Companies Using Pardot in London: 88 Active Firms (2026)
Companies running marketing automation in London use website-linked lead capture, email nurturing and campaign tracking for B2B growth.
Revenue operations, demand generation and sales operations tend to be the buying centres behind this stack, rather than brand marketing alone. Companies running it usually need CRM-linked form handling, lead scoring, nurture workflows and attribution that sales teams can act on. Adoption therefore signals a B2B organisation with enough inbound volume to justify configured campaigns, consent governance and handover rules, but not necessarily an enterprise-scale marketing department. Typical use sits around mid-market engagements: implementation support, template work, database hygiene, campaign reporting and periodic consultancy, often alongside a wider website analytics and advertising set-up.
Read more
London has 88 actively trading companies running this marketing-automation platform. The adoption pattern skews towards established commercial operations rather than very young micro-sites: 9 have reported turnover above £5M, while 9 were incorporated since 2022. Reported employment among adopters totals 1,484 people, pointing to a cohort with staffed marketing and sales capacity even where individual teams remain small. The London tilt is consistent with sales-led B2B services and software buyers, where campaign attribution and CRM hand-off matter more than high-volume consumer email.
PECR, UK GDPR and ICO guidance set the practical boundary conditions for teams using marketing automation in the UK. Direct marketing by live or automated call, electronic mail and fax sits within PECR, while the UK GDPR applies whenever personal data is processed, including business contact records. Electronic mail to individuals normally needs specific consent unless the soft opt-in applies. Corporate bodies can be emailed or texted, but senders must identify themselves and provide a valid opt-out route; sole traders and some partnerships are treated as individual subscribers. GOV.UK also places online, print, sales-promotion and direct-marketing advertising under the CAP non-broadcast code, enforced by the Advertising Standards Authority.
Adoption appears likely to remain tied to revenue operations discipline rather than simple email volume. Buyers with messy CRM structures tend to feel more friction, as campaign automation exposes weak field governance, duplicated contacts and unclear consent trails. Bundling in the wider sales-and-marketing software stack may keep procurement centralised, while agencies and systems integrators continue to handle migrations, scoring models and reporting clean-up. The cohort also looks more mature than experimental: future movement is likely to come from platform consolidation, privacy-led database work and tighter sales hand-off, not from casual newsletter senders adding automation.
Adoption by company size
Adoption of Pardot rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Pardot (57 detected). 0.2% of the 15,364 companies with 10–50 employees run Pardot (26 detected). 0.2% of the 1,763 companies with over 50 employees run Pardot (3 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
88
Active firms
2026
9
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
215
Verified contacts
Across this cohort
Top companies using Pardot in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsProvides market analysis, commodity price assessments, data and strategic consulting for the mining, metals and fertilizer industries. Publishes industry reports and newsletters and organises…
Serves B2B and public-sector buyers in global metals, mining, fertilizer and adjacent commodity markets, including producers, manufacturers, investors, traders, utilities, EPC contractors, government…
Financial Health
StrongStrong · Hiring · 61% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides an AI-powered search optimisation platform for businesses, offering analytics, recommendations, automation and content tools to improve website visibility across search engines and AI search…
Serves enterprise and growth-company brands, especially digital marketing, SEO and ecommerce teams seeking visibility across traditional search, AI search and agentic commerce channels.
Financial Health
StableStable · -52% CAGR over 5y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides Salesforce consulting and implementation services for B2B organisations, including system configuration, process mapping, marketing automation, lead management and CRM integration, along…
Serves B2B organisations using or adopting Salesforce, including SaaS, media, agencies and telecommunications firms, plus public sector and non-profit teams, from small businesses to global…
Financial Health
WeakWeak · -81% CAGR over 3y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsProvides Salesforce consulting and integration services, including implementation of Sales, Service and Marketing Cloud systems, MuleSoft integrations, ongoing managed support, digital marketing…
Serves UK businesses using or adopting Salesforce, particularly in manufacturing, high tech, business services, travel, transport and hospitality, financial services, and entertainment, including…
Financial Health
StableStable · Hiring · 299% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides AI-based identity verification and authentication services, including document and biometric checks, risk signals and AML screening. Supports customer onboarding, fraud detection and…
Serves businesses and digital platforms with online customer onboarding, especially risk, fraud, compliance and operations teams in regulated sectors needing identity checks and AML screening.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides a sales intelligence platform offering company insights, brand activity signals, and curated contact data to help businesses identify prospects, research organisations, and connect with…
Serves B2B sales, business development and partnerships teams, particularly in charity and arts, HR and people services, marketing, and sport and entertainment organisations.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops cloud-based ediscovery software and provides related legal technology services. Platform includes AI-assisted document review, search, deposition management, legal hold management, data…
Sells to B2B legal teams, especially law firms, corporate legal departments, litigation boutiques and enterprise organisations handling ediscovery, document review and legal holds. Also serves public…
Financial Health
WeakWeak · -6% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides B2B sales and marketing services for technology companies, including data‑driven campaign planning, lead generation, outsourced sales development, and marketing operations support such as…
Serves B2B technology companies, from startups to Fortune 500 brands, targeting sales, marketing and marketing operations teams running data-driven lead generation and campaign conversion programmes.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops governance, risk and compliance (GRC) management software. Provides a cloud platform for risk assessment, policy management, regulatory compliance, audit workflows and reporting, integrating…
Serves enterprise risk, cybersecurity, compliance and audit teams in financial services, insurance, retail, healthcare, manufacturing, technology, telecoms, energy, utilities and business services.
