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Companies Using Zapier in the UK: 291 Active Firms (2026)
UK companies running website-detected workflow automation tooling connect forms, applications and back-office processes across digital operations.
Buying usually sits with operations, marketing and revenue teams, rather than a central engineering group. Running this kind of automation tool signals a company with several cloud applications already in use, budget for paid workflow maintenance, and enough repeat demand for hand-offs to matter. Typical projects are departmental: routing web-form enquiries, syncing sales and service tasks, triggering customer communications, and reducing manual copy-and-paste between back-office systems. The closest fit is a business-to-business or software-enabled operator with measurable online demand, where integration work is owned by commercial operations, growth, customer success or finance staff rather than a bespoke engineering programme.
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Across the UK, 291 companies are actively trading with this website-detected automation stack. Their reported headcount totals 2,201 people, which points to a user base concentrated in small and mid-sized operating teams rather than large enterprise estates. The sector mix also leans toward digital operators: SaaS accounts for 33.3% of the cohort, marketing agencies and startups each account for 10%, and AI and machine-learning firms account for 9.3%. That mix fits a market where adoption is tied to lead capture, customer onboarding, campaign operations and internal process control.
Procurement tends to focus less on formal sector licensing and more on control over the workflows being automated. Customer enquiries, marketing permissions and service records may all move through the same automation layer, so buyers usually need clear ownership for access rights, audit trails, retention settings and failure handling. Smaller users can treat these tools as operations shortcuts; more mature users tend to bring security, legal and finance into approval because a broken automation can misroute personal information, delay customer responses or create inconsistent commercial records.
Adoption appears likely to be shaped by consolidation inside the cloud-application stack rather than by a separate automation land-grab. Many users look like small-team digital operators, so simple packaged connectors and templates may matter more than bespoke integration work. At the same time, buyers with more regulated customer journeys tend to prefer clearer governance around who can change workflows and how exceptions are logged. The category may therefore split between lightweight self-service use and more controlled operations tooling, with migration pressure coming from bundled automation features inside adjacent sales, marketing and service systems.
291
Active firms
2026
19
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
652
Verified contacts
Across this cohort
Key facts
About 6% of the trading cohort reports turnover above £5M (19 of 291 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (27 firms), so a sizeable share is in its first few filing cycles.
67.0% of the workflow-automation cohort also run tag-management tooling, pointing to marketing and analytics workflows as a common integration surface.
58.8% also run edge-security and content-delivery tooling, so web infrastructure ownership often sits near the same operating environment.
57.4% use a content-management system and 56.4% run web analytics, making form capture and reporting plausible automation triggers.
SaaS is the largest tagged sector at 33.3%, with marketing agencies and startups each at 10.0%.
19.2% are classed as weak and 6.9% as distressed, which may matter where automation spend depends on discretionary software budgets.
What else do Zapier users run?
Share of the 291 Zapier-running UK companies where each technology was also detected. As of June 2026.
Who runs Zapier in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£529.1k
Median UK turnover
6.5%
Above £5M turnover
27
Incorporated since 2022
652 verified decision-maker contacts
across these 291 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Zapier
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and operates an integration platform for ecommerce brands that connects systems such as Shopify, ERP, warehouse and returns platforms. Provides implementation and support to synchronise…
Serves fast-growing ecommerce brands, particularly fashion, apparel, beauty, lifestyle and consumer goods companies with operations teams managing high order volumes and complex tech stacks.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops field service management software for commercial service businesses. Platform includes job scheduling and tracking, CRM, quoting and invoicing, asset and stock management, mobile apps for…
Sells to B2B field service and trades companies, especially commercial service providers in generator installation, HVAC, electrical, plumbing and building maintenance with office teams and field…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
FERGUS SOFTWARE SYSTEMS (UK) LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud-based job management software for trades businesses, enabling quoting, job scheduling, team task assignment, job tracking, invoicing, payment processing and reporting, with mobile…
Sells to UK trades businesses and field service operators, including electricians, plumbers, builders, HVAC firms, roofers, cleaners, pest control companies and locksmiths managing jobs, teams and…
Financial Health
StableStable · Hiring · 18% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
TALKDESK U.K. LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
Location
JEFFREYAI LTD
Develops and operates a SaaS business automation platform using AI agents to manage sales pipelines, customer communications, and marketing workflows, with tools for email responses, SMS and WhatsApp…
