B2B Companies Using Buffer in the UK: 111 Active Firms (2026)
B2B companies using social media scheduling tools manage outbound content and engagement workflows across UK commercial markets.
For business-to-business suppliers, a social scheduling system sits between content planning, campaign operations and sales enablement, rather than being a consumer-facing channel in its own right. Adoption tends to signal a repeatable outbound publishing rhythm: campaign calendars, approval workflows, tagged links and marketing staff who need to coordinate posts across several business networks. Buyers are usually marketing agencies, software suppliers, managed-service firms, consultants and research providers selling considered purchases to other organisations. Engagements are generally subscription-software decisions owned by marketing operations or demand generation, with low implementation risk but a continuing need for governance around tone, permissions and contact capture.
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In the UK, 111 business-to-business companies are actively trading with this scheduling technology detected on their websites. Reported employment totals 1,615 employees. It sits as the sole detected social-media scheduling system in this narrowed category view, at 100.0%. Regional distribution is not London-only: London accounts for 19.8%, South West and South East 14.4% each, North West 12.6%, and East of England 11.7%.
Business-to-business marketing is not licensed as a standalone UK activity; obligations turn on the underlying service and the channels used. For social publishing and outbound campaign workflows, the relevant perimeter is usually data protection and electronic marketing rather than sector authorisation. The ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. Its guidance leaves business emails and texts to corporate subscribers outside the PECR consent rule, but senders must identify themselves and provide a working opt-out route. UK GDPR still applies when business-contact data is processed, and live calling programmes must screen against the relevant preference lists and respect objections.
Adoption appears likely to stay tied to content operations rather than broad digital change programmes. As marketing teams put more work into owned analytics, consent handling and CRM hygiene, scheduling tools tend to become part of a wider campaign-operations stack. Smaller agencies may keep lightweight tools for cadence and client sign-off, while scale-up software and services firms are more likely to consolidate publishing, reporting and lead-capture governance. The main pressure is not novelty: it is proof that social activity connects to pipeline without creating avoidable privacy or opt-out failures.
Adoption by company size
Adoption of Buffer varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Buffer (74 detected). 0.1% of the 31,788 companies with 10–50 employees run Buffer (33 detected). 0.1% of the 3,773 companies with over 50 employees run Buffer (4 detected).
111
Active firms
2026
100%
Of detected Social Media share
UK B2B
7
Median headcount
Filed accounts
237
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (6 of 111 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
The detectable social-media scheduling category has a denominator of 111 B2B companies in this narrowed cohort, with one detected system accounting for 100.0% (111).
Website-stack overlap is centred on content publishing and measurement: 75.7% (84) also run a content-management system, 61.3% (68) run tag-management tooling and 48.6% (54) run web analytics.
Registered-region concentration is led by London at 19.8% (22), followed by the South West and South East at 14.4% (16) each.
The cohort skews towards service-led B2B categories, with Marketing Agency tags on 48.6% (54), SaaS on 15.3% (17) and IT Services & Managed Services on 9.9% (11).
For B2B marketing, ICO guidance keeps PECR relevant to live and automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data is personal data.
Social media market share among UK B2B
Share of the 111 UK B2B with a detectable system. As of June 2026.
What else do Buffer-running B2B run?
Share of the 111 Buffer-running UK companies where each technology was also detected. As of June 2026.
Where Buffer B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£463.3K
Median UK turnover
5.4%
Above £5M turnover
7
Incorporated since 2022
237 verified decision-maker contacts
across these 111 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Buffer
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides social media marketing services including account management, content production (video, photography and design), community management, influencer collaborations, and paid social…
Serves established B2B and consumer brands, targeting marketing leaders seeking to grow audiences, generate leads, increase sales, and build employee or brand advocacy.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital strategy and marketing services, including brand strategy, creative design, web development, and digital media planning and management. Works with businesses to plan, build, and…
Serves businesses and organisations seeking an agency partner, primarily marketing leaders and internal teams needing strategic, creative, web and media support across varied industries.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides software for compensation benchmarking and total rewards management. Platform offers real-time salary and benefits market data, benchmarking tools, pay band management, pay equity analysis,…
Sells to B2B technology companies, particularly compensation, total rewards, People and HR teams, and senior leaders responsible for pay decisions and workforce reward strategy.
