Companies Using EmbedPlus in the UK: 320 Active Firms (2026)
Companies running embedded-media website technology in the UK publish, monetise or measure online video and rich content for digital audiences.
Adoption tends to sit with marketing, editorial and commercial teams that need embedded media to work inside ordinary web journeys: landing pages, product explainers, training pages, campaign microsites and ad-funded articles. For EmbedPlus users, the technology is less a standalone product than a site-layer component for controlling how hosted media appears, how viewers move through content, and how engagement can be linked back to analytics or lead capture. It usually signals a business with an active digital team, a content calendar and enough budget to care about consent, measurement and page performance, but not necessarily a large in-house engineering function.
Read more
The UK adoption picture comprises 320 active trading companies running EmbedPlus. It is a compact cohort rather than a mass-market website widget: 18 firms sit above £5M in turnover, while 17 were incorporated since 2022, so newer users exist but do not dominate the list. Reported employment totals 567 people, which points to many relatively small operating teams. Sector overlap is broad, with advanced manufacturing, field services, education, wholesale and healthcare providers all visible, suggesting embedded-media use extends beyond publishers into B2B marketing, training and customer-support pages.
Embedded video and advertising-funded pages sit across several UK regimes rather than a single licence. The ASA applies the UK Advertising Codes to non-broadcast advertising, including online placements, while CMA guidance treats hidden or poorly labelled incentivised content as a consumer-protection issue. The ICO is central where cookies, device storage, tracking, profiling or measurement are used; consent under PECR and UK GDPR needs to cover third-party sharing and withdrawal. Where the website function amounts to an online platform or video-sharing service, Ofcom's online-safety regime may also matter as duties under the Online Safety Act take effect.
Adoption appears likely to be shaped less by demand for media embedding itself and more by how website teams manage measurement, consent and bundled martech. Smaller users may keep lightweight implementations where video supports credibility or search-led acquisition, while larger operators tend to fold embedded media into wider content, advertising and analytics governance. Migration pressure may come from privacy controls, consent fatigue and changes in browser behaviour rather than from the media layer alone. Consolidation in adjacent website tooling could also make the stack less visible over time, as embedding, tracking and optimisation functions are packaged together.
Adoption by company size
Adoption of EmbedPlus rises with company size across the trading companies in this cohort. 0% of the 1,970,933 companies with under 10 employees run EmbedPlus (206 detected). 0.1% of the 86,190 companies with 10–50 employees run EmbedPlus (97 detected). 0.2% of the 9,358 companies with over 50 employees run EmbedPlus (17 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
320
Active firms
2026
18
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
730
Verified contacts
Across this cohort
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Key facts
About 5% of the trading cohort reports turnover above £5M (18 of 320 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
87.2% (279) of this cohort also run a hosted video platform, so embedded-media use usually appears alongside third-party video distribution rather than only on-site hosting.
SEO and measurement tools are common in the stack: 54.7% (175) run a detected SEO plug-in and 41.9% (134) run web analytics software.
Advanced Manufacturing is the largest overlapping sector tag at 18.4% (59), ahead of Field Services & Trades at 9.7% (31) and Education & Training at 7.8% (25).
UK digital ad spend reached £35.5 billion in 2024, up 13% year on year; video display spend rose 20% to £8.3 billion and accounted for 64% of online display spend.
The ASA covers non-broadcast advertising, the ICO expects consent for tracking and measurement under PECR/UK GDPR, and Ofcom duties may apply where services operate as online platforms or video-sharing services.
What else do EmbedPlus users run?
Share of the 320 EmbedPlus-running UK companies where each technology was also detected. As of June 2026.
Who runs EmbedPlus in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£523.8K
Median UK turnover
5.6%
Above £5M turnover
17
Incorporated since 2022
730 verified decision-maker contacts
across these 320 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using EmbedPlus
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops and publishes video games and tabletop games, including the Sniper Elite series. Publishes comics and books through imprints such as 2000 AD, Abaddon and Solaris, and produces film and…
Serves consumers in entertainment markets: video game players on console, PC, VR and mobile; tabletop gamers; comic subscribers and readers; genre fiction readers; and film and TV audiences.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsOperates an online media platform covering UK rap, drill and grime music. Publishes music videos, artist interviews, news articles and original shows, and hosts user submissions for new music video…
Serves consumers interested in Black British music and popular culture, especially fans of UK rap, drill and grime. Also targets emerging and established music artists seeking video submissions and…
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsOperates an online video channel and website focused on hunting, shooting and countryside sports. Produces and streams programmes, news bulletins and equipment reviews, and offers memberships,…
Serves consumers and enthusiasts interested in hunting, shooting, clay shooting and countryside sports, including UK viewers, members and event attendees.
