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B2C Using ExpressionEngine in the UK: 62 Active Firms (2026)
B2C organisations using a detected content management system sell direct-to-consumer products or services through UK public websites.
For consumer-facing organisations, this CMS sits in the content operations layer rather than the sales platform itself. It is most relevant where marketing, ecommerce-adjacent, or customer-service teams need controlled publishing, campaign landing pages, location content, and frequently amended information pages without turning every change into a development ticket. Adoption tends to signal an organisation with some in-house digital ownership, a tolerance for configured workflows, and a budget for maintained web infrastructure rather than a purely template-led site. The buyer is usually a marketing, digital, or operations lead, with agency support common where internal teams are lean.
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UK adoption is narrow: 62 actively trading direct-to-consumer organisations run this CMS, and reported headcount across the cohort totals 1,786. Within detected CMS use in this sector, the system accounts for 0.1% against a 59,976-organisation denominator, leaving it near the foot of the named-platform ranking. The registered-region pattern is concentrated in London at 25.8%, with the East of England and South West both at 19.4%; the South East accounts for 11.3%, and Yorkshire and The Humber for 9.7%.
Consumer-facing use brings the CMS into the same control environment as analytics, consent, security and customer-information publishing. Co-running patterns show how that plays out: bot-protection and analytics tools are each present alongside the CMS in 40.3% of the cohort, mapping in 30.6%, delivery/security infrastructure and tag management in 25.8% each, embedded video in 14.5%, and consent tooling in 11.3%. That mix points to routine GDPR and ICO considerations around cookies, tracking, form capture, retention notices and the division of responsibility between the site owner, agency and hosting provider.
Adoption appears likely to remain selective rather than broad-based. The cohort has the feel of organisations that value editorial control and custom workflow, but the wider market tends to default to cheaper hosted builders or familiar open-source stacks when requirements are simple. Migration pressure is more likely where agencies change, integrations age, or consent and tracking work becomes harder to maintain. For retained users, the system’s role may narrow around content-heavy customer journeys, with commerce, payments and data capture handled by adjacent services.
62
Active firms
2026
0.1%
Of detected CMS share
UK B2C
10
Median headcount
Filed accounts
132
Verified contacts
Across this cohort
Key facts
About 8% of the trading cohort reports turnover above £5M (5 of 62 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among 59,976 B2C organisations with a detectable CMS, this system accounts for 0.1% (62 detected users), while the largest detected CMS accounts for 63.4% (38,010).
Registered-region concentration is led by London at 25.8% (16), followed by the East of England and South West at 19.4% (12) each.
Stack overlap points to routine measurement and protection tooling: analytics and spam-protection tools are each detected on 40.3% (25), while mapping software appears on 30.6% (19).
Sector tags overlap, but healthcare providers form the largest tagged group at 25.8% (16), ahead of construction and real estate/property at 17.7% (11) each.
Financial-health classifications sit mainly in the middle band: 37.1% (23) are classed as stable, compared with 4.8% (3) in distress.
CMS market share among UK B2C
Share of the 59,976 UK B2C with a detectable system. As of June 2026.
What else do ExpressionEngine-running B2C run?
Share of the 62 ExpressionEngine-running UK companies where each technology was also detected. As of June 2026.
