Marketing Agency Companies Using Smush in the UK: 79 Active Firms (2026)
Marketing agencies using image optimisation tools compress and resize public-website media, reflecting UK demand for faster digital campaign sites.
For marketing agencies, image-compression plugins sit close to production workflow rather than media buying. They help teams publish campaign pages, case studies and visual content without handing every change to developers, so adoption tends to signal a retained website-management offer and some concern for page-speed metrics. The typical buyer profile is not a pure creative studio, but an agency with content, search, paid media or web-delivery capability serving business clients. Use of this tooling also points to a direct-channel posture: the agency expects its own site, and often its clients’ sites, to support measurable acquisition rather than act only as a brochure.
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The UK adoption cohort comprises 79 trading marketing agencies running this image-optimisation plugin. Reported employment covers 512 people, with headcount present for 62 of 62 reporting businesses (100%). Among website plugins used by marketing agencies, the tool ranks fifth at 13.9% against a category base of 567. London accounts for 32.9% of the cohort, followed by the North West at 13.9%, the East of England at 12.7%, the South East at 8.9% and the West Midlands at 7.6%, giving the pattern a clear London skew but not a purely capital-based one.
Marketing agencies are not licensed as a single sector, but campaign delivery sits inside several UK rulebooks. The ICO regulates data protection and PECR for direct marketing, while Ofcom, the CMA and trading standards have roles around communications misuse and unfair trading. The ASA enforces the CAP Code, which applies to advertisers, agencies and media, and the DMA code adds a trade-body standard for direct-marketing members. Image compression itself is usually a low-regulatory-risk layer, but it sits beside consent, analytics and lead-capture tooling, where governance choices are more visible.
Adoption appears likely to follow website-maintenance habits rather than a separate procurement cycle. Agencies with recurring campaign, search and content retainers tend to keep this kind of tooling in place because page speed affects delivery quality and client reporting conversations. Smaller studios may continue to rely on default theme settings or developer judgement, especially where technical ownership is informal. Bundling across hosting, security, performance and content-management tools may also reduce standalone decision-making, leaving the category tied to broader website-stack consolidation rather than agency expansion alone.
Adoption by company size
Adoption of Smush rises with company size across the trading UK marketing agency companies in this cohort. 0.1% of the 54,246 companies with under 10 employees run Smush (54 detected). 1.4% of the 1,903 companies with 10–50 employees run Smush (26 detected). 0.7% of the 146 companies with over 50 employees run Smush (1 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
79
Active firms
2026
13.9%
Of detected WordPress plugins share
UK marketing agency
6
Median headcount
Filed accounts
149
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (4 of 79 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Among marketing agencies with a detectable plugin system, the image-optimisation plugin used by this cohort accounts for 13.9% (79) of a 567-company denominator, placing it behind four other detected plugin families.
100.0% (79) of the cohort runs the same content-management platform; 67.1% (53) also runs analytics tooling and 49.4% (39) also runs tag-management tooling.
London accounts for 32.9% (26) of the cohort by registered region, followed by the North West at 13.9% (11) and the East of England at 12.7% (10).
UK ad spend reached £42.6 billion in 2024, up 10.4%, with online formats growing 13.2% and £4 in every £5 of budgets spent online.
Direct marketing work falls under the ICO and PECR, while the ASA enforces the CAP Code and the CMA and trading standards cover unfair-trading rules.
WordPress plugins market share among UK Marketing Agency
Share of the 567 UK Marketing Agency with a detectable system. As of June 2026.
What else do Smush-running Marketing Agency run?
Share of the 79 Smush-running UK companies where each technology was also detected. As of June 2026.
Where Smush Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£497.8K
Median UK turnover
5.1%
Above £5M turnover
1
Incorporated since 2022
149 verified decision-maker contacts
across these 79 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using Smush
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides search engine optimisation (SEO), website design and development, and digital marketing services. Also offers paid search and social advertising, content creation, branding, WordPress…
Serves businesses seeking stronger online visibility, particularly SMEs and larger global companies. Targets business owners and teams needing websites or SEO, with referrals often coming from…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides performance marketing services for e‑commerce brands, including paid media management across social and search platforms, advertising creative production, and data analytics such as…
Serves B2B clients: global ecommerce brands and retailers, particularly growth-focused marketing teams using paid media channels such as Meta, Google and TikTok.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
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Provides marketing services for B2B SaaS companies, including marketing strategy development, outsourced marketing team support, content and SEO, paid media, email and social campaigns, and design…
Serves B2B SaaS and software companies, including recruitment software, fintech software, marketplaces and other subscription-based technology businesses seeking outsourced marketing support.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and creative services including branding, graphic design, social media marketing, pay‑per‑click advertising, lead generation, email marketing and data analytics, along with…
Serves B2B organisations, charities and community groups across varied industries, including local organisations and global brands with in-house teams needing external marketing expertise.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides digital marketing services for the iGaming sector, including search engine optimisation, PPC and paid media management, web design and development, branding and graphic design, copywriting,…
Sells to iGaming businesses, including casino and bingo operators, affiliates, suppliers and live dealer providers. Also serves brands seeking sports sponsorship and fan engagement, with examples…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides website design and development services including WordPress development and e‑commerce website creation. Also offers digital marketing services such as search engine optimisation, social…
Sells to businesses seeking digital services, especially brands and companies needing website development, e-commerce solutions, WordPress development, SEO, social media marketing and graphic design.
