B2B Companies Using Jetpack in the UK: 1,615 Active Firms (2026)
B2B companies running a detected website optimisation plugin use content, security or analytics features on public sites in the UK.
For B2B suppliers, the detected optimisation plugin usually sits in the marketing-operated layer of the website rather than in core product infrastructure. It supports publishing, performance checks, security add-ons and traffic measurement, so adoption tends to signal a company that treats its website as a sales-support asset. The fit is clearest where a lean marketing team needs content velocity, enquiry capture and basic site governance without a large web operations function. Buyers in this cohort are commonly service, distribution, manufacturing and trade-facing firms selling through consultative, relationship-led motions.
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Across the UK, 1,615 active trading B2B companies run the plugin, making it the second-ranked detected plugin in its category at 16.1% of a 10,046-detection comparison base. Adoption is not especially London-only: London accounts for 18.5% of the cohort, with the South East at 13.7%, the North West at 10.9%, the East of England at 10.2% and the South West at 8.9%. The reported employment footprint is modest but visible, with 4,076 people across companies that disclose headcount.
B2B adoption of a public-site plugin sits inside general commercial regulation rather than a single licensing regime. The relevant obligations depend on the underlying activity, with financial services, telecoms, professional services and personal-data processing each adding their own controls. For marketing use, the ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. Email or text marketing to corporate bodies does not need PECR consent, but senders must identify themselves and offer a valid opt-out. UK GDPR still applies where business-contact personal data is processed, and live B2B calling requires screening against CTPS and TPS.
Adoption appears likely to remain tied to the installed base of content-managed B2B websites rather than to a fresh platform cycle. Firms with lean marketing teams tend to prefer bundled site utilities when they need publishing, enquiry capture, security monitoring and basic measurement in the same operating routine. Over time, some usage may be absorbed into hosting, consent and analytics stacks, while more commercially mature users may move parts of the workflow into specialist tooling. The pattern looks incremental: retention depends less on novelty than on whether the plugin keeps reducing day-to-day website administration.
Adoption by company size
Adoption of Jetpack varies by company size across the trading UK B2B companies in this cohort. 1.4% of the 76,784 companies with under 10 employees run Jetpack (1,054 detected). 1.6% of the 31,788 companies with 10–50 employees run Jetpack (501 detected). 1.1% of the 3,773 companies with over 50 employees run Jetpack (43 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
1,615
Active firms
2026
16.1%
Of detected WordPress plugins share
UK B2B
6
Median headcount
Filed accounts
3,494
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (90 of 1,615 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (88 firms), so a sizeable share is in its first few filing cycles.
Among B2B companies with a detectable plugin in the same category, this plugin appears on 16.1% (1,615) of 10,046 company websites, behind one plugin at 19.3% (1,940) and ahead of the next at 12.5% (1,254).
The stack is usually tied to the same site platform: 99.4% (1,605) also run its parent site software, while 47.2% (762) also run web analytics tooling.
Search and commerce features are common in the same stack, with 45.4% (734) also using SEO tooling and 34.8% (562) also using e-commerce tooling.
London accounts for 18.5% (299) of the cohort, followed by the South East at 13.7% (221) and the North West at 10.9% (176).
For B2B marketing, the ICO says PECR electronic-mail consent does not apply to corporate subscribers, but senders must identify themselves, provide a valid opt-out address and handle business-contact data under UK GDPR.
WordPress plugins market share among UK B2B
Share of the 10,046 UK B2B with a detectable system. As of June 2026.
What else do Jetpack-running B2B run?
Share of the 1,615 Jetpack-running UK companies where each technology was also detected. As of June 2026.
