B2C Companies Using Craft CMS in the UK: 279 Active Firms (2026)
UK B2C companies using a detected content management system run consumer-facing websites for retail, services, media, hospitality, and membership journeys.
Adoption in consumer-facing firms tends to sit with marketing, ecommerce and digital operations teams rather than engineering-only buyers. The CMS gives these teams a structured way to manage campaign pages, service content, product discovery, booking journeys and membership content without treating the website as a static brochure. Companies running it usually have enough in-house digital capacity to value editorial control, technical configuration and agency support, but not always the scale or appetite for a full enterprise suite. Engagements therefore tend to be website-build, migration or retained-optimisation projects tied to direct-channel revenue.
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UK adoption is selective: 279 active consumer-facing companies run the CMS. It ranks ninth in the detected CMS mix, with a 0.5% share, which puts it well below the commodity website-builder and mass-market open-source estate rather than among default choices. Reported employment across this cohort is 2,825 people. The registered-region skew is more dispersed than a London-only digital story: London accounts for 20.1%, followed by the North West at 14.3%, Scotland at 12.5%, the South East at 12.2% and the South West at 8.2%.
Consumer-facing adoption brings the usual procurement and governance questions around tracking, consent and content ownership. The common pairing with tag-management, analytics, search-optimisation, mapping, anti-spam and video embeds means the CMS is rarely an isolated editorial system; it sits inside a wider marketing stack. For UK operators, GDPR and ICO guidance matter where behavioural analytics, contact forms, booking flows or membership areas collect personal information. Buyers also tend to assess agency dependency, hosting control, accessibility responsibilities and the portability of structured content before committing to a migration.
Use appears likely to remain concentrated among operators with direct-channel pressure and enough digital capacity to manage a more configured content model. Adoption tends to suit travel, property, services, healthcare and location-led consumer journeys where editable templates, campaign content and conversion paths matter. The limiting factor is not only licence cost; it is the need for internal ownership or a dependable agency relationship. Over time, bundling by larger website platforms may keep simpler consumer sites elsewhere, while more content-heavy firms continue to favour configurable systems.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Craft CMS rises with company size across the trading UK B2C companies in this cohort. 0.3% of the 54,825 companies with under 10 employees run Craft CMS (171 detected). 0.4% of the 26,843 companies with 10–50 employees run Craft CMS (95 detected). 0.6% of the 3,060 companies with over 50 employees run Craft CMS (17 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
279
Active firms
2026
0.5%
Of detected CMS share
UK B2C
7
Median headcount
Filed accounts
650
Verified directors
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (24 of 279 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (18 firms), so a sizeable share is in its first few filing cycles.
Among 59,966 B2C companies with a detectable CMS, this system is detected on 0.5% (279), compared with 63.4% (38,006) for the largest detected CMS.
London accounts for 20.1% (56) of B2C firms running this CMS, followed by the North West at 14.3% (40) and Scotland at 12.5% (35).
Tag-management tooling is also detected on 55.2% (154) of these sites, while SEO tooling appears on 47.7% (133).
Travel & Hospitality is the largest overlapping vertical tag at 18.6% (52), ahead of Real Estate & Property at 13.3% (37).
The cohort has 650 verified directors, which may help analysts map buying centres around web content, acquisition and service journeys.
CMS market share among UK B2C
Share of the 59,966 UK B2C with a detectable system. As of June 2026.
What else do Craft CMS-running B2C run?
Share of the 279 Craft CMS-running UK companies where each technology was also detected. As of June 2026.
