Companies Using EmbedPlus in London: 60 Active Firms (2026)
Companies using embedded-media technology add hosted video and interactive content to public websites, in a London digital-advertising context.
Adoption usually sits with marketing, content operations, ecommerce and audience-development teams rather than the core IT buying centre. These users are generally web-led businesses: publishers, education providers, events operators, marketing-services firms and commerce sites that need media placements to support demand generation, customer education or ad-funded content. The presence of an embedded-media stack tends to signal a maintained website, some budget for content distribution and analytics, and enough operational ownership to manage consent notices, tagging and page performance. Engagements are usually modest website-tooling decisions, not full enterprise platform replacements.
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London has 60 active companies running embedded-media technology on public websites. Reported employment totals 262 people across 23 reporting firms, so the visible employment footprint is mostly small-team adoption rather than a labour-intensive technology cluster. The commercial skew is mixed: a small upper-revenue tail sits above the micro-business base, while the typical adopter looks closer to an owner-managed or lean operating team using media placement for customer acquisition and explanation. The mix runs through field services, property, consulting, manufacturing and accounting, which suggests the stack is not confined to media publishers in the capital.
Online video and ad-supported content in the UK sits across activity-based regimes rather than a single licence. The ASA applies the UK Advertising Codes to non-broadcast advertising, while CMA guidance expects incentivised social or video content to be clearly identifiable as advertising. The ICO position under PECR and UK GDPR is the more operational constraint for many London users: storage, access, tracking, profiling and measurement workflows need consent that covers sharing and withdrawal. Where the website behaves more like an online platform or video-sharing service, Ofcom duties under the Online Safety Act may also come into scope.
Adoption appears likely to remain pragmatic rather than speculative. Many London users have content-led sales motions, but limited in-house engineering depth, so embedded media tends to survive when it can be governed through familiar website operations and consent tooling. Pressure is likely to come from privacy enforcement, consent withdrawal expectations and ad-disclosure rules, which may reduce the appeal of smaller point tools. At the same time, customer education, event recap content and product demonstrations still give web-led firms reasons to keep video close to the conversion path.
Adoption by company size
Adoption of EmbedPlus rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run EmbedPlus (48 detected). 0.1% of the 15,364 companies with 10–50 employees run EmbedPlus (9 detected). 0.2% of the 1,763 companies with over 50 employees run EmbedPlus (3 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
5
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
124
Verified contacts
Across this cohort
Top companies using EmbedPlus in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online media platform covering UK rap, drill and grime music. Publishes music videos, artist interviews, news articles and original shows, and hosts user submissions for new music video…
Serves consumers interested in Black British music and popular culture, especially fans of UK rap, drill and grime. Also targets emerging and established music artists seeking video submissions and…
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 4 filingsProvides media representation and advertising services including media planning and buying, digital marketing, content production, and campaign management. Develops integrated advertising campaigns…
Serves B2B clients: brands, advertisers and marketing teams aiming to reach UK audiences, with emphasis on organisations targeting multicultural and diverse communities in the UK and globally.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops and operates an online platform providing worldbuilding and campaign management tools for tabletop role‑playing games and fiction writing, including wiki-style article systems, interactive…
Serves B2C and small-team creative users, including tabletop RPG gamemasters and players, authors, writers and worldbuilding creatives developing campaigns, novels and fictional settings.
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
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Computed from 3 filingsProvides marketing and communications services for fitness and wellness brands, including public relations, social media management, content creation, event production, design, and digital campaigns.…
Serves B2B clients in the health, fitness and wellness sector, including gym chains, leisure operators, fitness start-ups, wellness brands and related product, event and training businesses.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsMembership organisation for independent media and marketing agencies. Provides professional training, industry awards, benchmarking, peer networking groups, events, and resources on topics such as…
Targets independent advertising, media, marketing and communications agencies, including agency owners, CEOs, senior leaders, future leaders and practitioners seeking a professional membership…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProduces and distributes music recordings and related media from a solo artist and Pink Floyd catalogue, including albums, live recordings and box sets. Operates an online store selling music…
Targets consumers: fans of progressive rock and Pink Floyd-related music, including listeners, collectors and merchandise buyers via online shops and mailing list.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides training, workshops, keynote speaking and online learning resources for HR professionals and leaders, including a membership learning platform, mentoring, books and toolkits focused on…
Serves HR professionals, chief people officers, HR business partners, HR teams and business leaders in organisations worldwide, including individuals and corporate teams seeking HR and leadership…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 4 filingsOrganises international trade exhibitions showcasing certified sustainably produced textiles and materials for fashion and interiors industries, and provides advisory services, seminars, and…
Serves fashion, textiles, and home/interiors businesses, including brands, sourcing teams, material suppliers, manufacturers, innovators, and sustainability stakeholders across the textile value…
Financial Health
WeakWeak · Hiring · 33% CAGR over 3y
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Computed from 5 filingsProvides vocational training and employability courses delivered online and in classrooms. Offers accredited programmes in areas including business administration, leadership, IT skills, cyber…
Serves jobseekers, adult learners and apprentices seeking employability skills, and employers in sectors such as hospitality, care, logistics and business looking for apprenticeship or workforce…
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
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Computed from 2 filingsProvides construction trade training courses and NVQ assessments, including plumbing, plastering, carpentry, tiling, kitchen fitting and electrical training. Delivers short intensive courses, online…
Serves individuals and tradespeople seeking construction skills training and NVQ assessment, including career changers, learners entering trades, experienced workers needing formal qualifications,…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
Location
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Computed from 5 filingsProvides brand strategy, identity design and rebranding services for companies. Works with organisations to develop brand positioning, visual identity systems, messaging and brand rollouts across…
Targets ambitious brands and scaleups across fintech, health, clean energy, insurance, luxury, retail and crypto, particularly businesses pursuing international expansion or major market shifts.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsRepresents and manages professional athletes, providing talent management, commercial partnerships, media rights, content production and distribution through partnership with sports media agency…
Serves established elite athletes and rising professional sports talent, with a handpicked international client roster and sports media, commercial and events partners.
