Marketing Agency Companies Using Craft CMS in the UK: 101 Active Firms (2026)
Marketing agencies using a detected content management system build, optimise and manage digital campaigns through CMS-backed websites across the UK.
Among marketing agencies, Craft CMS usually sits behind owned-channel work: service pages, campaign landing pages, case-study libraries, content hubs and client-facing proof of delivery. Its use tends to point to agencies with in-house web production, content strategy and analytics capability, rather than firms focused only on media buying or offline creative. Buying centres are usually commercial directors, client-services leads and technical teams, with engagements shaped around retained campaign support, site improvement programmes and bespoke content operations for business clients.
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In the UK, 101 active marketing agencies are detected running Craft CMS, making it a small CMS choice inside a sector where website platforms are often standardised around lower-friction builds. Within the wider marketing-agency CMS mix, it ranks fifth, at 2.1% of 4,809 detected agency sites. Reported headcount totals 1,353, so the adoption footprint is materially an agency-studio footprint rather than a corporate-services one. The regional skew is pronounced: London accounts for 33.7% of these users, followed by the South East and South West at 14.9% each, the East of England at 6.9% and the North West at 5.9%.
Campaign work delivered through a CMS sits across several UK rulebooks, even though agencies are not licensed as a sector. The ICO regulates data protection and PECR, which matter for email capture, consent records, audience segmentation and retargeting workflows. Ofcom has a role where misuse of public electronic communications networks is involved, while the CMA and trading standards handle unfair-trading enforcement. The ASA applies the CAP Code to advertisers, agencies and media, so CMS-backed claims, landing pages and promotional content need review disciplines beyond design and search performance. The DMA code adds a trade-body layer for direct marketing where membership applies.
Adoption appears likely to remain selective among marketing agencies. The system tends to suit teams that want tighter editorial control, custom content models and developer-led site management, which narrows the pool to agencies with web production depth and clients willing to fund tailored builds. Pressure may come from template-led platforms at the simpler end of the market and from enterprise procurement requirements at the other. For agencies already using it, the path is likely to be less about wholesale migration and more about tightening governance, consent handling, measurement workflows and maintainability.
Adoption by company size
Adoption of Craft CMS rises with company size across the trading UK marketing agency companies in this cohort. 0.1% of the 54,246 companies with under 10 employees run Craft CMS (61 detected). 2% of the 1,903 companies with 10–50 employees run Craft CMS (38 detected). 0.7% of the 146 companies with over 50 employees run Craft CMS (1 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
101
Active firms
2026
2.1%
Of detected CMS share
UK marketing agency
7
Median headcount
Filed accounts
206
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (3 of 101 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
The CMS has a 2.1% detected share among 4,809 marketing agencies with a detectable CMS, behind four other systems by share.
London accounts for 33.7% (34) of these CMS-running marketing agencies, with the South East and South West each at 14.9% (15).
Co-detected stack signals point to search and measurement work: 51.5% (52) also run SEO tooling, 47.5% (48) run tag-management tooling and 40.6% (41) run analytics tooling.
Delivery and security tooling appears alongside the CMS in 46.5% (47) of the cohort, while 19.8% (20) also show page-cache tooling.
Campaign activity sits across ICO and PECR duties for direct marketing, ASA CAP Code rules for advertising, and CMA or trading standards enforcement for unfair-trading claims.
CMS market share among UK Marketing Agency
Share of the 4,809 UK Marketing Agency with a detectable system. As of June 2026.
What else do Craft CMS-running Marketing Agency run?
Share of the 101 Craft CMS-running UK companies where each technology was also detected. As of June 2026.
