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clinical research Using Google Tag Manager in the UK: 84 Active Firms (2026)
Clinical research organisations running web tag management coordinate trial delivery, sponsor services and participant-facing sites in the UK.
Adoption usually sits with digital, clinical operations and commercial teams rather than with research scientists alone. A tag-management layer lets clinical research organisations adjust analytics, consented pixels and landing-page tests without recoding each study or sponsor-services page, while keeping implementation under central control. In this sector, running it tends to signal a public-facing recruitment or sponsor-acquisition motion, enough marketing operations capacity to manage consent and attribution, and a website estate large enough for standardised measurement. Engagements are usually modest software and agency spends rather than enterprise platform programmes, although larger contract-research and sponsor organisations may wrap the tool into privacy, analytics and content-governance workflows.
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Across the UK, 84 active clinical research organisations are running this tag-management layer on their public websites. The adoption picture is concentrated in pharmaceuticals and biotech, with overlapping sector tags at 73.8% and 72.6% respectively; management consulting accounts for 15.5%, while SaaS and testing, inspection and certification each sit at 9.5%. The system sits at the head of detected tag-manager use in this clinical-research cohort, at 98.8% against a sector denominator of 85, with an alternative enterprise tag-management system at 4.7%. Registered-address skew is split between the South East and London, both at 21.4%, followed by the North West at 16.7%, Scotland at 9.5% and the East of England at 8.3%. Reported headcount across reporting organisations totals 1,561.
Clinical-trial websites sit inside the same governance perimeter as the underlying study. UK trials involving investigational medicinal products require MHRA clinical-trial authorisation and ethics review, with CTIMP applications handled through Combined Review for a single UK decision. Sponsors must be established in the UK or an approved country, or appoint a legal representative. The Medicines for Human Use (Clinical Trials) (Amendment) Regulations 2025 came into force on 28 April 2026, putting Combined Review into law and adding a notification route for some lower-risk trials. Public registration, results summaries within 12 months of completion and participant-friendly summaries are now legal requirements, so tag changes need consent, auditability and plain-language participant journeys.
Adoption appears likely to remain tied to direct recruitment, sponsor marketing and post-study communication rather than to laboratory operations. Clinical research organisations with lean digital teams tend to favour tag management because it lets consent, analytics and campaign measurement be changed without a full release cycle, but the same convenience creates scrutiny from privacy, quality and study-governance teams. More of the work is likely to move towards server-side measurement, consent controls and tighter change records. Consolidation may also come through agency templates and analytics bundles rather than through explicit technology selection by clinical operations teams.
84
Active firms
2026
98.8%
Of detected Tag managers share
UK clinical research
7
Median headcount
Filed accounts
214
Verified contacts
Across this cohort
Key facts
About 15% of the trading cohort reports turnover above £5M (13 of 84 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among clinical-research organisations with a detectable tag-management system, the profiled system accounts for 98.8% (84) of 85 organisations; the next detected system appears at 4.7% (4).
Website stacks tend to pair tag management with content-management tooling at 64.3% (54), security and performance tooling at 57.1% (48), and web analytics at 44.0% (37).
Registered addresses are split between the South East and London at 21.4% (18) each, followed by the North West at 16.7% (14).
CTIMP applications must use Combined Review, giving sponsors a coordinated MHRA and HRA ethics and regulatory review with a single UK decision.
The Medicines for Human Use (Clinical Trials) (Amendment) Regulations 2025 came into force on 28 April 2026, making public registration, results summaries within 12 months of completion and participant-friendly results summaries legal requirements.
Tag managers market share among UK clinical research
Share of the 85 UK clinical research with a detectable system. As of June 2026.
What else do Google Tag Manager-running clinical research run?