Financial Health
StableStable · -61% CAGR over 5y
Location
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Computed from 5 filingsProvides digital experience platform implementation and consulting, specialising in Sitecore and other CMS technologies. Services include enterprise content management, e‑commerce platform…
Serves B2B enterprise organisations, particularly digital, commerce, marketing and IT teams using Sitecore and other DXP/CMS platforms, with customers supported across global time zones.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 4y
Location
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Produces public policy research and analysis on economic, environmental, education, employment and social issues. Publishes reports and articles, runs policy projects, and hosts events and…
Serves UK policymakers, parliamentarians, centre-right political stakeholders, policy professionals, media audiences, donors, members and partner organisations interested in liberal conservative…
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops digital platforms and provides technology consultancy, including loyalty and omnichannel marketing systems, payment and messaging platforms, multichannel commerce tools, AI assistants, and…
Serves businesses and public sector organisations in retail, consumer goods, TMT, leisure and hospitality, manufacturing, gaming, financial services, education, healthcare, supply chain and logistics.
Financial Health
StableStable · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsProvides business consultancy and professional support services to SMEs, including strategic planning, marketing and brand development, web design and CRM implementation, accountancy and bookkeeping,…
Serves SMEs and business owners seeking multi-disciplinary professional support, including clients in the UK SME market and around Wimbledon and Kingston.
Financial Health
DistressedDistressed
Location
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Computed from 4 filingsProvides vision therapy consultations and educational content on visual disorders such as binocular vision problems and vertical heterophoria. Publishes videos demonstrating eye exercises, treatment…
Serves individual patients and families seeking vision therapy, visual rehabilitation, and related guidance, including parents of children with visual conditions and adults with complex vision issues.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and promotes media content related to the book “Chasing the Scream,” including a website featuring information about the book, interviews, videos, updates, and links to purchase the book and…
Sells to general consumers, audiobook listeners, and nonfiction readers interested in addiction, drug policy, criminal justice, and the history of the war on drugs.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Computed from 3 filingsOperates an online cryptocurrency exchange and financial platform enabling users to buy, sell, trade, and store digital assets. Provides spot trading, instant purchase, wallet services, and staking…
Sells to retail cryptocurrency users and active traders, plus business customers seeking crypto services and partnerships. Targets global users, with some products and offers tailored by country or…
Financial Health
StableStable · -34% CAGR over 2y
Location
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Computed from 5 filingsManages purpose-built student accommodation properties. Provides student room rentals with utilities and Wi‑Fi included, and oversees on‑site operations such as resident services, maintenance,…
Serves university students across the UK seeking private student accommodation, including new students, returning students and group bookings, with content also addressing parents involved in housing…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Operates and manages purpose-built student accommodation properties, renting furnished rooms and studio apartments to university students. Provides utilities, internet access, communal study and…
Serves university students across the UK, including new students and groups, with related information aimed at parents involved in accommodation decisions.
Financial Health
N/AN/A
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Key facts
About 8% of the trading cohort reports turnover above £5M (5 of 60 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Co-occurring website tools point to acquisition and measurement use cases: 60.0% also run SEO tooling, 56.7% run bot-control components and 41.7% run analytics scripts.
Lead-capture and tag management are also visible, with 46.7% running contact-form software and 41.7% running tag-management tools.
Sector tags overlap, but the largest visible groups are Field Services & Trades at 11.7%, Real Estate & Property at 10.0%, and Management Consulting and Advanced Manufacturing at 8.3% each.
Financial screening flags some risk: 25.0% sit in the weak band and 6.7% in the distressed band.
Use case determines regulatory exposure: ASA rules cover non-broadcast ads, CMA guidance covers incentivised social or video content, ICO consent rules apply under PECR/UK GDPR, and Ofcom may apply to online platforms or video-sharing services.
What else do EmbedPlus users run?
Share of the 60 EmbedPlus-running UK companies where each technology was also detected. As of June 2026.
Who runs EmbedPlus in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£567.5K
Median UK turnover
8.3%
Above £5M turnover
6
Incorporated since 2022
124 verified decision-maker contacts
across these 60 companies, with emails available in Firmbase. Filter by role, seniority and stack.
How EmbedPlus usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
EmbedPlus is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
EmbedPlus elsewhere
Frequently asked questions
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