Analytics Used by UK Field Services Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 9,700 UK field services companies, with Google Analytics taking 86.4% of companies where a system is identifiable.

Among 248,331 trading UK field services companies, 9,700 have a detectable Analytics system. Google Analytics accounts for 86.4% of detected companies (8,385), leaving a much smaller second tier led by Microsoft Clarity at 6.9% (672) and MonsterInsights at 6.1% (590).

Usage is concentrated across all size bands. Google Analytics accounts for 87.4% of detected Analytics use among companies with Under 10 employees, 84.3% among those with 10–50 employees, and 83.7% among those with Over 50 employees.

The long tail is fragmented: 34 systems are detected in total, including 26 further systems covering 289 companies. Statcounter reaches 1.7% (168), TWIPLA 1.1% (110), AdvertiserReports 0.9% (88), while PagePulse and Plausible each sit at 0.8% (79).

9,700

field services with detected Analytics

Of 248,331 UK field services

3.9%

Detection rate

2026

Systems detected

In this category

86.4%

Leader share

Google Analytics

UK Field Services Analytics market share

Other (26 systems)

Share of the 9,700 UK Field Services with a detectable system. As of June 2026.

Analytics compared

System	UK Field Services	Share	Median headcount	London share	Typical profile
Google Analytics	8,385	86.4%	6	11.1%	Small operators, broad default
Microsoft Clarity	672	6.9%	7	13.4%	Small operators, behaviour analytics
MonsterInsights	590	6.1%	7	12.2%	Small firms, site-plugin analytics
Statcounter	168	1.7%	6	9.5%	Small operators, lightweight tracking
TWIPLA	110	1.1%	7	8.2%	Small firms, privacy-aware tracking
AdvertiserReports	88	0.9%	7	9.1%	Small operators, advertising attribution
PagePulse	79	0.8%	6	13.9%	Small firms, London-skewed usage
Plausible	79	0.8%	6	6.3%	Small operators, privacy-focused analytics
CallRail	77	0.8%	7	13%	Small operators, call attribution
ExactMetrics	73	0.8%	6	4.1%	Small firms, plugin-based tracking
CallTrackingMetrics	53	0.5%	9	13.2%	Larger small firms, call attribution
Fathom Analytics	39	0.4%	—	—	Buy these companies as a spreadsheet →
Burst	34	0.4%	—	—	Buy these companies as a spreadsheet →
Gauges	34	0.4%	—	—	Buy these companies as a spreadsheet →
Crazy Egg	31	0.3%	—	—	Buy these companies as a spreadsheet →
Smartlook	22	0.2%	—	—	Buy these companies as a spreadsheet →
SiteWit	21	0.2%	—	—	Buy these companies as a spreadsheet →
Mouseflow	20	0.2%	—	—	Buy these companies as a spreadsheet →
Mediahawk	20	0.2%	—	—	Buy these companies as a spreadsheet →
Contentsquare	18	0.2%	—	—	Buy these companies as a spreadsheet →
Lucky Orange	18	0.2%	—	—	Buy these companies as a spreadsheet →
Clicky	12	0.1%	—	—	Buy these companies as a spreadsheet →
Matomo Analytics	11	0.1%	—	—	Buy these companies as a spreadsheet →
WebSuccess	10	0.1%	—	—	Buy these companies as a spreadsheet →
Piwik PRO	10	0.1%	—	—	Buy these companies as a spreadsheet →
PostHog	8	0.1%	—	—	Buy these companies as a spreadsheet →
Pendo	7	0.1%	—	—	Buy these companies as a spreadsheet →
Heap	6	0.1%	—	—	Buy these companies as a spreadsheet →
FullStory	5	0.1%	—	—	Buy these companies as a spreadsheet →
Microsoft Power BI	5	0.1%	—	—	Buy these companies as a spreadsheet →
Branch	5	0.1%	—	—	Buy these companies as a spreadsheet →
Tableau	3	0%	—	—	Buy these companies as a spreadsheet →
Amplitude	2	0%	—	—	Buy these companies as a spreadsheet →
Adobe Analytics	2	0%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Field Services with under 10 employees, Google Analytics leads at 87.4% of the 6,754 with a detectable system; among UK Field Services with 10–50 employees, Google Analytics leads at 84.3% of the 2,689 with a detectable system; and among UK Field Services with over 50 employees, Google Analytics leads at 83.7% of the 257 with a detectable system.

Under 10 employees

Google Analytics

87.4% of band

Under 10 employees is the largest detected band, with 6,754 companies and Google Analytics accounting for 87.4%. The remaining share is split across lighter analytics, call-tracking and site-measurement tools.

10–50 employees

Google Analytics

84.3% of band

10–50 employees contains 2,689 detected companies, with Google Analytics at 84.3%. Microsoft Clarity and MonsterInsights appear more often here than most tail systems, but no alternative comes close to the main default.

Over 50 employees

Google Analytics

83.7% of band

Over 50 employees is a smaller detected cohort at 257 companies, and Google Analytics still accounts for 83.7%. Larger field services operators appear to add specialist measurement tools around the core analytics layer rather than replace it.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Field Services by Analytics

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Frequently asked questions

What is the most-used Analytics among UK field services companies?

Google Analytics is the most-detected Analytics among UK field services companies, with 86.4% share (8,385 of 9,700 companies with a detectable system), ahead of Microsoft Clarity (6.9%) and MonsterInsights (6.1%).

How many UK field services companies have a detectable Analytics?

9,700 of 248,331 actively-trading UK field services companies (3.9%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system measures how UK field services companies’ websites are found and used, including traffic sources, visits, pages viewed and conversion activity. For field services operators, the job is usually practical: understand which search, advertising and referral routes produce enquiries, bookings or calls.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK field services companies, Google Analytics or Microsoft Clarity?

Google Analytics: 8,385 detected companies versus 672 for Microsoft Clarity, of the 9,700 UK field services companies with a detectable Analytics.

What is the best Analytics for UK field services companies?

This page publishes observed usage, not recommendations, so there is no single “best” Analytics system implied. Google Analytics has the largest detected share overall at 86.4% (8,385), and also accounts for 87.4% in Under 10 employees, 84.3% in 10–50 employees, and 83.7% in Over 50 employees; Microsoft Clarity follows at 6.9% (672) and MonsterInsights at 6.1% (590).

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