Share of the 84 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager clinical research are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£827.6k
Median UK turnover
15.5%
Above £5M turnover
4
Incorporated since 2022
214 verified decision-maker contacts
across these 84 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK clinical research using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides data analytics, technology platforms and contract research services for life sciences and healthcare organisations, including clinical trial management, real‑world health data analysis,…
Serves global life sciences and healthcare organisations, including pharmaceutical manufacturers, emerging biopharma, medtech, generics and consumer health companies, plus payers, providers,…
Location
ICON RESEARCH LIMITED
Financial sub-scores
Computed from 5 filingsProvides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, laboratory services, regulatory…
Serves pharmaceutical, biotechnology and medical device companies, as well as government and public health organisations involved in clinical research, drug development and therapeutic evidence…
Financial Health
StableStable · -70% CAGR over 4y
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial design and management, laboratory and imaging…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, targeting clinical development, R&D, regulatory, medical affairs and commercial…
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, laboratory testing, medical…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, seeking outsourced support across clinical development, regulatory, evidence and…
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, early‑phase laboratory services,…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, seeking outsourced clinical development, consulting and commercialisation support.
Financial Health
Insufficient historyInsufficient history
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, laboratory services, medical…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, targeting clinical development, regulatory, commercial and R&D decision-makers.
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial management, laboratory and imaging services,…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health organisations, seeking clinical development, consulting and commercialisation support across…
Location
ICON plc
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial design and management, laboratory testing,…
Serves pharmaceutical, biotechnology and medical device companies, plus government and public health bodies, seeking outsourced clinical development, consulting and commercialisation support.
Location
Premier Research
Provides clinical research and development services for pharmaceutical, biotechnology, and medical device companies, including clinical trial management, observational and post‑marketing studies,…
Serves B2B life science sponsors, including pharmaceutical, biotech and medtech companies developing drugs, devices and diagnostics across oncology, rare disease, neuroscience, cell and gene therapy,…
Location
Icon
Provides outsourced clinical research and development services for pharmaceutical, biotechnology and medical device companies, including clinical trial design and management, laboratory testing,…
Sells to pharmaceutical, biotechnology and medical device companies, as well as government and public health organisations, needing outsourced clinical development, regulatory and commercial support…
Location
Financial sub-scores
Computed from 4 filingsProvides contract research services for biotechnology and pharmaceutical companies, supporting clinical development from Phase I–III trials to post‑authorisation and real‑world evidence studies, and…
Serves biotechnology and pharmaceutical companies, particularly clinical development and outsourcing teams running Phase I–IV studies across dermatology, internal medicine, neuroscience, oncology and…
Financial Health
WeakWeak · -6% CAGR over 3y
Location
Quotient Sciences
Provides contract research, development and manufacturing services for pharmaceutical companies, including drug product formulation, clinical trial supply, first-in-human and clinical pharmacology…
Serves pharmaceutical and biotech companies developing small-molecule therapies, from early-stage R&D teams planning first-in-human studies to drug sponsors needing clinical and commercial…
Location
Provides contract research and biopharmaceutical development services to pharmaceutical and biotechnology companies, including Phase I–IV clinical trial management, regulatory strategy and…
Serves pharmaceutical, biotechnology and biopharmaceutical companies, targeting clinical development, regulatory, market access and medical affairs teams involved in drug development and…
Location
Provides contract research services for pharmaceutical and biotechnology companies, including early‑phase and Phase II–III clinical trials, human challenge studies for infectious diseases, laboratory…
Serves pharmaceutical, biotech and vaccine developers, plus clinical trial sponsors working on infectious, respiratory, cardiometabolic, renal and hepatic disease programmes.
