Form builders Used by UK field services: Market Share (2026)
Form builder usage is detected across 8,416 UK field services companies, with Contact Form 7 accounting for 65.3% of detected systems.
Among 244,986 trading UK field services companies, 8,416 have a detectable form builder. Contact Form 7 accounts for 65.3% of detected use, with 5,492 companies, ahead of Gravity Forms at 22.6% and 1,906 companies.
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The pattern is consistent by company size. Contact Form 7 leads among Under 10 employees at 66.2%, among 10–50 employees at 63.7%, and among Over 50 employees at 57.7%.
A smaller group of systems fills out the market: WPForms has 5.3% with 443 companies, Ninja Forms has 4.2% with 353, and Jotform has 2.8% with 235. Across 15 detected systems, 7 further systems cover 53 companies.
8,418
field services with detected Form builders
Of 246,287 UK field services
3.4%
Detection rate
2026
15
Systems detected
In this category
65.3%
Leader share
Contact Form 7
UK field services Form builders market share
Share of the 8,418 UK field services with a detectable system. As of June 2026.
Form builders compared
| System | UK field services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Contact Form 7 | 5,496 | 65.3% | 6 | 12.1% | Six-person median, 65.3% share |
| Gravity Forms | 1,905 | 22.6% | 7 | 9.3% | Seven-person median, 22.6% share |
| WPForms | 442 | 5.3% | 6 | 15.4% | Six-person median, 5.3% share |
| Ninja Forms | 351 | 4.2% | 6 | 12.8% | Six-person median, 4.2% share |
| Jotform | 236 | 2.8% | 6 | 7.6% | Six-person median, 2.8% share |
| 123FormBuilder | 95 | 1.1% | 7 | 13.7% | Seven-person median, 1.1% share |
| Cognito Forms | 61 | 0.7% | 6 | 6.6% | Six-person median, 0.7% share |
| Caldera Forms | 33 | 0.4% | — | — | View these companies in Firmbase → |
| Google Forms | 30 | 0.4% | — | — | View these companies in Firmbase → |
| FormSubmit | 11 | 0.1% | — | — | View these companies in Firmbase → |
| Formstack | 9 | 0.1% | — | — | View these companies in Firmbase → |
| Smartsheet | 8 | 0.1% | — | — | View these companies in Firmbase → |
| Paperform | 6 | 0.1% | — | — | View these companies in Firmbase → |
| Basin | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Powerful Form | 3 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
Under 10 employees
66.2% of band
Smaller field services companies make up 5,774 detected users in this category. Contact Form 7 leads the band with 66.2% share.
10–50 employees
63.8% of band
Mid-sized field services firms account for 2,396 detected users. Contact Form 7 remains ahead with 63.7% share, while Gravity Forms is the main alternative by overall market share.
Over 50 employees
57.9% of band
Larger field services employers form a much smaller detected cohort, with 246 companies. Contact Form 7 still leads, though its share is lower at 57.7%.
How Form builders usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
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Frequently asked questions
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