Companies Using Zapier in London: 97 Active Firms (2026)
London companies running workflow automation on their websites connect online forms, lead capture and back-office applications across the capital.
Use of this workflow-automation layer usually sits between marketing operations, sales operations and internal systems administration. It is less a core engineering choice than a signal that teams have multiple cloud applications, recurring lead-capture processes and enough process volume to make manual hand-offs irritating. London adopters tend to fit a mid-market pattern: B2B service firms, software suppliers, professional-services operators and ecommerce teams with marketing sites feeding customer and finance systems. Engagements are usually departmental rather than enterprise-platform decisions, owned by revenue operations or business systems staff and justified through saved administration time, cleaner routing and fewer integration gaps.
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London has 97 active companies running this workflow-automation stack, making this a visible but fairly selective adoption pattern rather than a default small-business setup. Reported employment across the cohort totals 1,243 people, which points to usage inside operating businesses rather than dormant web estates. The surrounding stack is recognisably commercial: tag management, security infrastructure, content management and analytics tools commonly appear alongside the automation layer. Sector overlap also skews towards SaaS, digitally enabled business services and managed IT, where web enquiries, onboarding tasks and hand-offs between customer systems create enough friction for automation to be worth maintaining.
Adoption of a workflow-automation stack brings procurement and data-handling questions closer to the marketing site. Form submissions, sales enquiries and support requests can contain personal data, so buyers tend to review where information is sent, who can edit automations and how failures are logged. For London firms selling into larger customers, the issue is often less formal sector regulation than assurance: supplier questionnaires, access control, audit trails and documented ownership of workflows. Where automation touches finance, recruitment or customer-support processes, loose administration can become an operational risk even without a specialist regulator in view.
Adoption appears likely to become more operationally governed rather than simply more widespread. Many London users look like commercially mature but not engineering-heavy businesses, so automation tends to be owned by revenue operations, marketing operations or business systems teams. Bundled workflow features inside customer, finance and marketing platforms may reduce the need for a separate automation layer in some firms, while others will keep it as connective tissue across mixed cloud estates. Better-managed implementations are likely to look less like ad hoc form routing and more like business-process infrastructure, with clearer ownership and change control.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Zapier rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Zapier (55 detected). 0.2% of the 15,364 companies with 10–50 employees run Zapier (32 detected). 0.2% of the 1,763 companies with over 50 employees run Zapier (4 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
97
Active firms
2026
9
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
212
Verified directors
Across this cohort
Top companies using Zapier in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops field service management software for commercial service businesses. Platform includes job scheduling and tracking, CRM, quoting and invoicing, asset and stock management, mobile apps for…
Sells to B2B field service and trades companies, especially commercial service providers in generator installation, HVAC, electrical, plumbing and building maintenance with office teams and field…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsDevelops process orchestration software for B2B service organisations. The platform manages workflows, task assignment, SLA tracking and integrations, and includes AI features such as document…
Serves B2B service delivery organisations, including BPOs and shared services teams, plus operations, transformation and IT leaders in banking, insurance, healthcare, pharmaceuticals, legal…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsDevelops and operates an integration platform for ecommerce brands that connects systems such as Shopify, ERP, warehouse and returns platforms. Provides implementation and support to synchronise…
Serves fast-growing ecommerce brands, particularly fashion, apparel, beauty, lifestyle and consumer goods companies with operations teams managing high order volumes and complex tech stacks.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Computed from 2 filingsProvides online form-building software to create forms, surveys, quizzes, and polls, collect registrations, feedback, payments, and data, and integrate responses with other applications and automated…
Targets B2B and individual users, including entrepreneurs, educators, event organisers, marketers, HR, sales and IT teams, plus enterprises needing online data collection from audiences, customers,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
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Computed from 4 filingsDevelops cloud-based recruitment software including applicant tracking, CRM, recruitment marketing and analytics tools. Platform posts jobs to boards, manages candidate pipelines, matches candidates…
Serves UK recruitment and staffing agencies, plus in-house HR and talent acquisition teams across sectors, including recruiters responsible for candidate pipelines, client accounts and hiring…
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
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Develops and operates a SaaS business automation platform using AI agents to manage sales pipelines, customer communications, and marketing workflows, with tools for email responses, SMS and WhatsApp…
Serves small and medium-sized businesses and agencies managing sales, marketing, recruitment, customer support and client communications, including agencies running sub-accounts for their own clients.