Where Craft CMS B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£614.8K
Median UK turnover
8.6%
Above £5M turnover
18
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 486 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Craft CMS
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online food platform providing a large database of recipes, meal plans and cooking guides. Offers searchable recipes by diet and ingredients, batch‑cooking plans, and tools to organise…
Sells to consumers, especially home cooks seeking everyday meal inspiration, meal planners, families, batch cooks and people following diets such as veggie, vegan, pescatarian, high-protein or…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a car and van rental service through a network of international locations. Provides short‑term vehicle hire for individuals and businesses, including electric vehicles, with online booking…
Serves leisure and business travellers needing car or van rental at airports and city locations worldwide, plus corporate customers seeking business rental accounts and flexible vehicle hire.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOrganises small‑group and tailor‑made adventure holidays worldwide, including walking and trekking trips, cultural tours, cycling tours, wildlife safaris, and polar cruises across destinations in…
Serves consumers seeking small-group or tailor-made adventure holidays, including walking, trekking, cultural tours, cycling, wildlife trips and polar cruises across worldwide destinations.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform selling experience gift vouchers and gift cards for activities such as supercar driving days, hot air balloon flights, spa treatments, afternoon teas, short breaks, and…
Serves UK consumers buying occasion-based gifts for partners, family, friends and children, plus corporate buyers sourcing staff, client or thank-you gifts. Targets shoppers by occasion, recipient,…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a micromobility rental platform providing shared electric scooters and e-bikes accessed through a mobile app. Users locate vehicles, unlock by QR code, ride for short urban trips, and pay…
Serves city residents, commuters, students and visitors seeking app-based short trips, plus municipal and transit partners and advertisers in cities where its micromobility network operates.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a professional football club, organising men’s and women’s teams, league matches, and ticket sales. Provides supporter services, hospitality and sponsorship packages, runs a football academy…
Serves football supporters and matchday attendees, youth/community players and families, local businesses seeking sponsorship or hospitality, and organisations hiring facilities or event space.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces and sells packaged food products including soups, pickles, chutneys, relishes, jams, marmalades, pies and meal pots. Markets products under the Baxters and Fray Bentos ranges and provides…
Serves consumers buying packaged foods such as soups, pickles, condiments, preserves and ready meals, with products sold through retail stockists and online; also targets gift buyers for Scottish…
Financial Health
HealthyHealthy · -11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates an automotive service and retail centre providing tyre sales and fitting, MOT testing, vehicle servicing and repairs. Also supplies and installs parts and accessories such as brakes,…
Sells to UK motorists and vehicle owners seeking tyres, MOTs, servicing, repairs and accessories, primarily consumers booking online or through local centres, with additional fleet customers via…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel and resort offering guest accommodation including hotel rooms, lodges, suites, and self‑catering properties. Provides restaurants and bars, spa and wellness treatments, beach…
Serves leisure travellers and families visiting Cornwall, plus local and visitor diners and spa guests. Also targets couples planning weddings and organisers of private parties, celebrations,…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides off-airport parking facilities for air travellers, operating and managing car parks near major airports. Manages over 15,000 parking spaces and runs multiple airport parking brands offering…
Serves leisure and business travellers flying from major UK international airports, particularly London Gatwick, London Luton and Glasgow, through consumer-facing airport parking brands.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates franchised dealerships selling new and used cars and motorcycles from brands including BMW, MINI, Kia, INEOS Grenadier and BMW Motorrad, and provides vehicle servicing, parts, repairs,…
Serves consumers, Motability customers and business/fleet buyers in the North West and North Wales, including car and motorcycle buyers seeking BMW, MINI, Kia, BYD, INEOS Grenadier and BMW Motorrad…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 3 filingsDesigns and arranges tailor-made holidays and safaris, organising itineraries, accommodation, guides and activities across destinations in Africa, Latin America, Asia, the Indian Ocean and other…
Serves individual travellers, couples and families seeking tailor-made overseas holidays and safaris across Africa, Latin America, Asia, the Indian Ocean, polar regions and other long-haul…
Financial Health
StableStable · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsOperates a retail and online store selling contemporary furniture, lighting, and home accessories. Offers designer products including sofas, tables, beds, rugs, outdoor furniture, décor items, and…