Where Craft CMS Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£480.7K
Median UK turnover
3%
Above £5M turnover
4
Incorporated since 2022
206 verified decision-maker contacts
across these 101 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using Craft CMS
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital marketing, web design and web development services. Specialises in Craft CMS website and e‑commerce development, hosting and maintenance, and delivers SEO, paid media, content…
Serves B2B organisations and in-house marketing teams, particularly those using or adopting Craft CMS, across sectors such as sport, biotech, energy, live events and professional services.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital agency services including website design and development, ecommerce builds, Craft CMS development, and API integrations. Delivers digital marketing such as SEO, PPC, social media,…
Serves B2B clients, especially values-led consumer brands and multi-location businesses in travel, hospitality and sustainability, seeking a digital agency partner.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides web design and development services including branding, website builds using Craft CMS, Shopify e‑commerce development, and search engine optimisation. Works with businesses to design, build…
Serves businesses of any size and sector, including ecommerce retailers, consultancies, talent groups and personal brands seeking an agency partner for their digital presence.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing and web design services, including website development, UX design, brand strategy, search engine optimisation, paid search advertising, social media management, and lead…
Serves businesses and organisations that rely on their websites for lead generation, sales and customer service, including ecommerce brands, healthcare firms, charities and other organisations…
Financial Health
DistressedDistressed · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and web development services including website design, Shopify store development, search engine optimisation, paid media advertising, email marketing automation, and social…
Sells to B2B and B2C brands seeking digital marketing, website and eCommerce support, including Shopify retailers and organisations in automotive, food, events and consumer retail sectors.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides growth marketing services for startups and enterprises, including digital advertising strategy, media buying, creative production, conversion optimisation, and influencer marketing. Manages…
Serves founders, marketing leaders and investors at high-growth B2C startups, enterprises, B2B startups and scale-ups, including app, fintech, gaming and consumer brands globally.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 3 filingsDesigns and develops websites and web applications for businesses. Services include front‑end and backend development, e‑commerce and CMS builds, SEO and PPC marketing, web hosting and maintenance,…
Serves small and mid-sized businesses in Essex, London and wider UK seeking a long-term web agency for websites, e-commerce, hosting and digital marketing support.
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsProvides branding and design services including creative strategy, brand positioning, naming, visual and verbal identity, packaging design, and campaign creative. Develops digital experiences,…
Serves scale-ups and established global businesses, mainly brand and marketing teams across consumer goods, drinks, retail, property/construction tech, home improvement and fitness sectors.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides digital research, strategy, design and development services. Designs and builds websites, digital products and platforms, including membership systems, CRM integrations and web applications,…
Serves B2B and nonprofit organisations, including charities, visitor attractions and growth-focused companies with revenue, membership, donation, ticketing or operational needs.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including strategy and analysis, website design and development, e‑commerce builds, digital campaigns, and content publishing. Works with organisations to plan,…
Sells to businesses seeking digital marketing, web and publishing support, including marketing teams and brands. Serves clients across sectors shown in case studies such as recruitment, publishing,…
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 4 filingsProvides digital marketing consultancy and agency services including content marketing, digital advertising campaign management, search engine optimisation, and website optimisation. Supports sales…
Serves B2B and B2C companies, primarily ambitious sales and business development teams and small in-house marketing teams seeking outsourced or additional marketing capacity.
Financial Health
StableStable · Hiring · 22% CAGR over 3y
Location
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Computed from 5 filingsDesigns and develops low‑carbon websites and web applications for businesses. Services include bespoke website development, API integrations, digital sustainability consulting, SEO, email and social…
Serves ambitious B2B organisations and growth-focused brands prioritising sustainability and performance, including industrial, energy, PropTech/SaaS and infrastructure-sector clients.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides web design and digital marketing services including website development, branding, search engine optimisation (SEO), and paid media management. Creates and manages online advertising…
Serves B2B clients of all sizes, including SMEs and larger companies across sectors such as healthcare, retail, home improvement and professional services seeking web, branding and digital marketing…
Financial Health
StableStable · -6% CAGR over 3y
Location
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Computed from 3 filingsProvides digital marketing services focused on search marketing, including search engine optimisation, technical SEO, keyword research, content marketing, pay‑per‑click advertising management, paid…
Serves businesses and consumer brands that rely on online visibility and e-commerce sales, including retailers and hair and beauty companies, in the UK and US markets.
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides brand strategy, visual identity design, website design and development, and digital marketing services. Works with businesses on branding projects, website creation, and integrated marketing…
Serves B2B organisations and brand/marketing leaders in finance, manufacturing, property, place-making and professional services, including large enterprises, transport operators and property…
Financial Health
WeakWeak · -30% CAGR over 4y
Location
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Computed from 5 filingsProvides performance marketing services including paid search and paid social advertising, ecommerce ad management, performance creative, and conversion rate optimisation. Also delivers landing page…
Serves B2B and consumer-facing businesses, particularly marketing teams at ecommerce, digital, marketplace and growth-focused brands that need a strategic performance marketing partner.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides search‑focused content marketing services including SEO strategy, onsite optimisation, digital PR, social media campaigns, and data insights, creating and distributing online content to…
Serves marketing and growth teams at consumer brands and B2B companies, including retail, fashion, beauty, travel, pharmacy, car rental, eSIM, payments and trade sectors across the UK, US and EU.
Financial Health
DistressedDistressed · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides digital and creative marketing services including advertising campaign development, brand design, media planning and buying, search engine optimisation, and paid digital advertising…
Serves B2B brands and organisations in travel and tourism, home and interiors, and the silver market, including attractions, holiday companies, wineries, manufacturers and consumer-facing brands.