Financial Health
N/AN/A
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Computed from 4 filingsDevelops after‑sales and warranty management software for retailers and manufacturers. Provides tools for customer self‑service claim submission, automated workflows, AI‑assisted claim resolution,…
Serves retailers, manufacturers and brands with complex aftersales needs, especially in furniture/interior, outdoor/sports, baby/nursery, DIY/homeware, electronics/tech and B2B sectors; buyers…
Financial Health
StableStable · Hiring · 52% CAGR over 3y
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Computed from 4 filingsProvides an event management platform for conferences and trade shows, offering tools for registration, ticketing and onsite check‑in, attendee networking, mobile event apps, exhibitor and sponsor…
Serves B2B event organizers, including trade show and exhibition companies, associations, conference and congress organisers, medical event teams, media companies, nonprofits and professional…
Financial Health
WeakWeak · -31% CAGR over 3y
Location
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Computed from 5 filingsDevelops marketing automation software for agencies, including custom scripts for platforms such as Google Ads and Google Sheets, data warehousing and analytics solutions, marketing chatbots,…
Serves B2B marketing agencies and in-house marketing teams managing PPC, paid media, e-commerce feeds and reporting workflows, especially teams using platforms such as Google Ads, Sheets, Looker and…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsDevelops and provides event management software for planning and operating events, including guest list management, RSVPs, contact databases, seating plans, digital passes, guest communications,…
Serves B2B event professionals, luxury brands, cultural festivals, media and hospitality organisations, and enterprise teams running guest-focused events worldwide.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 4 filingsProvides Salesforce consulting and implementation services for B2B organisations, including system configuration, process mapping, marketing automation, lead management and CRM integration, along…
Serves B2B organisations using or adopting Salesforce, including SaaS, media, agencies and telecommunications firms, plus public sector and non-profit teams, from small businesses to global…
Financial Health
WeakWeak · -81% CAGR over 3y
Location
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Computed from 3 filingsProvides a digital business card platform for individuals and organisations to share contact details via QR codes, NFC cards, links and email signatures. Includes tools for scanning business cards or…
Targets individual professionals, business teams and enterprises that rely on networking, events and lead capture, including sales, marketing and customer-facing teams needing centrally managed…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
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Computed from 5 filingsDevelops and provides cloud-based online booking and scheduling software for businesses and public sector organisations. Platform manages appointments, events and resources, processes payments,…
Sells to businesses and public sector organisations, especially local and central government teams, healthcare and education providers, and professional and personal service businesses needing…
Financial Health
WeakWeak · -37% CAGR over 4y
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Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
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Computed from 2 filingsDevelops and operates a software platform for building and running automated workflows and AI agents. Provides tools to design logic, create user interfaces, integrate third‑party services, and…
Serves founders, engineers, builders and service agencies seeking to create client-facing software, branded portals and internal automations, including fast-growing companies and teams using…
Financial Health
StableStable · Hiring · 75% CAGR over 1y
Location
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Provides payroll and back‑office software for recruitment agencies, umbrella companies and payroll bureaus. Platform supports worker onboarding, timesheets, pay‑and‑bill processing, client invoicing,…
Serves recruitment agencies, umbrella companies and payroll bureaus of varying sizes, targeting payroll and back-office teams that manage timesheets, worker payments and client billing.
Financial Health
N/AN/A
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Computed from 5 filingsDevelops accounts receivable automation software that helps businesses manage outstanding invoices, send automated payment reminders via email, SMS and calls, monitor debtor activity, forecast cash…
Serves B2B finance and accounts receivable teams at businesses worldwide, plus accountants and bookkeepers supporting clients with late-payment and receivables processes.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
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Computed from 3 filingsProvides marketing technology through the Mapp Marketing Cloud platform, offering customer data collection and analytics, marketing automation, segmentation, and tools to deliver personalised…
Targets marketing and ecommerce teams at consumer brands, especially retail and fashion businesses; also serves agency, technology and consultancy partners supporting customer engagement programmes.
Financial Health
DistressedDistressed · -90% CAGR over 2y
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Computed from 5 filingsOperates an online bulk SMS platform that enables businesses to send, receive and manage text messages. Provides tools for marketing and transactional messaging, including scheduling, throttling, URL…
Sells to SMEs, enterprise organisations, NHS bodies and government teams in the UK, especially marketing, customer service and operations teams communicating with customers, patients and service…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
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Computed from 5 filingsProvides digital marketing and media services including marketing automation, PPC management, search engine optimisation, lead generation and data mining, programmatic advertising, social media…
Serves businesses and brands needing external marketing support, including organisations running online campaigns, digital advertising, lead generation or location-based customer engagement.