Financial Health
StrongStrong
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides global workforce management services including employer of record arrangements, international payroll, contractor payments, recruitment, entity setup, and HR support, enabling companies to…
Serves multinational and growth businesses expanding internationally, including HR, payroll, finance and talent teams managing distributed employees, contractors, M&A integrations and entity…
Financial Health
StrongStrong · -17% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides digital lead generation and performance marketing services, using AI‑driven advertising campaigns, media buying, and landing pages to deliver sales‑ready customer leads to businesses on a…
Sells to fast-growing businesses and brands with marketing, sales and tech teams, plus agencies and BPOs, across sectors including home services, health insurance, online education, digital marketing…
Financial Health
StableStable
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based payroll software and managed payroll services for businesses. Platform automates payroll processing, HMRC compliance and reporting, and offers employee tools such as online…
Serves UK businesses of all sizes, particularly finance, HR and payroll teams in hospitality, manufacturing, retail, care homes and distribution/logistics, from small businesses to enterprises.
Financial Health
WeakWeak · Hiring · 65% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops workplace experience software that enables organisations to manage employee communications, intranet content, digital signage, room and desk reservations, visitor management, and workplace…
Sells to organisations managing employee communications and workplaces, including communications, workplace, facilities and IT teams. Targets businesses in financial services, healthcare, industrial…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops enterprise software for commercial and specialty insurers to manage underwriting operations. Provides a SaaS platform that connects underwriting data, workflows, pricing, and submissions,…
Sells to commercial and specialty insurance organisations, including Tier 1 and Tier 2 carriers, MGAs, reinsurers, Lloyd’s syndicates, and London market insurers managing complex underwriting…
Financial Health
HealthyHealthy · -43% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops software and services for managing indirect taxes. Provides a platform for VAT compliance, e‑invoicing, VAT recovery and cross‑border payment processing, alongside consultancy, VAT…
Serves B2B customers, mainly multinational and multi-jurisdiction businesses, targeting indirect tax, VAT, finance and accounts payable teams responsible for compliance across countries.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides Salesforce consulting services including strategy, implementation and managed support for CRM, data and marketing platforms. Develops AI-driven automation and analytics solutions, and…
Sells primarily to businesses using Salesforce, especially ambitious brands in retail media, consumer goods, high tech, financial services and communications seeking CRM, data and AI capabilities…
Financial Health
StableStable · Hiring · 96% CAGR over 3y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides a software platform for digital publishers and media companies to manage user identity, control access to content, implement paywalls and subscriptions, segment audiences, and monetise…
Sells to B2B digital media organisations, including online publishers and content brands, that want to grow subscription revenue. Targets teams managing audience engagement, identity, access control,…
Financial Health
StableStable · -7% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides public relations and integrated marketing communications services for B2B technology and healthcare companies, including media relations, content marketing, branding, demand generation,…
Serves B2B technology and healthcare companies, including AI, cybersecurity, cloud/DevOps, commerce, HR tech, supply chain, life sciences, pharma/biotech, telehealth, payers and employer benefits.
Financial Health
WeakWeak · -6% CAGR over 3y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops AI-powered SaaS software that generates and optimises marketing messages for CRM campaigns. The platform creates personalised email, SMS and push notification content, tests variants, and…
Serves enterprise consumer brands and their CRM, lifecycle and digital marketing teams, including retail, travel and ecommerce businesses running email, SMS, push and in-app customer communications.