Where ExpressionEngine B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£808.9k
Median UK turnover
8.1%
Above £5M turnover
4
Incorporated since 2022
132 verified decision-maker contacts
across these 62 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using ExpressionEngine
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
BETWEEN THE LINES LIMITED
Financial sub-scores
Computed from 5 filingsPublishes nonfiction books focused on social justice, politics, and activism. Works with academics, journalists, artists, and activists to produce titles on topics such as feminism, labour,…
Sells to consumers interested in progressive nonfiction, especially readers engaged with feminism, anti-racism, labour, Palestine solidarity, and wider social justice issues. Also serves activist,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 6y
Location
The Nare Hotel Company Limited
Financial sub-scores
Computed from 3 filingsOperates a country house hotel offering guest accommodation in rooms and suites with on‑site dining and hospitality services. Provides leisure facilities including swimming pools, spa treatments and…
Serves affluent leisure travellers, families and multi-generational groups seeking five-star coastal stays in Cornwall, including guests interested in spa, outdoor activities, dining and regional…
Financial Health
StableStable · Profitable · 0% CAGR over 2y
Location
PAVILIONS GROUP LTD
Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
ANTONIO PACELLI LIMITED
Financial sub-scores
Computed from 5 filingsManufactures and sells Irish dancing footwear and accessories through an online store, including jig shoes, soft pumps, reel shoes, socks, wigs, diamante accessories, dance trainers, and related…
Sells mainly to Irish dancers and their parents, from beginners to championship level, buying shoes, socks, wigs and accessories online. Also serves the wider Irish dancing community seeking related…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
TRYTHAISHOP LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online and retail shop selling Thai and Asian food products, including curry pastes, sauces, noodles, rice, herbs, frozen seafood, meats, snacks, and drinks. Also supplies cooking…
Serves B2C shoppers, home cooks and Thai food enthusiasts, alongside catering customers, in the Wrexham and Chester area through an online retail store.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
The Natural Travel Collection Ltd
Financial sub-scores
Computed from 4 filingsOperates a collection of specialist tour operator brands offering tailor‑made and small‑group holidays including wildlife safaris, birdwatching tours, walking and trekking trips, scuba diving…
Serves leisure travellers seeking special-interest holidays, including wildlife enthusiasts, birders, divers, walkers, trekkers, naturalists and families, plus schools planning overseas trips,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 12% CAGR over 3y
Location
BLOOMSBURY BOWLING LIMITED
Financial sub-scores
Computed from 5 filingsOperates an entertainment venue offering ten‑pin bowling, karaoke rooms and darts alongside a diner serving food and drinks. Provides online booking for games, group visits, parties and private event…
Serves B2C leisure customers, social groups, party organisers and corporate/private event bookers seeking venue bookings for nights out, celebrations and group events.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
G. N. GROSVENOR LIMITED
Financial sub-scores
Computed from 2 filingsDistributes solid fuels and related products for domestic and commercial use, including coal, smokeless fuels, logs, charcoal and firelighting supplies. Sells through an online store and arranges…
Serves UK consumers and households buying solid fuels, smokeless fuels, logs, BBQ charcoal and firelighting products online, with some products also aimed at restaurant charcoal buyers.
Financial Health
StableStable · 6% CAGR over 1y
Location
Redhill Farm (Free Range Pork) Limited
Financial sub-scores
Computed from 4 filingsRaises free-range pigs and produces pork products including fresh cuts, sausages and cured meats. Processes and sells its pork directly to consumers through an online shop, farm outlets, shops and…
Serves consumers buying free-range pork through farmers’ markets and online, alongside retail shops seeking farm-produced pork products.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
Trevaskis Farm Limited
Financial sub-scores
Computed from 5 filingsOperates a farm shop, butchery, and restaurant offering meals prepared from farm and locally sourced produce. Also runs a pick‑your‑own fruit and vegetable farm, food market, and visitor activities…
Serves consumers seeking farm shop groceries, butchery, local produce, restaurant meals and pick-your-own farm visits, including families, couples, food lovers and school groups in Cornwall.
Financial Health
StableStable · 1% CAGR over 4y
Location
Provides broadband internet, fixed-line telephony and connectivity services to residential and business customers, and operates wholesale telecoms and network services through a carrier platform for…
Serves UK households, businesses and wholesale telecom partners seeking value-for-money connectivity, with a stated focus on fair access for everyone.
Location
ROWING CENTRE UK LIMITED
Financial sub-scores
Computed from 4 filingsSupplies rowing boats and related equipment including racing, coastal, training and recreational shells. Also sells oars, riggers, boat parts, racking systems and accessories, and provides boat…
Serves a mix of B2B and consumer rowing customers: clubs, schools, competitive crews, recreational rowers, cadet and para/adaptive athletes, from beginners to elite competitors.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
2 Fore Street Limited
Financial sub-scores
Computed from 5 filingsOperates a bistro-style restaurant and deli serving breakfast, lunch and dinner, including seafood and seasonal dishes prepared from local produce. Also provides furnished holiday accommodation for…
Serves consumers, including local residents, tourists and holidaymakers in Mousehole seeking harbourfront dining, casual meals with friends, and a seaside retreat stay.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
126 HIGH STREET LIMITED
Financial sub-scores
Computed from 3 filingsRetailer of home furnishings and interior decor products including sofas, chairs, dining tables, beds, mattresses, carpets, rugs, curtains and blinds. Also provides re-upholstery, carpet fitting, and…
Serves homeowners and household consumers in Lincoln seeking home furnishings, carpets, curtains, interior design items, and related fitting or re-upholstery services.