Where Jetpack B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£624.4K
Median UK turnover
5.6%
Above £5M turnover
88
Incorporated since 2022
3,494 verified decision-maker contacts
across these 1,615 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Jetpack
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a demand-side platform for B2B digital advertising. Uses intent data, IP targeting, and account-based marketing to deliver programmatic display ads to specific companies and decision‑makers…
Serves B2B marketing and sales teams seeking to target business accounts, plus B2B and media agencies. Industry focus includes technology, software, manufacturing, automotive, healthcare, logistics…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops software tools for online platforms to verify users’ age and identity and moderate user‑generated content. Provides API-based age estimation, ID and face‑match checks, email or phone…
Serves B2B online platforms needing age, identity and content compliance, including social media, adult entertainment, online video gaming, marketplaces, dating sites, user-generated content services…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsProvides managed cybersecurity services including security operations centre (SOC) monitoring, managed detection and response, endpoint protection, firewall and email security, cloud security, and…
Serves business customers with IT infrastructure and cybersecurity/compliance needs, particularly organisations migrating from legacy security systems and seeking outsourced or managed security…
Financial Health
HealthyHealthy · Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsProvides enterprise resource planning and financial management software services, specialising in Sage X3 and Sage Intacct. Offers system implementation, migration, integration, training,…
Serves B2B customers: medium to large organisations and growing SMEs in manufacturing, distribution, food and beverage, chemicals, pharmaceuticals, construction, SaaS/software, transport, services…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online trade marketplace supplying consumer electronics, appliances and general merchandise. Products include smartphones, TVs, laptops, CCTV cameras, gaming consoles, tools, home…
Serves trade customers and business account holders seeking discounted ranges across CCTV/security, electronics, appliances, gaming, tools/building, home/outdoor, clothing, jewellery, and health and…
Financial Health
StrongStrong · Growing, Hiring · 124% CAGR over 4y
Location
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Computed from 3 filingsProvides consultancy services in business intelligence, enterprise performance management and customer relationship management. Delivers data platforms, data engineering, dashboards and machine…
Serves enterprise organisations, including household-name businesses, global listed corporations and nonprofits across multiple sectors, typically teams responsible for finance, data, CRM and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 5 filingsProvides ERP and CRM implementation, customisation and support using Microsoft Dynamics 365 Business Central. Develops software add‑ons, integrations, mobile warehouse management and B2B e‑commerce…
Serves small and medium-sized UK businesses, particularly pharmaceutical distributors, exporters and manufacturers, wholesalers, cash & carry operators, online sellers, retailers, hospitality firms,…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsProvides subscription-based healthcare industry intelligence, including news, market analysis, reports, and databases on healthcare providers, investments, and deals. Operates an online platform and…
Serves B2B buyers in international healthcare services, including investors, operators, providers and advisory teams seeking market data on healthcare subsectors and regions.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 5y
Location
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Computed from 5 filingsProvides Microsoft cloud consultancy and development services, including SharePoint Online migrations, Power Platform application development, governance, and managed support. Develops Casper365…
Serves enterprise and mid-market organisations, Microsoft partners, and public sector or charity bodies, with emphasis on regulated financial services, pharmaceuticals/biotech, professional services…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides political intelligence services for public affairs and government relations teams, including political monitoring, policy analysis, stakeholder mapping and management, horizon scanning, and…
Serves public affairs, government relations and investment teams in sectors including education, energy, financial services, health, housing, retail, technology, transport, government and civil…
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 4y
Location
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Computed from 5 filingsProvides cyber security consultancy and testing services, including penetration testing, network and application security assessments, internal infrastructure reviews, cloud security consulting, and…
Sells to organisations needing cyber security assurance, including banks, financial services firms, oil and gas companies, public sector bodies, government and MOD organisations, and other businesses…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies bespoke and off‑the‑shelf tableware and hospitality products, including crockery, glassware, cutlery, servingware and table presentation items, along with kitchen equipment, bar…
Serves hospitality and foodservice businesses, including restaurants, hotels, bars, caterers and chefs, plus venues seeking bespoke or off-the-shelf tableware and front-of-house supplies.
