CMS Used by UK Financial Advice Companies: Market Share (2026)

Updated June 2026

Across 10,520 trading UK financial advice companies, 786 have a detectable CMS; WordPress accounts for 68.8% of detections, ahead of Wix and Squarespace.

Around 10,520 UK financial advice companies are actively trading, with 786 showing an identifiable CMS. WordPress dominates that visible estate at 68.8% (541), well ahead of Wix at 9.0% (71) and Squarespace at 8.3% (65).

The pattern holds across company sizes. WordPress has the largest share in Under 10 employees at 68.6% of 630 companies, 10–50 employees at 69.2% of 146 companies, and Over 50 employees at 80.0% of 10 companies.

The long tail is thin but broad. There are 25 systems detected overall, with Webflow at 4.6% (36), GoDaddy Website Builder at 3.7% (29), Adobe Experience Manager at 1.4% (11), Microsoft SharePoint at 1.3% (10), Drupal at 1.1% (9), and 17 further systems covering 41 companies.

772

financial advice with detected CMS

Of 10,629 UK financial advice

7.3%

Detection rate

2026

Systems detected

In this category

69.9%

Leader share

WordPress

UK Financial Advice CMS market share

Adobe Experience Manager

Drupal

Weebly

ExpressionEngine

Other (14 systems)

Share of the 772 UK Financial Advice with a detectable system. As of June 2026.

CMS compared

System	UK Financial Advice	Share	Median headcount	London share	Typical profile
WordPress	540	69.9%	5	48.1%	Five-person firms, broad default
Wix	73	9.5%	5	50.7%	Five-person advice practices
Squarespace	66	8.5%	2	54.5%	Very small advice firms
Webflow	36	4.7%	—	—	Buy these companies as a spreadsheet →
Adobe Experience Manager	11	1.4%	—	—	Buy these companies as a spreadsheet →
Drupal	9	1.2%	—	—	Buy these companies as a spreadsheet →
Weebly	6	0.8%	—	—	Buy these companies as a spreadsheet →
ExpressionEngine	6	0.8%	—	—	Buy these companies as a spreadsheet →
Duda	6	0.8%	—	—	Buy these companies as a spreadsheet →
Craft CMS	5	0.6%	—	—	Buy these companies as a spreadsheet →
Joomla	5	0.6%	—	—	Buy these companies as a spreadsheet →
Statamic	3	0.4%	—	—	Buy these companies as a spreadsheet →
Kentico	2	0.3%	—	—	Buy these companies as a spreadsheet →
Sanity	2	0.3%	—	—	Buy these companies as a spreadsheet →
Sitecore	2	0.3%	—	—	Buy these companies as a spreadsheet →
Contentful	1	0.1%	—	—	Buy these companies as a spreadsheet →
MODX	1	0.1%	—	—	Buy these companies as a spreadsheet →
October CMS	1	0.1%	—	—	Buy these companies as a spreadsheet →
Optimizely Content Management	1	0.1%	—	—	Buy these companies as a spreadsheet →
Silverstripe	1	0.1%	—	—	Buy these companies as a spreadsheet →
TYPO3 CMS	1	0.1%	—	—	Buy these companies as a spreadsheet →
DatoCMS	1	0.1%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Financial Advice with under 10 employees, WordPress leads at 69.7% of the 618 with a detectable system; among UK Financial Advice with 10–50 employees, WordPress leads at 70.1% of the 144 with a detectable system; and among UK Financial Advice with over 50 employees, WordPress leads at 80% of the 10 with a detectable system.

Under 10 employees

WordPress

69.7% of band

This is the main company-size band, with 630 UK financial advice companies. WordPress has 68.6%, while Wix and Squarespace fit the smaller-firm end of the market, with median headcounts of 5 and 2 respectively.

10–50 employees

WordPress

70.1% of band

The mid-sized band covers 146 companies and still looks WordPress-heavy, with WordPress at 69.2%. Webflow, GoDaddy Website Builder, Adobe Experience Manager, Microsoft SharePoint and Drupal sit further back in the overall market.

Over 50 employees

WordPress

80% of band

Only 10 companies sit in this band, so individual sites carry more weight. WordPress accounts for 80.0%, leaving limited room for the rest of the CMS mix.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Financial Advice by CMS

Financial Advice Companies Using WordPress in the UK Financial Advice Companies Using Wix in the UK Financial Advice Companies Using Squarespace in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Financial Advice in the UK

Frequently asked questions

What is the most-used CMS among UK financial advice companies?

WordPress is the most-detected CMS among UK financial advice companies, with 69.9% share (540 of 772 companies with a detectable system), ahead of Wix (9.5%) and Squarespace (8.5%).

How many UK financial advice companies have a detectable CMS?

772 of 10,629 actively-trading UK financial advice companies (7.3%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the system a UK financial advice company uses to manage its public website content, including pages, articles, adviser information and campaign landing pages. For this market, it usually supports a relatively small website that needs regular updates rather than a large transactional service.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK financial advice companies, WordPress or Wix?

WordPress: 540 detected companies versus 73 for Wix, of the 772 UK financial advice companies with a detectable CMS.

What is the best CMS for UK financial advice companies?

This page reports observed CMS usage rather than recommendations, so there is no single “best” CMS being endorsed. WordPress has the largest share across all three size bands: 68.6% of 630 companies under 10 employees, 69.2% of 146 companies with 10–50 employees, and 80.0% of 10 companies over 50 employees. Across all 786 UK financial advice companies with an identifiable CMS, WordPress accounts for 68.8% (541), followed by Wix at 9.0% (71) and Squarespace at 8.3% (65).

Buy all 772 companies as a spreadsheet.

One Excel/CSV file with company details, websites and key data — yours to download and use.