Financial Health
StrongStrong
Location
RUARK AUDIO LIMITED
Financial sub-scores
Computed from 5 filingsDesigns and manufactures home audio equipment including DAB and smart radios, Bluetooth radios, desktop speaker systems, subwoofers, CD players, and integrated music systems such as all‑in‑one music…
Serves consumers seeking premium home audio, music listeners and design-conscious households, with additional B2B routes for hospitality venues, retail stockists, and international distributors.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
Pocock & Shaw Limited
Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, lettings and property management. Offers property valuations, block management, land and new homes marketing, and maintenance…
Serves homeowners, property sellers, landlords, tenants and buyers, plus block owners and land/new-homes clients, mainly across Cambridge, Cambridgeshire and Suffolk.
Financial Health
StableStable · 2% CAGR over 4y
Location
Pocock and Shaw Mildenhall Limited
Financial sub-scores
Computed from 5 filingsProvides residential property estate agency services including property sales, lettings and property management. Offers property valuations, block management, land and new homes marketing,…
Sells to homebuyers, sellers, landlords and tenants, primarily consumers in Cambridgeshire and Suffolk. Also serves property owners needing lettings, block management, probate valuations, financial…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
DUNCAN HIRE LIMITED
Financial sub-scores
Computed from 5 filingsProvides self‑drive vehicle rental services, offering cars, vans, minibuses, MPVs, tippers, and Luton vans for short‑term hire. Also sells used vans and supplies moving accessories such as boxes,…
Serves consumers, tradespeople and local businesses in the Swindon and Melksham areas needing short-term car, van, tipper, MPV or minibus hire.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
JORGE WELSH WORKS OF ART LIMITED
Financial sub-scores
Computed from 3 filingsOperates an art gallery dealing in Chinese export porcelain and cross‑cultural decorative arts from the 15th–19th centuries, including objects reflecting exchanges between Europe, Africa, India,…
Serves private collectors, museums, curators and art-market buyers interested in Chinese export porcelain and cross-cultural works of art from the 15th to 19th centuries.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
G P Cots Limited
Financial sub-scores
Computed from 4 filingsOperates a bathroom showroom selling branded bathroom fixtures and fittings, including baths, basins, toilets, bidets and showers. Provides product advice and appointment-based consultations to help…
Serves homeowners and residential renovators in London, particularly those visiting a Richmond showroom for luxury bathroom projects.
Financial Health
StrongStrong
Location
Three Hammers Bar & Bistro Limited
Financial sub-scores
Computed from 4 filingsOperates a bar and bistro serving freshly prepared meals including traditional dishes, steaks, curries, Sunday lunches and afternoon tea. Offers ales, wines and other drinks, children’s and…
Serves consumers including golfers and non-golfers, families, couples, gift-card buyers, and groups booking meals, celebrations, wakes and larger private gatherings.
Financial Health
HealthyHealthy · Growing, Hiring · 4% CAGR over 3y
Location
King & Co. (Lincoln) Limited
Financial sub-scores
Computed from 3 filingsProvides estate agency and property services including residential sales and lettings, commercial property management, property marketing, surveys, energy performance certificates, probate…
Serves residential buyers, sellers, tenants and landlords, plus commercial property clients, in Lincoln and surrounding areas.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
Altrincham Preparatory School Limited
Financial sub-scores
Computed from 3 filingsOperates an independent preparatory school for boys aged 5–11, providing primary education and early years provision alongside extracurricular clubs, sports activities, school meals, and before‑ and…
Serves families seeking independent preparatory and primary education for boys, including early years provision, in the Altrincham and North West area.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
AMPFIELD PAR THREE GOLF & COUNTRY CLUB LIMITED
Financial sub-scores
Computed from 5 filingsOperates an 18‑hole par‑3 golf course offering pay‑to‑play rounds, memberships, and facilities for visitors, societies, and corporate groups. Also provides clubhouse hospitality and venue hire with…
Serves consumers and groups seeking golf access or membership, including visitors, members, societies and corporate golfers of all abilities, plus couples and event organisers booking weddings,…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
Develops residential property schemes, delivering new-build apartments and houses through large-scale developments. Involved in land acquisition, planning, construction and sales of homes, with some…
Serves private homebuyers seeking new-build homes and apartments in London and nearby commuter areas, including first-time buyers, home movers, up-sizers and shared ownership buyers.
Location
ST. Hugh's School (woodhall )
Operates a co-educational preparatory school and nursery offering day and boarding education for children aged 2–13. Provides primary curriculum teaching, pastoral care, sports, arts, and…
Serves families seeking independent nursery and preparatory education for children aged 2–13, including day pupils and boarders, from a broad catchment around Lincolnshire.