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Computed from 5 filingsManufactures and supplies single-use and reusable medical instruments and devices for healthcare providers, including surgical, gynaecology, dental and ophthalmic instruments, electrosurgical…
Sells to hospitals and healthcare providers across the UK, including NHS/private procurement teams and clinical departments in surgery, gynaecology, ophthalmology and dentistry that purchase medical…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsSupplies branded promotional merchandise and corporate gifts including clothing, bags, drinkware and tech accessories. Provides online merchandise web stores, sustainability tracking tools, and…
Serves businesses and brand teams needing branded merchandise programmes, including marketing, procurement and operations buyers seeking sustainable products, web stores and merchandise fulfilment…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 3 filingsProvides recruitment agency software including CRM, rostering and workforce management tools for temporary and permanent staffing. The platform manages candidate registration, placements, compliance,…
Sells to UK recruitment agencies and staffing firms, from startups to enterprise organisations, supplying temporary or permanent staff across sectors such as healthcare, construction, education,…
Financial Health
StrongStrong · -2% CAGR over 2y
Location
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Computed from 5 filingsProvides public relations and marketing services for financial services firms, including advertising, digital and social media marketing, crisis communications, brand and reputation management,…
Serves B2B financial services brands, including banks, fintechs, insurers, mortgage firms, private equity firms and wealth management companies, primarily targeting communications and marketing…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures industrial automation and materials handling equipment for production lines, including vibratory and centrifugal feeders, conveyors and elevators, bottle unscramblers,…
Sells to manufacturing businesses seeking factory automation and materials handling systems, including production, packaging and processing operations needing conveying, feeding, weighing, counting,…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies commercial laundry equipment including washing machines, tumble dryers, ironers and wet‑cleaning systems. Provides ozone laundry systems, chemical dosing and detergents, equipment rental and…
Serves UK and international businesses and public sector organisations, including NHS trusts, universities, government departments, hotels, restaurants, dry cleaners, healthcare providers, food…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial fire and gas detection instrumentation and control systems, including gas detectors, controllers and acoustic leak detection devices. Provides system design, fire and gas mapping,…
Serves industrial B2B customers operating hazardous sites, especially in oil and gas, water, renewables, chemical processing and power generation sectors, plus teams needing site-specific fire and…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsManufactures, supplies and installs industrial and commercial electrical trace heating systems and thermal insulation products. Provides design, maintenance, testing and repair of heating systems,…
Serves B2B industrial and commercial customers across the UK and Europe, including quarrying, chemical, bitumen, oil, building, power generation, road/rail, construction, water treatment and food…
Financial Health
StrongStrong · Growing, Hiring · 145% CAGR over 2y
Location
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Computed from 5 filingsSupplies and integrates industrial and embedded computing hardware including industrial PCs, panel PCs, single-board computers, motherboards and rugged systems. Provides system integration,…
Serves B2B OEMs, systems integrators and engineering teams in industrial automation, transport, medical, marine, defence, hazardous-environment and edge AI/IoT applications.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsManufactures and distributes industrial fasteners including bolts, nuts, washers and socket screws, along with purlin clips, metal pressings, turned parts and bespoke castings. Provides CNC…
Serves B2B industrial customers, including blue-chip organisations and SMEs in rail, automotive, defence, power, utilities and construction across the UK and Europe.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies industrial pumps, filtration systems, filter chambers, and liquid handling equipment. Products include transfer and sump pumps, filtration media, agitation systems, sand filters,…
Serves B2B industrial customers in surface treatment, water treatment, chemical manufacturing, air pollution control, food and dairy, aquaculture, automotive, aerospace, electronics, and general…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including multi-channel strategy, paid media management (PPC, Google Ads, social and marketplace ads), search engine optimisation, content marketing, data and…
Serves B2B organisations needing outsourced performance marketing support, including online businesses, ecommerce brands and companies seeking long-term agency partnerships, with emphasis on Bristol…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 5y
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Computed from 2 filingsProvides customer acquisition and sales campaign services for energy and broadband providers, and regular‑giving donor recruitment for charities. Also supplies outsourced recruitment, payroll…
Serves energy and broadband providers, third-party sales teams working for those providers, and UK registered charities seeking regular-giving donors.