Financial Health
WeakWeak · Hiring · 103% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOrganises the Digital Marketing World Forum conference and expo series, hosting events focused on marketing technology, data, CRM, social media, advertising and digital strategy. Sells event tickets,…
Sells to senior marketing professionals and decision-makers at brands, retailers, agencies and marketing technology firms, including director-level leaders in digital marketing, data, CRM, customer…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates social media management software that enables users to plan, schedule, and publish posts across multiple platforms, analyze performance metrics, manage audience engagement,…
Serves B2B and B2C users managing social media, especially creators, small businesses, agencies, nonprofits, and higher education teams seeking tools for publishing, analytics, community management,…
Financial Health
HealthyHealthy · -18% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and communications services including marketing strategy, public relations, copywriting and content creation, website design and development, SEO, PPC advertising, social media…
Serves B2B brands and marketing teams in manufacturing, engineering, materials handling, logistics, marine, aviation and technology, plus trade associations, third sector and luxury organisations.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides direct mail and bulk mailing services for businesses, including data processing and address cleansing, print and personalisation, mailshot fulfilment, and management of UK and international…
Serves businesses and organisations that run direct mail campaigns, including marketing teams needing bulk mailing, address data, print personalisation, UK and international postage support.
Financial Health
HealthyHealthy · -9% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing and lead generation services including management of Google, Meta, LinkedIn and TikTok advertising, SEO, copywriting and marketing automation. Also offers HubSpot…
Sells to businesses seeking outsourced lead generation, sales automation and digital marketing support, particularly firms wanting to scale revenue without adding in-house sales or marketing…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and operates a social media marketing platform that provides tools for content scheduling, hashtag research and management, AI‑assisted caption writing and strategy, and analytics for…
Serves business owners, marketers, social media managers and creators managing brand or client social media accounts, from beginners to Instagram professionals and agencies handling multiple clients.
Financial Health
DistressedDistressed · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising, digital PR, content creation and social media management. Develops search marketing strategies and…
Serves B2B and consumer-facing organisations with internal marketing teams, including financial services, fintech/payments, building societies and cultural institutions seeking external digital…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides outsourced lead generation, digital marketing, and sales support services for businesses. Generates and qualifies customer leads, runs multi‑channel marketing campaigns, and offers call…
Serves B2B clients needing customer acquisition support, with a focus on ECO market installers across England, Wales and Scotland, plus businesses of varying sizes seeking qualified customer…
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising, content marketing, social media management, web design and development, and digital…
Serves businesses, schools and other organisations, primarily B2B, across the UK and beyond. Targets business owners, senior management teams, marketing professionals and sales professionals seeking…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsProvides digital healthcare communications services, producing multimedia content, campaigns and marketing materials for pharmaceutical, medtech and healthcare organisations, including clinician‑ and…
Serves B2B healthcare organisations, including life sciences, pharmaceutical, medtech, private healthcare and wellbeing brands seeking healthcare communications and content support.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides content marketing services for B2B technology companies, including content strategy, research, messaging development and campaign planning. Produces articles, case studies, web copy, social…
Serves marketing teams at B2B technology companies and their ecosystems, including tech, telecoms and professional services brands targeting finance, HR, IT and marketing audiences.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for eCommerce brands, including search engine optimisation, PPC and paid social advertising, affiliate marketing, content marketing, digital PR, analytics, and…
Serves B2B eCommerce brands and online retailers, targeting marketing and eCommerce teams that need agency support across growth, performance, retention and stakeholder reporting.
Financial Health
HealthyHealthy · -58% CAGR over 4y
Location
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Computed from 5 filingsProvides business-to-business public relations services, developing brand messaging, media relations and communications campaigns. Works with organisations in sectors including professional services,…
Serves B2B organisations in professional services, workplace, built environment and community sectors, including brand and communications teams seeking an ongoing agency partner.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides competitive insight and market intelligence services for B2B technology markets. Analyses real‑time sales data and channel activity to produce reports, analytics, and insights that help…
Serves B2B technology vendors, resellers and channel partners, particularly IT channel organisations seeking competitive and market intelligence on technology categories, customers and partner…
Financial Health
DistressedDistressed · -59% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing, PR and advertising services, including website design and development, ecommerce integration, search engine optimisation, PPC campaign management, branding and graphic design,…
Serves businesses in the East Midlands seeking outsourced marketing, PR, advertising, web, e-commerce and print support across digital and offline channels.
Financial Health
DistressedDistressed · -29% CAGR over 4y
Location
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Computed from 5 filingsProvides applicant tracking system software for in‑house recruitment teams. The platform manages job postings, candidate applications, screening, interview scheduling, reference checks, reporting,…
Serves in-house recruitment and HR teams in UK organisations, including businesses, charities/not-for-profits, education providers and public sector bodies managing internal hiring.