Financial Health
DistressedDistressed · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides digital agency services including website design and development, digital marketing, branding and creative design, technology strategy, managed hosting, and ongoing website support for…
Serves businesses and organisations across aerospace, engineering, finance, legal, membership bodies, retail/eCommerce, science and health, training and recruitment, and venues/experiences.
Financial Health
DistressedDistressed · -36% CAGR over 4y
Location
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Computed from 3 filingsProvides social media and digital marketing services, including content creation, campaign strategy, social media management, design, animation, and marketing collateral. Works with B2B organisations…
Serves B2B organisations in energy, enforcement, legal services, IT, scientific research and commercial property, targeting businesses that need external marketing support for brand presence,…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 4 filingsProvides public relations and marketing services including digital marketing, video production, graphic design, web development, SEO, influencer marketing, crisis communications, email campaigns, and…
Serves B2B companies and brands seeking support with audience engagement, product or service launches, geographic or sector expansion, investor-facing opportunities, public announcements, and brand…
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsDesigns and develops bespoke websites and mobile applications for organisations. Provides user experience design, SEO, digital marketing, e‑commerce development and API integration, and builds…
Serves businesses, charities and public-sector organisations in Northern Ireland across varied sectors, including teams needing websites, mobile apps, ecommerce and digital marketing support.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development services, specialising in UI/UX design, design systems and accessible websites built with Craft CMS. Also offers branding and visual identity design, and website…
Serves B2B organisations, startups, universities and technology/product teams seeking specialist web and brand agency support, including clients using Craft CMS or needing UX-focused digital products.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides Shopify ecommerce services including website development, UX design, search engine optimisation, conversion rate optimisation, site migrations, and landing page creation, helping brands…
Serves design-led ecommerce and DTC retail brands using Shopify, particularly teams responsible for online store performance, UX and growth. Targets brands seeking agency support for commercially…
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy and development, graphic and digital design, UX/UI and website development, copywriting and illustration, and produces 2D/3D animation, corporate video and advertising films…
Serves businesses, public-sector bodies and media organisations, from small local firms to global organisations, including broadcasters and technology companies.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides branding, marketing, and digital design services. Develops brand identities, corporate visual systems, websites, and digital content, and delivers marketing campaigns and creative…
Serves B2B organisations and charities, particularly marketing and leadership teams in sectors such as luxury marine, aerospace, space, travel, architecture, accountancy, property and cyber security.
Financial Health
StableStable · Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsProvides website development, digital design and branding services, digital marketing, and technology strategy. Develops and supports custom web platforms and applications, and offers managed hosting…
Serves B2B organisations across aerospace and aviation, engineering and manufacturing, finance, legal and professional services, membership bodies, retail and eCommerce, science and health, training,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides B2B marketing and creative agency services, including brand strategy, campaign development, storytelling, thought leadership, advertising, and internal communications. Works with companies…
Serves ambitious B2B companies, including marketing and executive teams at technology, software, banking, payments and professional services firms, particularly organisations undergoing brand, growth…
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Computed from 5 filingsProvides creative agency services including brand strategy, graphic design, web design and development, and digital marketing campaigns. Works with businesses to create brand identities, advertising…
Serves B2B clients, particularly businesses seeking support with branding, design, web design, creative campaigns and digital experiences, with the site emphasising north east Scotland.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Provides graphic design and creative agency services including brand naming and identity development, brand guidelines, advertising and marketing collateral, digital strategy, website design and…
Serves small and large businesses needing brand, communications and digital support, including corporate marketing teams and organisations with CRM-enabled websites.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides brand strategy, creative and communications services for life sciences, pharmaceutical and healthcare companies, including brand positioning, digital marketing, film and animation…
Serves B2B clients in life sciences, pharmaceuticals, biotech and healthcare, including internal marketing teams and stakeholders in regulated, science-led markets.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 5y
Location
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Computed from 5 filingsProvides e‑commerce development and consultancy services, including Magento/Adobe Commerce and Shopify implementation, website design and UX, systems integration, hosting, technical support, and…
Serves B2B, B2C and D2C businesses, including retailers and brands that sell online and need ecommerce platforms, support, hosting, digital marketing, UX and integration services.