Location
Acacia Care (NL) Ltd
Financial sub-scores
Computed from 2 filingsOperates care homes providing residential, nursing, respite and dementia care for older people. Services include accommodation, personal care, daily living support and organised activities within…
Serves older people and their families seeking residential, respite, nursing and dementia care, including relatives arranging long-term or short-term care home placements in the UK.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
Financial sub-scores
Computed from 3 filingsDesigns and supplies bespoke fitted kitchens and bedrooms, including cabinetry, sliding wardrobes, worktops, sinks, taps and storage accessories. Also supplies kitchen appliances and extractor…
Serves homeowners and residential renovation customers, plus trade clients, with emphasis on luxury kitchen and bedroom projects in Windsor and London.
Financial Health
DistressedDistressed · -47% CAGR over 2y
Location
London Square
Property developer that plans, builds and sells residential developments including new‑build apartments and houses. Delivers mixed‑use schemes and housing projects, offering homes for private sale…
Targets private homebuyers, first-time buyers, movers, upsizers and shared-ownership buyers seeking new-build homes and apartments in London and nearby commuter areas.
Location
London Square
Develops residential property schemes, building and selling new‑build apartments and houses across London. Manages property development projects including mixed‑use developments, and offers homes for…
Sells primarily to homebuyers in London and the South East, including first-time buyers, home movers and upsizers seeking new-build houses and apartments. Also serves some shared ownership buyers and…
Location
FRIENDLY WATER LIMITED
Financial sub-scores
Computed from 4 filingsSupplies, installs and services domestic and commercial water treatment systems including water softeners, drinking water filters, reverse osmosis purifiers, boiling tap systems and scale reduction…
Serves UK homeowners and businesses with hard-water or drinking-water treatment needs, including households replacing or maintaining water softeners and commercial sites requiring water systems…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
AJCBuilds Ltd
Financial sub-scores
Computed from 5 filingsDesigns and builds new residential housing developments, constructing two‑ to six‑bedroom homes for sale. Also provides construction contracting services and operates a joinery workshop producing…
Serves private homebuyers and families seeking new-build 2–6 bedroom homes in developments around Aberdeen, Royal Deeside, Chapelton, Aboyne and Milltimber.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Develops and provides residential housing, including affordable and shared ownership homes, within new-build apartment and housing developments. Operates as a registered provider delivering and…
Serves individual homebuyers in London and surrounding areas, including first-time buyers, home movers and upsizers, alongside shared ownership buyers and commercial or residential development…
Location
Andrew Robson Bridge Club
Operates a contract bridge club offering lessons, courses and supervised play for beginners to advanced players. Organises duplicate bridge sessions, online games and memberships, and sells bridge…
Serves B2C consumers interested in learning and playing bridge, from complete beginners to experienced duplicate players, including London club attendees and online participants.
Location
Badham Pharmacy Limited
Financial sub-scores
Computed from 3 filingsOperates a network of community pharmacies providing prescription dispensing, over‑the‑counter medicines and pharmacy health services. Offers consultations, emergency and repeat prescription support,…
Serves local residents, patients and families using community pharmacy and NHS health services in and around Cheltenham, Gloucestershire and Bristol, including people needing prescriptions,…
Financial Health
StableStable · Hiring · 14% CAGR over 2y
Location
ANDREW ROBSON BRIDGE ONLINE LTD
Financial sub-scores
Computed from 4 filingsOperates a contract bridge club offering lessons, courses and supervised play for beginners to advanced players. Provides online and in‑person bridge sessions, video tutorials, articles, and sells…
Serves individual bridge players and learners, from complete beginners to experienced duplicate players, seeking courses, club play, online sessions, memberships and learning materials in London and…
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
PROVIDENCE TRADING LTD
Financial sub-scores
Computed from 5 filingsDevelops residential and commercial property projects, including large mixed‑use regeneration schemes. Plans, builds and sells new homes and apartments, and delivers urban redevelopment projects with…
Serves homebuyers and property investors seeking new-build homes, alongside commercial occupiers and public-sector or local authority partners in mixed-use regeneration and affordable housing.
Financial Health
StableStable · -67% CAGR over 4y
Location
NANNAS LTD
Financial sub-scores
Computed from 3 filingsOperates children’s day nurseries providing childcare and early years education. Delivers EYFS-based learning alongside activities such as forest school sessions, sports lessons and performing arts,…
Serves parents and guardians of young children in Colchester, Essex, seeking day nursery places, early years childcare and funded or voucher-supported nursery options.