Location
Excelya Clinical Research Limited
Financial sub-scores
Computed from 4 filingsProvides contract research services to pharmaceutical, biotechnology, and medical device companies, supporting clinical trials and drug development. Offers clinical operations, data management,…
Serves biotech, pharmaceutical and medical device organisations running clinical research programmes across therapeutic areas, including oncology, rare disease, immunology, infectious disease, CNS…
Financial Health
WeakWeak · Hiring · 14% CAGR over 3y
Location
Provides laboratory testing and biomarker analysis for clinical trials, along with data analytics, real‑world evidence research, and technology platforms that support pharmaceutical and biotechnology…
Serves B2B and public-sector customers in life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, MedTech, consumer health, generics firms, payers, providers,…
Location
Clinical LAB Minority Shareholder
Provides data analytics, technology platforms, clinical research services and consulting to pharmaceutical, biotech and healthcare organisations, supporting drug development, clinical trials,…
Serves B2B and public-sector customers in life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech, consumer health, payers, providers, government…
Location
Provides data analytics, technology platforms and contract research services to pharmaceutical, biotech and healthcare organisations, including clinical trial management, real‑world health data…
Serves life sciences and healthcare organizations, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech, consumer health firms, payers, providers, government bodies, patient…
Location
Provides contract research and biopharmaceutical development services, including design and management of Phase I–IV clinical trials, regulatory strategy and submissions, market access consulting,…
Serves biotech, pharmaceutical and biopharmaceutical companies, including clinical development, regulatory, market access and medical affairs teams managing drug development from early phase trials…
Location
Linical UK Limited
Financial sub-scores
Computed from 5 filingsProvides contract research organisation (CRO) services for pharmaceutical and biotechnology companies, including clinical trial management, study design, regulatory consulting, medical writing,…
Serves pharmaceutical and biotechnology companies running clinical development programmes, including clinical operations, regulatory and drug development teams managing early-phase through late-stage…
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
VirTus Respiratory Research Limited
Financial sub-scores
Computed from 4 filingsProvides contract research services for respiratory drug development, including preclinical in vitro and in vivo studies, human viral challenge trials, and clinical trial management for…
Serves multinational pharmaceutical companies and small biotech enterprises developing respiratory medicines, vaccines, antivirals and immunomodulatory drugs, especially teams needing preclinical or…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 3y
Location
ORMEAU CLINICAL TRIALS LIMITED
Financial sub-scores
Computed from 5 filingsConducts and manages clinical trials for pharmaceutical and medical research. Recruits and monitors study participants, follows trial protocols, ensures participant safety, and collects clinical data…
Serves a mix of B2B and B2C customers: pharmaceutical and clinical trial industry organisations needing investigative site support, and individuals interested in participating in clinical trials.
Financial Health
StableStable · -55% CAGR over 4y
Location
Provides contract research organisation services to pharmaceutical, biotechnology and medical device companies, including clinical trial management, clinical pharmacology studies, data management,…
Serves biopharma, pharmaceutical, biotechnology and MedTech companies worldwide, including teams developing drugs, devices and diagnostics across Phase I–IV clinical programs and post-approval…
Location
Japan System Planning (U.K) Ltd.
Financial sub-scores
Computed from 5 filingsProvides contract research and biopharmaceutical development services, including clinical trial management (Phase I–IV), regulatory strategy and submissions, market access consulting,…
Serves biotech and biopharmaceutical companies developing medicines, including clinical development, regulatory, market access, medical affairs, and pharmacovigilance teams across drug lifecycle…
Financial Health
HealthyHealthy
Location
Pharmexcel Ltd
Financial sub-scores
Computed from 5 filingsProvides contract research services for clinical trials, including Phase I–IV study management and oversight. Works with biopharma and medical device companies, universities, and NHS organisations to…
Targets clinical trial sponsors in the NHS, universities, biopharma and medical device sectors, including organisations running Phase I-IV, ATMP, rare disease and device studies.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides contract research services for ophthalmology product development, including clinical trial management, site monitoring, regulatory support, data management, and biostatistics. Supports Phase…
Serves ophthalmic pharmaceutical, biotech and medical device innovators, especially trial sponsors developing eye-care products and seeking European clinical research coverage.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
Synexus
Conducts clinical trials for pharmaceutical and healthcare research, recruiting and managing volunteer participants and patients. Employs research physicians and clinical staff to run ethics‑approved…
Serves GP practices and patient volunteers seeking access to clinical trials, including people with cardiovascular, respiratory, diabetes, skin, infection, immunity, digestion, bowel and…
Financial Health
Insufficient historyInsufficient history
Location
Premier Research
Provides contract clinical research services to pharmaceutical, biotechnology, and medical device companies, including clinical trial design and management, observational and post‑marketing studies,…
Serves pharmaceutical, biotech, medtech and diagnostics companies developing drugs, devices and diagnostics, especially sponsors in oncology, rare disease, cell and gene therapy, neuroscience and…
Location
Provides contract research organisation services supporting clinical trials for pharmaceutical and biotechnology sponsors, including trial operations, data management, biostatistics, regulatory…
Serves global biotech, pharmaceutical and medical device sponsors running clinical trials, particularly teams developing oncology, CNS, rare disease, radiopharmaceutical and cell/gene therapies…
Location
Provides contract research services for pharmaceutical and biotechnology companies, including clinical trial management across Phase I–III, early‑stage drug development consultancy, central…
Serves global pharmaceutical and biotechnology sponsors running early to late phase clinical studies, particularly in rare diseases, oncology, CNS, respiratory, and addiction research.