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, design and digital development services, including website and mobile app development, e‑commerce builds, UX design, content planning, SEO/SEM and analytics. Also offers marketing,…
Serves B2B and public-sector clients across varied sectors, including NHS trusts and healthcare bodies, finance brokers, environmental organisations, security firms, consumer brands and product-led…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDesigns digital products, services and brand identities for charities, public sector bodies and research organisations. Provides user research, service design, website design and development, and…
Serves charities, foundations, NHS and health organisations, universities, professional bodies and other purpose-led organisations working on health, education, social impact and inclusion.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides digital agency services including website design and development, ecommerce builds, SEO, PPC and social media marketing, content and influencer campaigns, digital branding, motion graphics,…
Serves B2B marketing and digital teams at purpose-led brands, including travel, hospitality, ecommerce and sustainability-focused organisations that prioritise values, relationships and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development services, including website planning, UX and visual design, and build using Craft CMS and Shopify. Creates bespoke brand websites, e‑commerce sites and campaign…
Serves businesses and consumer brands seeking brand-led online presence, including ecommerce brands using Shopify and organisations commissioning campaign microsites or Craft CMS websites.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides creative agency services including brand strategy and design, web design and development, and digital creative campaigns. Works with businesses to develop branding, websites, and digital…
Serves B2B clients across sectors, especially marketing and leadership teams seeking support with brand, web, design, digital creative and campaign work.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development services, building custom websites and digital platforms with UX design, content and system integrations. Also delivers digital marketing and SEO strategies to…
Serves B2B and public-sector organisations, especially arts, culture, tourism, travel and attraction brands, targeting marketing and digital teams that need customer-facing websites and online…
Financial Health
StableStable · -1% CAGR over 6y
Location
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Computed from 5 filingsProvides creative marketing and branding services including brand development, campaign creation, design, digital content, and marketing communications for businesses and public sector organisations…
Serves businesses and public-sector organisations, including local government, NHS bodies, property and estate agencies, professional services firms, consumer brands and technology companies.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops Shopify Plus e‑commerce websites for retail brands. Services include UX and UI design, bespoke store development, platform migrations, internationalisation, CRM and API…
Serves ambitious, premium, high-growth consumer ecommerce brands using or moving to Shopify Plus, including fashion, sports retail, beauty and lifestyle retailers with in-house ecommerce leaders…
Financial Health
StableStable · Hiring · 11% CAGR over 5y
Location
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Computed from 5 filingsProvides digital agency services, including design and development of websites and digital platforms, and delivery of online marketing and interactive projects for clients. Showcases client work,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides website design and development services, including user research and planning, bespoke design, responsive website builds, search engine optimisation and digital marketing promotion, along…
Serves businesses seeking digital presence support, including professional services firms such as law practices, with content indicating relevance to financial services and automotive sectors.
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
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Computed from 5 filingsProvides advertising and creative agency services including brand strategy, campaign development, and digital experiences, using design and technology to create marketing content and brand…
Serves businesses and brand owners seeking an advertising agency partner, primarily marketing and leadership teams commissioning brand, creative and digital innovation work.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations, reputation management and communications services. Develops PR strategy, media relations, digital and social campaigns, copywriting and content, direct marketing…
Targets B2B organisations and consumer-facing businesses, working with marketing, sales and senior leadership teams that need to reach customers, stakeholders, media and online audiences.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsProvides creative and marketing services for business‑to‑business brands, including brand development, campaign concepts, design, and production of marketing assets and content for digital, product,…
Serves B2B clients, including startups, in-house teams within global brands, and top-tier businesses worldwide. Targets brand, marketing and product marketing leaders at companies such as major tech…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and branding services including digital and integrated campaigns, point-of-sale and packaging design, website production, and development of digital place marketing platforms,…
Serves businesses and organisations needing marketing, brand, website production, POS, packaging and place-marketing support, including teams using data, technology and creative services.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for ecommerce brands, including ad creative production, paid social advertising, Google Ads management, TikTok marketing, email and SMS lifecycle campaigns, and…
Serves marketing leaders at ecommerce and direct-to-consumer consumer brands, including food and drink, fashion, fitness, lifestyle and retail businesses.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsProvides digital experience design services for healthcare and pharmaceutical organisations, including user research, UX strategy, digital product design, and design systems. Develops patient,…
Serves healthcare, pharmaceutical, medical device and health insurance organisations, including teams responsible for patient, healthcare professional and consumer digital experiences.
Financial Health
HealthyHealthy · -11% CAGR over 3y
Location
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Computed from 5 filingsProvides content marketing and creative production services for brands, including content and social media strategy, brand and social content creation, film, animation, audio and photography, plus…
Serves B2B marketing and brand teams at established brands, including financial services, technology, hospitality and consumer electronics companies seeking content and social media support.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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How Craft CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Craft CMS is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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