. Offers personal and workplace pensions, pension transfers, annuities, investment funds, and financial advice, along…
Serves individuals planning pensions, retirement and long-term savings, employers managing workplace pension schemes, and financial advisers supporting clients with retirement and investment needs.
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Provides investment management, financial planning and stockbroking services to private investors. Offers managed portfolios, retirement and tax‑efficient investment planning, execution‑only share…
Serves private investors and families in the UK with portfolios, retirement, pensions, ISAs, inheritance tax planning and stock market investing, alongside intermediaries seeking investment expertise…
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Operates a private hospital providing specialist medical care including consultations, diagnostics, imaging, surgery and inpatient treatment. Services span cardiology, cancer care, orthopaedics,…
Serves private healthcare patients in the UK, including insured, self-pay and international patients, plus businesses seeking employee healthcare and healthcare professionals referring patients.
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Manufactures and sells tobacco and nicotine products, including cigarettes, vapour devices, heated tobacco products and modern oral nicotine pouches, and conducts research, product development, brand…
Sells to adult consumers worldwide in regulated tobacco and nicotine markets, especially smokers considering smokeless alternatives, and works with retailers as channel partners.
Financial Health
N/AN/A
Location
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Provides lifetime mortgage (equity release) products that allow homeowners to borrow against the value of their property, typically with interest rolled up and repaid when the property is sold or the…
Serves consumers planning pensions, retirement income and long-term investments, plus employers managing workplace pension schemes and financial advisers supporting clients.
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Financial sub-scores
Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment through an e‑commerce store. Sells jackets, waterproofs, walking boots, trail running shoes, ski wear, climbing gear, camping equipment and…
Serves UK consumers and families who take part in outdoor activities, including hiking, walking, skiing, climbing, trail running, camping and watersports, with ranges for men, women and children.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSells used cars and vans through dealership showrooms and an online platform. Offers vehicles from multiple manufacturers, with part‑exchange, vehicle finance, warranties, inspections and related…
Sells to UK consumers seeking used cars, electric and hybrid vehicles, and finance options, plus buyers of used vans; targets drivers shopping online or through dealerships for family, budget, SUV…
Financial Health
HealthyHealthy · Profitable, Hiring · 17% CAGR over 2y
Location
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Designs and retails bras, lingerie, sports bras, and bra-sized swimwear for D cup and larger sizes through an online store. Also sells tank tops and provides bra fitting guides and size advice.
Serves consumer shoppers with fuller busts, especially women needing D-cup-and-up sizing, fitting support, and fuller-cup lingerie, swimwear and sports bra options.
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Financial sub-scores
Computed from 3 filingsDevelops and sells new-build residential properties through housing developments across the UK. Builds houses and apartments for private buyers and provides purchasing schemes, guidance, and support…
Serves UK residential property buyers, including first-time buyers, existing homeowners moving house, key workers, armed forces personnel and buy-to-let investors seeking new-build homes.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOrganises and manages a large annual music and performing arts festival featuring live music, theatre, comedy and cultural events. Handles event production, ticketing, programme line-up, festival…
Sells to consumers attending contemporary music and performing arts festivals, including ticket buyers, live music fans and festivalgoers seeking multi-day live entertainment events.
Financial Health
StableStable · -55% CAGR over 4y
Location
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- Redrow08737345
- Redrow03520984
- Redrow04558070
Designs, builds and sells new‑build residential properties through planned housing developments. Offers houses in multiple sizes and collections, and provides purchase schemes such as part exchange…
Serves private homebuyers across England and Wales, including first-time buyers, families, movers, downsizers, buy-to-let investors, armed forces personnel and key workers seeking new-build homes.
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Develops and sells new-build residential properties through the Barratt Homes brand, offering houses within planned developments. Provides homebuying support schemes, part‑exchange options, and…
Sells to UK residential property buyers, including first-time buyers, existing homeowners, key workers, armed forces personnel and buy-to-let investors seeking new-build homes and purchase support…
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Financial sub-scores
Computed from 5 filingsOperates franchised fitness gyms providing 24-hour access to workout facilities, cardio and strength equipment, personal and group training sessions, fitness coaching, and member support through a…
Serves individual consumers seeking gym memberships, coaching and 24-hour club access, particularly local residents near participating gyms; also addresses prospective franchise owners and employers.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
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Financial sub-scores
Computed from 4 filingsOperates a collection of hotels offering accommodation, in‑house restaurants and bars, spa and wellness facilities, and event spaces. Provides hospitality services including leisure stays, dining,…
Serves UK leisure travellers, spa and wellness customers, restaurant and bar guests, wedding couples, and private event organisers, alongside corporate clients booking meetings, events and…
Financial Health
StableStable · 0% CAGR over 3y
Location
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288 more companies and their verified directors are in the file
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How Imperva usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Imperva is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Imperva?
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What do Imperva-running B2C companies also run?
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