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B2C Using Arkose Labs in the UK: 62 Active Firms (2026)
Consumer-facing businesses running bot-mitigation technology protect sign-ups, logins and transactions from automated abuse in the UK.
Bot-mitigation controls sit close to consumer acquisition and account access rather than in a back-office security stack. For retailers, travel operators, healthcare booking services and trades marketplaces, the system screens sign-ups, logins, booking forms, checkout paths and other public journeys where abuse can raise support costs or block legitimate customers. Adoption usually points to a company with direct digital demand generation, an engineering or security owner able to manage site instrumentation, and enough transaction volume to justify friction controls. Engagements tend to be operationally sensitive: fraud, customer experience, marketing conversion and legal teams may all have a view on how challenges are tuned.
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62 companies running this bot-mitigation technology are actively trading in the UK. Reported employment covers 275 people, with all 27 firms that report headcount showing at least one employee. Adoption is not just a London pattern: East of England accounts for 17.7% of the cohort, London 14.5%, South West and North West 12.9% each, and East Midlands 8.1%. Within the detected security-category ranking for the sector, this stack sits ninth, at 0.3% of a 24,040-site denominator.
Public-facing bot controls touch personal data, device signals and behavioural telemetry, so buying decisions tend to involve security, legal and customer-experience teams rather than web operations alone. GDPR and ICO expectations matter where profiling, fraud prevention or challenge decisions affect access to an account, checkout or booking flow. Procurement usually turns on evidence of false-positive handling, auditability, service-level commitments and how customer notices describe automated screening. For regulated consumer verticals, the control also has to sit alongside complaints handling and accessibility requirements, because friction at login or payment is operational as well as legal.
Adoption appears tied to migration away from generic challenge pages towards controls that can be tuned around risk, conversion and customer support. Consumer-facing operators with account-based journeys tend to feel the pressure earliest, especially where credential abuse, bonus abuse or ticketing and booking bots create visible operational costs. At the same time, this remains a specialist layer rather than a default web dependency for smaller sites. Bundling by broader security platforms may narrow the space for standalone deployments, while higher-risk operators are likely to keep testing specialist controls where blunt blocking creates too much customer friction.
62
Active firms
2026
0.3%
Of detected Security share
UK B2C
6
Median headcount
Filed accounts
113
Verified contacts
Across this cohort
Key facts
About 4% of the trading cohort reports turnover above £5M (3 of 62 firms) — the rest sits below that revenue band.
14% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Among 24,040 B2C firms with a detectable security system, the profiled bot-mitigation system accounts for 0.3% (62) of detections, behind the largest alternative at 86.3% (20,751).
The cohort leans towards cloud infrastructure: 91.9% (57) also run object-storage infrastructure and 91.9% (57) also run a cloud platform.
Adjacent tooling suggests account and transaction workflows are common, with 67.7% (42) also running bank-connectivity tooling and 25.8% (16) also running online payments.
Registered offices are most often in the East of England at 17.7% (11), followed by London at 14.5% (9), with the South West and North West each at 12.9% (8).
Overlapping sector tags skew towards Travel & Hospitality at 17.7% (11), Field Services & Trades at 12.9% (8), and Fashion & Retail at 11.3% (7).
Security market share among UK B2C
Share of the 24,040 UK B2C with a detectable system. As of June 2026.
What else do Arkose Labs-running B2C run?
Share of the 62 Arkose Labs-running UK companies where each technology was also detected. As of June 2026.
Where Arkose Labs B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£420.7k
Median UK turnover
4.8%
Above £5M turnover
9
Incorporated since 2022
113 verified decision-maker contacts
across these 62 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Arkose Labs
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Air BNB Lodging Limited
Financial sub-scores
Computed from 3 filingsOperates an online platform that connects property owners with travellers seeking short‑term accommodation. Enables booking of vacation rentals such as homes, cabins and beach houses, and offers…
Serves consumers planning trips and short stays worldwide, alongside property owners and hosts seeking guests for homes, experiences or services.