Serves small and medium-sized businesses and agencies managing sales, marketing, recruitment, customer support and client communications, including agencies running sub-accounts for their own clients.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 5 filingsProvides a no-code data capture platform that converts paper forms into digital workflows. Offers tools to build forms, collect data via mobile and web apps, manage submissions, generate reports, and…
Serves businesses of all sizes, including small firms and teams in agriculture, arboriculture, electrical engineering, facilities management, fire safety, production, water compliance and business…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
JOBADDER EUROPE LIMITED
Financial sub-scores
Computed from 4 filingsDevelops cloud-based recruitment software including applicant tracking, CRM, recruitment marketing and analytics tools. Platform posts jobs to boards, manages candidate pipelines, matches candidates…
Serves UK recruitment and staffing agencies, plus in-house HR and talent acquisition teams across sectors, including recruiters responsible for candidate pipelines, client accounts and hiring…
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops software that integrates with card payment machines to identify customers, run card‑linked loyalty programmes, collect transaction feedback, and provide analytics and remarketing tools for…
Serves SMEs and enterprise merchants using card machines, plus payment providers including banks, payment acquirers, ISOs and card issuers.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 5 filingsProvides Equinox, a cloud-based intellectual property management system used by law firms and corporate IP teams to manage patents, trademarks and designs, including docketing, case and document…
Sells to IP professionals at law firms and corporate IP departments, including enterprise-scale law firms and businesses managing patent, trademark and design portfolios globally.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
10NINETY LTD
Financial sub-scores
Computed from 5 filingsProvides cloud-based software for estate and letting agents to manage property sales and rentals. Features include property marketing distribution to portals and social media, lettings management,…
Sells to estate agencies and letting agencies needing cloud software for sales, lettings management, property marketing, client portals and agency websites.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
Zkipster UK Limited
Financial sub-scores
Computed from 5 filingsDevelops and provides event management software for planning and operating events, including guest list management, RSVPs, contact databases, seating plans, digital passes, guest communications,…
Serves B2B event professionals, luxury brands, cultural festivals, media and hospitality organisations, and enterprise teams running guest-focused events worldwide.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDevelops software for self‑storage operators that manages online unit bookings, payment processing, facility operations, pricing, and reporting. Platform includes website building tools, automation,…
Serves B2B self-storage operators, from single-site facilities to multi-site groups, in markets including the UK, EU, US, Canada and Australia. Targets owners and teams responsible for bookings,…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 3y
Location
AGEMO AI LTD
Financial sub-scores
Computed from 2 filingsDevelops and operates a software platform for building and running automated workflows and AI agents. Provides tools to design logic, create user interfaces, integrate third‑party services, and…
Serves founders, engineers, builders and service agencies seeking to create client-facing software, branded portals and internal automations, including fast-growing companies and teams using…
Financial Health
StableStable · Hiring · 75% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based online booking and scheduling software for businesses and public sector organisations. Platform manages appointments, events and resources, processes payments,…
Sells to businesses and public sector organisations, especially local and central government teams, healthcare and education providers, and professional and personal service businesses needing…
Financial Health
WeakWeak · -37% CAGR over 4y
Location
Beacon Apps Ltd
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based CRM software for charities. The platform supports fundraising, donation management, events and ticketing, memberships, volunteer coordination, grantmaking, case…
Sells to charities and nonprofit organisations, including animal rescues, NHS charities, museums, hospices, Christian organisations and sports charities, serving teams managing fundraising,…
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based resource management and scheduling software for teams and projects. The platform provides capacity planning, staff and equipment scheduling, leave management, timesheets,…
Serves B2B teams managing people, equipment and project capacity, including agencies, consultancies, construction, engineering and IT organisations, with buyers such as project, operations and…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
Location
Willo Technologies Limited
Financial sub-scores
Computed from 5 filingsProvides cloud-based video interviewing and candidate screening software for recruitment. Platform enables employers to conduct asynchronous video interviews, verify candidate identity, manage…
Serves B2B employers with high-volume recruitment needs, including recruiters, hiring managers and business leaders in high-growth companies, staffing agencies, early careers teams, and technical or…
Financial Health
StableStable · Hiring · 60% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops customer relationship management (CRM) software for kitchen, bedroom, bathroom and home improvement companies. Platform manages enquiries, leads, sales pipelines and installations, with…
