Marketing Agency Companies Using MonsterInsights in the UK: 143 Active Firms (2026)
Marketing agencies running a website analytics plugin plan, measure and optimise digital campaigns in the UK’s online-led ad market.
For marketing agencies, a site-level analytics plugin usually sits between new-business activity and client work. It signals an agency that treats its own website as a measurable acquisition channel, has someone responsible for tagging, dashboards and conversion evidence, and can justify recurring tooling spend rather than relying on campaign exports alone. The fit is clearest among search, content, conversion and performance-reporting shops selling to business clients, where short discovery calls, retainers and audit-led engagements depend on credible traffic and enquiry attribution.
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UK adoption remains a relatively small slice of marketing-agency analytics usage: 143 active agencies are running this plugin, and it ranks fourth among detected analytics systems in the sector, with 4.7% penetration across 3,016 agencies. Reported employment is compact rather than agency-network scale, with 709 staff across the cohort. The registered-office pattern is weighted towards London at 27.3%, followed by the South East at 18.2%, East of England at 13.3%, West Midlands at 8.4% and North West at 6.3%.
Marketing agencies do not operate under a single sector licence, but analytics adoption puts them close to several rulebooks. The ICO is the main reference point for data protection and PECR where cookies, tracking pixels, email capture and direct marketing are involved. Campaign claims and landing-page journeys can also bring in the CMA, trading standards and the ASA under the CAP Code, while Ofcom has a role where public electronic communications networks are misused. Agencies running measurement tools therefore need consent, retention and client-reporting processes that match the channel, not just the technology.
Adoption appears tied less to experimentation than to the discipline of proving marketing work to clients. Smaller agencies tend to keep familiar website stacks where plugins, forms and reporting tools can be managed by the same people who build campaign pages. That favours continued use among owner-managed and specialist shops, but also leaves room for migration where clients ask for clearer consent handling, cleaner attribution or server-side measurement. Consolidation is more likely to come through bundled analytics, search and site-management workflows than through agencies treating analytics plugins as a standalone procurement category.
Adoption by company size
Adoption of MonsterInsights rises with company size across the trading UK marketing agency companies in this cohort. 0.2% of the 54,246 companies with under 10 employees run MonsterInsights (100 detected). 2.2% of the 1,903 companies with 10–50 employees run MonsterInsights (42 detected). 2.1% of the 146 companies with over 50 employees run MonsterInsights (3 detected). That is a 1.9% gap between the over 50 employees and under 10 employees bands.
143
Active firms
2026
4.7%
Of detected Analytics share
UK marketing agency
6
Median headcount
Filed accounts
304
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (6 of 143 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Among 3,016 marketing agencies with a detectable analytics system, this plugin appears in 4.7%; larger systems in the same category show 86.0%, 11.2% and 8.1%.
The stack pattern is consistent: 100.0% of the cohort runs the same content-management platform, 55.2% also run SEO tooling and 51.0% show bot-checking or form-protection tooling.
London accounts for 27.3% of the cohort, followed by the South East at 18.2% and the East of England at 13.3%.
Campaign measurement and direct marketing sit within the ICO’s data-protection and PECR remit, with Ofcom, the CMA, trading standards and the ASA also shaping communications, unfair-trading and CAP Code boundaries.
UK ad spend reached £42.6 billion in 2024, up 10.4%; online formats grew 13.2%, and search reached £16.9 billion.
Analytics market share among UK Marketing Agency
Share of the 3,016 UK Marketing Agency with a detectable system. As of June 2026.
What else do MonsterInsights-running Marketing Agency run?
Share of the 143 MonsterInsights-running UK companies where each technology was also detected. As of June 2026.