Financial Health
StableStable · -15% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), paid advertising management, social media marketing, marketing automation, and website development. Also offers digital…
Serves ambitious businesses and B2B organisations, from SMEs to larger corporates, including manufacturers, food producers, technology firms and professional services seeking a London-based marketing…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides social media marketing services including strategy, content creation, campaign development, influencer marketing and community management. Produces social-first creative, manages paid and…
Serves marketing teams at consumer-facing brands, including retail, ecommerce, FMCG and lifestyle businesses, seeking social-first campaigns, creator partnerships and ongoing content support.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides wholesale SIP trunking and telecoms services to resellers, including UK and international numbering, inbound call services and connectivity. Distributes VoIP and PBX platforms such as Vodia…
Serves B2B telecoms and unified communications resellers, MSPs and VoIP/PBX partners seeking wholesale SIP, numbering and vendor support for their own business customers.
Financial Health
HealthyHealthy · -4% CAGR over 5y
Location
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Computed from 5 filingsProvides media planning and media buying services for brands, developing advertising strategies, audience targeting and cross‑channel campaign plans. Uses data insights and performance measurement to…
Serves growth-focused brands and marketing teams, including organisations with commercial objectives that need media agency support, audience targeting and global campaign reach.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 5y
Location
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Computed from 4 filingsProvides content marketing services for B2B organisations, including content strategy, creation and repurposing of written, audio and video materials. Produces assets from webinars, podcasts and…
Serves B2B marketing teams and brand leaders, particularly in tech and SaaS, HR and recruitment, investment and wealth management, pharmaceutical and healthcare sectors, plus professional speakers.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 3y
Location
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Computed from 5 filingsProvides web design and development and digital marketing services, including search engine optimisation, pay‑per‑click advertising, social media marketing, branding, and development of WordPress,…
Serves businesses seeking web design, ecommerce and digital marketing support, including organisations using WordPress or Shopify and companies wanting SEO, PPC, social media and branding services.
Financial Health
StableStable · -7% CAGR over 5y
Location
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Computed from 3 filingsProvides B2B lead generation through managed cold email outreach campaigns. Services include prospect data sourcing and verification, copywriting, campaign setup, domain and mailbox provisioning,…
Serves B2B companies, particularly SME brands, that want to reach decision-makers through outbound email. Targets sales and marketing teams across multiple sectors, including businesses testing new…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides digital media advertising services, managing performance campaigns across platforms such as Meta and Google. Develops ad technology including a media arbitrage platform and MyCity tool for…
Serves performance-focused advertisers, especially B2C insurance brands and not-for-profit organisations, targeting marketing teams that buy digital media across channels such as Meta, Google and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing consultancy services for technology-focused companies, including brand positioning, website design and development, content and thought leadership, demand generation campaigns,…
Serves purpose-driven B2B technology companies, especially in technology, healthtech and sustainability, targeting marketing leaders, founders, CEOs and commercial or revenue leaders.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops a software platform for feature flagging, feature management, and experimentation. Provides tools for controlled feature releases, user targeting, A/B testing, monitoring, and automated…
Serves software development, DevOps/SRE and product teams at businesses and public-sector organizations, including financial services, retail/ecommerce, healthcare, manufacturing, media, high tech,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsDevelops digital workplace software for retail and operations teams, providing tools for employee communications, workforce scheduling, time and attendance, HR management, compliance audits, activity…
Sells to businesses with operational workforces, especially multi-site retail and store-based organisations. Targets operations, compliance, HR, project and marketing teams needing workforce…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and creative services including website design and development, e‑commerce websites, graphic design, video production and animation. Also manages SEO, PPC advertising,…
Serves businesses and organisations needing outsourced or retained marketing support, including teams seeking an external agency to supplement in-house marketing, web, e-commerce and campaign…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Computed from 4 filingsProvides public relations and marketing services for the video games industry, including media relations, influencer marketing, social media management, campaign strategy, research, content creation,…
Serves video game publishers, developers and games-focused technology companies, covering B2C game launches for PC, console and mobile audiences and B2B campaigns targeting buyers within the global…
Financial Health
HealthyHealthy · -2% CAGR over 3y
Location
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Computed from 3 filingsProvides digital marketing services focused on search marketing, including search engine optimisation (SEO), PPC advertising management, keyword research, link building, content marketing, technical…
Serves businesses and organisations seeking search marketing support, including dentists, education providers, estate agents, SaaS firms, solicitors and charities, from local operators to national…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides digital marketing and creative agency services including website and ecommerce development, web and graphic design, branding, SEO, PPC, email and social media marketing, as well as managed…
Serves businesses and brand teams needing to improve their online presence, including organisations with websites, ecommerce stores, apps and custom web applications; case studies include surveyors…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsProvides digital marketing and web development services, including website design and build, digital strategy consultancy, and managed marketing services aimed at improving online presence, audience…