Serves B2B customers in the KBB and home improvement sectors, including showroom-based retailers and installation-led companies with sales, operations, project and after-care teams.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops workforce management software for shift‑based organisations, providing tools for employee scheduling, time and attendance tracking, mobile clock‑in, payroll data export, incident reporting,…
Serves shift-based organisations with hourly workforces, including live events venues, security firms, temporary staffing agencies and fire departments, targeting shift, operations, finance and HR…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
Drop In Pubs Ltd
Financial sub-scores
Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
Kevin Valeting Ltd
Financial sub-scores
Computed from 3 filingsProvides an online contact discovery and outreach platform offering email and phone lookup for professionals. Includes a searchable database, Chrome extension, data enrichment tools, API access,…
Serves B2B sales teams, recruiters, recruitment coordinators and growth teams, including users in Fortune 500 companies and startups seeking professional contact data for prospecting, hiring and…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
ELITE ADVANTAGE MANAGEMENT LIMITED
Financial sub-scores
Computed from 4 filingsProvides a contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a searchable database, Chrome extension, API access, data…
Serves B2B sales teams, recruiters, recruitment coordinators, and data/operations teams at startups, mid-market firms, and Fortune 500 companies.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
Firetext Communications Limited
Financial sub-scores
Computed from 5 filingsOperates an online bulk SMS platform that enables businesses to send, receive and manage text messages. Provides tools for marketing and transactional messaging, including scheduling, throttling, URL…
Sells to SMEs, enterprise organisations, NHS bodies and government teams in the UK, especially marketing, customer service and operations teams communicating with customers, patients and service…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
Financial Health
StrongStrong
Location
ACUTO AUTOMATION LTD
Financial sub-scores
Computed from 5 filingsDevelops marketing automation software for agencies, including custom scripts for platforms such as Google Ads and Google Sheets, data warehousing and analytics solutions, marketing chatbots,…
Serves B2B marketing agencies and in-house marketing teams managing PPC, paid media, e-commerce feeds and reporting workflows, especially teams using platforms such as Google Ads, Sheets, Looker and…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
Alphalogix Ltd
Financial sub-scores
Computed from 5 filingsProvides accounting and customer relationship management software solutions, including Sage 50, Sage 200, Sage Intacct, Infor CRM, and Act! CRM. Offers software implementation, integration, training,…
Serves UK SMEs and mid-market organisations, including finance, sales and operations teams using Sage or CRM systems, with sector focus including manufacturing, construction, trade counters,…
Financial Health
StrongStrong · -3% CAGR over 4y
Location
Sequel Agency Ltd
Financial sub-scores
Computed from 4 filingsProvides digital transformation and IT consultancy services, designing and developing custom software, SaaS platforms and automated workflows. Builds data dashboards and AI-enabled tools that…
Serves B2B organisations seeking digital transformation, including firms with outdated systems, manual workflows or new product ideas. Targets business teams needing bespoke software, automation, AI…
Financial Health
StrongStrong · Hiring · 21% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsProvides business telecommunications services including virtual phone numbers, VoIP hosted PBX systems, virtual landlines, call tracking tools, and business broadband. Offers integrations with CRM…
Serves UK SMEs, teams and individual professionals needing business phone lines, call tracking and CRM-connected telecoms, including sales, support and marketing users.
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
CREOVAI UK LIMITED
Financial sub-scores
Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
Deepfinity Ltd
Financial sub-scores
Computed from 5 filingsDevelops parcel and mailroom management software that logs inbound and outbound deliveries, scans and tracks parcels, records handoffs and proof of collection, routes items between sites, and…
Serves B2B and public-sector organisations with parcel-heavy operations, including offices, residential and student accommodation, universities, healthcare, government, warehouses, freight forwarders…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops resource scheduling and planning software used to manage staff, equipment, rooms, and other assets. The platform provides drag‑and‑drop scheduling, availability checks, utilisation tracking,…
Serves businesses and organisations needing to coordinate staff, assets, rooms, equipment, jobs and projects, with stated industry use cases in engineering, training, service, healthcare, education…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Intelligent Leads Ltd
Financial sub-scores
Computed from 4 filingsProvides outsourced lead generation, digital marketing, and sales support services for businesses. Generates and qualifies customer leads, runs multi‑channel marketing campaigns, and offers call…
Serves B2B clients needing customer acquisition support, with a focus on ECO market installers across England, Wales and Scotland, plus businesses of varying sizes seeking qualified customer…
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 3y
Location
ASP Events Ltd
Financial sub-scores
Computed from 5 filingsDesigns, builds, hosts, and supports websites for conferences, exhibitions, and other events. Provides event‑specific website features, templates, integrations, analytics dashboards, and optimisation…
Sells to event organisers of all sizes, primarily B2B teams running conferences, trade shows and exhibitions. Serves organisers in the UK and internationally, including digital, CRM and marketing…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides online accounting software and accountancy services for freelancers, contractors and small businesses, including bookkeeping tools, tax and self‑assessment filing, payroll support, financial…
