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Companies Using Embedly in the UK: 1,735 Active Firms (2026)
Companies using web-embed tooling in the UK publish rich third-party media and interactive content on public websites.
Adoption usually sits with marketing, ecommerce, editorial and product-content teams, rather than core IT alone. The tooling’s job is to turn externally hosted video, social posts, interactive assets and structured link previews into publishable website components. Its presence tends to signal a content operation with repeat publishing workflows, an analytics layer and some governance over third-party scripts. Users are more often B2B or consumer-facing organisations with campaign pages, help centres, course material or article libraries than firms with static brochure sites. Engagements are typically modest at the technology layer, but the surrounding work sits inside CMS management, web performance, consent handling and attribution.
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Among UK companies running this web-embed stack, 1,735 are actively trading. Reported employment totals 5,237 people, while 127 users have turnover above £5M and 151 were incorporated since 2022. Sector exposure is broad but content and digital-service categories stand out: SaaS appears across 18.6% of the cohort, marketing agencies across 10.0%, startups across 9.3%, construction across 7.7% and AI and machine learning across 7.5%. The mix suggests adoption among both commercial publishers and service businesses that use embedded assets to support sales, learning or customer-support journeys.
Third-party embeds sit at the intersection of publishing operations, website performance and privacy governance. Companies running them need clear rules for external scripts, cookies, consent prompts and attribution tags, especially where embedded media also carries tracking or user-interaction features. Procurement is usually less about the embed layer in isolation and more about the surrounding stack: content-delivery services, site builders, analytics tools, tag managers, video hosting and bot-control products. That market structure favours teams with web operations ownership rather than purely editorial ownership, because page speed, consent capture and content rights can all sit outside the publishing team’s usual remit.
Adoption appears likely to remain tied to content operations rather than standalone software budgets. Companies with campaign-heavy websites tend to keep embed tooling when it is wrapped into CMS, analytics and tag-management workflows; thinner brochure sites are more likely to strip it out during redesigns. Migration pressure may come from privacy controls, browser changes and bundled website platforms that reduce the need for a separate embed layer. Consolidation also seems plausible around broader content and measurement stacks, with specialist embed usage persisting where editorial teams need repeatable presentation of hosted media or interactive assets.
1,735
Active firms
2026
127
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
4,187
Verified contacts
Across this cohort
Key facts
About 7% of the trading cohort reports turnover above £5M (127 of 1,735 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (151 firms), so a sizeable share is in its first few filing cycles.
The most common co-occurring technology appears on 66.9% of sites in this web-embed cohort, covering 1,161 firms.
Analytics tooling is visible on 55.9% of sites, while tag-management tooling appears on 42.6%.
SaaS is the largest sector tag at 18.6% of the cohort, followed by marketing agencies at 10.0%.
Financial-health classifications are mixed: 27.4% are marked stable, 16.9% weak and 7.5% distressed.
The cohort includes 4,187 verified decision-maker contacts, which makes it more useful for screening than a simple website-technology lookup.
What else do Embedly users run?
Share of the 1,735 Embedly-running UK companies where each technology was also detected. As of June 2026.
Who runs Embedly in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£604.6k
Median UK turnover
7.3%
Above £5M turnover
151
Incorporated since 2022
4,187 verified decision-maker contacts
across these 1,735 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Embedly
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
VENATUS MEDIA LIMITED
Financial sub-scores
Computed from 4 filingsProvides an advertising technology platform for gaming and entertainment publishers and brands. Offers tools for website, app and browser game monetization, programmatic demand, header bidding, ad…
Serves gaming and entertainment publishers, plus global brands and advertisers in sectors such as FMCG and automotive seeking to reach core, casual and kids gaming audiences.
Financial Health
HealthyHealthy · -57% CAGR over 5y
Location
SIDEMEN ENTERTAINMENT LIMITED
Financial sub-scores
Computed from 5 filingsProduces and distributes online entertainment content primarily on YouTube through a collective of creators. Manages digital media channels, brand partnerships, events and merchandise sales,…
Serves a mixed market: online entertainment fans who follow YouTube creators and buy associated merchandise, plus consumer brands and media partners seeking access to a large creator-led audience.
