Companies Using Pardot in the UK: 252 Active Firms (2026)
Companies running B2B marketing automation use website forms, email journeys and lead scoring in a UK market shaped by PECR, UK GDPR and ICO guidance.
Buying centres tend to sit in revenue operations, demand generation and CRM administration, with IT involved when website forms, permissions and integrations touch wider systems. Companies running this marketing-automation stack usually sell to business or institutional buyers rather than casual consumers, using a considered sales process where web enquiry, email nurture and sales handoff need to be traceable. Adoption signals a budget for marketing operations rather than simple campaign sending: teams need segmentation discipline, content production, list hygiene and attribution reporting. Engagements are typically mid-market in character, with procurement concerned as much with process fit and compliance as with licence cost.
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Across the UK, 252 companies running this marketing-automation stack are actively trading. Reported employment totals 2,361 people, so the adoption picture is not just a collection of dormant websites or personal projects. Usage tends to appear where sales and marketing teams already need shared definitions for prospects, campaigns and handoff, even where the company itself remains operationally modest. Sector mix points towards business software, industrial suppliers, IT services and advisory firms: categories where a form fill can start a long buying process rather than an immediate checkout.
PECR, UK GDPR and ICO guidance set the practical boundary for firms running this stack. Electronic mail to individuals generally needs specific consent unless the soft opt-in applies, while corporate subscribers can be contacted where the sender identifies itself and gives a valid opt-out route. Sole traders and some partnerships are treated as individual subscribers, so business-to-business targeting does not remove consent work. Procurement also tends to include checks on CRM integration, list provenance, suppression management, audit trails and how prospect data moves between website forms, email journeys and sales teams. Direct-marketing copy also sits within the UK's non-broadcast advertising code, covering online, print, sales-promotion and direct-marketing activity.
Adoption appears likely to remain tied to sales complexity rather than fashion. Firms with longer buying cycles tend to keep this kind of stack when it is embedded in CRM process, campaign governance and management reporting; lighter users may drift towards bundled email tools if the compliance and admin burden outweighs the benefit. Privacy pressure should keep attention on consent evidence, preference management and suppression lists. Consolidation also looks plausible where marketing teams are carrying overlapping analytics, form, automation and reporting tools across the same website estate.
Adoption by company size
Adoption of Pardot rises with company size across the trading companies in this cohort. 0% of the 1,970,933 companies with under 10 employees run Pardot (156 detected). 0.1% of the 86,190 companies with 10–50 employees run Pardot (82 detected). 0.1% of the 9,358 companies with over 50 employees run Pardot (12 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
252
Active firms
2026
36
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
563
Verified contacts
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Key facts
About 14% of the trading cohort reports turnover above £5M (36 of 252 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (19 firms), so a sizeable share is in its first few filing cycles.
Tag-management scripts appear on 75.8% (191) of the marketing-automation cohort, with a content-management system on 64.3% (162) and an edge security or CDN layer on 61.5% (155).
SaaS is the largest tagged sector at 25.8% (65), followed by Advanced Manufacturing at 12.7% (32) and IT Services & Managed Services at 10.3% (26).
Stable financial-health ratings account for 27.4% (69) of the cohort, with weak at 19.4% (49) and distressed at 9.5% (24).
PECR, UK GDPR and ICO guidance shape UK B2B email activity, with stricter consent rules for individuals, sole traders and some partnerships than for corporate subscribers.
IAB UK says the UK digital advertising market reached £40.5 billion in 2025, up 10% year on year, with video investment rising 20% to £9.3 billion.
What else do Pardot users run?
Share of the 252 Pardot-running UK companies where each technology was also detected. As of June 2026.