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 1y
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Computed from 5 filingsDevelops and provides electronic foreign exchange trading technology, including customizable trading platforms, execution algorithms and APIs. Supports FX, NDF and precious metals trading and…
Sells to financial institutions and trading firms needing electronic FX, DFX, NDF and precious metals trading infrastructure, liquidity and white-label platforms for their own clients. Serves B2B…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 4 filingsProvides hire and sale of heavy forklifts and lifting equipment, including high-capacity forklifts, reach stackers, terminal tractors and cherry pickers. Also supplies forklift parts and offers…
Serves UK businesses needing heavy lifting capacity, including plant and equipment hire firms, industrial depots, logistics and materials-handling operations requiring short- or long-term forklift…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides IT asset disposal and recycling services for businesses, including secure data destruction, hard drive shredding, and GDPR‑compliant document shredding. Refurbishes and resells laptops,…
Serves businesses and education organisations with redundant IT assets, sensitive data or document disposal needs, plus buyers of refurbished laptops, desktops, servers and accessories.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides cross-border logistics and customs services including customs declarations, bonded warehousing, excise goods handling, last‑mile distribution and returns processing. Operates an online…
Serves B2B customers involved in cross-border trade, including e-commerce retailers, importers/exporters, logistics operators and companies handling excise goods in the UK and international supply…
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 4y
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Computed from 3 filingsDesigns, manufactures, hires and supplies pipe equipment and accessories for trenchless technology, pipe installation and maintenance. Products include towing heads, pipe cutters, testing equipment,…
Sells to UK utility contractors, civil engineering firms and cable-laying specialists involved in gas, water, sewer and duct installation, renovation, repair and maintenance projects.
Financial Health
StrongStrong · Profitable, Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsSupplies wines, champagnes, beers, ciders, spirits, liqueurs and soft drinks to restaurants, bars, hotels, offices and event organisers. Also distributes selected food products and provides beverage…
Sells B2B to restaurants, bars, clubs, hotels and offices, plus organisers of private and corporate functions and major events. Targets hospitality and workplace buyers in London and the Home…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 4 filingsSupplies industrial, marine, aviation and automotive lubricants and oils. Provides lubrication management, oil condition monitoring, vibration analysis, thermal imaging, automatic lubrication…
Serves B2B customers in industrial plants, marine, aviation and commercial transport, including operations and maintenance teams needing lubrication supply and reliability support.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsSupplies and distributes dairy and chilled food products to retail, foodservice and manufacturing sectors. Product range includes butter, cheese, eggs, cream, hummus, frozen bakery items and…
Sells B2B to the UK food industry, serving retailers, foodservice providers and food manufacturers. Targets buyers needing processed food and dairy ingredients, including businesses seeking bespoke…
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 3 filingsProvides executive search, recruitment, and interim staffing services for communications, public affairs, marketing, sustainability, investor relations, and sales roles. Also offers talent advisory…
Sells to businesses hiring senior talent, from high-growth startups to established organisations, globally. Targets employers in communications, public affairs, sustainability, marketing, sales,…
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides interior fit-out and refurbishment services for commercial, retail, education, aviation and leisure spaces, including bespoke joinery manufacturing, installation of ceilings, flooring and…
Serves B2B and institutional clients in retail, workplace, education, leisure, aviation, build-to-rent and shopping centre sectors, including national brands and organisations commissioning…
Financial Health
StrongStrong · Hiring · 242% CAGR over 5y
Location
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Computed from 2 filingsSupplies new and used shipping containers for sale and hire, including specialised types. Provides bespoke container conversions for uses such as offices, storage units, retail spaces and modular…
Sells to UK businesses and organisations needing shipping containers, including construction and site operators, self-storage providers, retailers, and buyers commissioning bespoke container…
Financial Health
HealthyHealthy · Profitable · 9% CAGR over 1y
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Computed from 4 filingsSupplies alcoholic beverages and related products to hospitality venues. Distributes spirits, wines, champagne, lagers, ciders and ales from a catalogue of thousands of items, providing order…
Serves B2B hospitality customers, including hotels, restaurants, pubs, clubs and lounge bars that need regular bar stock.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
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Computed from 5 filingsSupplies infection control products and equipment for dental practices, including waterline treatment systems, instrument cleaning and sterilisation equipment, PPE, surface disinfectants, and…
Serves UK dental practices and dental businesses, particularly practice managers, infection-control leads and clinical teams responsible for decontamination, water safety, sterilisation compliance,…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsSupplies communication and security technology including two‑way radios, push‑to‑talk over cellular systems, body‑worn cameras, paging equipment and CCTV. Provides system design, installation, radio…
Serves businesses and public-sector organisations in demanding environments, including retail, transport, manufacturing, construction, utilities, healthcare, education, local authorities, airports,…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
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Computed from 4 filingsDistributes professional audio equipment from brands including K-array, KGEAR, Innosonix and Sontronics, supplying speakers, amplifiers, microphones, digital consoles and related systems to AV…
Sells to AV integrators, venues and project teams across corporate, hospitality, houses of worship, leisure, theatre, retail and residential sectors, plus audio enthusiasts in the UK.