Where MonsterInsights Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£456.8K
Median UK turnover
4.2%
Above £5M turnover
8
Incorporated since 2022
304 verified decision-maker contacts
across these 143 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using MonsterInsights
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a performance marketing and affiliate network connecting advertisers with online publishers to acquire customers. Manages lead generation campaigns, media buying, and tracking, providing…
Serves B2C advertisers, affiliate publishers and marketing agencies seeking performance-based customer acquisition partnerships, with publisher access across the UK and global markets.
Financial Health
WeakWeak · Hiring · 11% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides affiliate marketing and partnership management services for brands, including affiliate programme setup and management, influencer marketing, and brand partnership campaigns to drive online…
Serves startups, SMEs and enterprise brands, particularly marketing and ecommerce teams seeking affiliate, influencer and brand partnership support. Also works with influencers and publishers…
Financial Health
StableStable · -8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides social media marketing and management services including account setup, content creation, campaign management, paid social and search advertising, analytics and performance reporting, and…
Serves B2B customers including small businesses, companies and brands of varying sizes that need support reaching and engaging their audiences through digital channels.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides website design and development using open-source CMS, along with website hosting, analytics, and search engine optimisation. Also offers branding, logo design, copywriting, content strategy,…
Serves businesses of all sizes, especially brand-led companies and category leaders seeking to grow demand and leads through their websites, content and digital marketing.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides B2B marketing services including strategy development, campaign planning, media activation, and data‑driven marketing programmes. Uses analytics and marketing technology to plan and execute…
Serves marketing teams at global B2B organisations, including technology, SaaS, ecommerce and financial services companies, typically enterprise or growth brands.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides ecommerce consultancy and digital marketing services including PPC and paid social advertising, search engine optimisation, email and affiliate marketing, Shopify ecommerce website builds,…
Serves small, medium and large eCommerce businesses and retail brands seeking support with online sales growth, digital marketing, site builds and international expansion.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides marketing data analytics and consultancy services, including customer segmentation, marketing attribution, single customer view development, and real-time personalisation. Helps…
Serves marketing, CRM and customer insight teams at consumer-facing businesses and charities, including travel, retail, hospitality, financial services and leisure brands with sizable customer…
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services including website design and development, Shopify builds, search engine optimisation, social media management, paid media campaigns, branding, video production,…
Sells to UK businesses and organisations, especially eCommerce and online retail brands, plus clients in automotive, technology, healthcare, construction and public-sector initiatives.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides B2B lead generation and marketing services including telemarketing, email campaigns, LinkedIn and social media outreach, search engine optimisation, paid advertising, and web design to…
Targets B2B businesses that need to grow sales pipelines, reach decision-makers and create new customer opportunities, typically marketing or sales-led organisations looking for external campaign…
Financial Health
WeakWeak · -12% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides public relations and digital marketing services for science, engineering and technology companies, including media relations, content marketing, SEO, social media, PPC advertising, branding,…
Serves B2B science, technology, engineering and manufacturing companies, from small businesses to global enterprises, including automation, cleantech, construction, electronics, energy, industrial IT…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides digital marketing and creative services for luxury travel and lifestyle brands, including brand storytelling, social media management, paid media campaigns, search engine optimisation,…
Serves B2B clients in the luxury travel and lifestyle sectors, especially brand owners and marketing teams responsible for premium hospitality, resort and lifestyle brands.
Financial Health
StrongStrong · Hiring · 119% CAGR over 3y
Location
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Computed from 4 filingsProvides web development and web/app design services including WordPress and e‑commerce sites, UI/UX design, hosting and security. Also delivers digital marketing such as SEO, PPC advertising, social…
Serves UK and international businesses seeking digital growth, with sector focus on hospitality, manufacturing, credit unions, finance, healthcare, marine and consumer-facing organisations.