Serves B2B organisations seeking stronger digital presence, including clients in healthcare, professional services, travel and media, typically marketing or business leaders responsible for audience…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides recruitment and workforce management services, including executive search, recruitment process outsourcing, and placement of interim or fractional specialists. Acts as the PAYE employer for…
Serves leaders and hiring teams at high-growth businesses, particularly SaaS, cyber, enterprise tech, start-ups, automotive finance and fintech firms needing senior, interim, fractional or contingent…
Financial Health
DistressedDistressed · -13% CAGR over 4y
Location
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Computed from 5 filingsProvides brand, website and product design services for B2B software and technology companies, including brand development, UX/UI and design systems, helping startups and scaling SaaS businesses…
Serves founders and leadership teams at B2B software, SaaS and tech companies, from pre-seed startups through Series A-C businesses preparing for growth, investment, IPO or sale.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development services creating lead‑generation, e‑commerce and membership websites. Also offers branding and logo design, search engine optimisation, PPC and social…
Serves B2B organisations and ecommerce brands seeking online growth, including service businesses, retailers, membership-based companies and organisations needing lead generation across varied…
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT services and technology solutions for businesses, including cloud infrastructure, Microsoft 365 consultancy, cybersecurity, network infrastructure, hosted telephony, connectivity,…
Serves B2B customers, including global enterprise clients and mid-market firms needing IT, cloud, cyber security, communications and print support, with case studies in manufacturing, insurance and…
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides competitor price monitoring and market intelligence software for retailers and brands. Tracks online product prices, stock availability, discounts, and reviews across e‑commerce sites,…
Sells to online retailers, ecommerce businesses and consumer brands that need competitor pricing, stock and market intelligence. Targets pricing, ecommerce and commercial teams across sectors such as…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops digital commerce and finance software for the automotive industry. Provides online showroom, checkout and vehicle reservation tools, credit eligibility checks, and APIs that integrate…
Sells to automotive businesses, including vehicle manufacturers, OEM retailers, dealers, lenders and brokers, serving digital commerce and finance teams that sell cars online and through omnichannel…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
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Computed from 4 filingsProvides event planning and production services by coordinating a network of specialist agencies. Services include live events, exhibitions, brand activations, audiovisual production, content…
Serves B2B brand, marketing and events teams needing external agency support for conferences, exhibitions, product launches, brand activations and corporate event programmes.
Financial Health
HealthyHealthy · 1% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing and communications services including public relations, branding, content marketing, social media management, digital strategy, and design. Develops campaigns, events, print…
Serves values-led B2B brands, healthcare companies, retailers, charities and community organisations, from global healthcare groups to local high-street businesses, typically working with marketing,…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud‑based business dashboard platform that integrates with services such as Salesforce, Zendesk and HubSpot to display real‑time KPIs and metrics. Offers shareable and TV dashboards,…
Serves B2B teams and corporate customers, especially customer service, sales, ecommerce, marketing, finance, operations, ITSM and support teams using tools such as HubSpot, Zendesk and Salesforce.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides HR transformation consultancy and advisory services, including implementation and optimisation of HR technology platforms, HRIS and talent management systems. Supports organisations with…
Serves HR, people operations and transformation leaders in businesses and public-sector organisations across multiple industries, especially those using HR technology platforms such as Cornerstone,…
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 2 filingsProvides software consulting, custom software development and outsourcing services. Builds web and mobile applications, AI and data solutions, and business automation systems, and supplies dedicated…
Serves businesses worldwide needing outsourced software development, team augmentation, dedicated engineering teams, MVP delivery and digital product support, including startups and established…
Financial Health
DistressedDistressed · 0% CAGR over 1y
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Computed from 3 filingsProvides cloud-based software for securely sending, receiving and storing large files and folders. Platform supports team-based file sharing, collaboration, access controls, version management and…
Serves businesses whose teams exchange large or sensitive files with clients, contractors, partners and colleagues, especially organisations seeking account-level team management rather than per-user…
Financial Health
StableStable · -12% CAGR over 2y
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Computed from 3 filingsProvides cloud consulting and managed services focused on Microsoft Azure and Microsoft Cloud platforms. Delivers cloud migration, security, networking, and incident response solutions, along with…
Serves mid-market and enterprise businesses globally, particularly IT, security and digital transformation teams responsible for Microsoft Azure, cloud, cybersecurity and networking environments.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 3 filingsProvides public relations and marketing services for food, drink and hospitality businesses, including media relations, campaign management, copywriting, content creation, and social media support to…
Serves B2B clients in food, drink and hospitality, including foodservice suppliers, hospitality operators, retail brands and consumer product businesses.
Financial Health
StableStable · Hiring · 116% CAGR over 2y
Location
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How Buffer usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Buffer is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Buffer?
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