firmbase

CMS Used by UK Real Estate Companies: Market Share (2026)

Detected CMS market share across 9,294 UK real estate companies with a detectable system, led by WordPress at 73.4% (6,822).

Among 354,787 trading UK real estate companies, 9,294 have a detectable CMS. WordPress accounts for 73.4% of detected usage, with 6,822 companies, ahead of Wix at 8.2% (759) and Squarespace at 6.3% (584).

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Usage is weighted towards smaller employers, with 7,756 detected companies in the under 10 employees band. WordPress has the largest share in every employee band: 72.7% under 10 employees, 76.7% at 10–50 employees, and 82.8% over 50 employees.

The long tail fragments quickly after the first three systems. Joomla has 2.6% (238), Webflow 2.4% (227), Drupal 1.5% (135), Craft CMS 1.4% (129) and Duda 1.3% (124), while 27 further systems cover 321 companies.

9,294

real estate with detected CMS

Of 354,787 UK real estate

2.6%

Detection rate

2026

35

Systems detected

In this category

73.4%

Leader share

WordPress

UK Real Estate CMS market share

WordPress
Wix
Squarespace
Joomla
Webflow
Drupal
Craft CMS
Duda
Other (27 systems)

Share of the 9,294 UK Real Estate with a detectable system. As of June 2026.

CMS compared

SystemUK Real EstateShareMedian headcountLondon shareTypical profile
WordPress6,82273.4%325%Small employers, 73.4% share
Wix7598.2%227.1%Micro employers, 8.2% share
Squarespace5846.3%229.5%Micro employers, 6.3% share
Joomla2382.6%522.3%Small employers, 2.6% share
Webflow2272.4%232.2%Micro employers, 2.4% share
Drupal1351.5%025.9%No-headcount companies, 1.5% share
Craft CMS1291.4%345.7%Small employers, 45.7% London share
Duda1241.3%315.3%Small employers, 15.3% London share
Weebly400.4%——View these companies in Firmbase →
Contentful310.3%——View these companies in Firmbase →
Silverstripe290.3%——View these companies in Firmbase →
Concrete CMS270.3%——View these companies in Firmbase →
ExpressionEngine260.3%——View these companies in Firmbase →
Adobe Experience Manager210.2%——View these companies in Firmbase →
Sitecore190.2%——View these companies in Firmbase →
It'seeze190.2%——View these companies in Firmbase →
Sanity180.2%——View these companies in Firmbase →
ProcessWire160.2%——View these companies in Firmbase →
October CMS140.2%——View these companies in Firmbase →
Prismic120.1%——View these companies in Firmbase →
Blogger110.1%——View these companies in Firmbase →
Statamic100.1%——View these companies in Firmbase →
Umbraco90.1%——View these companies in Firmbase →
DNN80.1%——View these companies in Firmbase →
MODX80.1%——View these companies in Firmbase →
Storyblok70.1%——View these companies in Firmbase →
DatoCMS50.1%——View these companies in Firmbase →
Kentico40%——View these companies in Firmbase →
Ghost30%——View these companies in Firmbase →
Business Catalyst30%——View these companies in Firmbase →
YourCMS20%——View these companies in Firmbase →
TYPO3 CMS10%——View these companies in Firmbase →
Tridion10%——View these companies in Firmbase →
Magnolia CMS10%——View these companies in Firmbase →
Optimizely Content Management10%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Real Estate with under 10 employees, WordPress leads at 72.7% of the 7,756 with a detectable system; among UK Real Estate with 10–50 employees, WordPress leads at 76.7% of the 1,410 with a detectable system; and among UK Real Estate with over 50 employees, WordPress leads at 82.8% of the 128 with a detectable system.

Under 10 employees

WordPress

72.7% of band

With 7,756 detected companies, this is the largest employee band for CMS usage among UK real estate companies. WordPress accounts for 72.7%, with the remaining share spread across other detected systems.

10–50 employees

WordPress

76.7% of band

The 10–50 employees band contains 1,410 companies with a detectable CMS. WordPress accounts for 76.7%, leaving a smaller share for the rest of the market.

Over 50 employees

WordPress

82.8% of band

Only 128 detected companies sit above 50 employees. WordPress accounts for 82.8%, the highest share recorded across the three employee bands.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Real Estate by CMS

Real Estate Companies Using WordPress in the UKReal Estate Companies Using Wix in the UKReal Estate Companies Using Squarespace in the UKReal Estate Companies Using Webflow in the UKReal Estate Companies Using Drupal in the UKReal Estate Companies Using Craft CMS in the UKReal Estate Companies Using Duda in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Real Estate in the UK

Frequently asked questions

What is the most-used CMS among UK real estate companies?
WordPress is the most-detected CMS among UK real estate companies, with 73.4% share (6,822 of 9,294 companies with a detectable system), ahead of Wix (8.2%) and Squarespace (6.3%).
How many UK real estate companies have a detectable CMS?
9,294 of 354,787 actively-trading UK real estate companies (2.6%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a CMS?
A CMS is the software used to create, edit and publish website content without rebuilding a site for each update. For UK real estate companies, it is the publishing layer behind company pages, listing pages, branch information and enquiry forms.
How is CMS usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK real estate companies, WordPress or Wix?
WordPress: 6,822 detected companies versus 759 for Wix, of the 9,294 UK real estate companies with a detectable CMS.
What is the best CMS for UK real estate companies?
CMS usage counts and shares are published here rather than recommendations. WordPress is the largest detected system overall at 73.4% (6,822 of 9,294 detected companies), followed by Wix at 8.2% (759) and Squarespace at 6.3% (584). WordPress also has the largest share in each employee band: 72.7% of 7,756 companies under 10 employees, 76.7% of 1,410 companies with 10–50 employees, and 82.8% of 128 companies over 50 employees.

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