Financial Health
HealthyHealthy · -4% CAGR over 5y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsOperates a Catholic media platform providing television and radio broadcasts, streaming video programmes, religious news, prayers and devotional content, catechism resources, and an online shop…
Serves a B2C religious audience: Catholics and other Christian viewers, listeners and readers in Great Britain, with sections for adults, teens, children, prayer groups and supporters/donors.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops software for the automotive industry that enables dealerships to create personalised vehicle sales videos, generate AI-assisted vehicle imagery, manage inventory media, and track customer…
Sells to automotive businesses, especially motor dealerships and their sales and servicing teams. Targets vehicle retailers and inventory-focused operators needing digital tools for customer…
Financial Health
StableStable · Hiring · 35% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsPublishes free regional magazines and online content featuring local events, community news, interviews, lifestyle articles, and listings. Sells advertising space and sponsored features and produces…
Serves consumers and local communities across south east England, with content for residents seeking local events, activities, lifestyle features and competitions. Also sells to local businesses and…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides digital learning and computer training services, including bespoke e‑learning content development, ERP system training, and consultancy. Offers learning management and adoption tools,…
Serves private and public sector organisations running digital learning, ERP training and employee development programmes, including L&D teams, content authors, managers and Microsoft 365-based…
Financial Health
StableStable · Hiring · 2% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProduces a wildlife documentary television series that films and documents the rescue, rehabilitation, and care of primates at Monkey World Ape Rescue Centre, distributing episodes through TV…
Serves TV viewers and primate-conservation supporters, including UK audiences, international fans via streaming platforms, and Monkey World visitors or supporters buying series DVDs.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProduces television and film content including documentaries and original programming for broadcast and theatrical release. Develops and manages international co-productions and distributes completed…
Sells to broadcasters, television networks, film distributors and theatrical exhibitors seeking documentary and factual programming for international broadcast and release markets.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsPublishes a monthly community magazine and website featuring local news, articles, event listings and competitions. Also provides advertising, business directory listings and leaflet distribution…
Serves residents, community groups and event organisers in Sleaford and surrounding villages, and sells advertising/listing opportunities to local businesses wanting to reach that local audience.
Financial Health
StableStable · 2% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsOperates an independent record label and artist management business. Signs and develops music artists, releases singles and EPs, distributes recordings, publishes music videos, and sells music and…
Targets indie/alternative music fans and record buyers following its artist roster, plus emerging bands seeking independent label or management support. Audience is framed as worldwide, with…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides B2B digital marketing services including brand strategy, demand generation campaigns, SEO and conversion optimisation, and website design and development. Works with businesses and…
Serves medium to large B2B and not-for-profit organisations, including healthcare, technology, charity, manufacturing and construction clients with national or international markets.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides video production services including TV commercials, branded content and documentaries. Produces and broadcasts sports events with 4K live streaming, highlight packages and social media…
Serves brands, broadcasters, sports event organisers, advertising agencies and production teams seeking commercials, branded content, live sports coverage, social video or line production support in…
Financial Health
HealthyHealthy · -14% CAGR over 5y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsRepresents and manages professional athletes, providing talent management, commercial partnerships, media rights, content production and distribution through partnership with sports media agency…
Serves established elite athletes and rising professional sports talent, with a handpicked international client roster and sports media, commercial and events partners.
Financial Health
StableStable · -61% CAGR over 5y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProduces and distributes music recordings and related media from a solo artist and Pink Floyd catalogue, including albums, live recordings and box sets. Operates an online store selling music…
Targets consumers: fans of progressive rock and Pink Floyd-related music, including listeners, collectors and merchandise buyers via online shops and mailing list.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops and operates an online platform providing worldbuilding and campaign management tools for tabletop role‑playing games and fiction writing, including wiki-style article systems, interactive…
Serves B2C and small-team creative users, including tabletop RPG gamemasters and players, authors, writers and worldbuilding creatives developing campaigns, novels and fictional settings.