Who runs Pardot in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£917.9K
Median UK turnover
14.3%
Above £5M turnover
19
Incorporated since 2022
563 verified decision-maker contacts
across these 252 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Pardot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides programmatic advertising technology for digital publishers, app developers, and media buyers. Operates a supply-side platform and related tools for ad inventory monetization, media buying,…
Serves digital publishers, app developers, CTV/OTT publishers, commerce media networks, agencies, and media buyers or advertisers operating programmatic advertising across the open internet.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing data, lead generation and campaign services, including content syndication, intent data, digital advertising, and audience targeting tools. Also supplies administrative,…
Sells to B2B marketing and sales teams seeking pipeline growth, especially marketers targeting specific accounts and decision-makers. Serves businesses using demand generation, account-based…
Financial Health
StableStable · -46% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops software and services for managing indirect taxes. Provides a platform for VAT compliance, e‑invoicing, VAT recovery and cross‑border payment processing, alongside consultancy, VAT…
Serves B2B customers, mainly multinational and multi-jurisdiction businesses, targeting indirect tax, VAT, finance and accounts payable teams responsible for compliance across countries.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops financial reconciliation software that automates matching and verification of transactions. The platform imports financial data, applies configurable matching rules, generates reports and…
Targets CFOs, finance managers and financial operations teams in B2B sectors including banking, fintech, asset management, insurance, gambling, hospitality and payments, from startups to large…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides recruitment software that distributes job adverts to thousands of job boards, social media channels and search engines, and offers tools for candidate sourcing, résumé database search,…
Sells to B2B recruitment teams, including direct employers, in-house talent acquisition teams, and agency recruiters seeking to advertise roles, manage applicants, and optimise job board spend.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops fleet management software that helps organisations track vehicles, manage maintenance and fuel usage, automate workflows, collect driver and technician data via mobile apps, and integrate…
Sells to organisations that operate vehicle fleets, including fleet managers, drivers and maintenance teams. Targets businesses needing fleet tracking, fuel, maintenance and workflow management, with…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based payroll software and managed payroll services for businesses. Platform automates payroll processing, HMRC compliance and reporting, and offers employee tools such as online…
Serves UK businesses of all sizes, particularly finance, HR and payroll teams in hospitality, manufacturing, retail, care homes and distribution/logistics, from small businesses to enterprises.
Financial Health
WeakWeak · Hiring · 65% CAGR over 4y
Location
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Develops software platforms and provides advisory services for open banking and open finance ecosystems, including identity and regulatory validation, certificate chain management, and infrastructure…
Serves governments, regulators, banks, payment providers and fintech infrastructure teams involved in open finance, PSD2 and secure financial data-sharing ecosystems globally.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides a cloud platform for selling and managing subscription-based digital services. Offers tools for B2B marketplaces, subscription billing, partner and reseller management, cloud distribution,…
Serves B2B organizations in the subscription economy, including communications service providers, software companies, manufacturers, IT and managed service providers, financial services firms,…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsDevelops workplace experience software that enables organisations to manage employee communications, intranet content, digital signage, room and desk reservations, visitor management, and workplace…
Sells to organisations managing employee communications and workplaces, including communications, workplace, facilities and IT teams. Targets businesses in financial services, healthcare, industrial…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides AI-based identity verification and authentication services, including document and biometric checks, risk signals and AML screening. Supports customer onboarding, fraud detection and…
Serves businesses and digital platforms with online customer onboarding, especially risk, fraud, compliance and operations teams in regulated sectors needing identity checks and AML screening.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed IT services and technology solutions for businesses, including cloud infrastructure, Microsoft 365 consultancy, cybersecurity, network infrastructure, hosted telephony, connectivity,…
Serves B2B customers, including global enterprise clients and mid-market firms needing IT, cloud, cyber security, communications and print support, with case studies in manufacturing, insurance and…
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides an AI-powered search optimisation platform for businesses, offering analytics, recommendations, automation and content tools to improve website visibility across search engines and AI search…
Serves enterprise and growth-company brands, especially digital marketing, SEO and ecommerce teams seeking visibility across traditional search, AI search and agentic commerce channels.