Financial Health
StrongStrong
Location
Inspired Business Media Ltd
Financial sub-scores
Computed from 5 filingsOrganises B2B events including industry summits, executive roundtables, networking dinners and virtual events. Also publishes business media such as magazines, interviews and masterclasses that…
Serves B2B technology and professional-service vendors seeking access to senior executives, and enterprise leaders such as CDOs, CMOs and CAIOs in data, marketing and AI across the UK.
Financial Health
StableStable · -5% CAGR over 4y
Location
Bearded Kitten Ltd
Financial sub-scores
Computed from 5 filingsProvides experiential marketing and brand activation services, designing and producing immersive events, conferences, exhibitions, and employee engagement programmes. Offers strategy and insights,…
Serves brands and corporate marketing, events and HR teams seeking experiential campaigns, conferences, exhibitions, employee engagement and cultural launch events, spanning B2B, B2E and…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 3y
Location
Aircards Ltd
Financial sub-scores
Computed from 5 filingsDevelops software and creative technology for branded digital and physical experiences, including web-based augmented reality, virtual reality simulations, interactive 3D content, and event…
Serves enterprise brands, marketing teams, agencies and event organisers across sectors including retail, sports, entertainment, finance, beauty, FMCG and technology.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
LIGHTRICKS UK LTD
Financial sub-scores
Computed from 5 filingsDevelops AI-powered software and mobile apps for creating and editing visual content, including photo and video editing tools, image and video generation models, and an influencer marketing platform…
Serves individual content creators and creative professionals, plus studios, enterprises, marketers and brands seeking AI-based creative workflows, visual storytelling, influencer marketing and…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides social media marketing services including influencer marketing, organic social media management, paid social advertising, and content production. Conducts audience research and analytics to…
Serves consumer-facing brands and marketing teams, including large enterprises in retail, food, travel, media, entertainment and hospitality, seeking social media and influencer-led audience…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 5y
Location
REAL BEDFORD FC LIMITED
Financial sub-scores
Computed from 4 filingsOperates a football club running men’s and women’s teams, organising competitive matches, fixtures and training programmes. Provides club news, live streams and match updates, and sells match…
Serves football fans and matchgoers, online merchandise buyers, youth and women’s football participants, parents and schools, plus businesses interested in sponsorship or partnership opportunities.
Financial Health
StrongStrong · Growing, Hiring · 197% CAGR over 3y
Location
Curious Films Ltd
Financial sub-scores
Computed from 5 filingsProduces factual television programmes and documentary series for broadcasters and streaming platforms. Develops and films investigative, science, biography and true‑crime content, including…
Serves broadcasters and streaming platforms in the UK and internationally seeking popular factual, documentary and entertainment film and television content.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
KENNY WAX LIMITED
Financial sub-scores
Computed from 5 filingsProduces and general manages theatre productions, developing and staging plays and musicals for West End runs, UK tours, and international performances. Collaborates with writers, directors and…
Serves theatre audiences, families, theatre venues and arts-sector partners through West End productions, UK tours and international stage shows.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
METAPHYSIC LIMITED
Financial sub-scores
Computed from 3 filingsDevelops an enterprise AI platform for creating, managing and distributing digital content. Provides tools for AI‑generated digital humans and voice localisation, media asset ingestion and…
Serves enterprise content and media teams, including brands and agencies, media and entertainment companies, corporate communications functions, healthcare and pharma firms, education providers,…
Financial Health
HealthyHealthy · Hiring · 195% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProduces video and animation content and provides digital marketing services including copywriting, social media management and advertising. Develops digital strategies and creative content to…
Serves businesses and organisations with marketing or campaign teams that need video, animation, copywriting, social media and digital advertising support.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
Bright Branch Media Limited
Financial sub-scores
Computed from 3 filingsProduces factual television programmes, documentaries, and behind‑the‑scenes or electronic press kit (EPK) content for television series and films. Also creates short‑form digital and social media…