Serves interior designers, architects and design-conscious consumers seeking premium home furnishings, lighting, accessories, books and lifestyle products.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides personal and business vehicle leasing services, offering contract hire for cars and vans from multiple manufacturers. Enables customers to browse models, compare offers, and arrange fixed…
Serves individual drivers and businesses seeking personal or business car and van leases, including customers comparing mainstream and prestige vehicle models on monthly budgets.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates indoor family entertainment centres offering activities including trampoline parks, inflatables, laser tag arenas, bowling, mini golf, soft play and amusement arcades. Hosts birthday…
Serves families, children’s birthday parties, schools, youth groups, adult groups and corporate team-building customers seeking indoor leisure activities in Northern Ireland and Ireland.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
Location
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Computed from 3 filingsManufactures and sells joint care nutritional supplements for dogs, cats, horses and humans. Product range includes powdered and capsule formulations containing ingredients such as glucosamine and…
Sells mainly to pet and horse owners seeking joint-care supplements for dogs, cats and horses, alongside consumers buying human joint products; also supplies retail stockists across the UK.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides hotel accommodation with guest rooms, on-site restaurants and bars, leisure facilities including swimming pools and tennis courts, and hosts meetings, weddings and events. Also sells stays…
Serves families, dog owners and leisure travellers visiting Studland Beach and Dorset’s Jurassic Coast, plus diners, gift voucher buyers, and organisers of meetings or private events.
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 4 filingsRetailer of contemporary designer furniture, lighting and home accessories from international brands. Sells chairs, tables, sofas, storage and lighting via an online store and showroom, and supplies…
Serves design-conscious consumers, interior designers and trade buyers seeking contemporary furniture and lighting, with contract customers including workplaces, restaurants and hospitality interiors.
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 3y
Location
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Computed from 3 filingsOperates a cultural and events venue hosting live music, comedy, family shows, exhibitions and festivals. Provides bar and café services and offers event spaces for hire for conferences, weddings,…
Serves consumers and local communities seeking live entertainment, family activities, food and drink, and cultural events. Also sells to organisations and private event buyers hiring spaces for…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures wood‑burning and multi‑fuel stoves for residential heating, including contemporary and double‑sided models. Provides product information, installation guidance, spare parts…
Serves homeowners and households seeking wood-burning, multi-fuel or gas stoves, with purchases supported through showroom dealers and approved installers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an automotive service centre providing tyre sales and fitting, MOT testing, and car maintenance. Offers vehicle servicing, oil and filter changes, diagnostics, wheel alignment, air…
Serves private motorists and vehicle owners using local autocare centres, plus fleet and business customers needing tyres, MOTs and vehicle servicing support.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 4 filingsOperates and manages historic churches preserved by the Churches Conservation Trust as visitor attractions. Provides public access, guided tours, events, educational activities, venue hire for…
Serves a mix of consumers, community groups and organisations: heritage visitors, tourists, members and donors, plus event organisers, tour groups and film or venue hirers seeking historic church…
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsProvides membership-based concierge and lifestyle management services for individuals and corporate clients, including travel planning, restaurant reservations, event access, private events, real…
Serves affluent private members and corporate clients worldwide, including brands and businesses aiming to engage customers or staff through luxury lifestyle and concierge-related services.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsDesigns and manufactures hand-crafted English oak furniture, including bookcases, bedside tables and home accessories, under the Mouseman brand. Offers bespoke furniture production, restoration and…
Serves consumers, homeowners and collectors buying premium oak furniture and homewares, including online shoppers and showroom visitors seeking classic, bespoke or renovation pieces.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises tailor‑made ski holidays to resorts in Canada, the USA, Japan, Norway and Sweden. Provides trip planning, accommodation, lift passes and travel arrangements, with options such as ski…
Sells to consumers seeking tailor-made ski holidays, including families, beginners, honeymooners and luxury travellers, travelling to ski resorts in Canada, the USA, Japan, Norway and Sweden.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Computed from 4 filingsOperates a bakery and hospitality service offering afternoon tea experiences, including sightseeing bus tours serving afternoon tea, themed dining tours, and in‑venue tea service. Also provides…
Serves London visitors, tourists, families and afternoon tea consumers, including themed experiences for children. Also targets corporate event planners, private groups, tour operators and gift…
Financial Health
StrongStrong · Hiring · 24% CAGR over 3y
Location
