Analytics Used by UK field services: Market Share (2026)

Updated June 2026

Detected Analytics market share across 12,241 of 244,983 trading UK field services companies, led by Google Analytics at 91.3%.

Among 244,983 trading UK field services companies, 12,241 have at least one detectable Analytics system. Google Analytics accounts for 11,175 of those companies, or 91.3%, with Site Kit at 1,250 companies (10.2%), Microsoft Clarity at 668 (5.5%) and MonsterInsights at 586 (4.8%).

Scale does not change the pattern much. Google Analytics has the largest share in each employee band: 91.5% among 8,454 companies under 10 employees, 91.1% among 3,437 companies with 10–50 employees, and 88.0% among 350 companies over 50 employees.

The long tail is wide but thin. There are 59 systems detected in total; after Statcounter at 168 companies (1.4%), PixelYourSite at 132 (1.1%), TWIPLA at 111 (0.9%) and AdvertiserReports at 88 (0.7%), another 51 systems cover 418 companies between them.

12,241

field services with detected Analytics

Of 244,983 UK field services

Detection rate

2026

Systems detected

In this category

91.3%

Leader share

Google Analytics

UK field services Analytics market share

Other (51 systems)

Share of the 12,241 UK field services with a detectable system. As of June 2026.

Analytics compared

System	UK field services	Share	Median headcount	London share	Typical profile
Google Analytics	11,175	91.3%	6	10.9%	Median 6-person field-service firms
Site Kit	1,250	10.2%	6	9%	Median 6-person field-service firms
Microsoft Clarity	668	5.5%	7	13.3%	Median 7-person London-tilting firms
MonsterInsights	586	4.8%	7	12.6%	Median 7-person field-service firms
Statcounter	168	1.4%	6	9.5%	Median 6-person field-service firms
PixelYourSite	132	1.1%	7	7.6%	Median 7-person field-service firms
TWIPLA	111	0.9%	7	8.1%	Median 7-person field-service firms
AdvertiserReports	88	0.7%	7	9.1%	Median 7-person field-service firms
PagePulse	79	0.6%	6	13.9%	Median 6-person London-tilting firms
Plausible	77	0.6%	6	6.5%	Median 6-person field-service firms
CallRail	75	0.6%	7	13.3%	Median 7-person London-tilting firms
ExactMetrics	73	0.6%	5	4.1%	Median 5-person field-service firms
Metricool	55	0.4%	7	9.1%	Median 7-person field-service firms
CallTrackingMetrics	53	0.4%	9	13.2%	Median 9-person field-service firms
Fathom Analytics	40	0.3%	—	—	View these companies in Firmbase →
Leadfeeder	38	0.3%	—	—	View these companies in Firmbase →
Quantcast	38	0.3%	—	—	View these companies in Firmbase →
Lead Forensics	34	0.3%	—	—	View these companies in Firmbase →
Burst	34	0.3%	—	—	View these companies in Firmbase →
Gauges	33	0.3%	—	—	View these companies in Firmbase →
Crazy Egg	30	0.2%	—	—	View these companies in Firmbase →
Smartlook	22	0.2%	—	—	View these companies in Firmbase →
Mouseflow	21	0.2%	—	—	View these companies in Firmbase →
SiteWit	21	0.2%	—	—	View these companies in Firmbase →
Mediahawk	19	0.2%	—	—	View these companies in Firmbase →
Contentsquare	19	0.2%	—	—	View these companies in Firmbase →
Leadinfo	19	0.2%	—	—	View these companies in Firmbase →
Snitcher	19	0.2%	—	—	View these companies in Firmbase →
Lucky Orange	17	0.1%	—	—	View these companies in Firmbase →
Experian	15	0.1%	—	—	View these companies in Firmbase →
ZoomInfo	14	0.1%	—	—	View these companies in Firmbase →
Snowplow Analytics	12	0.1%	—	—	View these companies in Firmbase →
IPTrack.io	12	0.1%	—	—	View these companies in Firmbase →
Matomo Analytics	11	0.1%	—	—	View these companies in Firmbase →
ResponseTap	11	0.1%	—	—	View these companies in Firmbase →
Clicky	11	0.1%	—	—	View these companies in Firmbase →
CANDDi	11	0.1%	—	—	View these companies in Firmbase →
Piwik PRO	10	0.1%	—	—	View these companies in Firmbase →
WebSuccess	10	0.1%	—	—	View these companies in Firmbase →
Whoisvisiting	9	0.1%	—	—	View these companies in Firmbase →
PostHog	8	0.1%	—	—	View these companies in Firmbase →
Pendo	7	0.1%	—	—	View these companies in Firmbase →
Heap	6	0%	—	—	View these companies in Firmbase →
Comscore	6	0%	—	—	View these companies in Firmbase →
Lotame	6	0%	—	—	View these companies in Firmbase →
FullStory	5	0%	—	—	View these companies in Firmbase →
Microsoft Power BI	5	0%	—	—	View these companies in Firmbase →
Albacross	5	0%	—	—	View these companies in Firmbase →
Mux	5	0%	—	—	View these companies in Firmbase →
Tableau	3	0%	—	—	View these companies in Firmbase →
Dynatrace	3	0%	—	—	View these companies in Firmbase →
GatorLeads	3	0%	—	—	View these companies in Firmbase →
Azure Monitor	2	0%	—	—	View these companies in Firmbase →
Amplitude	2	0%	—	—	View these companies in Firmbase →
Visitor Queue	2	0%	—	—	View these companies in Firmbase →
Zipkin	2	0%	—	—	View these companies in Firmbase →
Adobe Analytics	2	0%	—	—	View these companies in Firmbase →
Pingdom	1	0%	—	—	View these companies in Firmbase →
Quotemedia	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Google Analytics