Serves broadcasters, TV production companies, streaming platforms and global brands needing factual, behind-the-scenes, EPK and social content for entertainment and drama projects.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
Wake The Tiger Ltd
Financial sub-scores
Computed from 3 filingsOperates an immersive art and entertainment attraction featuring interactive installations, themed environments, and exploratory exhibits. Sells admission tickets, annual passes, and gift vouchers,…
Serves families, adults, school groups and visitors, plus corporate, charity and private-event organisers booking group visits, parties, school trips, away days, fundraisers, networking events and…
Financial Health
StrongStrong · 2% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsDevelops and operates a cloud-based platform for B2B organisations to create branded online communities and knowledge hubs. The software enables publishing resources, hosting discussions and events,…
Serves B2B brands, particularly revenue, retention and customer engagement teams, that need to educate and engage customers across the customer lifecycle. Targets companies with customer communities,…
Financial Health
WeakWeak · -12% CAGR over 4y
Location
MAGNOPUS LTD
Financial sub-scores
Computed from 3 filingsDesigns and develops immersive digital experiences using AR, VR and real‑time technologies for entertainment, education and live events. Also develops the Connected Spaces geospatial platform and…
Serves global enterprises, entertainment and media brands, education organisations, public-sector bodies and technology teams seeking immersive, AR/VR, virtual production and connected-space…
Financial Health
StrongStrong · Hiring · 16% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops and publishes online multiplayer video games, including social deduction horror title Deceit 2 and upcoming PvE shooter MVX: London, and provides ongoing game updates, seasons, and…
Sells to consumer video game players, particularly online multiplayer gamers interested in PvE shooters, social deduction, and horror titles.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
MLA College Limited
Financial sub-scores
Computed from 5 filingsProvides online and distance learning higher education programmes in maritime, marine, sustainability and engineering subjects. Designs and delivers undergraduate and postgraduate degrees validated…
Serves individual learners and working professionals worldwide, particularly those working at sea or ashore in maritime, marine, sustainability and engineering fields seeking flexible undergraduate,…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsDesigns and produces immersive and experiential events, brand activations and narrative-led experiences for brands and entertainment audiences. Provides creative development, production services and…
Serves global consumer brands, media and entertainment companies, and creative agencies, plus entertainment audiences for original immersive experiences.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 4y
Location
YELLOW FILMS LIMITED
Financial sub-scores
Computed from 3 filingsProduces and develops television series, films, and entertainment formats. Activities include creating scripted and unscripted content, such as drama, comedy, and family films, and collaborating with…
Serves broadcasters, streaming platforms, distributors and international production partners seeking Nordic scripted, comedy, entertainment and family formats, plus creative and financial partners…
Financial Health
StrongStrong
Location
Immerse Summer Schools Limited
Financial sub-scores
Computed from 4 filingsProvides academic summer schools and online courses for students aged 13–30, offering short programmes in subjects such as science, business, engineering and humanities, including research mentoring…
Serves secondary school and pre-university students globally, mainly ages 13–18, plus young adults up to 30, seeking university-level academic enrichment and subject exploration.
Financial Health
StrongStrong · 46% CAGR over 2y
Location
Perforce Software UK Limited
Financial sub-scores
Computed from 5 filingsProvides sales and marketing support for a group developing enterprise DevOps software. Activities promote tools for version control, test data management, application testing, infrastructure…
Sells to enterprise software development and DevOps teams building mission-critical applications, including organisations in financial services, software and IT, media, gaming, semiconductor,…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
CHERRY PICK TALENT LTD.
Financial sub-scores
Computed from 5 filingsProvides influencer marketing services, working with online creators to develop and manage brand partnerships and campaigns, and offering creative and partnership support to connect brands with…
Serves digital creators and influencers, including gaming creators, and works with brands or partnership teams that rely on creators to reach and engage online audiences.