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsOperates a professional football club competing in league competitions, organising matches and training for men’s, women’s and academy teams. Generates revenue through ticket sales, merchandise,…
Serves football supporters and match-going fans, families seeking mascot or academy opportunities, and local businesses or brands buying sponsorship, shirt sponsorship, matchday sponsorship or…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsOperates an independent music record label releasing electronic, jazz, soul, hip‑hop, grime and related genres. Manages artist releases, distributes music on vinyl, CD and digital formats, and sells…
Sells to music fans, vinyl/CD collectors and digital listeners interested in electronic, jazz, soul, hip-hop, downtempo and grime releases, plus followers of its artist roster seeking merch, news and…
Financial Health
StableStable · 0% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsManages the commercial and promotional activities of a professional British Touring Car Championship racing driver, including sponsorship partnerships, brand promotion, fan membership content, news…
Serves a mix of businesses and consumers: brands seeking BTCC sponsorship and promotional exposure, plus motorsport fans buying merchandise, joining memberships and following race updates.
Financial Health
DistressedDistressed
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides marketing support, business coaching and training for independent optical practices. Operates a membership network offering events, webinars, supplier connections, business resources and…
Serves independent optical practice owners and their teams, including opticians and practice managers seeking business support, training, peer networks and supplier access.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsOperates an online platform publishing articles, whitepapers, and documents on marketing, finance, and business technology, including resources such as business templates, presentations, and…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops video games for virtual reality and console platforms. Produces full game titles and ports existing games for new systems, with projects including VR adaptations and titles such as Sniper…
Serves video game publishers, IP owners and entertainment partners commissioning work-for-hire projects, alongside consumers who buy its VR, console and PC games.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsOperates an online blog publishing articles on parenting, family travel, kid‑friendly activities, restaurants, and lifestyle topics. Content includes destination guides, dining experiences, product…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsMembership organisation for independent media and marketing agencies. Provides professional training, industry awards, benchmarking, peer networking groups, events, and resources on topics such as…
Targets independent advertising, media, marketing and communications agencies, including agency owners, CEOs, senior leaders, future leaders and practitioners seeking a professional membership…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsOperates a football club, organising men’s and women’s teams, league matches and fixtures. Sells matchday tickets, club merchandise and hospitality packages, and publishes team news, results and…
Serves football supporters, matchday visitors, members and families, alongside local businesses seeking hospitality, sponsorship or commercial partnership opportunities.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsMembership association for the travel and tourism industry that organises conferences, trade events and webinars, publishes market data and research, and runs capacity‑building, sustainability and…
Serves public and private-sector travel and tourism stakeholders, including national tourism authorities, destination organisations, travel businesses, supply-chain firms, chapters, student chapters…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsOrganises international trade exhibitions showcasing certified sustainably produced textiles and materials for fashion and interiors industries, and provides advisory services, seminars, and…
Serves fashion, textiles, and home/interiors businesses, including brands, sourcing teams, material suppliers, manufacturers, innovators, and sustainability stakeholders across the textile value…
Financial Health
WeakWeak · Hiring · 33% CAGR over 3y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides vision therapy consultations and educational content on visual disorders such as binocular vision problems and vertical heterophoria. Publishes videos demonstrating eye exercises, treatment…
Serves individual patients and families seeking vision therapy, visual rehabilitation, and related guidance, including parents of children with visual conditions and adults with complex vision issues.
Financial Health
StrongStrong
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides training, workshops, keynote speaking and online learning resources for HR professionals and leaders, including a membership learning platform, mentoring, books and toolkits focused on…
Serves HR professionals, chief people officers, HR business partners, HR teams and business leaders in organisations worldwide, including individuals and corporate teams seeking HR and leadership…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsOperates a football club, organising men’s and women’s teams and competitive fixtures. Sells matchday tickets and merchandise, publishes club news and results, and provides membership, events and…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProduces and promotes media content related to the book “Chasing the Scream,” including a website featuring information about the book, interviews, videos, updates, and links to purchase the book and…
Sells to general consumers, audiobook listeners, and nonfiction readers interested in addiction, drug policy, criminal justice, and the history of the war on drugs.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides entrepreneurship support programmes for African entrepreneurs, including business training, mentoring, networking and seed funding. Operates a digital platform and initiatives that identify,…
Serves young African entrepreneurs and start-up founders across all 54 African countries, including women-led ventures, seeking business training, mentorship, networking and seed funding.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 3y
Location
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 320 leads
Showing 33 of 320 — +287 more with verified decision-maker contacts, live data, and CRM sync.
How EmbedPlus usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
EmbedPlus is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Other Widgets platforms
Companies using EmbedPlus by city
Frequently asked questions
How many UK companies use EmbedPlus?
How is EmbedPlus usage detected?
What kinds of companies use EmbedPlus in the UK?
What do EmbedPlus users also run?
How fresh is this data?
Can I get contact details for these companies?
Search 320 UK companies by the widgets technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.