Location
Develops and commercialises biopharmaceutical medicines for neurological, immunological and rare diseases. Conducts research and clinical trials, and manufactures therapies for conditions including…
Serves healthcare providers, hospitals, health systems and payers treating patients with neurological, immunological, rare and kidney diseases, including Alzheimer’s, MS, ALS, SMA, lupus and…
Location
Pharmaspectra
Financial sub-scores
Computed from 2 filingsProvides data analytics, technology platforms and consulting services for pharmaceutical, biotech and healthcare organisations, including clinical trial management, real‑world evidence studies,…
Serves life sciences and healthcare organizations, including pharmaceutical manufacturers, emerging biopharma, generics, medtech and consumer health firms, plus payers, providers, government, patient…
Financial Health
WeakWeak · -7% CAGR over 1y
Location
Provides data analytics, technology platforms, and contract research services for pharmaceutical, biotechnology, and healthcare organisations, including clinical trial management, real‑world health…
Serves life sciences and healthcare organisations, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech and consumer health companies, plus payers, providers, government…
Location
Provides contract research and biopharmaceutical development services, including clinical trial design and management, regulatory strategy and submissions, drug safety and pharmacovigilance,…
Serves B2B biopharmaceutical, pharmaceutical and biotech companies, including clinical development, regulatory, medical affairs and market access teams managing drug development and lifecycle…
Location
Provides contract research and consulting services for the biopharmaceutical industry, including clinical trial design and management, regulatory strategy and submissions, market access planning,…
Serves pharmaceutical, biotechnology and biopharmaceutical companies needing support across drug development, clinical trials, regulatory approval, market access and post-approval lifecycle…
Location
Provides data analytics, technology platforms, and contract research services for the life sciences and healthcare sectors, including clinical trial management, real‑world evidence studies,…
Serves life sciences and healthcare organisations, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech, consumer health firms, payers, providers, government bodies and…
Location
Develops and manufactures biotechnology medicines including plasma‑derived and recombinant therapies for rare and serious diseases, influenza vaccines, and treatments for iron deficiency and…
Serves patients, healthcare providers and public health organizations needing treatments for rare and serious diseases, iron deficiency, nephrology conditions and vaccines, alongside researchers and…
Location
Develops and manufactures biopharmaceutical medicines for neurological and autoimmune diseases. Conducts drug discovery, clinical development and clinical studies, and produces biologic therapies…
Serves healthcare professionals and patients living with neurological and autoimmune conditions, focusing on people with severe chronic diseases and treatment support needs globally.
Location
Elixia Healthcare Limited
Financial sub-scores
Computed from 5 filingsProvides clinical research services for pharmaceutical trials, including patient recruitment, clinical trial site management, and data analytics. Conducts Phase I–IV studies across areas such as…
Serves pharmaceutical, biotech and clinical trial sponsors running Phase I–IV studies, especially teams with cardiology/nephrology, psychiatry/neurology, complex metabolic and infectious disease…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
ALLUCENT (UK) LIMITED
Financial sub-scores
Computed from 2 filingsProvides clinical research organisation (CRO) services to biotechnology and pharmaceutical companies, including clinical trial management, study start‑up, patient recruitment, data management,…
Serves small and mid-sized biotech, biopharma and pharmaceutical companies developing therapies, plus government and public health organisations needing clinical research support across therapeutic…
Financial Health
StrongStrong · Hiring · 45% CAGR over 1y
Location
Financial sub-scores
Computed from 3 filingsProvides clinical trial support services and technology, including clinical operations, site support, data management, biostatistics, and medical writing. Also delivers drug safety and…
Serves pharmaceutical, biotech and medical research organisations running clinical trials, plus clinical sites and institutions needing IRB, biosafety and pharmacovigilance support.