Financial Health
HealthyHealthy · -8% CAGR over 4y
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Computed from 5 filingsProvides an online platform for creating, marketing and delivering online courses. Includes tools for course hosting, membership sites, community features, email marketing, sales funnels, webinars,…
Serves online course creators, coaches, educators and training businesses selling digital courses, memberships, communities, live classes or webinars, with a focus on users needing sales and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsDevelops AI-based contract lifecycle management software that centralizes contract documents, extracts and structures data, supports drafting and negotiation workflows, and provides search,…
Serves enterprise legal, legal operations, procurement, sales and finance teams, with sector focus on financial services, insurance, automotive, IT services, healthcare, pharma, telecom, and oil and…
Financial Health
StableStable · Hiring · 24% CAGR over 2y
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Computed from 3 filingsProvides cloud-based business communications software including VoIP phone systems, virtual numbers, call routing, power dialers and call recording, with AI transcription and analytics, plus…
Serves B2B organisations from very small firms to enterprises, especially staffing and recruiting agencies, sales teams, customer service teams and call centres needing to communicate with clients,…
Financial Health
StableStable · Hiring · 12% CAGR over 2y
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Computed from 3 filingsProvides cloud-based shipping software for e‑commerce businesses, enabling comparison of rates across multiple courier services, purchase and printing of shipping labels, shipment automation, tax and…
Serves eCommerce retailers, high-volume consumer brands, enterprise shippers, marketplace and platform developers, and crowdfunding creators, from small online stores to larger businesses.
Financial Health
StableStable · Hiring · 10% CAGR over 2y
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Computed from 2 filingsDevelops AI software that uses large action models to automate tasks across computer applications. Products include agents that control desktop software, automate Excel workflows, and generate mobile…
Serves businesses, product teams, knowledge workers and Excel-heavy operations teams seeking AI agents for software workflows, spreadsheet automation, no-code app creation and desktop task automation.
Financial Health
DistressedDistressed · 0% CAGR over 1y
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Computed from 5 filingsProvides B2B marketing consultancy and agency services for conference and exhibition organisers, including multi-channel campaigns, PPC/paid media management, marketing operations, marketing…
Serves B2B conference and exhibition organisers, targeting founders, owners, business leaders, marketing leaders and practitioners responsible for events, attendee registrations, sponsorship and…
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
Financial Health
StrongStrong
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising management, conversion rate optimisation, website design and development, content creation,…
Serves UK businesses and charities seeking outsourced growth marketing, with specific pages for architects, healthcare providers, and organisations needing SEO, PPC, CRO, website design, or lead…
Financial Health
StrongStrong · 0% CAGR over 2y
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Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
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Computed from 5 filingsDevelops custom web-based internal tools and software for businesses. Provides operations and technology consulting, diagnosing issues with existing systems, planning development roadmaps, and…
Serves businesses and public/third-sector organisations that rely on internal software, including fashion retailers, government agencies, charities and startups seeking long-term operations…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based resource management and scheduling software for teams and projects. The platform provides capacity planning, staff and equipment scheduling, leave management, timesheets,…
Serves B2B teams managing people, equipment and project capacity, including agencies, consultancies, construction, engineering and IT organisations, with buyers such as project, operations and…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
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Computed from 5 filingsDevelops and operates social media management software that enables users to plan, schedule, and publish posts across multiple platforms, analyze performance metrics, manage audience engagement,…
Serves B2B and B2C users managing social media, especially creators, small businesses, agencies, nonprofits, and higher education teams seeking tools for publishing, analytics, community management,…
Financial Health
HealthyHealthy · -18% CAGR over 4y
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Computed from 5 filingsDevelops and operates an online event management and ticketing platform that enables organisers to sell tickets, manage registrations and memberships, host virtual events, and use marketing tools,…
Serves event organisers and organisations running concerts, conferences, festivals, workshops, awards, online classes and membership programmes, from self-service creators to brands needing…
Financial Health
StableStable · -10% CAGR over 4y
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Computed from 5 filingsProvides a learning experience platform and corporate training services. Offers online and live courses, microlearning and workshops on topics such as data, AI, leadership and inclusion, plus…
Serves businesses, global brands and organisations seeking workforce, leadership, inclusion and digital skills development for employees, leaders and community-based skills initiatives.
Financial Health
StableStable · -11% CAGR over 4y
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Computed from 4 filingsProvides a software platform and logistics services for ecommerce brands, including order and inventory management, fulfillment through a network of warehouses, multi‑carrier delivery, freight…
Serves ecommerce brands and retailers running D2C and B2B sales, particularly growth-stage businesses scaling order volumes or expanding across Europe.