Financial Health
HealthyHealthy · -57% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsDevelops cybersecurity software that protects critical IT infrastructure from ransomware attacks. Provides tools for ransomware containment, server intrusion protection, and virtual server security,…
Serves B2B and public-sector organisations with critical IT infrastructure, targeting CISOs and cybersecurity teams in education, finance, government, healthcare, legal and manufacturing sectors.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
Visaura Ltd
Financial sub-scores
Computed from 5 filingsProvides performance advertising creative services, producing digital advertising content for brands. Engages creators and models to develop marketing materials and supports social media advertising…
Sells to businesses buying advertising services, particularly brands using social media performance marketing. Also engages creators, models and agencies as supply-side participants in producing ad…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based financial management and accounting software for organisations. The platform provides core finance, reporting, automation, multi-entity consolidation, integrations, and stock…
Targets finance teams and leaders in mid-market organisations, including hospitality, housing associations, multi-academy trusts, nonprofits, software and technology firms, and wholesale and…
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
Parasoft UK Limited
Financial sub-scores
Computed from 5 filingsDevelops automated software testing and quality assurance tools covering the software development lifecycle, including static code analysis, unit testing, API and UI test automation, service…
Sells to software development and QA teams in regulated embedded and enterprise organisations, including automotive, aviation, medical devices, defense, rail, finance, healthcare, public sector,…
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
Fiducial Communications Ltd
Financial sub-scores
Computed from 5 filingsProvides content marketing services for financial services firms, producing videos, animations, infographics and interactive media. Works with banks, asset managers and investment companies to…
Sells to financial services businesses, particularly private banks, asset managers and investment companies. Serves C-suite, marketing teams and financial professionals seeking content and…
Financial Health
StableStable · Hiring · 31% CAGR over 4y
Location
DOWNING SUSTAINABLE INVESTMENT I LIMITED
Financial sub-scores
Computed from 3 filingsProvides investment management services and investment products, including funds, bonds and estate planning solutions. Invests in sectors such as renewable energy, infrastructure, private equity,…
Serves individual investors, financial advisers and institutional investors, alongside businesses seeking funding in sectors such as renewable energy, infrastructure, property and healthcare.
Financial Health
StrongStrong
Location
OYSTER HR LTD
Financial sub-scores
Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
Financial Health
StrongStrong · Hiring · 101% CAGR over 4y
Location
Adbro Limited
Financial sub-scores
Computed from 5 filingsProvides digital advertising and marketing solutions, offering high‑impact ad formats, audience targeting, and campaign delivery across publisher networks. Supports brands and agencies with media…
Serves B2B advertising agencies and brand marketing teams running digital display and video campaigns, including clients across consumer categories, with additional partnerships for publishers…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
SEEN CONNECTS LIMITED
Financial sub-scores
Computed from 5 filingsProvides influencer marketing and social media services including campaign strategy, creator partnerships, organic and paid social management, and content campaigns connecting brands with online…
Serves consumer-facing brands and marketing teams, including fashion, food and drink, parenting, tech, retail, FMCG and property brands seeking influencer and social media support.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
Mike Bithell Games Limited
Financial sub-scores
Computed from 5 filingsDevelops and publishes narrative-driven video games, often focused on science fiction themes. Portfolio includes titles such as Thomas Was Alone, TRON: Identity, John Wick Hex, and other story-led…
Sells to consumers, specifically video game players interested in narrative-led and sci-fi games, including fans of licensed franchises such as TRON and John Wick.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides outdoor advertising services, selling and managing advertising space across roadside roundabouts, bus and tram networks, airports and lamppost displays. Plans and delivers local and national…
Serves businesses, brands, marketing teams and agencies seeking local or national outdoor advertising across the UK, including roadside, transport, airport and lamppost media.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Sustainable Aviation Futures Limited
Financial sub-scores
Computed from 2 filingsOrganises industry conferences, webinars and training courses focused on sustainable aviation fuel and aviation decarbonisation. Provides events, digital content and networking forums connecting…
Serves businesses, organisations and professionals across aviation, sustainable aviation fuel and renewable energy value chains, including industry leaders, sponsors, exhibitors and decision-makers…
Financial Health
StrongStrong · Hiring · 50% CAGR over 1y
Location
Ashberry Healthcare Ltd
Financial sub-scores
Computed from 3 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include respite care, palliative care and elderly day care, with accommodation, personal care and…
Serves older adults and their families seeking residential, nursing, dementia, respite, palliative or day care, including people with higher support needs across its listed UK care home regions.