Serves freelancers, contractors, sole traders, limited company directors and small businesses, including e-commerce businesses, across the UK.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides cloud software for renewable energy installers, including solar, heat pump, battery and EV charger companies. Platform offers CRM, quoting, job management, compliance documentation,…
Sells to UK B2B clean-tech installers, particularly solar, heat pump, battery storage and EV charger installation firms looking to manage growing project volumes, field teams and compliance…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
Guidebook Limited
Financial sub-scores
Computed from 5 filingsProvides event management software that enables organisations to create mobile event apps, manage registration and check-in, design and print badges, build event websites, and deliver attendee…
Sells to event planners and teams at universities, associations, enterprises and non-profits, including Fortune 500 organisations, running conferences, internal events, orientations and year-round…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Zapiet Ltd
Financial sub-scores
Computed from 4 filingsProvides software apps for Shopify merchants enabling store pickup, local delivery, delivery rate calculation, product options, and fulfilment management, helping retailers manage delivery logistics…
Serves Shopify merchants worldwide, from local pop-ups and retail stores to enterprise brands, plus agencies and last-mile delivery partners in the Shopify ecosystem.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, video meetings, webinar hosting, contact centre platforms, and remote endpoint…
Targets businesses of all sizes, including automotive dealers, education providers, healthcare organisations, retailers and government bodies, plus IT teams and managed service providers.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
Allsop Consulting Ltd.
Financial sub-scores
Computed from 5 filingsDevelops business software for distributors, including order management, master data management, and customer margin management systems. Software captures and processes orders from emails, PDFs and…
Serves B2B distribution companies, particularly food and beverage wholesalers and distributors, targeting operations, finance and commercial teams handling high-volume customer orders, pricing,…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
Impact Box Co-Operative Limited
Financial sub-scores
Computed from 3 filingsDevelops and implements software and data systems for charities and social enterprises, including impact monitoring and case management tools. Provides system design, customisation and integration,…
Serves charities and social enterprises in the social sector, including organisations delivering youth, health, education and community programmes that need affordable software and impact data…
Financial Health
StableStable · 0% CAGR over 2y
Location
LAWRENCE EDUCATIONAL PSYCHOLOGY LIMITED
Financial sub-scores
Computed from 3 filingsProvides an online contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a search portal, Chrome extension, API access, data…
Serves B2B teams doing outbound prospecting, especially recruiters and sales reps at startups to Fortune 500 companies, plus businesses using APIs for contact data and enrichment.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsDevelops online auction software used by auctioneers to run timed and live webcast auctions on their own websites. Provides browser‑based real‑time bidding tools, bidder and registrant management,…
Serves B2B auctioneers worldwide, including fine art, antiques, real estate, industrial and commercial auction houses, plus software developers building bespoke bidding applications for SMB to…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
FLUTTERWAVE UK LIMITED
Financial sub-scores
Computed from 3 filingsProvides online payment processing platform enabling businesses to accept payments in multiple currencies, generate invoices and payment links, integrate checkout with e‑commerce sites, and manage…
Serves enterprises, startups, SMEs, online merchants, creators and solo sellers across emerging markets, plus consumers sending money, shopping, buying tickets and paying tuition, with emphasis on…
Financial Health
StableStable · Hiring · 54% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides a cloud-based procurement platform for small and medium-sized organisations. The software supports supplier sourcing, e‑tendering, contract management, supplier risk…
Serves small and mid-sized businesses, targeting procurement teams, finance leaders and CFOs that need tighter control over suppliers, contracts, spend, compliance risk and ESG requirements during…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsDevelops field sales management software used by brands and agencies. Provides a CRM platform for route planning, lead prospecting, customer visit tracking, order placement, data capture, and…
Serves B2B field sales teams and managers at FMCG and consumer brands, as well as sales agencies managing reps, retail prospecting, wholesale orders and territory activity.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops bespoke business software applications for supply chain organisations. Designs and implements systems that connect teams, automate manual processes, integrate with existing platforms, and…
Serves B2B supply chain businesses, targeting operations, IT and digital transformation leaders who need bespoke applications to improve workflows, team coordination and operational oversight.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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How Zapier usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zapier is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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