Financial Health
HealthyHealthy · Hiring · 312% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides online international money transfer services allowing users to send funds to bank accounts, debit cards, mobile wallets, or cash pickup locations, and to pay bills or reload mobile phones…
Serves consumers sending international money transfers to friends and family, including migrants, expatriates and people supporting recipients abroad via bank deposits, wallets, cash pickup, phone…
Financial Health
WeakWeak · -65% CAGR over 4y
Location
Operates an online platform that allows property owners to list short-term accommodation such as homes, cabins and holiday rentals, and enables travellers to search, book stays and reserve local…
Serves consumers planning trips worldwide and property owners or experience providers seeking guests, including leisure travellers, families, groups and hosts in 220+ countries and regions.
Location
Provides mobile and web-based social networking applications that enable users to meet and communicate with potential dating partners, make friends and attend events, using profile matching and…
Targets consumers: singles seeking romantic relationships and people looking to make friends or attend social events, with app content localized for users in multiple countries and languages.
Location
Financial sub-scores
Computed from 5 filingsOperates an online dating platform for people aged 50 and over, allowing users to create profiles, search for compatible matches, communicate through messaging and video chat, and participate in…
Serves UK consumers aged 50+ who are single and seeking dating, companionship or social activities, including men and women looking for same- or opposite-sex matches.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsServes consumers seeking ideas and inspiration for personal interests such as recipes, home décor, fashion and lifestyle projects. Targets individual users browsing and saving content for everyday…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides retail and business banking services including current and savings accounts, credit cards, mortgages and personal loans, online and mobile banking, and investment and wealth management…
Serves consumers and businesses seeking banking, credit card, loan, mobile banking and investment account services.
Financial Health
StableStable · 0% CAGR over 3y
Location
Provides retail and business banking services including deposit accounts, credit cards, mortgages, personal and commercial loans, and online banking. Also offers investment and wealth management…
Serves individual consumers, households and retail investors seeking personal banking, credit, lending and Merrill investing services, primarily through digital and mobile channels.
Location
Provides consumer and business banking services including checking and savings accounts, credit cards, mortgages, and personal and commercial loans. Offers online and mobile banking, payment…
Serves individual consumers and retail investors seeking personal banking, credit cards, loans and investment accounts, including mobile and online banking users.
Location
Bank of America, National Association
Provides consumer and business banking services including checking and savings accounts, credit cards, personal and mortgage loans, and online banking. Also offers investment and wealth management…
Serves consumers and businesses seeking banking, credit cards, loans and investment services, including retail customers, borrowers, cardholders and investing clients.
Location
Provides retail and commercial banking services including current accounts, credit cards, mortgages and personal loans, alongside investment and brokerage services through Merrill platforms, with…
Serves individual consumers and retail investors, including mobile banking app users and people opening personal financial accounts.
Location
Provides retail and business banking services including current and savings accounts, credit cards, mortgages and personal loans, online and mobile banking, and investment and wealth management…
Serves consumers, small businesses, corporate clients and investors seeking banking, credit, lending and investment account services.