Financial Health
HealthyHealthy · Hiring · 123% CAGR over 2y
Location
Ergomed
Provides contract clinical research, pharmacovigilance, and regulatory compliance services to pharmaceutical and biotechnology companies. Conducts oncology and rare disease clinical trials, drug…
Serves pharmaceutical and biotechnology companies worldwide, particularly drug developers running oncology, rare disease and complex clinical trials, and teams needing clinical safety,…
Location
PCM CLINICAL TRIALS INTERNATIONAL LTD.
Financial sub-scores
Computed from 3 filingsProvides community-based clinical trial support services, including mobile research clinician visits to patients’ homes or workplaces, operation of research site networks, and patient navigation…
Serves pharmaceutical, biotech and medical device trial sponsors, plus CROs, running clinical studies that need patient access, enrollment and retention support across community-based and in-home…
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
ADVANCED CLINICAL RESEARCH SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsProvides contract research and strategic resourcing services for pharmaceutical and biotechnology companies, supporting clinical trials with feasibility studies, site selection, study start‑up,…
Serves B2B clinical trial sponsors and life sciences organisations, including pharmaceutical and biotech companies running Phase I-IV studies across major therapeutic areas.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 5y
Location
Iqvia
Financial sub-scores
Computed from 5 filingsProvides data analytics, technology platforms and consulting services for pharmaceutical, biotechnology and healthcare organisations, including clinical trial management, real‑world evidence data,…
Serves B2B and public-sector buyers across the life sciences and healthcare ecosystem, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech, providers, payers, government…
Financial Health
StrongStrong · Hiring · 21% CAGR over 5y
Location
Financial sub-scores
Computed from 3 filingsDevelops adeno-associated virus (AAV) gene therapy technologies and therapeutics for genetic and complex diseases. Conducts vector discovery and engineering, operates manufacturing platforms, and…
Serves patients with rare genetic and complex disorders, alongside clinical researchers, healthcare professionals, advocacy groups and biopharma collaborators involved in gene therapy research and…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops and commercializes biopharmaceutical therapies focused on neurological and psychiatric conditions. Conducts research, clinical development, and marketing of prescription medicines and drug…
Serves clinicians and healthcare organisations in neuroscience care, as well as patients, families and caregivers affected by neurological conditions.
Financial Health
HealthyHealthy
Location
BDD Pharma Ltd
Financial sub-scores
Computed from 3 filingsProvides contract research and development services for pharmaceutical companies, including oral drug formulation development, biopharmaceutics studies, GMP manufacturing of clinical trial materials,…
Serves pharmaceutical and biotech companies developing oral drug products, especially early-stage programmes needing integrated formulation, GMP manufacturing and Phase I clinical trial support.
Financial Health
StableStable · Hiring · 11% CAGR over 2y
Location
Develops and markets prescription medicines and vaccines, focusing on areas such as oncology, rare diseases, gastroenterology and immunology, and collaborates with healthcare and research…
Serves UK healthcare stakeholders, including NHS and private providers, clinicians, patient organisations, public-sector partnerships, and patients in therapeutic areas covered by its portfolio.
Location
Develops and manufactures biopharmaceutical medicines for neurological and autoimmune diseases. Conducts drug discovery and clinical development, runs clinical studies, and provides prescription…
Serves healthcare professionals, health systems and patients living with neurological and autoimmune conditions, with support resources for patients, caregivers and clinicians globally.
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. clinical research companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of clinical research companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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