Financial Health
WeakWeak · 0% CAGR over 3y
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Develops an AI video creation platform that converts text, documents and presentations into narrated videos using AI avatars and synthetic voices. Provides tools for screen recording, translation,…
Sells to businesses running training, enablement and communications, including teams in healthcare, professional services, manufacturing, technology, education and retail, from small firms to large…
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N/AN/A
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Computed from 5 filingsDevelops a software platform for retailers to manage targeted reward and discount programmes. Provides tools to verify customer eligibility for groups such as students or key workers and deliver…
Sells to retail and ecommerce businesses, particularly marketing, loyalty and customer retention teams targeting shopper segments such as students, key workers and other verified groups.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
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Computed from 5 filingsProvides development of B2B and B2C eCommerce platforms, including marketplace and auction systems, HIPAA‑compliant portals, and payment processing tools. Also delivers ERP, CRM and EHR integrations,…
Serves businesses running complex ecommerce operations, including manufacturers, wholesalers, marketplaces, auction operators, healthcare providers, pharmacies, labs, and organisations needing…
Financial Health
WeakWeak · -10% CAGR over 4y
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Computed from 5 filingsDevelops software that integrates with card payment machines to identify customers, run card‑linked loyalty programmes, collect transaction feedback, and provide analytics and remarketing tools for…
Serves SMEs and enterprise merchants using card machines, plus payment providers including banks, payment acquirers, ISOs and card issuers.
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StrongStrong
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Computed from 5 filingsProvides software for e‑commerce brands to manage ambassador and influencer marketing programmes. The platform supports recruiting ambassadors, coordinating campaigns, tracking referrals and…
Sells to eCommerce brands and marketing teams that use ambassadors, influencers, affiliates, customers and fans to drive community-led sales, content, launches and social media engagement.
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StableStable · Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides software that enables brands to embed “where to buy” and purchase links in digital content such as websites, social media, video and email, connecting consumers to online retailers and store…
Serves B2B consumer brands and their marketing, ecommerce and media teams seeking to connect digital content to retail purchase paths across websites, social, video, display, email and search.
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StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides managed IT support services for small and medium-sized businesses, including technical support, cybersecurity services, cloud computing, Microsoft 365 and Azure management, IT consultancy…
Serves small and medium-sized businesses, particularly local London firms, seeking outsourced IT, cloud, cybersecurity and business communications support from a Microsoft-focused MSP.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 4 filingsProvides outsourced lead generation, digital marketing, and sales support services for businesses. Generates and qualifies customer leads, runs multi‑channel marketing campaigns, and offers call…
Serves B2B clients needing customer acquisition support, with a focus on ECO market installers across England, Wales and Scotland, plus businesses of varying sizes seeking qualified customer…
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 3y
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Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, video meetings, webinar hosting, contact centre platforms, and remote endpoint…
Targets businesses of all sizes, including automotive dealers, education providers, healthcare organisations, retailers and government bodies, plus IT teams and managed service providers.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
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Computed from 3 filingsProvides an online contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a search portal, Chrome extension, API access, data…
Serves B2B teams doing outbound prospecting, especially recruiters and sales reps at startups to Fortune 500 companies, plus businesses using APIs for contact data and enrichment.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 5 filingsProvides e-commerce order fulfilment and logistics services including warehousing, pick-and-pack, inventory management, domestic and international shipping, freight forwarding, returns handling, and…
Targets B2B e-commerce brands, online retailers and growing businesses of all sizes, from start-ups to large companies, plus marketing teams distributing POS materials to UK sales agents.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
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Computed from 3 filingsProvides advertising technology for mobile apps and games, including a demand-side platform for user acquisition and retargeting, OEM-based app discovery placements, and rewarded playtime…
Serves B2B mobile app and game publishers, app marketers, and brands seeking app growth, including teams focused on user acquisition, retargeting, engagement, and monetization.
Financial Health
HealthyHealthy · Hiring · 53% CAGR over 2y
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Key facts
About 9% of the trading cohort reports turnover above £5M (9 of 97 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Tag-management software appears alongside workflow automation in 71.1% of the cohort (69 companies), pointing to web forms, attribution and routing being handled in the same stack.
Content-management systems are detected across 52.6% of the cohort (51 companies), so adoption is not limited to custom application estates.
Traffic analytics tools appear on 47.4% of the cohort (46 companies), while anti-bot checks appear on 28.9% (28 companies).
SaaS is the largest overlapping sector tag at 43.3% (42 companies), followed by AI & Machine Learning and Startup at 13.4% (13 companies) each.
212 verified directors are associated with the London cohort, adding a contact layer for account mapping and stack analysis.
What else do Zapier users run?
Share of the 97 Zapier-running UK companies where each technology was also detected. As of June 2026.
Who runs Zapier in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£529.3K
Median UK turnover
9.3%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 147 companies, alongside financials and websites, in one Excel + CSV file.
How Zapier usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zapier is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Zapier elsewhere
Frequently asked questions
How many companies in London use Zapier?
How is Zapier usage detected?
What kinds of companies use Zapier in London?
What do Zapier users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 147 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.