Financial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing services including management of Meta and Google paid advertising campaigns for e‑commerce and lead generation, social media content creation and distribution, and support…
Sells to businesses seeking outsourced digital marketing support, especially e-commerce brands and companies needing lead generation. Targets marketing decision-makers wanting paid ads, social…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides eCommerce website development and support, specialising in Shopify Plus, Adobe Commerce and other commerce platforms. Also delivers digital marketing, advertising, content production, social…
Serves ecommerce businesses, from global retailers and established brands to fast-scaling innovators using platforms such as Shopify Plus, Adobe Commerce, Salesforce Commerce Cloud, BigCommerce and…
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides B2B marketing and communications services including brand positioning, messaging development, public relations, content marketing, campaign strategy, analyst and media relations, sales…
Targets growth-focused B2B innovators and market disruptors, especially technology, SaaS, cybersecurity, fintech and telecoms brands, with buyers including CEOs, CMOs and sales/marketing leaders.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 3y
Location
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Computed from 3 filingsProvides marketing and PR services including social media management, website design, email marketing, SEO and Google Ads, content and copywriting, branding and graphic design, and marketing…
Serves ambitious B2B and B2C businesses, particularly entrepreneurs, CEOs, and sales and marketing directors responsible for growth, lead generation, brand profile, and customer communications.
Financial Health
WeakWeak · -13% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing and creative agency services including brand identity and design, website development, digital marketing campaigns across search and social media, and copywriting and content…
Serves businesses needing marketing communications support, from start-ups and local companies to large global corporations, including sectors such as energy and construction.
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and consultancy services for pharmacies, including branding, logo design, website development, search engine optimisation, social media advertising, and campaign marketing…
Serves B2B customers in the community pharmacy sector, including independent pharmacy owners and teams running travel clinic, weight management, flu jab, EPS, aesthetics and dispensing services.
Financial Health
StableStable · -27% CAGR over 5y
Location
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Computed from 5 filingsProvides direct marketing services including mailing list brokerage and management, customer data processing and hygiene, email campaign broadcasting, reporting and analysis, and GDPR/data protection…
Serves B2B clients using direct marketing, including home shopping retailers, catalogue mailers, consumer brands, agencies and data buyers managing customer files, mailing lists and GDPR-related data…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and digital communications services for fashion, beauty and lifestyle brands. Services include media relations, influencer marketing, social media management, events,…
Serves local and global consumer brands in fashion, accessories, jewellery, watches, lifestyle, beauty, education and technology, particularly those targeting the UK and German markets.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing services for recruitment and staffing agencies, including outsourced marketing department support, campaign execution, personal branding, and consultancy. Also delivers content,…
Serves B2B recruitment and staffing agencies, including agency owners, leaders and in-house marketing teams seeking specialist recruitment-sector marketing support.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides graphic design, branding and digital design services. Designs and builds websites and e‑commerce platforms, and delivers social media consultancy, paid social advertising, PR writing and…
Serves B2B organisations across multiple sectors, including leisure operators, education initiatives and financial services firms, with buyers such as marketing leaders and business owners launching…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B and B2C marketing data and data management services, including data verification, cleansing and enhancement, customer acquisition lists, campaign planning and delivery, analytics, market…
Serves marketing, CRM and data teams at businesses and charities, including retailers and B2B organisations, that need consumer or business data for acquisition, retention, campaigns, research and…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and digital media services including website design and development, search engine optimisation, social media management, brand strategy, video production, paid advertising, and 3D…
Serves businesses needing outsourced marketing support, including companies seeking websites, SEO, social media, e-commerce and branding. Explicitly targets schools through its educational marketing…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, web design and development, and digital marketing services. Offers campaign strategy, content creation, copywriting, graphic design, animation, video production, social media…
Targets B2B marketing decision-makers at SMBs, start-ups and global organisations, including brands involved in attractions, trade shows and events, seeking external creative and marketing agency…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides B2B lead generation and sales support services including telemarketing, multi‑channel outreach, qualified appointment setting, inside sales support, lead management, data cleansing, market…
Targets B2B business leaders, sales and marketing teams seeking support with pipeline growth, lead management, appointment setting and customer outreach, primarily in organisations with defined…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing strategy, brand identity development, graphic design, website design and build with hosting, digital marketing, social media management, animation, video editing, and production of…
Serves B2B and B2C organisations across sectors including events, pharmacy, renewables, property, aviation, media distribution, merchandising, transport and consultancy, plus local authorities.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 4 filingsProvides marketing services including brand strategy, creative development, media planning and buying, digital marketing, social media management, and event management, producing campaigns, content,…
Serves B2B brands seeking outsourced marketing support, including healthcare, medical device, eye care, dental and lifestyle clients, as well as growth-focused businesses needing a ready-made…
Financial Health
StrongStrong · Hiring · 52% CAGR over 3y
Location
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Computed from 3 filingsProvides branding and logo design, website design and development, and graphic design services. Offers digital marketing including social media management, PPC advertising, SEO, content creation,…
Serves local businesses in Kent and the South East, from new ventures needing a brand presence to established SMEs with outdated websites or inconsistent marketing across online and offline channels.