Financial Health
WeakWeak · -66% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops customer data management software, including a customer data platform that performs data ingestion, automated data quality, identity resolution and profile unification, enabling…
Serves enterprise data, IT, marketing and advertising teams in healthcare, pharmaceuticals, financial services, retail, travel and hospitality, and media and entertainment companies.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides telecoms industry research, consulting, and events for telecom operators, technology vendors, and digital infrastructure companies. Produces analytical reports and tools, and advises on…
Serves B2B clients in telecoms, technology and digital infrastructure, including telecom operators, tech companies, partners, and senior executives involved in telecoms strategy, growth and…
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides conversational AI software for credit, collections, and payments teams. Enables automated and blended AI and live‑agent customer conversations across messaging channels, with tools for…
Sells to businesses managing credit, collections, arrears and payments, including enterprise customer service and collections teams. Targets brands needing compliant digital customer engagement…
Financial Health
WeakWeak · Hiring · 34% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Develops software platforms and provides advisory services for open banking and open finance ecosystems, including identity and regulatory validation, certificate chain management, and infrastructure…
Serves governments, regulators, banks, payment providers and fintech infrastructure teams involved in open finance, PSD2 and secure financial data-sharing ecosystems globally.
Financial Health
N/AN/A
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsOperates media, events and professional development platforms focused on corporate venturing and innovation investment. Publishes industry news and analysis, maintains databases and directories, and…
Serves B2B corporate venturing teams, strategic investors and innovation leaders, plus ecosystem partners including entrepreneurs, investors, tech transfer offices and academic commercialisation…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops and provides enterprise trading technology for financial institutions, including multi-asset execution systems, pricing and risk management hubs, market connectivity, liquidity distribution…
Serves B2B financial markets clients, including retail brokers, institutional brokers, banks, liquidity providers, and buy-side or sell-side firms needing trading infrastructure and market access.
Financial Health
StrongStrong · -10% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Develops and operates digital trading technology and data standards for the general insurance sector, including product design tools, electronic data interchange standards, an online insurance…
Serves B2B organisations in the UK and Ireland general insurance market, including insurers, brokers, MGAs, price comparison websites and insurance technology providers involved in digital trading.
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides behavioural analytics software and consulting for professional investors. Analyses portfolio managers’ investment decisions and trading behaviour, benchmarking skill, identifying cognitive…
Serves B2B professional investors, including active portfolio managers, research analysts, CIOs, investment oversight teams, asset allocators and wealth managers making fund performance, allocation…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Develops data management and automation software for financial institutions, including reconciliation and exception management, cash and liquidity monitoring, collateral and corporate actions…
Serves global financial institutions and enterprises, including banks, capital markets firms, investment managers, payment providers, fintechs, insurers, crypto/CeDeFi platforms, telcos, healthcare…
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides credit risk analytics and consensus credit data derived from contributions by financial institutions. Offers datasets, indices, and analytical tools used for risk assessment, portfolio…
Serves financial institutions and risk professionals, including bank credit risk teams, central counterparties, corporate treasuries, fund financing teams, securities finance desks, structured credit…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsProvides technology consulting and managed services including data centre infrastructure, cloud architecture, cybersecurity, and IT operations. Offers risk assessments, private cloud platforms, and…
Serves enterprise IT, security and operations leaders in commercial, government and SLED organisations, including global customers, seeking support for infrastructure, cloud, cybersecurity and…
Financial Health
WeakWeak · -71% CAGR over 1y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides management and technology consulting services, including profitability improvement, digital and data platform implementation, analytics, and strategy advisory. Works with organisations such…
Serves organisations seeking consulting support, especially healthcare payers and providers, private equity firms, retailers, financial institutions, public sector agencies, universities, and…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides consulting and managed services for supply chain and procurement operations, including source-to-pay and demand-to-fulfilment processes. Also delivers information technology consulting,…
Serves large global enterprises, including Fortune 500 companies, with buyers in supply chain, procurement, IT, operations and business process functions across sectors such as CPG and manufacturing.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Provides treasury and capital markets consulting and technology solutions for corporates and financial institutions, including system implementation, data integration, automation, and its OmniFi…
Serves B2B corporate treasury and capital markets teams at global enterprises, financial institutions, banks and asset managers with complex treasury, trading, risk and investment operations.
Financial Health
N/AN/A
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Provides market research, consumer insights, and data analytics services for brands and marketers. Conducts surveys, brand equity studies, advertising and media effectiveness testing, and consulting…
Serves B2B clients, primarily marketing, brand, insights and strategy teams at consumer-facing companies, media owners and agencies operating across multiple markets.