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Computed from 3 filingsOrganises and manages mass‑participation endurance sports events including triathlons, duathlons, road and trail running races, cycling events, and open water swimming. Provides race entries, event…
Serves B2C endurance sport participants, including runners, trail runners, cyclists, swimmers, duathletes and triathletes, seeking race events in Snowdonia, Anglesey and Cardiff.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a theatre venue presenting live entertainment including music concerts, comedy shows, spoken word events, magic acts, dance and family performances. Sells tickets for scheduled events and…
Serves consumers in Aberdeen seeking live theatre, music, comedy, dance, family shows and spoken-word events, including adults, teens, children and families.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 2 filingsOperates an interactive science and discovery centre featuring hands‑on exhibits, themed learning zones and live science shows. Sells admission tickets, hosts school visits, events and birthday…
Serves families and children, plus schools, youth groups, birthday party organisers, members, and organisations seeking venue hire or sponsorship opportunities in Northern Ireland.
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsRetailer of KTM, GASGAS and electric off‑road and road motorcycles, offering new and used bikes including motocross, enduro, trials and street models. Also sells motorcycle parts, spare components,…
Sells to UK motorcycle riders and enthusiasts, including road, adventure, motocross, enduro and trials customers, plus parents buying kids’ bikes and owners seeking parts and accessories.
Financial Health
WeakWeak · -6% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of pubs offering food and drink, including meals prepared from locally sourced and artisanal ingredients. Provides dine‑in hospitality, events, and customer rewards programmes…
Serves consumers visiting pubs, including local residents, diners, drinkers and event guests seeking food, drinks, offers and community-focused hospitality.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates outdoor sports facilities offering pay‑and‑play court and pitch bookings for tennis, padel, pickleball, netball and five‑a‑side football. Provides coaching programmes, private lessons,…
Serves London-based adults, children and families seeking pay-and-play sports courts, coaching, leagues, school bookings, holiday camps, children’s parties and private events.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates an arts and entertainment venue presenting theatre, dance, music, comedy, film and visual arts events. Provides cinema screenings, community arts programmes, classes and workshops, and hires…
Serves local arts audiences, families, schools and adult learners, including cinema-goers and theatre, music, comedy and dance attendees, plus visiting companies and organisations hiring venue space.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsDevelops and builds residential housing developments, including detached and semi‑detached houses, townhouses and apartments. Markets and sells new‑build homes within planned estates and provides…
Serves private homebuyers in Northern Ireland, including individuals and families seeking semi-detached, detached, townhouse or apartment properties in developments around Belfast, Lisburn, Bangor,…
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates a group of pubs offering food and drink, including beers, wines and freshly prepared meals. Manages hospitality venues that serve seasonal dishes made on site and provide bar service in…
Serves consumers, including local residents, pub-goers and diners seeking food, drink and hospitality in character pubs across the Wirral, North Wales and Mid Wales.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates a chain of pizzerias serving Neapolitan-style pizzas cooked in wood‑stone ovens. Offers dine‑in and takeaway food including traditional and vegan pizzas, sides, and drinks through branded…
Serves B2C restaurant customers across Northern Ireland, including individuals, families, groups and vegan diners looking for casual pizza dining and takeaway options.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsProvides waste management and disposal services including skip hire, trade refuse collection, and operation of waste transfer stations, recycling centres and landfill sites. Processes commercial,…
Serves households, trades and businesses needing waste, recycling, skip hire and scrap metal support across Wales, the Welsh borders, West Midlands, Shropshire, North Wales, Anglesey and the North…
Financial Health
StrongStrong
Location
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Computed from 5 filingsArranges vehicle leasing and contract hire for businesses and individuals, including cars and vans. Provides finance lease and contract purchase options, fleet management services, and salary…
Serves businesses needing one to 100 leased cars or vans, employers considering salary sacrifice schemes, and private motorists seeking personal vehicle leases.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells hand‑knotted and hand‑woven rugs, including bespoke custom pieces and artist collaboration collections. Offers rugs in multiple styles, materials, and constructions, as well as…
Sells to affluent consumers, interior designers and luxury interiors trade buyers, including stockists, sourcing statement rugs, bespoke pieces and artist-led collections for residential and high-end…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides estate agency and legal services related to property transactions, including residential and commercial property sales, marketing, valuations, and conveyancing. Also offers legal services…
Serves consumers, property sellers and buyers, overseas investors, landowners, developers, and owners of commercial/leisure properties across Scotland, plus individuals seeking related legal support.