Financial Health
StableStable · -52% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides cloud-based unified communications and VoIP telephony systems for businesses, including PBX, video meetings, team messaging, contact centre software, call analytics and CRM…
Serves businesses and channel partners/MSPs, targeting organisations in retail, manufacturing, legal, education, automotive, hospitality and real estate, plus teams running contact centres or…
Financial Health
StableStable · Hiring · 38% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops governance, risk and compliance (GRC) management software. Provides a cloud platform for risk assessment, policy management, regulatory compliance, audit workflows and reporting, integrating…
Serves enterprise risk, cybersecurity, compliance and audit teams in financial services, insurance, retail, healthcare, manufacturing, technology, telecoms, energy, utilities and business services.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 2 filingsDevelops enterprise artificial intelligence software that processes and analyses unstructured audio, video and text data. Provides the aiWARE platform and AI applications for media analytics, law…
Serves enterprise businesses, media organisations, talent acquisition teams, and public sector bodies, including law enforcement and legal teams, across industries such as healthcare, finance and…
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides Salesforce consulting, implementation and managed services. Supports CRM strategy, system design, deployment and optimisation across products such as Sales Cloud, Service Cloud and marketing…
Serves smaller businesses through large global enterprises using Salesforce, with sector focus on manufacturing, healthcare, high tech, financial services, and media and entertainment in the UK and…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software and consulting services for enterprise content management modernisation, including tools for migrating legacy ECM systems to Microsoft 365, content governance, archiving, document…
Serves enterprise and public-sector organisations with large content estates, particularly in legal, retail, finance, healthcare, government and manufacturing, including teams responsible for…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and supplies software for investment fund administration, including fund accounting, transfer agency, fund of funds management, private equity support and regulatory reporting. Provides web…
Serves B2B fund administrators and investment administration firms handling traditional and alternative funds, including hedge funds, fund of funds, partnerships and private equity structures.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing services including content creation, account‑based marketing, partnership development, PR and paid advertising. Works with technology, fintech and financial services companies…
Serves B2B companies in financial services, compliance, technology and SaaS, from early-stage innovators to global firms, including fintech, regtech, wealthtech, energy tech, wealth managers and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsDevelops property management and leasing software for residential rental operators. Platform supports marketing listings, enquiry handling, leasing workflows, resident communication, community…
Serves B2B residential rental owners, operators and investors, including BTR, SFR, PRS, affordable housing, PBSA, co-living and later-living portfolios, targeting negotiators, property managers,…
Financial Health
StrongStrong · Hiring · 94% CAGR over 2y
Location
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Computed from 4 filingsProvides consulting and implementation services for Salesforce marketing automation platforms. Offers bespoke implementations, managed services, system health checks, and data strategy support,…
Sells to marketing, CRM and growth teams at organisations using Salesforce, including commercial businesses, ecommerce/retail firms, leisure brands and charities seeking customer acquisition,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides recruitment marketing technology for employers and staffing agencies, including platforms for job advertising distribution, multiposting across job boards, programmatic advertising, employer…
Serves enterprise employers, recruitment teams and staffing agencies seeking to attract candidates across niche specialist and high-volume hiring needs.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Computed from 3 filingsProvides managed cloud and security services focused on Microsoft technologies, including Azure infrastructure management, Microsoft 365 and modern workplace support, security operations centre…
Serves mid-market and enterprise organisations using Microsoft cloud environments, targeting IT, security and operations teams responsible for distributed users, devices and infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud-based supply chain network software for retail businesses, including electronic data interchange (EDI), order management, product data synchronisation, analytics, supplier onboarding,…
Serves B2B retail supply chain organisations, including retailers, grocery businesses, distributors, brands, manufacturers, e-commerce marketplaces, 3PLs and suppliers needing trading partner…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsDevelops digital healthcare software for care coordination and patient management. Provides tools for telemonitoring, patient portals, medication prescribing and administration, secure messaging,…
Sells to healthcare organisations and care professionals, including providers managing patient journeys, remote monitoring and medication workflows. Serves a mix of B2B healthcare buyers and end…
Financial Health
HealthyHealthy · -88% CAGR over 2y
Location
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Computed from 3 filingsDevelops software tools for law firms including workflow and resource management, digital dictation and speech recognition, document creation and formatting, metadata protection, and business…
Sells to law firms and legal professionals, especially operations, HR, finance, pricing, support services, document services, IT teams and lawyers in large and mid-sized legal practices.
Financial Health
HealthyHealthy · Hiring · 63% CAGR over 2y
Location
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Computed from 5 filingsProvides Salesforce consultancy and implementation services, including system design, integration, optimisation and support for Sales, Service and Marketing Cloud. Also offers CPQ, billing and…
Serves organisations using or adopting Salesforce, especially CRM, sales, service, marketing, finance and professional services teams needing Salesforce and Certinia expertise.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides global workforce management services including employer of record arrangements, international payroll, contractor payments, recruitment, entity setup, and HR support, enabling companies to…
Serves multinational and growth businesses expanding internationally, including HR, payroll, finance and talent teams managing distributed employees, contractors, M&A integrations and entity…
Financial Health
StrongStrong · -17% CAGR over 1y
Location
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Computed from 5 filingsProvides digital marketing services for B2B manufacturing companies, including brand development, website and content creation, growth marketing campaigns, and revenue operations consulting to…
Serves B2B manufacturing companies, particularly industrial firms with complex sales cycles, targeting leadership, sales and marketing teams seeking stronger pipeline, brand visibility and commercial…
Financial Health
StableStable · -15% CAGR over 4y
Location
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Computed from 2 filingsDevelops and provides enterprise trading technology for financial institutions, including multi-asset execution systems, pricing and risk management hubs, market connectivity, liquidity distribution…
Serves B2B financial markets clients, including retail brokers, institutional brokers, banks, liquidity providers, and buy-side or sell-side firms needing trading infrastructure and market access.