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides digital marketing and e‑commerce growth consultancy services, including search engine optimisation, pay‑per‑click advertising, paid media management, UX and conversion rate optimisation,…
Serves eCommerce businesses, online retailers and consumer brands, mainly marketing and growth teams; also targets investors or portfolio managers assessing digital businesses.
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing services for B2B companies including website design, graphic design, search engine optimisation, paid search advertising, social media and content marketing. Also supports HubSpot…
Serves B2B companies seeking sales and marketing growth, including firms in construction, insurance, SaaS software, cyber security, IT services and cloud technology.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital advertising services including pay‑per‑click campaign management across Google Ads, Bing, Facebook, Instagram and other platforms. Offers remarketing, display and social media…
Serves B2B and non-profit organisations seeking digital advertising, with stated focus on finance, real estate, recruitment, ecommerce, charities and non-profits.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing services including website design and development, search engine optimisation (SEO), Google Ads/PPC management, content marketing, website audits and maintenance, and…
Serves startups and established UK businesses, especially in Cirencester, Swindon and the Cotswolds, seeking outsourced digital marketing support, specialist SEO/PPC/web expertise, or training for…
Financial Health
WeakWeak · -6% CAGR over 5y
Location
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Computed from 5 filingsProvides branding, design and digital agency services, including brand strategy and identity, graphic design, packaging design, website and e‑commerce development, photography, illustration, and…
Serves B2B clients: startups and established businesses of all sizes, particularly purpose-led consumer, food, retail and eCommerce brands seeking agency support for brand growth and customer…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides advertising and marketing services including brand strategy, media planning and buying, creative campaign development, content production, and digital technology integration for public and…
Serves marketing decision-makers in private sector brands and public sector organisations, including education providers focused on student recruitment.
Financial Health
StableStable · -78% CAGR over 2y
Location
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Computed from 5 filingsProvides web design and development services alongside digital marketing, SEO, and content marketing. Also develops mobile applications and bespoke software, and offers branding, website hosting,…
Serves businesses seeking web, app, branding and digital marketing support, including clients in hospitality, healthcare, e-commerce, real estate, professional services, manufacturing and FMCG.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing communications services including brand strategy, market research and insights, public relations, digital marketing, creative campaign development, and content production for…
Serves public, private and third-sector organisations, including blue-chip companies, market leaders, challenger brands and start-ups across sectors such as property, construction, healthcare, sport,…
Financial Health
WeakWeak · 0% CAGR over 5y
Location
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Computed from 3 filingsProvides branding, marketing and placemaking services for property and real estate developments. Services include brand strategy, design, websites, digital marketing, content creation, stakeholder…
Serves B2B and public-sector clients in property and real estate, including developers, landlords, asset managers, regeneration bodies and destination owners seeking to attract occupiers, residents,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides video production and digital marketing services including promotional and event filming, animation, video strategy and streaming. Also offers website design and development, SEO, PPC…
Serves B2B brands and organisations in health and fitness, hospitality, IT, law, manufacturing, medical, food and beverage, ecommerce, education and finance, plus freelance filmmakers and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 4 filingsProvides e-commerce marketplace consulting and marketing services for consumer brands, including Amazon strategy, Seller and Vendor Central management, advertising (PPC and DSP), listing…
Serves consumer product brands, enterprises and ambitious start-ups selling through Amazon, TikTok Shop and Walmart, including beauty, pet, home, fashion, food, toys, supplements and fitness…
Financial Health
StableStable · -8% CAGR over 3y
Location
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Computed from 3 filingsProvides digital marketing and web services including website design and development, SEO, pay‑per‑click advertising, social media management, and email marketing. Also develops business software and…
Sells to businesses seeking marketing, web, software and media support, especially in e-commerce, trades, property, holiday parks, hospitality and professional services. Targets organisations wanting…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides web design and development, UX/UI and information architecture, branding and logo design, and digital marketing services. Also offers PPC and SEO campaigns, website hosting and maintenance,…
Serves B2B clients including large global organisations, SMEs and ambitious start-ups across varied industries, targeting business owners and marketing teams with brand, website and marketing needs.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid search and social media advertising, content marketing, and website design. Also offers SEO audits, link building,…
Serves B2B clients, especially law firms and solicitors across practice areas, plus e-commerce businesses and marketing teams needing outsourced digital marketing support in Manchester and Stockport.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides Amazon marketplace consultancy and management services for brands and sellers, including account management, product listing optimisation, advertising campaign management, content creation,…
Serves B2B consumer brands, Amazon sellers and online retail stores seeking marketplace growth, including independent and global brands selling across Amazon UK, US, EU and Canada.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides AI-powered creative production and media operations services for brands, agencies and publishers. Develops the Mediaferry platform to automate content production workflows, and supplies…