91.5% of band

This is the largest detected band, with 8,454 UK field services companies. Google Analytics has the largest share at 91.5%, while other systems mostly sit around secondary measurement needs.

10–50 employees

Google Analytics

91.1% of band

This band contains 3,437 companies and looks close to the smaller-company pattern. Google Analytics accounts for 91.1%, with Site Kit, Microsoft Clarity and MonsterInsights forming the main named alternatives overall.

Over 50 employees

Google Analytics

88% of band

Only 350 detected companies sit above 50 employees. Google Analytics still has the largest share at 88.0%, but the lower share leaves more room for additional analytics systems.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK field services by Analytics

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B: Market Share (2026)Analytics Used by UK B2C: Market Share (2026)CMS Used by UK field services: Market Share (2026)SEO Used by UK field services: Market Share (2026)field services in the UK

Frequently asked questions

What is the most-used Analytics among UK field services companies?

Google Analytics is the most-detected Analytics among UK field services companies, with 91.3% share (11,175 of 12,241 companies with a detectable system), ahead of Site Kit (10.2%) and Microsoft Clarity (5.5%).

How many UK field services companies have a detectable Analytics?

12,241 of 244,983 actively-trading UK field services companies (5%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system measures how UK field services companies’ websites and digital enquiries are found and used. It typically tracks traffic sources, page behaviour, campaign performance and enquiry paths, giving smaller operators and larger service groups a view of which channels are producing demand.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK field services companies, Google Analytics or Site Kit?

Google Analytics: 11,175 detected companies versus 1,250 for Site Kit, of the 12,241 UK field services companies with a detectable Analytics.

What is the best Analytics for UK field services companies?

This page reports observed usage rather than a recommendation. Google Analytics has the largest share in every employee band: 91.5% across 8,454 companies under 10 employees, 91.1% across 3,437 companies with 10–50 employees, and 88.0% across 350 companies over 50 employees. Across all 12,241 companies with a detectable Analytics system, Google Analytics appears at 11,175 companies (91.3%), followed by Site Kit at 1,250 (10.2%), Microsoft Clarity at 668 (5.5%) and MonsterInsights at 586 (4.8%).

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