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides digital engineering and consulting services including data and AI solutions, experience design, platform development, and product modernisation. Supports businesses with digital marketing…
Serves B2B enterprise and mid-market clients, including global brands in technology, travel and hospitality, retail/CPG, healthcare, insurance, and online marketplaces.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 5y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides Salesforce consulting, implementation and managed services. Supports CRM strategy, system design, deployment and optimisation across products such as Sales Cloud, Service Cloud and marketing…
Serves smaller businesses through large global enterprises using Salesforce, with sector focus on manufacturing, healthcare, high tech, financial services, and media and entertainment in the UK and…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides data analytics, benchmarking tools and consulting services for higher education institutions, using institutional and sector data to support strategy, performance analysis, planning and…
Serves higher education institutions, targeting university leaders and strategy, transformation, planning and performance teams.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides sales, consulting and software development services for financial markets technology, supporting platforms for portfolio management, trading, risk management and analytics used by asset…
Serves buy- and sell-side financial institutions, including asset and alternative asset managers, asset owners, wealth managers, private banks, prime brokers, risk managers and trading desks.
Financial Health
StableStable · -57% CAGR over 5y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops and supplies hardware and software for secure remote access and out‑of‑band management of network infrastructure. Products include console managers, resilience gateways, and management…
Serves B2B and public-sector IT/network operations teams in retail, finance, healthcare, education, hospitality, transportation, manufacturing, managed services, colocation, cloud, government, and…
Financial Health
StableStable · -67% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops association management software built on Salesforce, providing tools for membership management, event management, payments, e‑commerce, online communities, and data reporting used by trade…
Serves B2B membership-based organizations using Salesforce, including trade associations, professional societies, association management companies, customer user groups, fraternities and sororities.…
Financial Health
StableStable · 0% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsOperates an online database and information platform covering private healthcare providers and investors. Provides company profiles, contact details, financial data, market reports, and industry news…
Serves B2B customers in healthcare services, including private healthcare operators, investors, private equity firms and executives seeking market intelligence, operator data and industry events…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides market data, analytics, news and research on the global sports industry, including media rights and sponsorship deals. Publishes subscription intelligence services, industry reports and deal…
Serves B2B customers in the global sports industry, including teams, franchises, leagues, tournaments, sponsors, broadcasters, agencies, venues, financial institutions, universities, and senior…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides Salesforce and related technology training courses for individuals and employees, covering CRM, data, AI and consultancy skills. Also recruits and supplies Salesforce professionals and…
Serves individuals, especially women and parents transitioning into Salesforce and tech careers, plus businesses worldwide seeking employee upskilling or diverse tech talent for CRM, data and AI…
Financial Health
WeakWeak · -53% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Provides management and technology consulting to financial services firms, including asset and wealth managers, insurers and alternatives managers. Services include strategy, enterprise architecture,…
Serves financial services firms, particularly asset and wealth managers, insurers, retail investment providers and alternatives investment managers, plus strategy and technology leaders within those…
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides an online platform for creating animated and AI‑generated explainer videos from text scripts. Offers tools for avatar videos, illustrated animations and interactive video formats, plus…
Serves enterprises and organisations, especially learning and development, internal communications, HR, sales and marketing, compliance, health and safety, project management and education teams.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides market research, consumer insights, and data analytics for brands and advertisers. Offers brand strategy consulting, advertising testing, media effectiveness measurement, customer experience…
Serves B2B clients including global brand owners, marketing, insights and strategy teams across consumer goods, retail, financial services and other sectors.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Key facts
About 10% of the trading cohort reports turnover above £5M (9 of 88 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Tag-management tooling is the most common adjacent layer: 76.1% of the London cohort also run it, equivalent to 67 firms.
Website infrastructure sits close to the campaign stack, with 71.6% using CDN or security tooling and 68.2% running a content-management system.
SaaS is the largest sector tag at 35.2% (31 firms), followed by management consulting at 18.2% (16 firms).
PECR covers direct marketing by live or automated phone call, electronic mail and fax, while UK GDPR applies where personal data is processed in a business context.
IAB UK put the UK digital advertising market at £40.5 billion in 2025, up 10% year on year; video investment rose 20% to £9.3 billion.
What else do Pardot users run?
Share of the 88 Pardot-running UK companies where each technology was also detected. As of June 2026.
Who runs Pardot in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£837.2K
Median UK turnover
10.2%
Above £5M turnover
9
Incorporated since 2022
215 verified decision-maker contacts
across these 88 companies, with emails available in Firmbase. Filter by role, seniority and stack.
How Pardot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pardot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Pardot elsewhere
Frequently asked questions
How many companies in London use Pardot?
How is Pardot usage detected?
What kinds of companies use Pardot in London?
What do Pardot users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Search 88 UK companies by the marketing automation technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.