Financial Health
StableStable · Profitable · 2% CAGR over 3y
Location
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Computed from 5 filingsDevelops and sells residential property developments including houses and apartment schemes. Manages land acquisition, design and construction of new‑build housing projects and markets completed…
Sells to homebuyers and residential property investors seeking new-build houses and apartments in UK growth areas, including first-time buyers using government-backed schemes.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel offering guest accommodation with various room types. Runs an on-site restaurant and bar serving food and drinks, with terrace seating, and provides private dining, meeting…
Serves leisure visitors to Inverness and the Highlands, including couples, families and dog owners, plus local diners and bar customers. Also caters to groups seeking private dining or meeting space.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsOperates a farm produce delivery service supplying seasonal fruit and vegetable boxes. Picks, packs and delivers fresh produce grown on its farm and sourced from growers to customers via subscription…
Serves households and individual consumers in Cheshire and Manchester who buy seasonal fruit and vegetable boxes for home delivery, alongside local farm visitors.
Financial Health
StableStable
Location
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Computed from 5 filingsOperates a hotel offering guest rooms and suites, a restaurant and bar, wellness treatments, and event facilities. Provides accommodation packages, wedding and meeting spaces, afternoon tea, and…
Serves leisure travellers, families and couples seeking coastal hotel stays in Cornwall, alongside wedding parties, restaurant diners, spa guests and businesses booking corporate meeting spaces.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsDevelops residential housing projects, building and selling new‑build houses and apartments. Plans and delivers housing developments within masterplanned communities and mixed‑use schemes, and…
Serves private homebuyers, including first-time buyers, growing families and downsizers, seeking new-build homes in Dorset, Hampshire, Cornwall and other South and South West locations.
Financial Health
StableStable · Profitable · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops and publishes narrative-driven video games for PC and console. Titles include Fallen London, Sunless Sea, Sunless Skies, Mask of the Rose and Mandrake, featuring story-focused gameplay and…
Sells to consumers, primarily PC and console gamers interested in story-rich independent games, including players of its online and subscription-based titles and fans buying related merchandise.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and develops residential and mixed-use property developments. Manages projects in-house including design, construction and interior features, and markets newly built apartments and houses for…
Serves private residential buyers seeking 1-4 bedroom homes in urban London neighbourhoods such as Blackheath, Seven Sisters, Chalk Farm, Kentish Town, Kensal Green and Fitzrovia.
Financial Health
StrongStrong
Location
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Operates an arts and cultural centre presenting theatre, film, music, craft events and festivals. Provides workshops and participation programmes, supports artists and makers, runs a local history…
Serves local arts audiences, families, community participants, artists and makers, plus organisations and individuals hiring spaces or engaging with cultural programmes in Surrey.
Location
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Financial sub-scores
Computed from 4 filingsOperates a family-oriented amusement park offering rides, fairground games, and attractions for children and adults. Provides themed rides, prize games, and on-site food, with a contactless Funcard…
Serves families, children and leisure visitors seeking day-out entertainment in Scarborough, including local families and tourists visiting the seafront.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 5y
Location
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How Craft CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Craft CMS is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CMS
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Frequently asked questions
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