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
FLOWER SKILLS AND TRAINING LIMITED
Financial sub-scores
Computed from 5 filingsProvides construction and DIY training courses for individuals, schools and employers. Delivers practical skills training, foundation programmes, City & Guilds qualifications, CSCS health and safety…
Serves schools, construction employers of all sizes, employees, school-leavers, unemployed adults, career changers and homeowners seeking DIY confidence, with customers spanning education,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
Kingswellies Nursery
Financial sub-scores
Computed from 3 filingsProvides private early learning and childcare services for children aged 0–5. Offers part-time and full-time nursery care with structured curriculum activities, play-based learning, outdoor play…
Serves parents and families in Aberdeen seeking private early learning and childcare for children aged 0–5, including part-time, full-time, and funded nursery places.
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
Location
THE FARRINGDON TAP LIMITED
Financial sub-scores
Computed from 5 filingsOperates a bar serving a rotating selection of draft beers and food including freshly made gyoza. Provides private karaoke rooms and accepts bookings for group events and private hire.
Serves consumers and groups in London, including after-work drinkers, diners, karaoke parties and event organisers seeking private hire for social occasions.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
Oakbrook Rafters Limited
Financial sub-scores
Computed from 3 filingsOperates a small restaurant offering multi-course tasting menus prepared by a head chef with seasonal ingredients sourced largely from the British Isles. Provides wine and drinks lists and restaurant…
Serves consumers in Sheffield, including individual diners, couples and small groups seeking tasting-menu restaurant reservations, drinks and gift vouchers.
Financial Health
StableStable · -3% CAGR over 2y
Location
Belfast Back Care Ltd
Financial sub-scores
Computed from 5 filingsProvides physiotherapy and musculoskeletal treatment services, including assessment and rehabilitation for back and neck pain, sports and work‑related injuries. Offers sports massage, acupuncture,…
Serves private individuals, athletes and Pilates participants seeking support for back, neck and musculoskeletal pain, sports or work-related injuries, long-Covid rehabilitation, and women’s health.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
BURNHAM WATERS LTD
Financial sub-scores
Computed from 4 filingsDevelops and sells new-build retirement bungalows within a purpose-built village community for people aged over 55. Offers one-, two- and three-bedroom homes with shared leisure facilities, lifestyle…
Sells to over-55s homebuyers, retirees and downsizers seeking new-build retirement bungalows and independent community living in Essex.
Financial Health
HealthyHealthy
Location
PHYSIOFUNCTION LIMITED
Financial sub-scores
Computed from 5 filingsProvides specialist physiotherapy and rehabilitation services for neurological and musculoskeletal conditions, including hydrotherapy, occupational therapy, exercise programmes, and…
Serves private clients with neurological or musculoskeletal conditions, including stroke, Parkinson’s, MS, spinal cord injury, brain injury, pain and sports injuries, plus legal and healthcare…
Financial Health
StableStable · 2% CAGR over 4y
Location
KDW Financial Planning
Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services, including advice on pensions, investments, mortgages, equity release, insurance protection, tax planning and commercial finance. Also…
Serves individuals, couples and families in St Albans and Hertfordshire seeking personal financial planning, alongside business clients needing commercial finance and related advice.
Financial Health
StableStable · 0% CAGR over 4y
Location
Coffee Yard Ltd
Financial sub-scores
Computed from 5 filingsOperates a café serving speciality coffee, tea, soups and light meals, with dine‑in and takeaway options. Also hosts an associated art gallery exhibiting works by local and established artists and…
Serves local consumers and visitors in Holywood seeking café dining, takeaway coffee and food, gift vouchers, live music, and access to local and established artists’ work.
Financial Health
StrongStrong
Location
EUSTON TAP LIMITED
Financial sub-scores
Computed from 5 filingsOperates a pub serving a rotating selection of cask and keg beers from UK and European breweries, particularly German and Czech. Provides on-site drinking, beer menus, and a beer garden seating area…
Serves consumers and pub-goers in London, including beer enthusiasts seeking rotating cask and keg selections, German and Czech beers, and beer garden seating.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
KDW Financial Planning
Financial sub-scores
Computed from 5 filingsProvides independent financial planning and advisory services including advice on pensions, investments, mortgages, equity release, insurance, tax planning and commercial finance, and offers…
Serves individual consumers and families seeking financial advice across mortgages, retirement and wealth planning, plus business clients needing commercial finance, mainly around St Albans and…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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How ExpressionEngine usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ExpressionEngine is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by CMS
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Frequently asked questions
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