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 2y
Location
Highrise Marketing Limited
Financial sub-scores
Computed from 5 filingsProvides digital marketing services for direct‑to‑consumer and ecommerce brands, including paid advertising management, customer acquisition strategy, creative production, landing page optimisation,…
Serves early-stage and growth-stage direct-to-consumer ecommerce brands, especially consumer product companies moving from launch or traction to scale, Series B or exit.
Financial Health
StrongStrong · Hiring · 13% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsSupplies and customises sports teamwear for grassroots football clubs, including Nike and other branded kits. Provides design and embellishment services, online kit‑building tools, and distribution…
Sells to grassroots football clubs and specialist teamwear buyers seeking customised branded kits and accessories, including club committees, coaches and team organisers.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides employer branding and recruitment marketing services, including employer brand development, talent acquisition strategy, and creative campaigns to attract candidates, such as graduate…
Serves B2B clients, primarily HR, employer brand and talent acquisition teams at large national and international employers seeking recruitment marketing and employer branding support.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
TWO CITIES TELEVISION LIMITED
Financial sub-scores
Computed from 3 filingsProduces television drama series and scripted content for broadcasters and streaming platforms, including Patrick Melrose and Blue Lights, and develops new television drama projects and series.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
SPECIAL LONDON LIMITED
Financial sub-scores
Computed from 3 filingsProvides advertising and creative services for brands, including brand strategy, campaign development, design, and marketing communications. Produces integrated campaigns and brand identity work for…
Sells to businesses and organisations seeking creative agency services, particularly ambitious consumer brands and larger organisations across sectors such as travel, fitness, education, charities,…
Financial Health
StrongStrong · Hiring · 55% CAGR over 2y
Location
First Technology Holdings Ltd
Financial sub-scores
Computed from 4 filingsProvides IT infrastructure and technology services including hybrid cloud and datacentre solutions, cybersecurity, networking, managed IT services, hardware and software supply, and professional…
Serves businesses and organisations with internal IT, operations and leadership teams responsible for cloud infrastructure, cybersecurity, networking, Microsoft environments, workplace technology,…
Financial Health
StrongStrong · 53% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops workforce management software for shift‑based organisations, providing tools for employee scheduling, time and attendance tracking, mobile clock‑in, payroll data export, incident reporting,…
Serves shift-based organisations with hourly workforces, including live events venues, security firms, temporary staffing agencies and fire departments, targeting shift, operations, finance and HR…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides media planning and media buying services for advertising campaigns across digital and offline channels. Manages paid social, SEO, paid search, influencer marketing, TV, radio, out‑of‑home,…
Serves B2B advertisers, brands and marketing teams seeking external media agency support for UK campaigns across digital, broadcast, print, out-of-home and direct mail channels.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
TIME BASED ARTS LIMITED
Financial sub-scores
Computed from 3 filingsProvides visual effects and colour grading services for commercials, music videos, films and episodic television. Works with agencies, brands and production companies on post‑production, VFX…
Serves advertising agencies, brands, production companies and entertainment studios producing commercials, music videos, films and episodic content.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
Location
FENERGO UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops financial compliance and client lifecycle management software for banks and financial institutions. Provides tools for client onboarding, KYC checks, identity verification, transaction…
Serves financial institutions and regulated firms, including corporate, commercial, retail and private banks, wealth managers, asset managers, asset servicers, fintechs, and energy and commodities…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
Location
Attraction Technology Ltd
Financial sub-scores
Computed from 5 filingsDevelops mobile app software for theme parks, zoos, resorts and other visitor attractions, including white‑label guest apps, mapping and wayfinding SDKs, mobile ordering tools, and analytics…
Serves B2B operators of visitor attractions, including theme parks, zoos and wildlife parks, resorts and holiday parks, heritage and cultural sites, farm and adventure parks, and sports and…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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How Embedly usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Embedly is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Embedly users by sector
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