Serves B2B marketing and media organisations, including brands’ in-house creative teams, external agencies, news publishers and media companies with cross-channel production and media operations…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsProvides public relations, social media and digital marketing services. Plans and manages multi-channel campaigns, content and communications designed to build brand awareness, influence customer…
Serves businesses and brand owners, particularly marketing decision-makers seeking PR, social media and digital marketing support to grow brand awareness, leads, conversions and customer loyalty.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides WordPress web design and development services, including UX/UI design, custom platform and plugin development, CMS migration, API integrations and dedicated hosting. Also delivers SEO…
Serves enterprise and growth-focused organisations, typically marketing, digital and product teams needing WordPress website, platform and SEO support, including firms with complex, multilingual or…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops websites and software for recruitment agencies, including job boards, career sites and recruitment platforms. Provides UX design, custom web development, AI integration, and…
Serves B2B clients, especially recruitment agencies, job board operators, employers with careers sites, trade associations, event organisers, and defence or security organisations needing digital…
Financial Health
StableStable
Location
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Designs and develops recruitment websites, job board platforms and careers sites for recruitment agencies and organisations. Provides UX design, custom web development, AI integration, and managed…
Serves recruitment agencies, employers needing careers websites, job board operators, trade associations, event organisers, and defence/security organisations seeking specialist digital platforms.
Location
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Designs and develops recruitment websites, job board platforms and career sites for recruitment agencies and employers. Provides custom web development, AI integration, UX design, and managed hosting…
Serves recruitment agencies, job board operators and employers’ careers teams, plus trade associations, event organisers and defence/security businesses needing digital platforms, hosting or…
Location
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Computed from 5 filingsProvides branding, marketing, and creative services including campaign development, graphic design, website design, and social media content. Works with businesses to develop brand identities and…
Serves B2B clients in consumer-facing sectors, including hospitality, food and drink, retail, hotels, pet products and shopping centres.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsProvides social media marketing services including strategy development, content creation, community management, paid social advertising, influencer campaigns and social media training for brands…
Serves growth-focused B2B and B2C brands across the UK and Europe, particularly in travel, luxury, interiors, real estate, fashion, ecommerce, and health and beauty.
Financial Health
WeakWeak · -4% CAGR over 5y
Location
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Computed from 2 filingsProvides web design and WordPress development, domain registration, and website maintenance services. Also offers SEO, online marketing, branding, social media management, and photography to support…
Serves businesses needing websites, branding, SEO, social media marketing, domain support and photography, including companies seeking bespoke WordPress development or a visual refresh.
Financial Health
DistressedDistressed · -17% CAGR over 1y
Location
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Computed from 3 filingsProvides marketing and consultancy services for leisure businesses such as gyms, health clubs and leisure centres. Services include website development, Google Ads management, social media, email…
Serves B2B leisure and hospitality operators, including gyms, leisure centres and trusts, health clubs, fitness centres, country clubs, golf clubs, spas, hotels, holiday parks and lodges, plus owners…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides search engine marketing services, managing and optimising paid search advertising campaigns on platforms such as Google and Bing. Uses proprietary AI tools and analytics to audit accounts,…
Serves marketing and growth teams at global brands and high-growth companies, especially mature, high-spend advertisers in travel and ecommerce operating across multiple markets and languages.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides marketing and creative agency services including brand development, marketing campaigns, graphic design, website design and development, and social media content. Works with businesses on…
Serves businesses seeking branding, web, social and campaign support, particularly consumer-facing brands in hospitality, food and drink, retail and leisure. Targets marketing teams and business…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides marketing services for estate agents and property developers, including property photography, videography, virtual tours, CGI imagery, floor plans, EPCs, brochure design, and social media…
Serves B2B clients in the property sector, primarily estate agents and property developers, including new-build schemes, plus hospitality and trade businesses needing property-focused marketing…
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsProvides strategic marketing and communications services including campaign strategy, digital marketing, branding, creative design and content production. Works with organisations to plan and deliver…
Serves B2B and public/private sector organisations, including brands in home interiors, apprenticeships and training, equipment rental, racing, retail destinations and placemaking.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops websites and job board platforms for recruitment agencies, including career sites and recruitment portals. Provides custom web development, AI integration, UX design, and managed…
Serves B2B buyers including recruitment agencies, employers building careers sites, trade associations, event organisers, and defence and security organisations seeking digital platforms, hosting and…
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides public relations and marketing communications services for cybersecurity and technology companies, including media relations, digital content creation, event management, crisis…
Targets B2B cybersecurity and technology organisations, including software vendors, platform providers and industry bodies seeking to reach media, decision-makers and sector audiences.