Financial Health
WeakWeak · -29% CAGR over 2y
Location
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Computed from 5 filingsProvides branding and logo design, website design and development, and graphic design services. Builds e‑commerce websites and bespoke booking systems, and delivers digital marketing including SEO,…
Serves B2B customers including start-ups, ambitious founders, independent and lifestyle brands, charities and larger organisations across the UK.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides website design and development services, including responsive websites, hosting, maintenance and WooCommerce builds. Also offers graphic design, branding, print materials, social media…
Serves small and medium-sized businesses, start-ups, established companies, non-profit organisations, charities and community groups needing website, design and marketing support.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsPlans and manages advertising campaigns for schools and colleges, including outdoor, transport, retail and digital media. Services include media buying, campaign planning, advert design and placement…
Serves schools, colleges and universities across the UK, including education-sector marketing and admissions teams with budgets of varying sizes seeking to reach local parents, prospective pupils and…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing and public relations consultancy. Services include strategic PR, content creation, brand communications, marketing planning, and campaign support to help businesses communicate…
Serves B2B brands and businesses in the UK, targeting marketing and communications teams that need external PR, content, brand communications, or virtual marketing support.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations, marketing and design services including media relations, social media management, crisis communications, branding, motion graphics, SEO, copywriting and internal…
Serves owner-managed businesses, growing SMEs and established brands, especially companies with small or no in-house marketing teams needing external communications support.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides video production and digital marketing services including promotional and event filming, animation, video strategy and streaming. Also offers website design and development, SEO, PPC…
Serves B2B brands and organisations in health and fitness, hospitality, IT, law, manufacturing, medical, food and beverage, ecommerce, education and finance, plus freelance filmmakers and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsProvides branding, design and digital agency services, including brand strategy and identity, graphic design, packaging design, website and e‑commerce development, photography, illustration, and…
Serves B2B clients: startups and established businesses of all sizes, particularly purpose-led consumer, food, retail and eCommerce brands seeking agency support for brand growth and customer…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides channel marketing and partner engagement services for technology vendors, including partner programme strategy, messaging, content creation, campaigns, and enablement aimed at improving…
Serves B2B vendors with indirect sales channels, especially technology and channel-led firms, targeting partner marketing, channel sales and enablement teams managing partner ecosystems.
Financial Health
WeakWeak · -2% CAGR over 3y
Location
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Computed from 3 filingsProvides advertising, branding and digital marketing services, including campaign strategy, social media content, experiential events and brand development. Works on promotional campaigns and brand…
Serves B2B and consumer-facing brands, including entertainment and family media companies, property developers, healthcare providers, insurers and financial services firms, typically marketing teams…
Financial Health
StableStable
Location
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Provides public relations and communications services including media relations, digital marketing, content creation, corporate communications, public affairs, and campaign strategy for technology,…
Serves B2B and consumer brands, corporates and organisations in technology, energy, built environment, financial services, fintech, health and healthtech, including clients needing UK or…
Location
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Computed from 4 filingsProvides media buying and advertising services, planning and purchasing advertising space and airtime across print, broadcast, digital and direct marketing channels, and coordinating media schedules,…
Serves B2B clients, in-house marketers and client-appointed agencies commissioning media buying across print, broadcast, direct and digital advertising channels.