Financial Health
StrongStrong · -10% CAGR over 1y
Location
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Computed from 5 filingsProvides tenancy management software and services for letting agents, including tenant referencing checks, Right to Rent verification, compliance and sanctions screening, insurance products, and…
Serves UK letting agents and property agencies managing residential tenancies, with related services reaching their landlord clients and tenant applicants. Targets lettings professionals handling…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting, implementation and managed services for Salesforce Revenue Cloud, CPQ and billing systems. Develops integrations with ERP platforms and supports lead‑to‑cash processes, contract…
Serves B2B organisations using Salesforce, particularly revenue operations, finance and sales teams across sectors such as technology, communications and healthcare/life sciences.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 2 filingsProvides market analysis, commodity price assessments, data and strategic consulting for the mining, metals and fertilizer industries. Publishes industry reports and newsletters and organises…
Serves B2B and public-sector buyers in global metals, mining, fertilizer and adjacent commodity markets, including producers, manufacturers, investors, traders, utilities, EPC contractors, government…
Financial Health
StrongStrong · Hiring · 61% CAGR over 1y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 2 filingsProvides Salesforce consulting and integration services, including implementation of Sales, Service and Marketing Cloud systems, MuleSoft integrations, ongoing managed support, digital marketing…
Serves UK businesses using or adopting Salesforce, particularly in manufacturing, high tech, business services, travel, transport and hospitality, financial services, and entertainment, including…
Financial Health
StableStable · Hiring · 299% CAGR over 1y
Location
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Computed from 3 filingsProvides a platform and services for developing and managing brand messaging, including language calibration, content creation, and integrations to help organisations produce and distribute…
Targets B2B brand, marketing and content teams at companies and consumer brands, especially organisations responsible for maintaining brand voice and producing content at scale.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides IT consulting, integration and managed services focused on cloud computing, cybersecurity, networking and collaboration platforms. Designs, implements and supports digital infrastructure, AI…
Serves businesses and public sector organisations of all sizes, including healthcare, financial services, retail, manufacturing, media, gaming, legal, energy, utilities and federal customers.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides technology platforms and operational services for demand‑responsive and shared public transport. Offers microtransit software, route planning and scheduling tools, mobility apps, and turnkey…
Serves UK councils, transport authorities and public transit operators, plus paratransit, education, university, corporate campus and healthcare organisations responsible for moving riders, students,…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides cybersecurity software and services including anti‑piracy, content protection and anti‑cheat solutions for video games, streaming and broadcast platforms. Also offers digital platform…
Serves B2B customers in video games, streaming and broadcast media, broadband, fleet operations, automotive OEMs and EV charging, including digital platform operators with cybersecurity and…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 2 filingsProvides commercial services to pharmaceutical and life sciences companies, including market access and pricing strategy, regulatory and medical affairs support, patient access and adherence…
Serves B2B life sciences companies, including pharmaceutical and biotech firms commercialising therapies, with emphasis on product launch, market access, patient support, pricing, regulatory, medical…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 1y
Location
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Computed from 3 filingsProvides data analytics, benchmarking tools and consulting services for higher education institutions, using institutional and sector data to support strategy, performance analysis, planning and…
Serves higher education institutions, targeting university leaders and strategy, transformation, planning and performance teams.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsDevelops and supplies genomic and proteomic research technologies, including CyTOF, Hyperion and Biomark systems, along with consumables, reagents and software. Provides laboratory services and tools…
Sells to life sciences research organisations, including translational and clinical researchers, genomics and proteomics labs, and teams working in infectious disease, neuroscience, agrigenomics,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsProvides an e-commerce platform and fulfilment services for hotels and resorts to sell and manage gift vouchers, event tickets, retail products and guest add-ons, including online storefronts,…
Serves B2B hospitality clients: luxury hotels, hotel groups, resorts and destination restaurants, including individual venues and multi-site groups.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides a sales intelligence platform offering company insights, brand activity signals, and curated contact data to help businesses identify prospects, research organisations, and connect with…
Serves B2B sales, business development and partnerships teams, particularly in charity and arts, HR and people services, marketing, and sport and entertainment organisations.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Develops and operates digital trading technology and data standards for the general insurance sector, including product design tools, electronic data interchange standards, an online insurance…
Serves B2B organisations in the UK and Ireland general insurance market, including insurers, brokers, MGAs, price comparison websites and insurance technology providers involved in digital trading.
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How Pardot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pardot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Companies using Pardot by city
Frequently asked questions
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