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides content marketing and creative campaign services for brands, including marketing strategy, video and digital content production, social media content, and campaign delivery. Develops branded…
Serves B2B brand and marketing teams, especially larger consumer-facing brands in sectors such as food, drink, sport and media that market to audiences online.
Financial Health
StrongStrong · Hiring · 44% CAGR over 4y
Location
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Computed from 3 filingsProvides trade and shopper marketing services for brands, including campaign strategy, sales promotions, retail point‑of‑sale programmes, digital marketing, brand activations and event management,…
Serves consumer brands selling through retail, online and trade channels, especially FMCG, drinks, hospitality and lifestyle brands seeking shopper marketing and activation support.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides creative agency services including audience research, brand strategy and content planning, and produces multimedia campaigns, digital platforms and educational resources. Focuses on engaging…
Serves brands, businesses and organisations seeking to reach children, young people and families, especially purpose-led consumer brands, NGOs and partners focused on education, sustainability, play…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and marketing communications services for food, drink and lifestyle brands, including social media management, influencer marketing and campaign development to promote…
Serves food, drink and lifestyle brands, from household names to emerging companies, seeking PR, social media and influencer marketing support for UK and international campaigns.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides sports marketing services including brand strategy, public relations, communications, creative campaign development, and digital content production for sports and outdoor brands, managing…
Serves B2B clients in the sports and outdoor sector, especially established equipment, apparel and adventure brands operating internationally.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsProvides public relations and content marketing services for B2B technology companies, including media outreach, PR campaign management, crisis communications, social media support, and creation and…
Serves B2B technology companies and their marketing teams, including cybersecurity and software brands seeking to reach industry media, influencers, prospects and enterprise buyers.
Financial Health
WeakWeak · -18% CAGR over 3y
Location
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Computed from 5 filingsProvides branding, graphic design and marketing consultancy services, including logo and brand identity development, brochure and packaging design, exhibition graphics, website and app design, and…
Serves businesses and organisations marketing products or services locally, nationally or internationally, including firms needing ongoing brand, digital, print, packaging, exhibition or signage…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including strategy, campaign planning and execution through a network of freelance specialists. Assembles tailored teams of strategists and digital experts to…
Targets B2B marketers, marketing leaders and in-house teams looking to build project-specific digital teams around varied growth challenges, rather than consumers or public-sector audiences.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, design and marketing services for property developments and other businesses. Works with clients to develop brand identities, creative assets and integrated marketing campaigns to…
Serves B2B clients needing branding and marketing, with a strong focus on property developers, regeneration projects and real estate ventures, alongside brands across other sectors seeking creative…
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 4 filingsProvides brand strategy, research and creative services for marketing campaigns. Develops 360° campaigns, experiential and spatial activations, design and art direction, and manages production and…
Serves B2B marketing and brand teams at global consumer brands, especially in sportswear, fashion, technology, entertainment, food, retail and culture-led sectors.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsActs as a holding company for a communications group providing public relations, marketing, digital services, brand and design, website development, content creation, public affairs, event support…
Serves businesses and organisations across a wide range of sectors seeking communications, marketing, digital, brand, public affairs and stakeholder engagement support.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides branding and design services including brand strategy, identity development, art direction, naming, and campaign creation. Produces digital and print design, websites, motion graphics, film…
Serves businesses of all sizes, from startups to established brands, with clients in property, architecture, residential living and events, including founders, partners and marketing teams.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides content marketing and media services for travel and tourism brands, including client publishing, advertising sales, email campaigns, influencer management and translation. Publishes visitor…
Serves B2B clients in the travel and visitor economy, including tourism brands, London attractions, luxury hotels and concierges, business improvement districts, retailers and tourism bodies seeking…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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How Smush usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smush is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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