Financial Health
StrongStrong · Hiring · 122% CAGR over 3y
Location
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Computed from 2 filingsProvides creative advertising and brand development services, including design and motion graphics, UX/UI design, research and strategy, videography and photography, copywriting, web development, and…
Serves marketing and leadership teams at B2B and public-sector organisations, including financial services, government/cybersecurity bodies, energy companies and other global organisations.
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Computed from 4 filingsProvides advertising and branding services, including brand strategy, digital marketing campaigns, social media content, and experiential events. Develops and launches marketing campaigns and brand…
Serves B2B brand and marketing teams across entertainment, property, healthcare, insurance, technology and consumer products, including major media franchises, developers and corporate service…
Financial Health
StrongStrong · Growing, Hiring · 105% CAGR over 3y
Location
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Computed from 4 filingsProvides B2B public relations and communications services, including press releases, media relations, crisis communication, social media management, digital marketing, SEO, and content creation. Also…
Serves B2B organisations and marketing teams across packaging and print, logistics, pharmaceuticals, professional services, property and construction, including growing businesses and event…
Financial Health
HealthyHealthy · -79% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing and branding services including marketing strategy development, brand identity creation, graphic design, and digital design. Produces marketing assets, campaigns, websites, social…
Serves B2B clients needing marketing, branding and design support, including corporate marketing teams, campaign managers and business stakeholders across sectors such as telecoms and technology.
Financial Health
StableStable · Hiring · 23% CAGR over 5y
Location
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Computed from 3 filingsProvides public relations and communications services for enterprise technology companies, including media relations, analyst relations, social media strategy, content creation, and global…
Serves B2B enterprise technology brands, targeting marketing, PR and corporate communications teams in sectors including cybersecurity, data management, storage, networking, communications, big data,…
Financial Health
DistressedDistressed · -3% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing services for hospitality, leisure and retail businesses, including campaign development, creative design, artwork, digital marketing, website design and management, copywriting,…
Serves hospitality, leisure and retail businesses, including pub and restaurant groups, accommodation providers and independent venues, with buyers such as owners, marketing leads and strategic…
Financial Health
StableStable · Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsProvides promotional marketing services for brands, including on-pack promotions, experiential campaigns, shopper marketing, digital campaigns, public relations and social media activation, designing…
Serves B2B brand owners and marketing teams, particularly in Northern Ireland, targeting consumers through promotional, shopper, experiential, PR, social media and digital campaigns.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProduces B2B trade publications and provides marketing services including print and digital publishing, video production, online advertising, sponsored content, social media campaigns, digital…
Serves B2B clients including trade federations, Chambers of Commerce, housing organisations, and building and construction businesses targeting trade and business audiences.
Financial Health
DistressedDistressed · -68% CAGR over 4y
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Computed from 5 filingsProvides creative advertising and branding services including brand strategy, design, digital marketing and campaign development. Offers on‑demand creative support and marketing for sectors such as…
Serves businesses seeking strategy, branding and advertising support, including in-house marketing teams and project-based buyers, with a stated focus on real estate developers and private residence…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 2 filingsProvides website design and development, including WordPress and Shopify site setup. Offers graphic and logo design, search engine optimisation, online marketing consulting, website maintenance, CMS…
Serves small and brick-and-mortar businesses that want to add or improve an online presence, including companies using WordPress, Shopify or CMS-based websites for sales, service enquiries and lead…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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How MonsterInsights usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
MonsterInsights is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK marketing agency companies use MonsterInsights?
What share of UK marketing agency companies run MonsterInsights?
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