Financial Health
StrongStrong · Hiring · 65% CAGR over 3y
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Computed from 3 filingsSupplies industrial food ingredients to manufacturers and bakeries, including starches, proteins, fibres, flours, gums and malt extracts. Distributes functional and nutritional ingredients and…
Serves B2B food manufacturers and industrial bakers in the UK and Republic of Ireland, including bakery, culinary, plant-based and protein/fibre-enriched product developers scaling recipes from bench…
Financial Health
HealthyHealthy · -11% CAGR over 2y
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Computed from 5 filingsDistributes drainage and civil engineering products, including underground drainage pipes, manhole covers, ducting, geotextiles, access chambers, and water pipe fittings. Supplies construction,…
Serves UK trade buyers in construction, groundwork and civil engineering, including contractors and site teams, with sales also open to public customers needing civils and drainage products.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsSupplies, installs and services automotive workshop and MOT testing equipment, including vehicle lifts, brake testers, wheel alignment and tyre machines, compressors, diagnostic tools, jacks, and…
Serves B2B automotive workshops, MOT and ATL testing stations, DVSA ATF operators, tyre centres, and commercial vehicle service garages needing garage equipment and workshop installations.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 3 filingsManufactures and supplies physical security products including steel security and fire‑rated doorsets, ballistic and attack‑resistant transaction trays, speech and payment systems, pharmacy…
Serves businesses and organisations with public-facing cash handling or restricted areas, including retail finance sites, pharmacies, self-storage facilities and other premises requiring protected…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
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Computed from 5 filingsProvides freight forwarding and logistics services including cargo consolidation, haulage, customs clearing, and warehousing. Arranges transport of goods across Europe and the UK and offers export…
Sells to importers and exporters needing freight forwarding, customs clearing, haulage and warehousing support, serving businesses moving cargo between the UK and Europe.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsProvides reprographic and document management services including high‑volume document scanning, digital printing, copying, large‑format printing and scanning, OCR and data conversion, microfilm…
Serves B2B and public-sector organisations with document-intensive needs, including legal firms, financial services, engineering businesses, government bodies, architects, interior designers and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, supplies and installs warehouse storage systems including pallet racking, shelving, mezzanine floors and dynamic storage solutions. Provides consultancy, project management, safety training…
Serves warehouse and logistics operators, retailers, manufacturers and other businesses with storage facilities, plus domestic customers buying ladders, trucks and trolleys through its UK online shop.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsManufactures, sells, rents, repairs and refurbishes drilling and well control equipment for the oil and gas sector. Provides pressure testing, maintenance services, and mobile high‑pressure testing…
Serves B2B customers in the oil and gas, renewables and marine sectors worldwide, including operators and contractors involved in drilling, well control, subsea projects and decommissioning.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsSupplies industrial packaging containers and storage products, including plastic and steel drums, IBC tanks, jerry cans, pails and water tanks. Also provides liners, spill containment equipment,…
Serves UK businesses needing industrial packaging and storage containers, including manufacturers, warehouses, logistics operations, and firms handling liquids, chemicals, AdBlue or bulk materials.
Financial Health
HealthyHealthy
Location
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Showing 50 of 1,615 — +1,565 more with verified decision-maker contacts, live data, and CRM sync.
How Jetpack usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Jetpack is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Jetpack?
What share of UK B2B companies run Jetpack?
How is Jetpack usage detected?
What size B2B companies use Jetpack in the UK?
What do Jetpack-running B2B companies also run?
Can I get contact details for these companies?
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