Location
ABC Radio Taxis Ltd
Financial sub-scores
Computed from 5 filingsOperates a taxi and private hire service offering local journeys and pre-booked transport. Provides airport transfers, phone and app-based booking, driver tracking, cashless card payments, and…
Serves individual passengers and business account customers in Oxford needing local taxi travel and transfers to and from major airports.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
Formidable Foods Ltd
Financial sub-scores
Computed from 2 filingsProduces plant-based whole‑cut meat alternatives, including steak-style filets, loin cuts and seafood substitutes, made from plant proteins. Sells frozen products and gift cards online for home…
Sells to consumers and home cooks seeking plant-based alternatives to meat and fish, including vegans, flexitarians, protein-focused shoppers, and people preparing meals for occasions or weekly meal…
Financial Health
StableStable · 0% CAGR over 1y
Location
NAFS Health Consultancy & Training Ltd
Financial sub-scores
Computed from 4 filingsProvides psychiatric and psychological services including mental health assessments, diagnosis and treatment for adults and children. Offers virtual consultations, therapy, psychopharmacology and…
Serves private individuals and families seeking mental health support, including adults, children and adolescents with conditions such as ADHD, autism, anxiety, depression or trauma, through virtual…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
HISTORY TODAY LIMITED
Financial sub-scores
Computed from 3 filingsPublishes a monthly history magazine featuring scholarly articles, essays and reviews on global historical topics. Offers print and digital subscriptions and provides an online archive of past issues…
Sells to individual history readers, gift buyers, and institutions such as libraries, schools and universities seeking access to serious historical articles, reviews and digital archives.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
CELTIC CASTLES LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online booking and advisory service for stays, weddings and events at historic castles. Curates and promotes castle hotels and exclusive‑use venues, arranging accommodation, private hire,…
Serves consumers planning castle stays, weddings, seasonal breaks and private celebrations, plus businesses booking corporate events and meetings. Targets travellers, engaged couples, wedding parties…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
FARSLEY TRAVEL LIMITED
Financial sub-scores
Computed from 3 filingsProvides travel agency services, arranging package holidays, flights, accommodation and related travel products from multiple suppliers. Offers holiday planning advice and manages bookings, including…
Serves leisure travellers and holidaymakers, including individuals, couples and families seeking packaged holidays, flights and specialist trips with support from an independent travel agent.
Financial Health
StableStable · Hiring · 18% CAGR over 2y
Location
Revolution Karting
Financial sub-scores
Computed from 4 filingsOperates an indoor go‑karting venue offering kart racing sessions, group events, and corporate or private bookings. Sells race experiences and gift cards through an online booking system and provides…
Serves individual consumers, gift-card buyers and group organisers booking go-karting sessions and events.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
West Highland Publishing Company Limited
Financial sub-scores
Computed from 3 filingsPublishes the West Highland Free Press newspaper and website, providing local news, features and archived articles. Generates revenue through print and digital subscriptions, single-issue sales, and…
Sells to readers seeking local news from Skye and the West Highlands, plus individuals buying postal or online subscriptions, single issues, books and photos. Also serves local jobseekers and…
Financial Health
DistressedDistressed · -16% CAGR over 2y
Location
MAJOR MINDGAMES LIMITED
Financial sub-scores
Computed from 2 filingsOperates themed escape room experiences where groups solve puzzles, decode clues and complete challenges within a time limit. Offers multiple game scenarios, online booking, gift vouchers and…
Serves consumers seeking group leisure activities, including friends, families, gift buyers, thrill-seekers and puzzle fans, plus businesses looking for team-building experiences in Horsham, West…
Financial Health
StrongStrong · Hiring · 75% CAGR over 1y
Location
LIBANUS 1877 LTD
Financial sub-scores
Computed from 5 filingsOperates a boutique cinema screening new releases, independent films, classics and live events. Also runs an on-site restaurant, bar and kiosk serving meals, snacks and drinks for cinema visitors and…
Serves consumers seeking cinema screenings and restaurant dining, including filmgoers interested in mainstream, independent, classic and live-event screenings, plus diners and groups planning casual…
Financial Health
HealthyHealthy · -15% CAGR over 4y
Location
NEW GREEN SHOP BERWICK LIMITED
Financial sub-scores
Computed from 3 filingsTargets individual retail shoppers interested in eco-friendly products; no business, public-sector or specialist customer segments are indicated on the site.
Financial Health
StableStable · -86% CAGR over 2y
Location
YOUSAF JEWELLERS LIMITED
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 3y
Location
ABBOTTS CAR REPAIRS LIMITED
Financial sub-scores
Computed from 5 filingsServes consumers buying or selling used cars and automotive trade businesses involved in used-car transactions, especially for vehicles from the EU and USA.
Financial Health
StableStable · 2% CAGR over 4y
Location
Sparcana Limited
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsOperates a sports bar offering snooker and pool tables, darts facilities, and live sports shown on large screens. Provides food and drink, table bookings, memberships, and hosts parties and group…
Serves consumers in Derby, including casual visitors, pool, snooker and darts players, sports fans, members, cue buyers, and groups booking staff parties or large gatherings.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 1y
Location
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How Arkose Labs usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Arkose Labs is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Security
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Frequently asked questions
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